Conductrics alternative (2026): full-stack testing vs Shopify CRO
Conductrics is an experimentation and optimisation platform, launched in 2010, that runs A/B and multivariate tests through a visual editor, server-side APIs, mobile SDKs and the CDN edge, with contextual bandits and in-experiment surveys. Omniconvert Explore is a Shopify-native CRO platform that runs product, cart, and checkout tests and measures results in revenue per visitor. The choice turns on breadth across every surface or focus on one store.
- Conductrics is an experimentation and optimisation platform, launched in 2010, that runs A/B and multivariate tests client-side, server-side, in mobile apps and at the CDN edge.
- Its visual editor, Conductrics Express, lets non-technical teams test UI changes while engineers use its REST API and SDKs; contextual bandits, targeting and in-experiment surveys sit on the same platform.
- Conductrics lists no dedicated Shopify app: it installs on a store through its script tag, as on any website.
- Omniconvert Explore runs experiments on Shopify product, cart, and checkout pages natively, and measures results in revenue per visitor.
- The choice is breadth or focus: Conductrics for one programme across websites, apps and backend systems; Explore for Shopify storefront CRO measured in revenue.
Teams comparing Conductrics vs Omniconvert Explore are weighing breadth against focus. Conductrics, launched in 2010, is a general-purpose experimentation and optimisation platform: marketers build tests in its visual editor, Conductrics Express, while engineers run the same programme server-side, in mobile apps or at the CDN edge, with multivariate testing, contextual bandits and in-experiment surveys alongside. Omniconvert Explore is a Shopify-native CRO platform built around the revenue surfaces of a store, product, cart, and checkout, and measured in revenue per visitor. This page explains what each does well and where each fits.
What is Conductrics, and what does it actually do?
Conductrics is an experimentation and optimisation platform. It runs A/B and multivariate tests client-side through a visual editor and a single script tag, server-side through a REST API and libraries for Node.js, Java and Swift, in iOS, Android and React Native apps, and at the CDN edge. Contextual multi-armed bandits, rule-based targeting and surveys inside experiments sit on the same platform. [Conductrics, 2026]
Conductrics was founded in 2008 and launched in 2010 by Matt Gershoff and Nate Weiss. It is a general-purpose platform used across industries rather than one built for a single kind of site, and it carries SOC 2 Type 2, GDPR and HIPAA compliance. Its prices are not published: quotes come from sales, and Conductrics says it does not gate features behind complex tiers.
Its testing covers the full stack. Marketers make page changes in Conductrics Express, its visual editor, with WYSIWYG editing, custom JavaScript, multi-page changes and redirect tests. Engineers call the same platform from middleware, microservices or mobile apps. Multivariate tests are composed from existing tests, and a Main Effects Report shows which variable drives a lift, including the interaction effects between them.
The question this page answers is narrower: when the site under test is a Shopify store, is a general-purpose platform the best fit, or one built around the store's revenue surfaces?
Full-stack experimentation means one platform runs tests wherever the experience lives: in the browser through a visual editor or script tag, on the server through an API, in mobile apps through SDKs, and at the CDN edge. It suits organisations that test across websites, apps and backend decisions from one programme. It is a different scope from a platform built around one store's product, cart, and checkout.
Where Conductrics is genuinely strong
- Visual and code-based testing on one platform: Conductrics Express handles quick UI changes without code, while the REST API, SDKs and Conductrics Edge reach server-side logic, mobile screens and the CDN.
- Multivariate testing with interaction effects: multivariate tests are composed from existing tests, and the Main Effects Report isolates which variable, headline, hero or offer, drives the lift.
- Adaptive optimisation you can read: contextual bandits using Thompson Sampling shift traffic toward what works, and human-readable decision trees show which visitor traits drove each choice.
- Research inside the experiment: Conductrics Surveys ask anything from NPS to custom questions, matched to the variation the visitor saw.
- Statistical rigour: error-rate control, checks for test interference and corrections for multiple comparisons are built in.
Where Conductrics hits its ceiling for an eCommerce store
- No dedicated Shopify app: Conductrics lists no Shopify app or Shopify-specific integration. It installs on a store through its script tag, so store tests are set up like any other page test rather than from Shopify's catalog.
- General-purpose, not eCommerce-specific: it is built to optimise any digital experience and lists no eCommerce-specific features, where an eCommerce-first platform starts from product, cart, and checkout.
- Pricing through sales: prices are not published, and quotes come from a sales conversation.
- More breadth than a store-only team may use: server-side, edge, mobile and bandit capabilities are an advantage for organisations testing across apps and backend systems; a team testing one Shopify storefront may not need them.
None of this is a weakness of the product. It is a question of fit: Conductrics is built to optimise any experience on any surface, and Explore is built around one kind of site, an online store.
