How do you define 'tested users'?

A tested user is any visitor included in any experiment (A/B Testing, Personalization, or Survey) and visible in the reporting area. For example, if 500 users see the control page and 500 see the variation page in an A/B test, you consume 1,000 tested users.

Can the Omniconvert code be installed using Google Tag Manager?

Yes, you can install our code using GTM. However, this may slow down code deployment, causing issues like screen flickering during A/B tests or delayed triggering for popups.

Can Omniconvert be used for any type of website?

Omniconvert works for most self-hosted websites, including custom-coded sites, CMS platforms (e.g., WordPress, Joomla, Drupal), and eCommerce platforms (e.g., Shopify, Magento, BigCommerce). The main requirement is access to the source code to paste in Omniconvert's code.

Convert vs Hotjar vs Omniconvert

Comprehensive experimentation and behavior analytics comparison. Scroll down on the right to view all rows.

Read other comparisons between Convert and Hotjar.

Hotjar vs Fullstory Hotjar vs Google Analytics Microsoft Clarity vs Hotjar Mouseflow vs Hotjar Hotjar vs Omniconvert Apptimize vs Hotjar Convert vs Fullstory Convert vs Qualtrics Convert vs SurveyMonkey Convert vs UseItBetter Convert vs Kissmetrics Convert vs CrazyEgg Convert vs Dynamic Yield Convert vs Instapage Convert vs Mouseflow Convert vs Unbounce Convert vs Klaviyo Convert vs Mailchamp Convert vs Onesignal Convert vs Price Intelligently Convert vs Profitwell Convert vs Survicate Convert vs Typeform (2012)Convert vs Apptimize Convert vs Firebase A/B Testing Convert vs LaunchDarkly Convert vs Qualaroo Convert vs Split.io Convert vs Evergage Convert vs Formisimo (Zuko)Convert vs Monetate Convert vs Zoho PageSense CrazyEgg vs Hotjar Drift vs Hotjar Firebase A/B Testing vs Hotjar Hello Bar vs Hotjar Hotjar vs Optimizely Hotjar vs VWO Instapage vs. Hotjar Intercom vs Hotjar Kissmetrics vs Hotjar LaunchDarkly vs Hotjar Mixpanel vs Hotjar Optimizely vs Convert Experiences Price Intelligently vs Hotjar Quaraloo vs Hotjar Split.io vs Hotjar Sumo vs Hotjar Survicate vs Hotjar Typeform (2012) vs Hotjar Unbounce vs Hotjar

Category	Convert Experiences	Hotjar	Omniconvert	Comparison in Detail (Info)
Website URL This row lists the official websites for Convert and Hotjar and does not represent a functional difference.	convert.com This row lists the official websites for Convert and Hotjar and does not represent a functional difference.	hotjar.com This row lists the official websites for Convert and Hotjar and does not represent a functional difference.	omniconvert.com This row lists the official websites for Convert and Hotjar and does not represent a functional difference.	This row lists the official websites for Convert and Hotjar and does not represent a functional difference.
Category or type Convert is a dedicated experimentation platform, while Hotjar focuses on behavioral analytics and user feedback tools.	A/B testing and personalization website with full-stack experimentation capabilities Convert is a dedicated experimentation platform, while Hotjar focuses on behavioral analytics and user feedback tools.	Product experience and behavior analytics website with heatmaps, session replay, funnels, and surveys Convert is a dedicated experimentation platform, while Hotjar focuses on behavioral analytics and user feedback tools.	Conversion rate optimization and web experimentation website Convert is a dedicated experimentation platform, while Hotjar focuses on behavioral analytics and user feedback tools.	Convert is a dedicated experimentation platform, while Hotjar focuses on behavioral analytics and user feedback tools.
