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Customer Value Optimization Articles

The materials on this topic will show you how to integrate Customer Value Optimization (CVO) into your customer-centric strategy so you can increase Customer Lifetime Value (CLV).

Customer Value Optimization is a process that helps you achieve the most important goal for your Ecommerce growth: Customer Lifetime Value.

You’ll see that, as a process, CVO relies heavily on first-party data and uses this super-power (which is 100% under your control) to generate insights that help you improve various processes and strategies with a direct impact on CLV: customer experience, customer acquisition, and customer retention.

CVO generates improvements on every level: from attracting the right audience to transforming new customers into loyal customers. This process is adopted as a matter of course by companies with a holistic approach to customer acquisition and retention strategies.

Customer churn analysis: Understanding why customers leave

Discover how customer churn analysis helps you understand why customers stopped buying from your store and find out what you need to fix to see...

Alexandra PanaitescuMay 16, 2022

Customer retention marketing: Strategies, Examples, Tips

Discover why customer retention marketing is critical to your business's success and see what strategies you can apply to boost the retention rate.

Alexandra PanaitescuMay 12, 2022

Benefits of a Customer Data Platform built for eCommerce stores

Discover the benefits of using a customer data platform dedicated to the eCommerce companies and see what criteria can make your decision easier.

Alexandra PanaitescuMay 10, 2022

Customer Satisfaction: Benefits, Examples & Importance

The way a company approaches customer satisfaction can make or break a business. Learn how to monitor and improve customer satisfaction.

Alexandra PanaitescuMay 5, 2022

8 Benefits of Using Customer Data

Discover what customer data is and how it can benefit your eCommerce business. Learn how to use it to help your online store thrive.

Alexandra PanaitescuMay 3, 2022

What is Return on Ad Spend (ROAS)?

Return on Ad Spend (ROAS) helps you measure an advertising campaign’s performance. Learn how to calculate and improve ROAS for your eCommerce store.

Alexandra PanaitescuApril 21, 2022

Customers Are Silently Leaving. How Do You Prevent Churn?

High customer churn rates are symptoms of ineffective retention efforts. Find out what makes your customers leave and what you can do to prevent churn.

Alexandra PanaitescuApril 6, 2022

How do you optimize your Customer Acquisition Cost (CAC)?

Learn how to correctly calculate and optimize your CAC. Spend less money on acquisition and free up resources to achieve long-term sustainable growth.

Oana PredoiuMarch 31, 2022

Why do we need audience targeting?

Discover how audience targeting can help you attract and convert new customers, find your best-performing products and decrease wasted ad spent.

Oana PredoiuMarch 23, 2022

Did you know that there's a tool for Customer Value Optimization?

It’s called Reveal and it uses automated segmentation and insights based on your first-party data to help you increase the number of loyal customers and improve Customer Lifetime Value.

Growth Library

Customer Experience in eCommerce

Tired of losing customers? Find out why you should focus on Customer Experience, how to measure and create the best CX for your online shop.

eCommerce Growth Ideas for 2020

Capture ideas from 50+ Experts on Customer Retention, Smart Ads, Website Optimization, Customer Journey, Business Strategy, SEO, and more.

The Smart Marketer's Guide to NPS

Learn how to master Net Promoter Score (NPS), one of the best growth tactics: NPS interpretation, NPS calculation, Successful NPS examples.

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