Discover fresh strategies, relevant examples, & insiders' tips to take your Google Ads game to the next level.
Menu
Retention
Automation
Hundreds of interactive, simultaneous experiments on your eCommerce website. On autopilot.
Survey
Home > Customer Value Optimization
The materials on this topic will show you how to integrate Customer Value Optimization (CVO) into your customer-centric strategy so you can increase Customer Lifetime Value (CLV).
Customer Value Optimization is a process that helps you achieve the most important goal for your Ecommerce growth: Customer Lifetime Value.
You’ll see that, as a process, CVO relies heavily on first-party data and uses this super-power (which is 100% under your control) to generate insights that help you improve various processes and strategies with a direct impact on CLV: customer experience, customer acquisition, and customer retention.
CVO generates improvements on every level: from attracting the right audience to transforming new customers into loyal customers. This process is adopted as a matter of course by companies with a holistic approach to customer acquisition and retention strategies.
Discover fresh strategies, relevant examples, & insiders' tips to take your Google Ads game to the next level.
Discover how to define your ICP and apply it in your acquisition & retention campaigns - to ultimately increase your profits.
Discover everything related to NPS: interpretation methodologies, the importance of benchmarking, and fresh insights on improving your NPS.
Learn everything you need to know about the NPS calculation formula, survey design, and methods of calculating your NPS.
Why the Net Promoter Score (NPS) is such a useful metric in online marketing and how to easily use it yourself.
Maximize your NPS survey results with this collection of NPS questions examples and tips and tricks coming from CVO Strategists.
Discover Customer Lifecycle Marketing - how to use personalised strategies to acquire better customers and retain them longer.
Discover the 5 types of online shoppers you attract, identify the most valuable segments, and learn how to convert each type.
Discover why Customer Behavior Analytics leads to smarter customer acquisition, better customer experience, and improved customer retention.
It’s called Reveal and it uses automated segmentation and insights based on your first-party data to help you increase the number of loyal customers and improve Customer Lifetime Value.
We’re a team of people that want to empower marketers around the world to create marketing campaigns that matter to consumers in a smart way. Meet us at the intersection of creativity, integrity, and development, and let us show you how to optimize your marketing.
© 2012-2022 Omniconvert. All rights reserved.