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Lead Collection Success – Orange® Romania & Omniconvert

Telecommunication

Orange is one of the most important telecommunications operators in the world, with sales of 42.3 billion euros in 2021 and 142,000 employees worldwide. The Orange Group is a leading provider of global IT and telecommunications services for multinational companies under the Orange Business Services brand.

The Challenge

Increase the number of active users while also improving the website’s lead collection rate -Orange’s mobile subscriptions are the core of their business.

Summary of results

46.94% increase in Lead collection rate on desktop 106.29% increase in Lead collection rate on mobile Achieved by using on-exit and time based triggered overlays.

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