Primary use cases Convert is used to run structured A/B and multivariate tests, whereas Hotjar is primarily used to understand user behavior through heatmaps, recordings, and surveys.	Website A/B testing, split testing, personalization, full-stack experiments, feature flagging, privacy-focused experimentation for growth teams Convert is used to run structured A/B and multivariate tests, whereas Hotjar is primarily used to understand user behavior through heatmaps, recordings, and surveys.	Heatmaps, session recordings, funnels, user feedback surveys, on-site polls, interviews, and user testing for UX and product teams Convert is used to run structured A/B and multivariate tests, whereas Hotjar is primarily used to understand user behavior through heatmaps, recordings, and surveys.	A/B testing, personalization, behavioral targeting, conversion optimization Convert is used to run structured A/B and multivariate tests, whereas Hotjar is primarily used to understand user behavior through heatmaps, recordings, and surveys.	Convert is used to run structured A/B and multivariate tests, whereas Hotjar is primarily used to understand user behavior through heatmaps, recordings, and surveys.
Target business size Convert typically serves teams building formal experimentation programs, while Hotjar is widely adopted by teams seeking accessible behavior insight tools.	Privacy-aware mid-market and enterprise teams replacing tools such as Google Optimize, plus agencies running programs for clients Convert typically serves teams building formal experimentation programs, while Hotjar is widely adopted by teams seeking accessible behavior insight tools.	A broad range from small sites to large organizations, with a free plan and higher tiers, and adoption across more than one million websites Convert typically serves teams building formal experimentation programs, while Hotjar is widely adopted by teams seeking accessible behavior insight tools.	Small businesses, mid-market firms, enterprise teams Convert typically serves teams building formal experimentation programs, while Hotjar is widely adopted by teams seeking accessible behavior insight tools.	Convert typically serves teams building formal experimentation programs, while Hotjar is widely adopted by teams seeking accessible behavior insight tools.
Pricing model Convert pricing generally scales with tested traffic volume, while Hotjar pricing is tied to recorded sessions and feedback features.	Tiered SaaS plans based on tests, features, and support level, with enterprise-grade features and predictable billing Convert pricing generally scales with tested traffic volume, while Hotjar pricing is tied to recorded sessions and feedback features.	Tiered SaaS pricing by daily or monthly session volume for Observe and Ask products, with a free plan and paid plans at different usage levels Convert pricing generally scales with tested traffic volume, while Hotjar pricing is tied to recorded sessions and feedback features.	Tier-based SaaS subscription pricing Convert pricing generally scales with tested traffic volume, while Hotjar pricing is tied to recorded sessions and feedback features.	Convert pricing generally scales with tested traffic volume, while Hotjar pricing is tied to recorded sessions and feedback features.
Free plan available Hotjar offers a limited free tier for behavioral tracking, whereas Convert operates mainly through paid experimentation plans.	Free 15-day trial with access to premium features and no credit card requirement Hotjar offers a limited free tier for behavioral tracking, whereas Convert operates mainly through paid experimentation plans.	Yes, Basic or Free plan with up to roughly 20,000 monthly sessions and 35 daily recordings, unlimited heatmaps, funnels on some newer plans, and basic filters Hotjar offers a limited free tier for behavioral tracking, whereas Convert operates mainly through paid experimentation plans.	No permanent free tier offering available Hotjar offers a limited free tier for behavioral tracking, whereas Convert operates mainly through paid experimentation plans.	Hotjar offers a limited free tier for behavioral tracking, whereas Convert operates mainly through paid experimentation plans.
Free trial length Hotjar provides entry-level access for behavior analytics, while Convert access usually depends on onboarding into a paid experimentation plan.	15-day free trial period Hotjar provides entry-level access for behavior analytics, while Convert access usually depends on onboarding into a paid experimentation plan.	Free plan acts as an ongoing entry tier rather than a length trial Hotjar provides entry-level access for behavior analytics, while Convert access usually depends on onboarding into a paid experimentation plan.	Trial access provided through account request Hotjar provides entry-level access for behavior analytics, while Convert access usually depends on onboarding into a paid experimentation plan.	Hotjar provides entry-level access for behavior analytics, while Convert access usually depends on onboarding into a paid experimentation plan.
