RFM segmentation is one of the most advanced ways to leverage email marketing in eCommerce.

With Reveal, you will:

• Be able to launch highly relevant email flows based on the days since the last purchase & the RFM segments
• Know the purchase cycle and when customers are ready to buy again, to adjust your email cadence accordingly
• Define email campaigns that will be way more effective than the standard ones, as you consider the propensity to buy

We all know what happened with ROAS lately. 

With Reveal, you’ll be able to do 3 main things:

1. Acquire better customers based on the current best customers – RFM activates this new
2. Leverage the purchase behavior of the best customers, as you will know when and what products they buy so that you craft more effective campaigns based on that knowledge
3. Automatically launch evergreen campaigns that are dynamically updated with the audiences from Reveal, based on the RFM segment, the product, brand, category, or location of various customers

The conversion rate in eCommerce means 2 things: new customer acquisition rate & customer retention rate. 

With Reveal, you’ll expand your know-how about the retained and the best customers, thanks to the RFM segmentation.

Then, you’ll be able to run experiments based on the RFM segmentation, coming up with more relevant messaging according to the relationship the eCommerce will have with that customer. 

After that, if that inspires you, you’ll be able to expand your optimization efforts, from the website as a single channel to the whole customer lifecycle, migrating from CRO to CVO.

Traditionally, customer success was seen as reactive & a cost-center. 

We see customer success as crucial in any eCommerce business willing to thrive. 

With Reveal, you’ll instantly get these 4 new powers:

1. Monitor the NPS pre and post-delivery – see why the customers are happy or sad
2. Treat the issues in real-time: automatically create tickets in your help-desk for the dissatisfied customers, based on a set of rules – NPS score & RFM segment (how active & valuable is the customer that gave that rating)
3. Monitor NPS by brand, category, location, or customer support rep – find who are your best reps, replicate their methods, or reward them accordingly.
4. Turn the CS from a cost-center to a profit-center: proactively address customers according to how valuable they are to surprise& delight them or prevent their churn.

We have integrations available with Klaviyo, Gorgias, Facebook & Instagram, Explore, and many more coming soon. 

However, we can assist you with our dev team to integrate with whatever tools you use right now efficiently.

Yes, you will be able to analyze the customer behavior from the first order until now. 

That usually depends on your dev team and how your data is configured – we have seen integrations that took one day to integrations that took a few weeks. If you already have feeds about your orders, products, customers, and categories, then you’re good: it will take very little time.

• Customer Lifetime Value
• Customer Retention Rate 
• The chances to place the next order 
• Cohort Analysis 
• Catalog Insights & Anomalies 
• Pre- and post-delivery NPS
• Website personalization

If you want to create a great customer experience it all starts with your customers.

REVEAL helps you to discover who are your Ideal Customers (your soulmates) so you can better target them and improve your communication with your future and existing clients.