How surveys and a small redesign lead to 28% increase in conversions for a product category

Luxury Goods & Jewelry

BONIA - Malaysia, is an international luxury brand and is renowned for their trademark quality in leather goods and distribute their premium products all over Asia.

The challenge

Their homepage was abundant with Calls to Action (CTA’s) and caused distractions for visitors. Find out which elements they tested to increase their conversions by 218%

Summary of results

Increase in CTR Women watches of 200% and a 218% conversion rate increase
Increase in CTR Men Watches of 150% and a 176.12% conversion rate increase
Increase in CTR of 17.65% for purses and a 25% conversion rate increase
Increase in CTR of 33.33% for wallets and a 40% conversion rate increase
Statistical relevance of over 97% in each goal measured
An additional 7.8% increase in revenue spent per visitor
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