Omniconvert vs VWO
Both are powerful A/B testing tools. However, Omniconvert Explore offers all-encompassing features without hiding them under expensive plans.
Finally, You Can A/B test for Higher Conversions Without Cumbersome Setups, Hidden Costs, or Buggy Experiments
Seamless Initial Setup Process
To incorporate Omniconvert Explore into your Product Suite, you just need to install an initial script on your website. After, we’ll take over with a free Onboarding session.
Transparent Pricing Structure
Our pricing information is transparent. With us, you can rest assured that you’ll know exactly how much you pay for our products and we’ll never surprise you with any extra-charges on your invoice.
Flexible Agreements
You have the freedom to end our collaboration at any time without any penalties, delays, or obligations.
Feature Comparison
Basics
| Feature | Omniconvert | VWO |
|---|---|---|
| Free Trial | ✓ | ✓ |
| Easy to Setup | ✓ | ✓ |
WYSIWYG Editing
| Feature | Omniconvert | VWO |
|---|---|---|
| WYSIWYG Editor | ✓ | ✓ |
| Chrome Extension | ✓ | ✓ |
Testing and Experimentation
| Feature | Omniconvert | VWO |
|---|---|---|
| A/B Testing | ✓ | ✓ |
| Multivariate Testing | ✗ | ✓ |
| Split Testing | ✓ | ✓ |
| Server Side Testing | ✗ | ✓ |
| Mobile App Testing | ✗ | ✓ |
Overlay and Trigger Features
| Feature | Omniconvert | VWO |
|---|---|---|
| Ready to Use Overlays | ✓ | ✓ |
| Multiple Overlay Formats | ✓ | ✓ |
| On-Exit, On-Load, On-Scroll Triggers | ✓ | ✓ |
| OnPage Variables | ✓ | ✓ |
| Frequency Capping | ✓ | ✓ |
Survey and Personalization
| Feature | Omniconvert | VWO |
|---|---|---|
| Surveys | ✓ | ✓ |
| Logic Branching for Surveys | ✓ | ✓ |
| Personalization | ✓ | ✓ |
| Dynamic Text Replacement | ✓ | ✓ |
Analytics and Tracking
| Feature | Omniconvert | VWO |
|---|---|---|
| Statistical Significance Calculator | ✓ | ✓ |
| Bayesian Statistics | ✓ | ✓ |
| Frequentist Statistics | ✓ | ✓ |
| Automatic Goal Tracking | ✓ | ✓ |
| Customer Lifetime Value (CLV) tracking | ✗ | ✓ |
| Net Promoter Score (NPS) tracking | ✓ | ✓ |
| E-commerce Cohort Analysis | ✓ Our eCommerce & Analytics, Omniconvert Reveal offers companies the capacity to run Cohort analysis, besides many other important customer analytics reports. | ✓ |
Targeting and Segmentation
| Feature | Omniconvert | VWO |
|---|---|---|
| General Targeting | ✓ | ✓ |
| Behavioral Targeting | ✓ | ✓ |
| Location Segmentation | ✓ | ✓ |
| Weather Segmentation | ✓ | ✓ |
| Cookie Segmentation | ✓ | ✓ |
| IP Address Targeting | ✓ | ✓ |
| Segment Based On Survey Response | ✓ | ✓ |
Integrations
| Feature | Omniconvert | VWO |
|---|---|---|
| Google Analytics Integration | ✓ | ✓ |
| GA4 Integration (Data Exchange) | ✓ | ✓ |
| Heatmaps Integration | ✓ | ✓ |
| Shopify Integration | ✓ | ✓ |
| BigQuery Integration | ✗ | ✓ |
| Facebook Ads RFM Audience Integration | ✓ Our eCommerce & Analytics solution, Omniconvert Reveal offers companies the capacity to segment customers using the RFM method. Those segments can be then turned into audiences and sent thorugh the direct integration to Facebook, Instagram, Google Ads. | ✗ |
| Google Ads RFM Audience Integration | ✓ Our eCommerce & Analytics solution, Omniconvert Reveal offers companies the capacity to segment customers using the RFM method. Those segments can be then turned into audiences and sent thorugh the direct integration to Facebook, Instagram, Google Ads. | ✗ |
| E-Commerce RFM Segmentation | ✓ Our eCommerce & Analytics solution, Omniconvert Reveal offers companies the capacity to segment customers using the RFM method. Those segments can be then used to run AB tests, surveys, or personalization experiments in Explore. | ✓ |
Other Features
| Feature | Omniconvert | VWO |
|---|---|---|
| Customer Support | ✓ | ✓ |
| Unlimited Subaccounts | ✓ | ✓ |
| Data Export/Import | ✓ | ✓ |
Concierge Services
| Feature | Omniconvert | VWO |
|---|---|---|
| Data Audit & UI/UX Audit | ✓ We have been helping our larges customers for 8+ years with CRO turnkey solutions. Alternatively, we can connect you to our network of CRO partner agencies. | ✗ |
| Prioritized list of action points | ✓ We have been helping our larges customers for 8+ years with CRO turnkey solutions. Alternatively, we can connect you to our network of CRO partner agencies. | ✗ |
| Planning (create a testing roadmap) | ✓ We have been helping our larges customers for 8+ years with CRO turnkey solutions. Alternatively, we can connect you to our network of CRO partner agencies. | ✗ |
| Setup & launch at least 2 A/B tests/month | ✓ We have been helping our larges customers for 8+ years with CRO turnkey solutions. Alternatively, we can connect you to our network of CRO partner agencies. | ✗ |
| In-depth reporting and suggested actions | ✓ We have been helping our larges customers for 8+ years with CRO turnkey solutions. Alternatively, we can connect you to our network of CRO partner agencies. | ✗ |
| Dedicated person for communication | ✓ We have been helping our larges customers for 8+ years with CRO turnkey solutions. Alternatively, we can connect you to our network of CRO partner agencies. | ✗ |
Support Services
| Feature | Omniconvert | VWO |
|---|---|---|
| 60 min 1-on-1 Onboarding | ✓ | ✗ |
| Professional Support | ✓ | ✗ |
When You’re With Omniconvert, You’re in Great Company
Let us walk you through Omniconvert Explore and how it can better fit your business goals than VWO
Omniconvert's Story in Numbers
Experiments
>53K
with high impact in the conversion rate
Websites
>21K
Trust us to bring them results
Annual Client Retention Rate
97%
since 2013
Omniconvert’s Explore Features Features Are Not Restricted to Expensive Plans
VWO uses a monthly tracked users (MTU) model, where the cost depends on the monthly number of unique visitors to your website or app, so it’s difficult to estimate their precise pricing.
