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Customer Value Optimization Articles

The materials on this topic will show you how to integrate Customer Value Optimization (CVO) into your customer-centric strategy so you can increase Customer Lifetime Value (CLV).

Customer Value Optimization is a process that helps you achieve the most important goal for your Ecommerce growth: Customer Lifetime Value.

You’ll see that, as a process, CVO relies heavily on first-party data and uses this super-power (which is 100% under your control) to generate insights that help you improve various processes and strategies with a direct impact on CLV: customer experience, customer acquisition, and customer retention.

CVO generates improvements on every level: from attracting the right audience to transforming new customers into loyal customers. This process is adopted as a matter of course by companies with a holistic approach to customer acquisition and retention strategies.

Cracking the Code: How to Identify and Nurture Your Best Customers

Read on to discover the methodology large, global retailers use to identify their best customers, how to keep them happy using a CVO approach, and...

Oana PredoiuMarch 13, 2023

From Data to Dollars: How RFM Metrics Can Drive Revenue Growth

Discover how to implement RFM metrics in your business to drive customer loyalty and profits, acquire better customers, and even prevent customer churn.

Oana PredoiuMarch 8, 2023

The Power of Persuasion: how market segmentation improves profits

This article explores the types of market segmentation, their benefits, the pitfalls to avoid, and strategies to help you segment your target audience.

Oana PredoiuMarch 6, 2023

CVO Specialists; skills, responsibilities, and where to find them.

rom the skills and responsibilities required for this critical role and practical tips for finding the right candidate, read on to discover what a CVO...

Oana PredoiuMarch 1, 2023

10 Rules of CVO to Follow Like Your Business Depends on It (Because It Does!)

Discover the set of rules you must follow when starting the Customer Value Optimization (CVO) Process.

Oana PredoiuFebruary 24, 2023

Revive Your Sales; How to Win Back Lost Customers Using Email Flows

Discover the world of targeted email flows, the work that needs to happen before you even write a subject line, and best practices to stoping...

Oana PredoiuFebruary 22, 2023

The Dos and Don’ts of Product Bundling – a Guide for eComm & Retail Pros

In this guide, we share the dos and don'ts of product bundling, including tips for crafting irresistible bundles that customers will love. Learn how to...

Oana PredoiuFebruary 20, 2023

Don’t Let Your Customer Slip Away: Trips & Tricks for Identifying and Retaining At-Risk Customers

In today's blog post, we'll explore the world of at-risk customers and what you can do to win them back and reduce customer churn in...

Oana PredoiuFebruary 17, 2023

Identifying your Ideal Customer Profile: First Step for Smarter Acquisition and Better Retention

How to find and attract the customers that are most likely to buy from you. Read this comprehensive guide on identifying & targeting your ICP.

Oana PredoiuFebruary 7, 2023

Did you know that there's a tool for Customer Value Optimization?

It’s called Reveal and it uses automated segmentation and insights based on your first-party data to help you increase the number of loyal customers and improve Customer Lifetime Value.

Growth Library

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The Smart Marketer's Guide to NPS

Learn how to master Net Promoter Score (NPS), one of the best growth tactics: NPS interpretation, NPS calculation, Successful NPS examples.

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