A/B testing the CTA resulted in a 27.39% increase in revenue

Technology

AliveCor have pioneered a design and manufacture of an FDA-cleared cardiac technology. These life-saving devices are now globally recommended by leading cardiologists.

The challenge

The content and presentation needed attention to help improve the user experience. Find out how they were able to lift their revenue using A/B testing.

Summary of results

Uplift of +2.46% on add to cart rate
Revenue increased by +27.39% on variation
Conversion rate increased by +25.74%
Engagement increased with a +5.82% uplift
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