Starting price per month Hotjar presents lower entry pricing for behavior analytics, while Convert reflects its positioning as a full experimentation solution.	Public references indicating plans with full-stack features starting around 399 USD per month, and older external articles citing the Kickstart entry plan around 699 USD per month Hotjar presents lower entry pricing for behavior analytics, while Convert reflects its positioning as a full experimentation solution.	Public comparisons report the Plus plan at around 39 USD per month and the Business plan at around 99 USD per month, with annual discounts available on higher plans Hotjar presents lower entry pricing for behavior analytics, while Convert reflects its positioning as a full experimentation solution.	Entry-level monthly subscription published by the vendor Hotjar presents lower entry pricing for behavior analytics, while Convert reflects its positioning as a full experimentation solution.	Hotjar presents lower entry pricing for behavior analytics, while Convert reflects its positioning as a full experimentation solution.
Billing frequency Convert and Hotjar approach billing frequency from different optimization angles without direct feature overlap.	Monthly payments with options for longer commitments, depending on plan and traffic Convert and Hotjar approach billing frequency from different optimization angles without direct feature overlap.	Monthly billing with options for lower effective rates on annual billing for higher tiers Convert and Hotjar approach billing frequency from different optimization angles without direct feature overlap.	Monthly and annual subscription billing Convert and Hotjar approach billing frequency from different optimization angles without direct feature overlap.	Convert and Hotjar approach billing frequency from different optimization angles without direct feature overlap.
Contract term required Convert and Hotjar approach contract term required from different optimization angles without direct feature overlap.	Subscription contracts for each plan, with higher tiers oriented to longer-term experimentation programs Convert and Hotjar approach contract term required from different optimization angles without direct feature overlap.	No long-term contract for standard self-service plans, upgrade, and downgrade from the account area Convert and Hotjar approach contract term required from different optimization angles without direct feature overlap.	Contract is optional, depending on the selected plan Convert and Hotjar approach contract term required from different optimization angles without direct feature overlap.	Convert and Hotjar approach contract term required from different optimization angles without direct feature overlap.
Additional or hidden costs Convert and Hotjar approach additional or hidden costs from different optimization angles without direct feature overlap.	Costs scale with test volume, advanced functionality such as full-stack and feature flags, and service level or support packages Convert and Hotjar approach additional or hidden costs from different optimization angles without direct feature overlap.	Higher plans are required for larger session volumes, advanced features, and more integrations. Overages handled by plan selection rather than a formal overage schedule in public docs Convert and Hotjar approach additional or hidden costs from different optimization angles without direct feature overlap.	Traffic-based usage overage charges Convert and Hotjar approach additional or hidden costs from different optimization angles without direct feature overlap.	Convert and Hotjar approach additional or hidden costs from different optimization angles without direct feature overlap.
Types of tests supported Convert supports A/B, multivariate, and split URL testing, while Hotjar does not provide structured experimentation capabilities.	A/B tests, split tests, multivariate patterns through advanced goals, A/A tests, full-stack experiments for backend behavior, SPA experiments Convert supports A/B, multivariate, and split URL testing, while Hotjar does not provide structured experimentation capabilities.	The website does not deliver A/B tests directly. Hotjar tools monitor external A/B tests with heatmaps, recordings, and events Convert supports A/B, multivariate, and split URL testing, while Hotjar does not provide structured experimentation capabilities.	A/B testing, split testing, and multivariate testing Convert supports A/B, multivariate, and split URL testing, while Hotjar does not provide structured experimentation capabilities.	Convert supports A/B, multivariate, and split URL testing, while Hotjar does not provide structured experimentation capabilities.
Client-side testing support Convert enables client-side experimentation through a website snippet, whereas Hotjar scripts are used for tracking and feedback collection rather than testing variations.	Browser-side A/B and split testing delivered via JavaScript snippet with support for SPAs and dynamic websites Convert enables client-side experimentation through a website snippet, whereas Hotjar scripts are used for tracking and feedback collection rather than testing variations.	No variant delivery engine. Hotjar tracks client-side behavior and segments sessions that belong to tests from other tools through events and integrations Convert enables client-side experimentation through a website snippet, whereas Hotjar scripts are used for tracking and feedback collection rather than testing variations.	Full browser-based client-side testing is supported Convert enables client-side experimentation through a website snippet, whereas Hotjar scripts are used for tracking and feedback collection rather than testing variations.	Convert enables client-side experimentation through a website snippet, whereas Hotjar scripts are used for tracking and feedback collection rather than testing variations.
