Omniconvert vs Metrilo
Both are great tools built by talented people, but Omniconvert Reveal’s focus on CVO features uncover deeper insights and enable more strategic thinking than Metrilo
Ideal for Businesses Highly Focused on Acquisition and Retention Done Right
Expert Customer Support
Our team combines innovative ideas with diverse perspectives to face every challenge. Our clients love the actionable and relevant insights we provide and appreciate the way we offer dedicated support, crucial for driving business growth.
Predictive Analytics
Leverage the predictive analytics feature in your long-term plans, strategies, and objectives. This forward-looking feature is particularly valuable if your company is committed to data-driven decision-making.
Emphasis on CLV
While other tools offer a broader analytics spectrum, our insights are laser-focused on optimizing customer-centric strategies. We’re here to support you making impactful changes where it matters the most.
Feature Comparison
Basics
| Feature | Omniconvert | Metrilo |
|---|---|---|
| Free Trial | ✓ | ✓ |
| Easy to Setup | ✓ | ✓ |
WYSIWYG Editing
| Feature | Omniconvert | Metrilo |
|---|---|---|
| WYSIWYG Editor | ✓ | ✓ |
| Chrome Extension | ✓ | ✓ |
Testing and Experimentation
| Feature | Omniconvert | Metrilo |
|---|---|---|
| A/B Testing | ✓ | ✓ |
| Multivariate Testing | ✗ | ✓ |
| Split Testing | ✓ | ✓ |
| Server Side Testing | ✗ | ✓ |
| Mobile App Testing | ✗ | ✓ |
Overlay and Trigger Features
| Feature | Omniconvert | Metrilo |
|---|---|---|
| Ready to Use Overlays | ✓ | ✓ |
| Multiple Overlay Formats | ✓ | ✓ |
| On-Exit, On-Load, On-Scroll Triggers | ✓ | ✓ |
| OnPage Variables | ✓ | ✓ |
| Frequency Capping | ✓ | ✓ |
Survey and Personalization
| Feature | Omniconvert | Metrilo |
|---|---|---|
| Surveys | ✓ | ✓ |
| Logic Branching for Surveys | ✓ | ✓ |
| Personalization | ✓ | ✓ |
| Dynamic Text Replacement | ✓ | ✓ |
Analytics and Tracking
| Feature | Omniconvert | Metrilo |
|---|---|---|
| Statistical Significance Calculator | ✓ | ✓ |
| Bayesian Statistics | ✓ | ✓ |
| Frequentist Statistics | ✓ | ✓ |
| Automatic Goal Tracking | ✓ | ✓ |
| Customer Lifetime Value (CLV) tracking | ✗ | ✓ |
| Net Promoter Score (NPS) tracking | ✓ | ✓ |
| E-commerce Cohort Analysis | ✓ Our eCommerce & Analytics, Omniconvert Reveal offers companies the capacity to run Cohort analysis, besides many other important customer analytics reports. | ✓ |
Targeting and Segmentation
| Feature | Omniconvert | Metrilo |
|---|---|---|
| General Targeting | ✓ | ✓ |
| Behavioral Targeting | ✓ | ✓ |
| Location Segmentation | ✓ | ✓ |
| Weather Segmentation | ✓ | ✓ |
| Cookie Segmentation | ✓ | ✓ |
| IP Address Targeting | ✓ | ✓ |
| Segment Based On Survey Response | ✓ | ✓ |
Integrations
| Feature | Omniconvert | Metrilo |
|---|---|---|
| Google Analytics Integration | ✓ | ✓ |
| GA4 Integration (Data Exchange) | ✓ | ✓ |
| Heatmaps Integration | ✓ | ✓ |
| Shopify Integration | ✓ | ✓ |
| BigQuery Integration | ✗ | ✓ |
| Facebook Ads RFM Audience Integration | ✓ Our eCommerce & Analytics solution, Omniconvert Reveal offers companies the capacity to segment customers using the RFM method. Those segments can be then turned into audiences and sent thorugh the direct integration to Facebook, Instagram, Google Ads. | ✗ |
| Google Ads RFM Audience Integration | ✓ Our eCommerce & Analytics solution, Omniconvert Reveal offers companies the capacity to segment customers using the RFM method. Those segments can be then turned into audiences and sent thorugh the direct integration to Facebook, Instagram, Google Ads. | ✗ |
| E-Commerce RFM Segmentation | ✓ Our eCommerce & Analytics solution, Omniconvert Reveal offers companies the capacity to segment customers using the RFM method. Those segments can be then used to run AB tests, surveys, or personalization experiments in Explore. | ✓ |
Other Features
| Feature | Omniconvert | Metrilo |
|---|---|---|
| Customer Support | ✓ | ✓ |
| Unlimited Subaccounts | ✓ | ✓ |
| Data Export/Import | ✓ | ✓ |
Concierge Services
| Feature | Omniconvert | Metrilo |
|---|---|---|
| Data Audit & UI/UX Audit | ✓ We have been helping our larges customers for 8+ years with CRO turnkey solutions. Alternatively, we can connect you to our network of CRO partner agencies. | ✗ |
| Prioritized list of action points | ✓ We have been helping our larges customers for 8+ years with CRO turnkey solutions. Alternatively, we can connect you to our network of CRO partner agencies. | ✗ |
| Planning (create a testing roadmap) | ✓ We have been helping our larges customers for 8+ years with CRO turnkey solutions. Alternatively, we can connect you to our network of CRO partner agencies. | ✗ |
| Setup & launch at least 2 A/B tests/month | ✓ We have been helping our larges customers for 8+ years with CRO turnkey solutions. Alternatively, we can connect you to our network of CRO partner agencies. | ✗ |
| In-depth reporting and suggested actions | ✓ We have been helping our larges customers for 8+ years with CRO turnkey solutions. Alternatively, we can connect you to our network of CRO partner agencies. | ✗ |
| Dedicated person for communication | ✓ We have been helping our larges customers for 8+ years with CRO turnkey solutions. Alternatively, we can connect you to our network of CRO partner agencies. | ✗ |
Support Services
| Feature | Omniconvert | Metrilo |
|---|---|---|
| 60 min 1-on-1 Onboarding | ✓ | ✗ |
| Professional Support | ✓ | ✗ |
Trusted by
Chat with one of our experts and we’ll show you how Omniconvert Reveal can help you make smarter, data-driven decisions.
