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Customer Research Articles

You’ll find in this section various materials that approach one of the most important practices in ecommerce marketing: customer research.

The purpose of customer research is to identify your customers’ needs, challenges, behavior and motivators. Customer research helps you build the ideal customer profile, segment your customer database and identify who are your most valuable customers.

On our blog, you’ll find the information you need for quantitative and qualitative research: desk research, online data analysis, customer surveys, interviews and focus groups.

Learn How To Create A Customer Profile

What is a customer profile and why is it important for eCommerce? Learn how to create a customer profile with a step-by-step guide.

Will CannonDecember 11, 2020

How do you find your biggest spenders?

Improve the quality of your business by finding your biggest spending customers. How can you do that? Find out from this piece!

Valentin RaduNovember 3, 2020

How do you find your value shoppers?

How do you find your value shoppers? Check out this short, but intense article about identifying your best customers and much more!

Valentin RaduOctober 20, 2020

How to increase eCommerce revenue

Find out how to increase eCommerce sales without getting more ads and why always pays off better in the long run than customer acquisition

Valentin RaduAugust 28, 2020

Customer segmentation tools – and how they can help you

Learn more about why customer segmentation is vital for your growth and what tools are out there that can get the job done

Valentin RaduAugust 25, 2020

How to Improve Customer Satisfaction: Amazing Tips for Retaining Them

How do you improve your customers' satisfaction? Here are a few amazing tips for retaining them and helping your eCommerce business grow!

Ashley LipmanJuly 29, 2020

How we increased Otter’s retention rate by 30% by focusing on a single customer segment

The webshop's profit wasn't growing and the retention rate was under industry benchmarks. We performed a full audit and found the customer profiles most likely...

Valentin RaduJune 30, 2020

Types of customers and how to segment them

When talking about customers, it is not enough to understand their business importance. You need to know the types of customers and how to segment...

Valentin RaduJune 29, 2020

What is customer attrition

A company's success is determined by its customers. For your company to keep thriving, you eventually have to start reducing your customer attrition.

Valentin RaduJune 23, 2020

Did you know that there's a tool for Customer Value Optimization?

It’s called Reveal and it uses automated segmentation and insights based on your first-party data to help you increase the number of loyal customers and improve Customer Lifetime Value.

Growth Library

Customer Experience in eCommerce

Tired of losing customers? Find out why you should focus on Customer Experience, how to measure and create the best CX for your online shop.

eCommerce Growth Ideas for 2020

Capture ideas from 50+ Experts on Customer Retention, Smart Ads, Website Optimization, Customer Journey, Business Strategy, SEO, and more.

The Smart Marketer's Guide to NPS

Learn how to master Net Promoter Score (NPS), one of the best growth tactics: NPS interpretation, NPS calculation, Successful NPS examples.

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