What an eCommerce store needs from a testing platform
Conductrics can run experiments on a Shopify storefront through its script tag and visual editor, as it does on any website. What it does not list is a Shopify app or eCommerce-specific features. Omniconvert Explore is built around that case: native to Shopify, centred on product, cart, and checkout, and reported in revenue per visitor.
Omniconvert Explore is built for one job: testing the surfaces where an online store's revenue is won or lost, and expressing the result in revenue per visitor. Conductrics covers far more surfaces, from mobile apps to server-side decisions, and a store can use it like any website. The difference is where each platform starts.
A general-purpose platform is built to fit any site. An eCommerce-first platform starts from the store's catalog, cart, and checkout, and from the revenue metrics a store is run on.
eCommerce CRO is the practice of running controlled experiments on the revenue surfaces of an online store, product pages, cart, and checkout, and measuring the result in revenue per visitor and order rate rather than generic conversion rate. Omniconvert Explore is defined as an eCommerce conversion rate optimization platform for product, cart, and checkout experiments, native to Shopify and priced for store traffic.
What an eCommerce team needs a test to answer
- Did the win move revenue. Whether a winning variant raised revenue per visitor and order rate across the store.
- Which surface to test first. Which pages in the Shopify funnel (product, cart, checkout) carry the highest revenue impact if tested next.
- How it behaves in checkout. How an experiment interacts with the Shopify catalog, variants, and checkout flow.
- Whether it holds for valuable customers. Whether the result holds for repeat, high-value customers, the Customer Value Optimization question, not just first-session traffic.
Across the 7,000+ eCommerce websites in Omniconvert's CROBenchmark Report 2026, the stores testing fastest are the ones where a marketer or CRO lead can launch a product page or checkout experiment the same week it is proposed. [CROBenchmark Report 2026, Omniconvert]
Explore runs the experiment on the store's real revenue surfaces and reports the outcome in revenue per visitor. AliveCor used Omniconvert Explore to run a structured A/B testing program and achieved +21% conversion rate, +5% revenue per visitor, and 94% statistical relevance across their experiments. [Omniconvert, AliveCor case study]
Conductrics vs Explore: the capability comparison
Side by side, Conductrics and Explore share the core of testing: both run A/B and multivariate tests through a visual editor and server-side. Conductrics reaches further, into mobile apps, the CDN edge and contextual bandits. Explore is built around the Shopify store, natively integrated, and reports in revenue per visitor.
| Capability | Conductrics | Omniconvert Explore |
|---|---|---|
| Primary function | Experimentation and optimisation across web, server, mobile and the CDN edge | eCommerce CRO on product, cart, and checkout pages |
| A/B testing | Yes visual editor plus server-side API and SDKs | Yes visual editor plus code editor |
| Multivariate testing | Yes composed from existing tests, with a Main Effects Report | Yes |
| Server-side testing | Yes REST API, Node.js, Java and Swift libraries | Yes |
| Visual editor | Yes Conductrics Express, WYSIWYG plus custom JavaScript | Yes no developer required |
| On-site surveys and overlays | Yes on-site surveys inside experiments (Conductrics Surveys) | Yes surveys and overlays built in |
| Shopify integration | Partial no dedicated Shopify app; installs through its script tag | Yes native |
| eCommerce focus | General general-purpose, used across industries | High built for store revenue workflows |
| Pricing model | Prices not published; quotes from sales | Session-based, built for store traffic, free trial |
| Best for | Organisations running one experimentation programme across websites, apps and backend systems, including adaptive optimisation | Shopify and eCommerce teams optimizing product, cart, and checkout for revenue |
| User rating | No public G2 rating | 4.6 out of 5 (G2, 197 reviews, as of 2026) |
Competitor pricing and plan details reflect publicly listed figures as of 2026 and can change. Explore uses session-based pricing; see the Omniconvert pricing page for current plans.
Get the full CROBenchmark data behind these stats: 7,000+ websites, 15+ industries, 248+ audit criteria, 100+ CRO experts. See exactly where eCommerce growth teams are losing margin in 2026.
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Should you choose Explore over Conductrics?
If your experiments run on a Shopify store and you want a platform built around product, cart, and checkout, with native Shopify integration and results in revenue per visitor, choose Explore. If you run experimentation across websites, mobile apps and backend systems and want visual and server-side testing, multivariate tests and contextual bandits on one platform, Conductrics is built for that breadth.
Conductrics has been building experimentation software since 2010, and it shows in the breadth: a visual editor for marketers, APIs and SDKs for engineers, multivariate testing with interaction effects, adaptive optimisation with readable decision trees, and surveys inside experiments.
The question for a store is narrower: are the experiments that move revenue running natively on the product, cart, and checkout pages, and are they measured in revenue per visitor. That is the surface Explore is built for.
Stop guessing.
Start testing what moves revenue.
Explore runs A/B, multivariate, and personalization experiments on your product pages, cart, and checkout, then measures the outcome in revenue per visitor, not just clicks.
4.6 out of 5 across 197 reviews, G2 , as of 2026