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Customer Value Optimization Articles

The materials on this topic will show you how to integrate Customer Value Optimization (CVO) into your customer-centric strategy so you can increase Customer Lifetime Value (CLV).

Customer Value Optimization is a process that helps you achieve the most important goal for your Ecommerce growth: Customer Lifetime Value.

You’ll see that, as a process, CVO relies heavily on first-party data and uses this super-power (which is 100% under your control) to generate insights that help you improve various processes and strategies with a direct impact on CLV: customer experience, customer acquisition, and customer retention.

CVO generates improvements on every level: from attracting the right audience to transforming new customers into loyal customers. This process is adopted as a matter of course by companies with a holistic approach to customer acquisition and retention strategies.

Customer Satisfaction Score – will it matter in 2023?

Today we'll look at the Customer Satisfaction Score (CSAT): what it means, how it differs from other CX metrics, and how it contributes to improved CLV.

Oana PredoiuNovember 25, 2022

Customer Stickiness and its connection to Customer Loyalty

Read on and discover what Customer Stickiness means, its importance, and how it relates to sustainably growing your business.

Oana PredoiuNovember 18, 2022

eCommerce Profit Margin: Calculate & Increase it through CLV

Read on and discover what eCommerce Profit Margins means, how to calculate it, and how to increase it through the wonders of Customer Lifetime Value.

Oana PredoiuNovember 11, 2022

Customer Effort Score

Discover how the Customer Effort Score (CES) helps you build customer loyalty, quickly spot red flags, and make your customers' lives easier.

Oana PredoiuNovember 4, 2022

Customer Micro-Segmentation: Benefits, Ideas, Strategies.

See how to turn your customer data into a strategic asset that will generate a better approach to marketing, loyalty, and customer care.

Oana PredoiuOctober 28, 2022

Customer Loyalty: the Ultimate Guide

We've prepared the ultimate guide on Customer Loyalty to help you become a company that uses CLV as the North-Star metric.

Oana PredoiuOctober 20, 2022

The busy marketer’s guide to Customer Churn Rate

The only guide you need about the customer churn: what it means, how to calculate it, and how it ties in with other crucial metrics.

Oana PredoiuOctober 13, 2022

How to Turn Detractors into Promoters

Learn how to turn NPS Detractors into Promoters so you can benefit from customer referrals, increased revenue, and more loyal customers in the long run.

Oana PredoiuSeptember 30, 2022

What Are Promoters, Passives, and Detractors in NPS?

Learn more about Promoters, Passives, and Detractors: how to keep them happy, fix their problems, and move them into better categories.

Oana PredoiuSeptember 22, 2022

Did you know that there's a tool for Customer Value Optimization?

It’s called Reveal and it uses automated segmentation and insights based on your first-party data to help you increase the number of loyal customers and improve Customer Lifetime Value.

Growth Library

Customer Experience in eCommerce

Tired of losing customers? Find out why you should focus on Customer Experience, how to measure and create the best CX for your online shop.

eCommerce Growth Ideas for 2020

Capture ideas from 50+ Experts on Customer Retention, Smart Ads, Website Optimization, Customer Journey, Business Strategy, SEO, and more.

The Smart Marketer's Guide to NPS

Learn how to master Net Promoter Score (NPS), one of the best growth tactics: NPS interpretation, NPS calculation, Successful NPS examples.

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