How ING increased the lead generation rate by 20%

Banking

ING bank Romania is part of ING group, a Netherlands-based financial institution. It covers banking services, asset management for individual clients, companies and institutions in over 40 countries from Europe, North America, Latin America, Asia and Australia.

The challenge

A qualitative research has validated all the assumptions about what visitors think about completing a credit form, that did not convert so good. Visitors had a lot of fears regarding the credit application. The challenge was to increase the leads for the credit form and make visitors trust it.

Summary of results

Number of leads increased by 20%
Click-through rate increased by 60%

It was seen by 4478 unique users on Control and by 4483 unique users on Variation.
Back to case studies

Download the case study

Want to see the case study? A PDF version is just one click away!

Ready to see what we can do for you?

Just how much you would earn with a higher conversion rate?