This guide on Customer Research uncovers the most common research methods, the benefits of this process, and helpful tips to get you started.
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You’ll find in this section various materials that approach one of the most important practices in ecommerce marketing: customer research.
The purpose of customer research is to identify your customers’ needs, challenges, behavior and motivators. Customer research helps you build the ideal customer profile, segment your customer database and identify who are your most valuable customers.
On our blog, you’ll find the information you need for quantitative and qualitative research: desk research, online data analysis, customer surveys, interviews and focus groups.
This guide on Customer Research uncovers the most common research methods, the benefits of this process, and helpful tips to get you started.
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