Omniconvert vs AB Tasty
While both are great A/B testing tools, Omniconvert Explore is cost-effective, easy to use without coding, and backed by excellent customer success teams.
Design & Run Your Experiments Without Excessive Costs or Coding Requirements
Affordable Pricing Plans
Public user reviews indicate that AB Tasty's pricing structure can be unclear or hard to understand. Omniconvert Explore offers clear, transparent, and affordable pricing plans, ensuring you always understand costs and features.
Hassle-Free Exit
If you choose to leave, you can do so without facing any fees or conditions. Enjoy complete freedom and peace of mind.
Intuitive Editor for Non-Tech Users
We prioritize simplicity for non-technical users, ensuring every feature is easy to implement. If you can copy and paste, you're ready to start using Omniconvert Explore for your experiments.
Feature Comparison
Basics
| Feature | Omniconvert | AB Tasty |
|---|---|---|
| Free Trial | ✓ | ✓ |
| Easy to Setup | ✓ | ✓ |
WYSIWYG Editing
| Feature | Omniconvert | AB Tasty |
|---|---|---|
| WYSIWYG Editor | ✓ | ✓ |
| Chrome Extension | ✓ | ✓ |
Testing and Experimentation
| Feature | Omniconvert | AB Tasty |
|---|---|---|
| A/B Testing | ✓ | ✓ |
| Multivariate Testing | ✗ | ✓ |
| Split Testing | ✓ | ✓ |
| Server Side Testing | ✗ | ✓ |
| Mobile App Testing | ✗ | ✓ |
Overlay and Trigger Features
| Feature | Omniconvert | AB Tasty |
|---|---|---|
| Ready to Use Overlays | ✓ | ✓ |
| Multiple Overlay Formats | ✓ | ✓ |
| On-Exit, On-Load, On-Scroll Triggers | ✓ | ✓ |
| OnPage Variables | ✓ | ✓ |
| Frequency Capping | ✓ | ✓ |
Survey and Personalization
| Feature | Omniconvert | AB Tasty |
|---|---|---|
| Surveys | ✓ | ✓ |
| Logic Branching for Surveys | ✓ | ✓ |
| Personalization | ✓ | ✓ |
| Dynamic Text Replacement | ✓ | ✓ |
Analytics and Tracking
| Feature | Omniconvert | AB Tasty |
|---|---|---|
| Statistical Significance Calculator | ✓ | ✓ |
| Bayesian Statistics | ✓ | ✓ |
| Frequentist Statistics | ✓ | ✓ |
| Automatic Goal Tracking | ✓ | ✓ |
| Customer Lifetime Value (CLV) tracking | ✗ | ✓ |
| Net Promoter Score (NPS) tracking | ✓ | ✓ |
| E-commerce Cohort Analysis | ✓ Our eCommerce & Analytics, Omniconvert Reveal offers companies the capacity to run Cohort analysis, besides many other important customer analytics reports. | ✓ |
Targeting and Segmentation
| Feature | Omniconvert | AB Tasty |
|---|---|---|
| General Targeting | ✓ | ✓ |
| Behavioral Targeting | ✓ | ✓ |
| Location Segmentation | ✓ | ✓ |
| Weather Segmentation | ✓ | ✓ |
| Cookie Segmentation | ✓ | ✓ |
| IP Address Targeting | ✓ | ✓ |
| Segment Based On Survey Response | ✓ | ✓ |
Integrations
| Feature | Omniconvert | AB Tasty |
|---|---|---|
| Google Analytics Integration | ✓ | ✓ |
| GA4 Integration (Data Exchange) | ✓ | ✓ |
| Heatmaps Integration | ✓ | ✓ |
| Shopify Integration | ✓ | ✓ |
| BigQuery Integration | ✗ | ✓ |
| Facebook Ads RFM Audience Integration | ✓ Our eCommerce & Analytics solution, Omniconvert Reveal offers companies the capacity to segment customers using the RFM method. Those segments can be then turned into audiences and sent thorugh the direct integration to Facebook, Instagram, Google Ads. | ✗ |
| Google Ads RFM Audience Integration | ✓ Our eCommerce & Analytics solution, Omniconvert Reveal offers companies the capacity to segment customers using the RFM method. Those segments can be then turned into audiences and sent thorugh the direct integration to Facebook, Instagram, Google Ads. | ✗ |
| E-Commerce RFM Segmentation | ✓ Our eCommerce & Analytics solution, Omniconvert Reveal offers companies the capacity to segment customers using the RFM method. Those segments can be then used to run AB tests, surveys, or personalization experiments in Explore. | ✓ |
Other Features
| Feature | Omniconvert | AB Tasty |
|---|---|---|
| Customer Support | ✓ | ✓ |
| Unlimited Subaccounts | ✓ | ✓ |
| Data Export/Import | ✓ | ✓ |
Concierge Services
| Feature | Omniconvert | AB Tasty |
|---|---|---|
| Data Audit & UI/UX Audit | ✓ We have been helping our larges customers for 8+ years with CRO turnkey solutions. Alternatively, we can connect you to our network of CRO partner agencies. | ✗ |
| Prioritized list of action points | ✓ We have been helping our larges customers for 8+ years with CRO turnkey solutions. Alternatively, we can connect you to our network of CRO partner agencies. | ✗ |
| Planning (create a testing roadmap) | ✓ We have been helping our larges customers for 8+ years with CRO turnkey solutions. Alternatively, we can connect you to our network of CRO partner agencies. | ✗ |
| Setup & launch at least 2 A/B tests/month | ✓ We have been helping our larges customers for 8+ years with CRO turnkey solutions. Alternatively, we can connect you to our network of CRO partner agencies. | ✗ |
| In-depth reporting and suggested actions | ✓ We have been helping our larges customers for 8+ years with CRO turnkey solutions. Alternatively, we can connect you to our network of CRO partner agencies. | ✗ |
