Customer Research Articles

You’ll find in this section various materials that approach one of the most important practices in ecommerce marketing: customer research.


The purpose of customer research is to identify your customers’ needs, challenges, behavior and motivators. Customer research helps you build the ideal customer profile, segment your customer database and identify who are your most valuable customers.


On our blog, you’ll find the information you need for quantitative and qualitative research: desk research, online data analysis, customer surveys, interviews and focus groups.

Buyer Persona Examples

Buyer persona examples

A buyer persona is one of the most important parts in your marketing strategy. We have prepared some examples of buyer persona to fully understand...

RFM (Recency, Frequency, Monetization) is a widely used marketing analysis technique that helps businesses segment and target their customers based on their purchasing behaviors. By analyzing the recency

What is RFM?

Understanding the meaning of RFM segmentation is essential for your online store customer retention and can help improve customer lifetime value.

Did you know that there's a tool for Customer Value Optimization?

It’s called Reveal and it uses automated segmentation and insights based on your first-party data to help you increase the number of loyal customers and improve Customer Lifetime Value.

Growth Library

Tired of losing customers? Find out why you should focus on Customer Experience, how to measure and create the best CX for your online shop.
Capture ideas from 50+ Experts on Customer Retention, Smart Ads, Website Optimization, Customer Journey, Business Strategy, SEO, and more.
Learn how to master Net Promoter Score (NPS), one of the best growth tactics: NPS interpretation, NPS calculation, Successful NPS examples.