Server-side testing support Convert supports server-side experimentation for web environments, while Hotjar does not position itself as a server-side testing platform.	Full-stack experimentation with Node, JavaScript, and PHP SDKs that support backend logic tests and server-side feature experiments Convert supports server-side experimentation for web environments, while Hotjar does not position itself as a server-side testing platform.	Not applicable as a test delivery engine Convert supports server-side experimentation for web environments, while Hotjar does not position itself as a server-side testing platform.	Native server-side experiment execution supported Convert supports server-side experimentation for web environments, while Hotjar does not position itself as a server-side testing platform.	Convert supports server-side experimentation for web environments, while Hotjar does not position itself as a server-side testing platform.
Feature flagging support Convert includes feature rollout controls within experimentation workflows, whereas Hotjar is not designed for feature flag management.	Native feature flagging with gradual rollouts, feature gating, and audience targeting integrated into a full-stack product Convert includes feature rollout controls within experimentation workflows, whereas Hotjar is not designed for feature flag management.	Not publicly documented as a feature flag system Convert includes feature rollout controls within experimentation workflows, whereas Hotjar is not designed for feature flag management.	Production-ready feature flagging is available Convert includes feature rollout controls within experimentation workflows, whereas Hotjar is not designed for feature flag management.	Convert includes feature rollout controls within experimentation workflows, whereas Hotjar is not designed for feature flag management.
Traffic allocation methods Convert and Hotjar approach traffic allocation methods from different optimization angles without direct feature overlap.	Flexible traffic splitting for experiments, support for A/A validation, percentage allocation, and advanced goals configuration Convert and Hotjar approach traffic allocation methods from different optimization angles without direct feature overlap.	Segmentation and filtering of sessions and events for analysis, rather than direct allocation of traffic to variants Convert and Hotjar approach traffic allocation methods from different optimization angles without direct feature overlap.	Dynamic percentage-based traffic allocation Convert and Hotjar approach traffic allocation methods from different optimization angles without direct feature overlap.	Convert and Hotjar approach traffic allocation methods from different optimization angles without direct feature overlap.
Targeting and segmentation options Convert applies segmentation rules directly to experiments, while Hotjar segments users to trigger surveys and feedback prompts.	Rich targeting with rules around URL, device, geolocation, cookies, events, and audiences, plus advanced goals and API support Convert applies segmentation rules directly to experiments, while Hotjar segments users to trigger surveys and feedback prompts.	Segments by device, new or returning users, pages viewed, country, events, and user attributes Convert applies segmentation rules directly to experiments, while Hotjar segments users to trigger surveys and feedback prompts.	Behavioral, device, geographic, cookie-based targeting Convert applies segmentation rules directly to experiments, while Hotjar segments users to trigger surveys and feedback prompts.	Convert applies segmentation rules directly to experiments, while Hotjar segments users to trigger surveys and feedback prompts.
Personalization rules engine Convert personalizes website experiences within controlled experiments, whereas Hotjar focuses on insight collection rather than dynamic content delivery.	Personalization rules linked to audiences and goals, enabling different experiences for defined segments across experiments Convert personalizes website experiences within controlled experiments, whereas Hotjar focuses on insight collection rather than dynamic content delivery.	Surveys and feedback target segments and site areas; the website focuses on insight and not full rule-based web content personalization Convert personalizes website experiences within controlled experiments, whereas Hotjar focuses on insight collection rather than dynamic content delivery.	Rule-based personalization engine included Convert personalizes website experiences within controlled experiments, whereas Hotjar focuses on insight collection rather than dynamic content delivery.	Convert personalizes website experiences within controlled experiments, whereas Hotjar focuses on insight collection rather than dynamic content delivery.