| Dedicated person for communication | ✓ We have been helping our larges customers for 8+ years with CRO turnkey solutions. Alternatively, we can connect you to our network of CRO partner agencies. | ✗ |
Support Services
| Feature | Omniconvert | AB Tasty |
|---|---|---|
| 60 min 1-on-1 Onboarding | ✓ | ✗ |
| Professional Support | ✓ | ✗ |
Join Best-in-Class Companies That Run Experiments with Omniconvert Explore
Contact us now and discover how Omniconvert Explore can save you money and simplify testing with no coding required
Omniconvert's Story in Numbers
Experiments
>53K
with high impact in the conversion rate
Websites
>21K
Trust us to bring them results
Annual Client Retention Rate
97%
since 2013
Fully Featured CRO Tool at 1/3 of the Price
While AB Tasty doesn’t publicly share the pricing plans, information available online can help us estimate AB Tasty’s costs.
According to Captera, the starting price for AB Tasty is €15000.
With Omniconvert, on the other hand, you pay what you test, starting from $3.276/year.
This plan includes all features needed for effective AB Testing: no-code editor, GTM tracking, Bayesian & Frequentist Statistics, and more.
Why Do Our Clients Love Working With Us?
Jordan Cram, Alivecor
Customer since 2020
“Omniconvert’s team always does a great job! They’re creative, resourceful and have great solutions to website development and testing. I would recommend their team to anyone looking to optimize, buil...
“Omniconvert’s team always does a great job! They’re creative, resourceful and have great solutions to website development and testing. I would recommend their team to anyone looking to optimize, build and perfect consumer behavior online.”
Susie Marino, USA Today Network
The support team is so helpful and friendly which is very important. Raluca, Georgiana, and the whole team helped us every step of the way to double our leads. The platform has a ton of capabilities t...
The support team is so helpful and friendly which is very important. Raluca, Georgiana, and the whole team helped us every step of the way to double our leads. The platform has a ton of capabilities to do very advanced testing, reporting, optimizations... I'm a customer based in the US and the time difference or geographical differences have never been an issue, either. You can tell the service model and the platform is built out with the goal of truly wanting you to succeed in mind. They also have a ton of integration options from Marketo to Zapier to Analytics, etc etc it's a very extensive and impressive list.
Alina Moldovan, Auchan Retail
I have been working with the Omniconver tool for almost 10 years. We used Explore both to increase the conversion rate and to personalize the consumer experience. A/B testing helped us visibly increas...
I have been working with the Omniconver tool for almost 10 years. We used Explore both to increase the conversion rate and to personalize the consumer experience. A/B testing helped us visibly increase CTR and CR and allowed us to confidently make data-based decisions. Customizing and targeting the customer experience, from dynamically changing site content to custom pop-ups, has significantly improved user engagement. To all this we have added On-Site Surveys for the understanding of our customers, visitors and potentials. Throughout the learning process and beyond, whenever we had questions or needed assistance, the support team was prompt and helpful and went above and beyond to make sure we got the most out of the tool.
Omniconvert’s Explore Is Easy to Learn, Provides Advanced Personalization Features, And Has Exceptional Customer Support
Superior Customer Support
We’re praised for fast, capable, and personalized customer support. Soon, it'll feel like you have a teammate by your side.
Precise Targeting and Personalization
Craft experiments targeting user specifics like weather, location, and device. Use strategic overlays—on exit, scroll, or load—to capture lost sales and optimize customer journeys.
Easy Learning Curve
Get started right away, without spending ages to understand the tool. Achieve better productivity and smarter decision-making, while streamlining your testing efforts.
See For Yourself
Take a Look Inside Omniconvert’s Explore and Discover How Intuitive and Reliable It Is
Omniconvert Explore Generates Results Such As:
+20% in leads +60% CTR after A/b Testing to identify a better converting landing page.
+16.5% Add to Cart Rate +27.9% in conversion rates +15.41% revenue increase after testing one hypothesis across three sister sites in different countries.
+200 ideas generated from the audits. The tests generated conversion rate increases between 8% and even 33% for hypothesis.
6.27% increase in website revenue after 14 months of testing with a 39.13% win rate.
Our specialists will show you how to save money, simplify your processes, and achieve your experimentation goals.