Customer Experience Articles

In this section, you’ll find various materials that help you create excellent customer experiences. Improving your omnichannel customer experience results in improved customer satisfaction, lower customer churn rate, increase revenues, so your ecommerce business becomes more profitable.


Apart from offering great products, to win the battle against your competitors you need to create positive experiences for your customers during each interaction they’re having with your brand and exceed their expectations. Great customer experience is what creates loyalty and advocacy in a world where word of mouth is still one of the strongest magnets that attract new clients.


Achieving customer-centricity is not easy and many ecommerce businesses go through massive changes in the structure of their company. Read our materials on this topic and see how you can improve the customer experience for each step in the customer journey and for each customer segment.

Did you know that there's a tool for Customer Value Optimization?

It’s called Reveal and it uses automated segmentation and insights based on your first-party data to help you increase the number of loyal customers and improve Customer Lifetime Value.

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