Recommendation engine available Convert and Hotjar approach recommendation engine available from different optimization angles without direct feature overlap.	Focus on targeting and experimentation, with external sources describing privacy-first testing rather than explicit recommendation algorithms Convert and Hotjar approach recommendation engine available from different optimization angles without direct feature overlap.	Not publicly documented as a built-in recommendation engine Convert and Hotjar approach recommendation engine available from different optimization angles without direct feature overlap.	Recommendation engine functionality not included Convert and Hotjar approach recommendation engine available from different optimization angles without direct feature overlap.	Convert and Hotjar approach recommendation engine available from different optimization angles without direct feature overlap.
Number of concurrent experiments allowed Convert and Hotjar approach number of concurrent experiments allowed from different optimization angles without direct feature overlap.	Concurrency governed by plan scope and performance, with enterprise positioning encouraging broad experimentation portfolios Convert and Hotjar approach number of concurrent experiments allowed from different optimization angles without direct feature overlap.	Not applicable as a testing engine Convert and Hotjar approach number of concurrent experiments allowed from different optimization angles without direct feature overlap.	Concurrent experiment capacity controlled by subscription plan Convert and Hotjar approach number of concurrent experiments allowed from different optimization angles without direct feature overlap.	Convert and Hotjar approach number of concurrent experiments allowed from different optimization angles without direct feature overlap.
Built-in reporting depth Convert delivers statistically structured reporting tied to experiment outcomes, while Hotjar emphasizes visual dashboards and behavioral insights.	Detailed reports with advanced goals, fast and reliable reporting, and analytics integrations for experimental outcomes Convert delivers statistically structured reporting tied to experiment outcomes, while Hotjar emphasizes visual dashboards and behavioral insights.	Behavior analytics reports with funnels, trends, dashboards, heatmaps, recordings, survey analytics, and AI summaries Convert delivers statistically structured reporting tied to experiment outcomes, while Hotjar emphasizes visual dashboards and behavioral insights.	CRO specific performance reporting and dashboards Convert delivers statistically structured reporting tied to experiment outcomes, while Hotjar emphasizes visual dashboards and behavioral insights.	Convert delivers statistically structured reporting tied to experiment outcomes, while Hotjar emphasizes visual dashboards and behavioral insights.
Funnel and journey analysis Convert and Hotjar approach funnel and journey analysis from different optimization angles without direct feature overlap.	Experiment goals used to track funnel progression, with integrations enabling deeper product and funnel analytics Convert and Hotjar approach funnel and journey analysis from different optimization angles without direct feature overlap.	Funnels feature highlights, drop-off steps, and support journey analysis alongside trends Convert and Hotjar approach funnel and journey analysis from different optimization angles without direct feature overlap.	Funnel tracking and conversion journey visualization are available Convert and Hotjar approach funnel and journey analysis from different optimization angles without direct feature overlap.	Convert and Hotjar approach funnel and journey analysis from different optimization angles without direct feature overlap.
Revenue attribution capabilities Convert and Hotjar approach revenue attribution capabilities from different optimization angles without direct feature overlap.	Case studies describing revenue impact and advanced goals for conversion metrics, with integration paths into analytics websites and backend conversions Convert and Hotjar approach revenue attribution capabilities from different optimization angles without direct feature overlap.	Revenue attribution depends on connected analytics and event tracking rather than native revenue modeling in public material Convert and Hotjar approach revenue attribution capabilities from different optimization angles without direct feature overlap.	Revenue attribution tied to experiments supported Convert and Hotjar approach revenue attribution capabilities from different optimization angles without direct feature overlap.	Convert and Hotjar approach revenue attribution capabilities from different optimization angles without direct feature overlap.
Session replay available Hotjar centers strongly on session replay capabilities, while Convert prioritizes experiment performance measurement instead of replay analysis.	The website focuses on experimentation and privacy, without session replay being advertised as a native feature in the primary documentation Hotjar centers strongly on session replay capabilities, while Convert prioritizes experiment performance measurement instead of replay analysis.	Session Replay core feature on all Observe plans, with daily recording limits by plan and availability on the free plan Hotjar centers strongly on session replay capabilities, while Convert prioritizes experiment performance measurement instead of replay analysis.	Full native session recording and replay are supported Hotjar centers strongly on session replay capabilities, while Convert prioritizes experiment performance measurement instead of replay analysis.	Hotjar centers strongly on session replay capabilities, while Convert prioritizes experiment performance measurement instead of replay analysis.