Omniconvert's Story in Numbers
Experiments
>53K
with high impact in the conversion rate
Websites
>21K
Trust us to bring them results
Annual Client Retention Rate
97%
since 2013
All the Data in One Place: Deep Customer Insights, Retention, Smarter Acquisition, and Organizational Alignment
Omniconvert Reveal makes it easier for your business to align with customer needs and deliver on their expectations.
Enjoy interdepartmental alignment and peak performance, as all your teams can access a single source of truth and rally around your customers.
With the advanced Audience Builder, your acquisition teams can leverage smarter ad targeting, helping you acquire high-value customers and reduce churn by focusing on the right products.
With tools to optimize your product assortment, you’ll keep up with trends and avoid stock issues, while the platform’s insights into CLV allow for data-driven decisions that fuel sustainable, long-term growth.
Starting at $3588, take advantage of enterprise-level features, at an affordable price.
(Just) Some of Our Clients’ Reviews:
Jordan Cram, Alivecor
Customer since 2020
“Omniconvert’s team always does a great job! They’re creative, resourceful and have great solutions to website development and testing. I would recommend their team to anyone looking to optimize, buil...
“Omniconvert’s team always does a great job! They’re creative, resourceful and have great solutions to website development and testing. I would recommend their team to anyone looking to optimize, build and perfect consumer behavior online.”
Susie Marino, USA Today Network
The support team is so helpful and friendly which is very important. Raluca, Georgiana, and the whole team helped us every step of the way to double our leads. The platform has a ton of capabilities t...
The support team is so helpful and friendly which is very important. Raluca, Georgiana, and the whole team helped us every step of the way to double our leads. The platform has a ton of capabilities to do very advanced testing, reporting, optimizations... I'm a customer based in the US and the time difference or geographical differences have never been an issue, either. You can tell the service model and the platform is built out with the goal of truly wanting you to succeed in mind. They also have a ton of integration options from Marketo to Zapier to Analytics, etc etc it's a very extensive and impressive list.
Alina Moldovan, Auchan Retail
I have been working with the Omniconver tool for almost 10 years. We used Explore both to increase the conversion rate and to personalize the consumer experience. A/B testing helped us visibly increas...
I have been working with the Omniconver tool for almost 10 years. We used Explore both to increase the conversion rate and to personalize the consumer experience. A/B testing helped us visibly increase CTR and CR and allowed us to confidently make data-based decisions. Customizing and targeting the customer experience, from dynamically changing site content to custom pop-ups, has significantly improved user engagement. To all this we have added On-Site Surveys for the understanding of our customers, visitors and potentials. Throughout the learning process and beyond, whenever we had questions or needed assistance, the support team was prompt and helpful and went above and beyond to make sure we got the most out of the tool.
Omniconvert’s Reveal Is Designed with CLV in Mind; Unlike Metrilo, We’re Setting You Up for Retention and Loyalisation Glory
Seamless Integration with Existing Tools
Omniconvert Reveal is built to easily push data into the tools your business already relies on, enabling smooth integration into your current workflows without the need for a complete system overhaul.
Effortless Onboarding
Enjoy personalized, guided onboarding with one of our specialists. Get started immediately, save time, and make informed decisions while expanding your understanding of customer behavior.
In-Depth Customer Segmentation
Gain access to advanced segmentation and reporting features that allow you to analyze your data from various angles. Easily segment your customers based on detailed purchasing behaviors, and unlock the necessary insights to refine your marketing and retention strategies.
Take a Peek inside Omniconvert Reveal
Explore the tool on your own and see how seamless it is
Results Our Clients Achieved With Omniconvert
+20% in leads +60% CTR after A/b Testing to identify a better converting landing page.
+16.5% Add to Cart Rate +27.9% in conversion rates +15.41% revenue increase after testing one hypothesis across three sister sites in different countries.
+200 ideas generated from the audits. The tests generated conversion rate increases between 8% and even 33% for hypothesis.
6.27% increase in website revenue after 14 months of testing with a 39.13% win rate.
It’s just a 30-minute talk. But it can revolutionize the way you look at customer retention.