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Customer Value Optimization Articles

The materials on this topic will show you how to integrate Customer Value Optimization (CVO) into your customer-centric strategy so you can increase Customer Lifetime Value (CLV).

Customer Value Optimization is a process that helps you achieve the most important goal for your Ecommerce growth: Customer Lifetime Value.

You’ll see that, as a process, CVO relies heavily on first-party data and uses this super-power (which is 100% under your control) to generate insights that help you improve various processes and strategies with a direct impact on CLV: customer experience, customer acquisition, and customer retention.

CVO generates improvements on every level: from attracting the right audience to transforming new customers into loyal customers. This process is adopted as a matter of course by companies with a holistic approach to customer acquisition and retention strategies.

The Shortcomings of Manual Customer Segmentation Analysis in eCommerce

Why is manual segmentation analysis bad for your eCommerce store? These are the top 5 shortcomings of manual customer segmentation analysis in eCommerce.

Alexandra PanaitescuMarch 3, 2021

Twelve practical strategies to increase your Customer Lifetime Value

Ecommerce is dynamic, and you have to capture that dynamic and the factors that affect the growth of CLV. Like the fire, you have to...

Juliana JacksonMarch 2, 2021

What is CLV?

CLV is an extremely valuable metric for the success of your business, so calculating customer lifetime value should be a priority. Learn how!

Valentin RaduMarch 2, 2021

6 Customer Value Optimization Tactics To Boost Online Marketplace Sales

Let’s look deeper at customer value optimization (CVO) and discover the most efficient ways to improve customer loyalty for your business.

Stacey WonderFebruary 26, 2021

Top 20 eCommerce reports any store owner should monitor for a successful business

Focusing on Shopify and Reveal by Omniconvert, here are the top 20 eCommerce reports any store owner should monitor for a successful business.

Valentin RaduFebruary 23, 2021

How to make customers buy again

Customer retention is key for eCommerce growth. So how can you make customers buy again from your store? Here are a few retention strategies,

Valentin RaduFebruary 16, 2021

Shopify Store Apps comparison chart: Reveal vs. Conversific, Glew & Metrilo

Here is a comparison between Reveal and 3 other tools: Conversific, Glew and Metrilo. What is similar and what not? Which one is the best?

Alexandra PanaitescuFebruary 11, 2021

The Ultimate CVO Guide – Integrating CVO into your Growth Strategy

After a thorough analysis of the CVO methodology, it's time to go through the process of integrating CVO into your eCommerce growth strategy.

Alexandra PanaitescuFebruary 10, 2021

How to Do Customer Analysis

Customer analysis focuses on the exterior of your business, giving outside information and feedback. Change your eCommerce business by doing this!

Valentin RaduFebruary 9, 2021

Did you know that there's a tool for Customer Value Optimization?

It’s called Reveal and it uses automated segmentation and insights based on your first-party data to help you increase the number of loyal customers and improve Customer Lifetime Value.

Growth Library

Customer Experience in eCommerce

Tired of losing customers? Find out why you should focus on Customer Experience, how to measure and create the best CX for your online shop.

eCommerce Growth Ideas for 2020

Capture ideas from 50+ Experts on Customer Retention, Smart Ads, Website Optimization, Customer Journey, Business Strategy, SEO, and more.

The Smart Marketer's Guide to NPS

Learn how to master Net Promoter Score (NPS), one of the best growth tactics: NPS interpretation, NPS calculation, Successful NPS examples.

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