Heatmaps available Hotjar provides heatmaps as a core capability, whereas Convert prioritizes experimentation over standalone visual analytics tools.	The core features list does not highlight native heatmaps. Experimentation relies on goals and external analytics rather than built-in heatmap visualization Hotjar provides heatmaps as a core capability, whereas Convert prioritizes experimentation over standalone visual analytics tools.	Unlimited heatmaps on all plans, with storage for 365 days on some newer plans, and classification as a heatmap and session recording service Hotjar provides heatmaps as a core capability, whereas Convert prioritizes experimentation over standalone visual analytics tools.	Full click, scroll, and attention heatmaps are supported Hotjar provides heatmaps as a core capability, whereas Convert prioritizes experimentation over standalone visual analytics tools.	Hotjar provides heatmaps as a core capability, whereas Convert prioritizes experimentation over standalone visual analytics tools.
Form analytics available Hotjar analyzes form interactions and drop-offs visually, while Convert evaluates form changes within structured experiments.	Form performance tracked through experiment goals and event integrations instead of a separate “form analytics” module Hotjar analyzes form interactions and drop-offs visually, while Convert evaluates form changes within structured experiments.	Feedback widgets, surveys, and funnels exist. The dedicated form analytics label is not prominent in public feature lists Hotjar analyzes form interactions and drop-offs visually, while Convert evaluates form changes within structured experiments.	Full form interaction analytics supported Hotjar analyzes form interactions and drop-offs visually, while Convert evaluates form changes within structured experiments.	Hotjar analyzes form interactions and drop-offs visually, while Convert evaluates form changes within structured experiments.
Statistical approach Convert applies formal statistical methods to validate experiment results, whereas Hotjar reporting focuses on behavioral trends rather than hypothesis testing.	A/B testing engine with standard hypothesis testing, support content on validation through A/A experiments, and full-stack experiment design Convert applies formal statistical methods to validate experiment results, whereas Hotjar reporting focuses on behavioral trends rather than hypothesis testing.	The website focuses on qualitative and behavioral analytics. The statistical test engine is not part of the core feature description Convert applies formal statistical methods to validate experiment results, whereas Hotjar reporting focuses on behavioral trends rather than hypothesis testing.	Frequentist statistical testing models Convert applies formal statistical methods to validate experiment results, whereas Hotjar reporting focuses on behavioral trends rather than hypothesis testing.	Convert applies formal statistical methods to validate experiment results, whereas Hotjar reporting focuses on behavioral trends rather than hypothesis testing.
Sample size calculator available Convert provides planning tools such as sample size estimation for experiments, while Hotjar does not emphasize statistical test sizing.	Documentation and blogs emphasize methodology for proper experimentation. A standalone public calculator is not highlighted in the retrieved sources Convert provides planning tools such as sample size estimation for experiments, while Hotjar does not emphasize statistical test sizing.	Not publicly documented as a native sample size calculator Convert provides planning tools such as sample size estimation for experiments, while Hotjar does not emphasize statistical test sizing.	Sample size estimation tools are included in the testing interface Convert provides planning tools such as sample size estimation for experiments, while Hotjar does not emphasize statistical test sizing.	Convert provides planning tools such as sample size estimation for experiments, while Hotjar does not emphasize statistical test sizing.
Experiment duration estimator Convert and Hotjar approach experiment duration estimator from different optimization angles without direct feature overlap.	Guidance around A/A experiments and baseline establishment, with experiment length driven by data sufficiency and visitor volume rather than the automated estimator in marketing pages Convert and Hotjar approach experiment duration estimator from different optimization angles without direct feature overlap.	Not applicable as a testing engine Convert and Hotjar approach experiment duration estimator from different optimization angles without direct feature overlap.	Duration estimation displayed per test Convert and Hotjar approach experiment duration estimator from different optimization angles without direct feature overlap.	Convert and Hotjar approach experiment duration estimator from different optimization angles without direct feature overlap.
