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Customer Experience Articles

In this section, you’ll find various materials that help you create excellent customer experiences. Improving your omnichannel customer experience results in improved customer satisfaction, lower customer churn rate, increase revenues, so your ecommerce business becomes more profitable.

Apart from offering great products, to win the battle against your competitors you need to create positive experiences for your customers during each interaction they’re having with your brand and exceed their expectations. Great customer experience is what creates loyalty and advocacy in a world where word of mouth is still one of the strongest magnets that attract new clients.

Achieving customer-centricity is not easy and many ecommerce businesses go through massive changes in the structure of their company. Read our materials on this topic and see how you can improve the customer experience for each step in the customer journey and for each customer segment.

Your Customers are talking. Are you listening? The Importance of Customer Sentiment Analysis.

Are you ignoring the voice of your customers? Learn how to tap into customer sentiment and use it to improve your products, services, and overall...

Oana PredoiuFebruary 14, 2023

What is customer-centric e-commerce?

Excellent customer experiences must be at the heart of every eCommerce. Read on to find out what you need know on customer-centric eCommerce!

Valentin RaduJanuary 30, 2023

How Customer Complaints Affect Customer Satisfaction

It’s crucial to understand how customer complaints affect customer satisfaction so you can make your customers feel heard and valued.

Burkhard BergerJanuary 23, 2023

Top 5 Ecommerce Industries that will Continue to Grow in the Future

A new normal is being created amid the COVID-19 pandemic., Here are the top 5 eCommerce industries that will continue to grow in the future.

Ankush MahajanJanuary 19, 2023

12 companies with great customer experience

Which companies provide the best customer experience? We gathered 12 examples and peeked into their customer experience strategies. Read on!

Valentin RaduJanuary 16, 2023

Consumer behavior in marketing – patterns, types, segmentation

Understanding, analyzing, and keeping track of consumer behavior is critical for businesses. Here’s what you should consider.

Valentin RaduJanuary 16, 2023

Qualitative Research: Definition, Methodology, Limitation, Examples

CRO Guide > Chapter 3.1 These are tips and tricks on how to use qualitative research to better understand your audience and improve your ROI....

Valentin RaduJanuary 3, 2023

The Net Promoter Score Formula – the ultimate guide for the ultimate questions

Take a deep dive into the math behind the magic of the NPS. Get your answers on the NPS formula, calculation methods, and NPS interpretation.

Oana PredoiuDecember 9, 2022

Customer Satisfaction Score – will it matter in 2023?

Today we'll look at the Customer Satisfaction Score (CSAT): what it means, how it differs from other CX metrics, and how it contributes to improved CLV.

Oana PredoiuNovember 25, 2022

Did you know that there's a tool for Customer Value Optimization?

It’s called Reveal and it uses automated segmentation and insights based on your first-party data to help you increase the number of loyal customers and improve Customer Lifetime Value.

Growth Library

Customer Experience in eCommerce

Tired of losing customers? Find out why you should focus on Customer Experience, how to measure and create the best CX for your online shop.

eCommerce Growth Ideas for 2020

Capture ideas from 50+ Experts on Customer Retention, Smart Ads, Website Optimization, Customer Journey, Business Strategy, SEO, and more.

The Smart Marketer's Guide to NPS

Learn how to master Net Promoter Score (NPS), one of the best growth tactics: NPS interpretation, NPS calculation, Successful NPS examples.

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