Building an e-commerce business isn’t easy, especially when counting down all the aspects one has to take care of before his/her company even sees the market. Supply ordering, inventory management, customer service, delivery ― the list goes on, and the launch of a high-quality e-commerce website is a cherry on its top. In today’s post, we are going to compare the two eCommerce solutions for building an efficient online store ― Shopify vs WordPress ― to help young entrepreneurs find the right platform for achieving their long-term commercial goals. Also, as a future or existing e-commerce entrepreneur, you need to understand when basic functionality is sufficient for your goals and when you should ask the Shopify development company if your goals are getting more complex and ambitious.

WordPress vs Shopify: Pros and Cons Listed

Shopify: Simple and Straightforward

Shopify is a Canadian e-commerce market giant for creating and storing online retail systems that to end-users look like independent e-shops. It also provides business owners with tools to manage marketing, transactions, shipping, customer care, etc. Shopify provides global coverage in 175 countries storing the shops of more than a million of registered retailers. The total net worth of Shopify reportedly equals $112 billion as of July 2020.

Benefits of Shopify for retailers include:

  • Since it was specifically tailored to e-commerce business needs, the platform provides an ultimate level of optimization for online shopping activities. 
  • Shopify gives access to great e-shop templates that don’t even require much customization to become a cover of your online store. This makes shopping website creation easier and faster than ever.
  • Shopify provides hosting to all its users, regardless of your payment plan. This means you won’t need to make any extra payments to the web host.
  • Shopify provides technical support to its retailers 24/7, which is a huge benefit for non-technical people who struggle with running a website on their own. If anything ever crashes, you’ll have a helping hand one click away.
  • Throughout the years, this platform extended its functionality greatly by developing various addons and applications. You can visit a Shopify App Store and find tons of apps categorized by function or theme.
  • The Reveal app is available for Shopify. The most powerful app to learn and find insights about your customers and that can help you in Customer Value Optimization
  • Shopify supports almost every service integration that an e-commerce company needs, from email clients to PayPal and other essential things.

As always, there are two sides to any coin. Carefully read the list of Shopify disadvantages before making any conclusions:

  • Shopify is a payment-based platform, and it is quite expensive. Price for Shopify basic membership starts from $29 a month. Do not forget about the 2.9% and $0.3 fee per transaction in case you use Shopify default payment gateway (percentage can be decreased depending on your subscription plan).
  • The platform has strict policy on what you can sell there and some products can be viewed as shady, which may even lead to the shop being shut down.
  • Not everything can be customized in terms of UI/UX design. For instance, a Shopify checkout page remains to look the same regardless of your  taste in web design.
  • With Shopify, your ecommerce store depends heavily on a third-party provider. In other words, if Shopify will ever crash, so will your website.

Optimize your Customer Lifetime Value strategy

Get more valuable customers for a more profitable e-store.

60+ reviews on Shopify

Available for all platforms:

All platforms Gif

WordPress: Fully Customizable and Infinitely Flexible

WordPress is a free open-source content management system (CMS) that is widely used for blogging. In the context of e-commerce, we don’t talk about WordPress apart from WooCommerce ― an open-source plugin that turns WordPress into an online store builder. Currently, about 33% of all Internet resources are powered by WordPress CMS.

 For ecommerce runners, WordPress has the following advantages:

  • Both WP and WooCommerce are free to use. You’ll need to pay extra for hosting, but it’s still cheaper for small and medium retailers than Shopify in the long run.
  • WordPress is a very customizable platform that gives retailers total freedom of choice in terms of UI design.
  • Since WordPress and WooCommerce is a software that you install and use, as opposed to the Shopify web platform, you don’t rely on a third-party provider to run your online store through.
  • You can sell whatever you want. As long as your store abides by laws and regulations, nobody will come for you with their policies and terms of use.
  • Since WordPress is a blogging platform, it provides effective content marketing and SEO tools which are very useful for ecommerce as well. 

On the other hand, here are the cons of WordPress you should know before moving your online business there:

  • This CMS does not provide hosting to its users, you’ll have to buy one yourself.
  • Although WP is free, you still have to pay certain fees to third-party integrations you use (like Stripe payment gateway).
  • The use of WordPress requires a decent level of technical skills, as all the glitches you may ever encounter will be only your problem to solve. So if asking its shopify easier than wordpress, in terms of technology, it truly is.
  • WordPress performance is not the smoothest, especially when you start to build up more and more useful plugins on your website. 
  • Although it is free for small- to medium-sized websites, if you run large ecommerce platforms with high traffic load, it’s going to be expensive to support anyway.

WordPress or Shopify: Final Word

So, what is the difference between Shopify and WordPress? Briefly, Shopify is an online shop builder specifically designed for creating basic shopping websites quickly and easily. And WordPress is a customizable blogging platform that can be extended to serve the needs of e-commerce business, if you have the necessary skills to implement this extension. We hope our post will help you choose one over another, depending on your personal needs and preferences.