However, using public information available online, we can state that the Medial Annual Price for VWO is $28.000 (reported by actual buyers).
VWO offers four main pricing plans.
The first and most basic one is free, but it’s limited in functionality since features such as advanced targeting, workspace reports, and even chat support are excluded from this plan.
Moving on to the paid plans, the first tier starts at $339 per month, billed annually, getting you to a grand total of $4.068/year. Even with this plan, you can’t benefit from Multivariate Testing, Geo & Cookie Targeting, or the ability to access an unlimited campaign version history.
If you’re truly serious about A/B testing on your website, you’ll find VWO’s lower-tier plans restrictive.
With Omniconvert, on the other hand, you pay what you test, starting from $3.276/year.
This plan includes all features gatekept by VWO under more expensive plans.
What Top Companies Have to Say About Working with Omniconvert
Jordan Cram, Alivecor
Customer since 2020
“Omniconvert’s team always does a great job! They’re creative, resourceful and have great solutions to website development and testing. I would recommend their team to anyone looking to optimize, buil...
“Omniconvert’s team always does a great job! They’re creative, resourceful and have great solutions to website development and testing. I would recommend their team to anyone looking to optimize, build and perfect consumer behavior online.”
Susie Marino, USA Today Network
The support team is so helpful and friendly which is very important. Raluca, Georgiana, and the whole team helped us every step of the way to double our leads. The platform has a ton of capabilities t...
The support team is so helpful and friendly which is very important. Raluca, Georgiana, and the whole team helped us every step of the way to double our leads. The platform has a ton of capabilities to do very advanced testing, reporting, optimizations... I'm a customer based in the US and the time difference or geographical differences have never been an issue, either. You can tell the service model and the platform is built out with the goal of truly wanting you to succeed in mind. They also have a ton of integration options from Marketo to Zapier to Analytics, etc etc it's a very extensive and impressive list.
Alina Moldovan, Auchan Retail
I have been working with the Omniconver tool for almost 10 years. We used Explore both to increase the conversion rate and to personalize the consumer experience. A/B testing helped us visibly increas...
I have been working with the Omniconver tool for almost 10 years. We used Explore both to increase the conversion rate and to personalize the consumer experience. A/B testing helped us visibly increase CTR and CR and allowed us to confidently make data-based decisions. Customizing and targeting the customer experience, from dynamically changing site content to custom pop-ups, has significantly improved user engagement. To all this we have added On-Site Surveys for the understanding of our customers, visitors and potentials. Throughout the learning process and beyond, whenever we had questions or needed assistance, the support team was prompt and helpful and went above and beyond to make sure we got the most out of the tool.
Omniconvert’s Explore Customization Features Allow You to Craft Better Targeted UX Experiments Compared to VWO
Accurate Tracking
Omniconvert Explore gives you full control over your experiment with seamless monitoring and tracking. Adapt for optimized engagement, personalized experiences, and improved conversions. Turn traffic into customers with precise, impactful analytics.
Adaptable Templates
Use our eComm overlay templates that catch people’s eyes, then convert. Access a diverse library to engage customers at every touchpoint: exit intent, on load, and on scroll. Fast-track your campaigns without needing extensive design or coding skills.
Granular Personalization
Turn A/B testing into conversions with our personalization features. Omniconvert Explore allows you to personalize the UX based on user data, such as location, behavior, or device type. Retrieve lost sales, engage users with tailored content, and optimize every customer journey.
Discover it on Your Own
Watch this short video and discover Omniconvert Explore for yourself.
Here’s what Our Clients Achieved With Omniconvert
+20% in leads +60% CTR after A/b Testing to identify a better converting landing page.
+16.5% Add to Cart Rate +27.9% in conversion rates +15.41% revenue increase after testing one hypothesis across three sister sites in different countries.
+200 ideas generated from the audits. The tests generated conversion rate increases between 8% and even 33% for hypothesis.
6.27% increase in website revenue after 14 months of testing with a 39.13% win rate.
We get it. Sometimes you just want to talk to someone, human to human, and get all your answers. Book a short call and let’s do it!