Automatic stopping rules Convert includes controls for managing experiment duration and stopping logic, whereas Hotjar does not manage live testing workflows.	Support for programmatic control of goals and full-stack experiments. Automated decision rules are not strongly marketed as a separate feature in the retrieved material Convert includes controls for managing experiment duration and stopping logic, whereas Hotjar does not manage live testing workflows.	Not applicable as a testing engine Convert includes controls for managing experiment duration and stopping logic, whereas Hotjar does not manage live testing workflows.	Rule-based automatic stopping controls are available Convert includes controls for managing experiment duration and stopping logic, whereas Hotjar does not manage live testing workflows.	Convert includes controls for managing experiment duration and stopping logic, whereas Hotjar does not manage live testing workflows.
Support for holdout groups Convert and Hotjar approach support for holdout groups from different optimization angles without direct feature overlap.	Feature flagging and full-stack experimentation enabling control and treatment groups through audience definitions and SDK logic Convert and Hotjar approach support for holdout groups from different optimization angles without direct feature overlap.	Not applicable as a testing engine Convert and Hotjar approach support for holdout groups from different optimization angles without direct feature overlap.	Dedicated control and holdout segmentation supported Convert and Hotjar approach support for holdout groups from different optimization angles without direct feature overlap.	Convert and Hotjar approach support for holdout groups from different optimization angles without direct feature overlap.
CMS integrations Both Convert and Hotjar integrate into websites through scripts, though Convert ties integration to experimentation and Hotjar to analytics tracking.	JavaScript snippet and SPA support integrate with most CMS setups. Documentation shows use with many site stacks and SPA frameworks Both Convert and Hotjar integrate into websites through scripts, though Convert ties integration to experimentation and Hotjar to analytics tracking.	Works with any CMS through tracking code and can be deployed via Google Tag Manager and other containers Both Convert and Hotjar integrate into websites through scripts, though Convert ties integration to experimentation and Hotjar to analytics tracking.	WordPress and Shopify content system integrations Both Convert and Hotjar integrate into websites through scripts, though Convert ties integration to experimentation and Hotjar to analytics tracking.	Both Convert and Hotjar integrate into websites through scripts, though Convert ties integration to experimentation and Hotjar to analytics tracking.
E-commerce platform integrations Convert and Hotjar approach e-commerce platform integrations from different optimization angles without direct feature overlap.	Features and case studies emphasizing Shopify testing and revenue lift, including a mention of Shopify testing on the product site Convert and Hotjar approach e-commerce platform integrations from different optimization angles without direct feature overlap.	Tracking and feedback on e-commerce stores through generic installation and integrations; can integrate alongside tools on Shopify and other stacks via GTM and partner tools Convert and Hotjar approach e-commerce platform integrations from different optimization angles without direct feature overlap.	Shopify, WooCommerce Convert and Hotjar approach e-commerce platform integrations from different optimization angles without direct feature overlap.	Convert and Hotjar approach e-commerce platform integrations from different optimization angles without direct feature overlap.
Analytics integrations Convert connects experiment data to analytics platforms, while Hotjar integrates behavioral insight data into reporting ecosystems.	Integrations guide showing paths for sending experiment data to analytics websites and receiving backend conversions Convert connects experiment data to analytics platforms, while Hotjar integrates behavioral insight data into reporting ecosystems.	Integrations with Google Analytics, Mixpanel, and other analytics websites are available on the free plan and higher Convert connects experiment data to analytics platforms, while Hotjar integrates behavioral insight data into reporting ecosystems.	Google Analytics integration Convert connects experiment data to analytics platforms, while Hotjar integrates behavioral insight data into reporting ecosystems.	Convert connects experiment data to analytics platforms, while Hotjar integrates behavioral insight data into reporting ecosystems.
