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Customer Value Optimization Articles

The materials on this topic will show you how to integrate Customer Value Optimization (CVO) into your customer-centric strategy so you can increase Customer Lifetime Value (CLV).

Customer Value Optimization is a process that helps you achieve the most important goal for your Ecommerce growth: Customer Lifetime Value.

You’ll see that, as a process, CVO relies heavily on first-party data and uses this super-power (which is 100% under your control) to generate insights that help you improve various processes and strategies with a direct impact on CLV: customer experience, customer acquisition, and customer retention.

CVO generates improvements on every level: from attracting the right audience to transforming new customers into loyal customers. This process is adopted as a matter of course by companies with a holistic approach to customer acquisition and retention strategies.

Google Ads for eCommerce: Strategies, Tips & Examples

Discover fresh strategies, relevant examples, & insiders' tips to take your Google Ads game to the next level.

Oana PredoiuAugust 5, 2022

What is an Ideal Customer Profile?

Discover how to define your ICP and apply it in your acquisition & retention campaigns - to ultimately increase your profits.

Oana PredoiuJuly 29, 2022

What Is a Good Net Promoter Score?

Discover everything related to NPS: interpretation methodologies, the importance of benchmarking, and fresh insights on improving your NPS.

Oana PredoiuJuly 21, 2022

Net Promoter Score Calculation: formula, methods, and advanced strategies.

Learn everything you need to know about the NPS calculation formula, survey design, and methods of calculating your NPS.

Oana PredoiuJuly 15, 2022

The Smart Marketer’s Guide To Net Promoter Score (NPS)

Why the Net Promoter Score (NPS) is such a useful metric in online marketing and how to easily use it yourself.

Ioana LupecJuly 12, 2022

Nail your NPS surveys with these 21 NPS Questions & Survey Examples

Maximize your NPS survey results with this collection of NPS questions examples and tips and tricks coming from CVO Strategists.

Oana PredoiuJuly 6, 2022

Customer Lifecycle Marketing – personalised strategies for better conversions & longer retention.

Discover Customer Lifecycle Marketing - how to use personalised strategies to acquire better customers and retain them longer.

Oana PredoiuJuly 1, 2022

5 Types of Online Shoppers – what they need and how you convert them

Discover the 5 types of online shoppers you attract, identify the most valuable segments, and learn how to convert each type.

Oana PredoiuJune 30, 2022

Customer Behavior Analysis – Improve Acquisition & Retention with Behavioral Data

Discover why Customer Behavior Analytics leads to smarter customer acquisition, better customer experience, and improved customer retention.

Oana PredoiuJune 28, 2022

Did you know that there's a tool for Customer Value Optimization?

It’s called Reveal and it uses automated segmentation and insights based on your first-party data to help you increase the number of loyal customers and improve Customer Lifetime Value.

Growth Library

Customer Experience in eCommerce

Tired of losing customers? Find out why you should focus on Customer Experience, how to measure and create the best CX for your online shop.

eCommerce Growth Ideas for 2020

Capture ideas from 50+ Experts on Customer Retention, Smart Ads, Website Optimization, Customer Journey, Business Strategy, SEO, and more.

The Smart Marketer's Guide to NPS

Learn how to master Net Promoter Score (NPS), one of the best growth tactics: NPS interpretation, NPS calculation, Successful NPS examples.

We’re a team of people that want to empower marketers around the world to create marketing campaigns that matter to consumers in a smart way. Meet us at the intersection of creativity, integrity, and development, and let us show you how to optimize your marketing.