A/B testing increased leads by 30% from adjusting message copy in a contact form

Telecommunication

Telekom Romania is a part of the Deutsche Telekom brand, and one of the biggest providers of products such as digital communication devices, phone services, mobile plans and TV/ internet plans.

The challenge

Telekom saw a need to improve the experience for their visitors in relation to their products. Find out where and how they tested to increase the number of leads generated.

Summary of results

Additional increase of 38.89% in lead rate
Increase of 30% leads with the new contact form
Statistical relevance of 99.93% achieved on main goals
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