CDP or data warehouse integrations Convert and Hotjar approach cdp or data warehouse integrations from different optimization angles without direct feature overlap.	Integration article describing experiment event export and backend event flows, enabling links into warehouses and CDPs through analytics tooling Convert and Hotjar approach cdp or data warehouse integrations from different optimization angles without direct feature overlap.	Not prominently documented for direct warehouse connection in core marketing pages Convert and Hotjar approach cdp or data warehouse integrations from different optimization angles without direct feature overlap.	Data warehouse export available through API Convert and Hotjar approach cdp or data warehouse integrations from different optimization angles without direct feature overlap.	Convert and Hotjar approach cdp or data warehouse integrations from different optimization angles without direct feature overlap.
Marketing automation or CRM integrations Hotjar integrates feedback data into CRM and marketing tools, while Convert focuses on experimentation data pipelines.	Integration paths for sending experiment data into analytics stacks that feed marketing automation and CRM pipelines Hotjar integrates feedback data into CRM and marketing tools, while Convert focuses on experimentation data pipelines.	Integrations with HubSpot and other tools are covered in partner lists and integration overviews Hotjar integrates feedback data into CRM and marketing tools, while Convert focuses on experimentation data pipelines.	HubSpot integration Hotjar integrates feedback data into CRM and marketing tools, while Convert focuses on experimentation data pipelines.	Hotjar integrates feedback data into CRM and marketing tools, while Convert focuses on experimentation data pipelines.
Tag manager integrations Convert and Hotjar approach tag manager integrations from different optimization angles without direct feature overlap.	Snippet-based deployment compatible with tag managers for web and SPA environments Convert and Hotjar approach tag manager integrations from different optimization angles without direct feature overlap.	Direct Google Tag Manager integration for tracking code, events, and user attributes Convert and Hotjar approach tag manager integrations from different optimization angles without direct feature overlap.	Google Tag Manager integration is supported Convert and Hotjar approach tag manager integrations from different optimization angles without direct feature overlap.	Convert and Hotjar approach tag manager integrations from different optimization angles without direct feature overlap.
API available Both Convert and Hotjar provide APIs, though Convert centers on experimentation workflows and Hotjar on behavioral data access.	Public features list referencing API support for advanced goals, targeting, and SPA handling, plus integration guide in the support center Both Convert and Hotjar provide APIs, though Convert centers on experimentation workflows and Hotjar on behavioral data access.	Identify the API and events API for advanced tracking on higher Observe and Ask plans Both Convert and Hotjar provide APIs, though Convert centers on experimentation workflows and Hotjar on behavioral data access.	Full public REST API provided Both Convert and Hotjar provide APIs, though Convert centers on experimentation workflows and Hotjar on behavioral data access.	Both Convert and Hotjar provide APIs, though Convert centers on experimentation workflows and Hotjar on behavioral data access.
Webhooks available Both Convert and Hotjar support webhook-based integrations for event-driven workflows.	Integration guide and full-stack documentation implying event-driven connections. Explicit “webhook” mention is less prominent in marketing copy Both Convert and Hotjar support webhook-based integrations for event-driven workflows.	Webhooks and API access are noted in upper plans (Scale in some pricing explainers) Both Convert and Hotjar support webhook-based integrations for event-driven workflows.	Event-based webhook delivery is supported Both Convert and Hotjar support webhook-based integrations for event-driven workflows.	Both Convert and Hotjar support webhook-based integrations for event-driven workflows.
No code visual editor Convert provides a visual editor for creating test variations, while Hotjar offers no-code builders for surveys and feedback widgets.	No-code editor for web tests and personalization, used in combination with custom code where needed, positioned as “easy but powerful” A/B testing UI Convert provides a visual editor for creating test variations, while Hotjar offers no-code builders for surveys and feedback widgets.	No code configuration of surveys, feedback widgets, and some user tests. Behavior tools attach to pages without code changes in many cases Convert provides a visual editor for creating test variations, while Hotjar offers no-code builders for surveys and feedback widgets.	Drag-based no-code visual editor for page modifications Convert provides a visual editor for creating test variations, while Hotjar offers no-code builders for surveys and feedback widgets.	Convert provides a visual editor for creating test variations, while Hotjar offers no-code builders for surveys and feedback widgets.