How do you define 'tested users'?

A tested user is any visitor included in any experiment (A/B Testing, Personalization, or Survey) and visible in the reporting area. For example, if 500 users see the control page and 500 see the variation page in an A/B test, you consume 1,000 tested users.

Can the Omniconvert code be installed using Google Tag Manager?

Yes, you can install our code using GTM. However, this may slow down code deployment, causing issues like screen flickering during A/B tests or delayed triggering for popups.

Can Omniconvert be used for any type of website?

Omniconvert works for most self-hosted websites, including custom-coded sites, CMS platforms (e.g., WordPress, Joomla, Drupal), and eCommerce platforms (e.g., Shopify, Magento, BigCommerce). The main requirement is access to the source code to paste in Omniconvert's code.

Convert vs Klaviyo vs Omniconvert

Comprehensive experimentation and marketing automation comparison. Scroll down on the right to view all rows.

Category	Convert Experiences	Klaviyo	Omniconvert	Comparison in Detail (Info)
Website URL This row lists the official websites for Convert and Klaviyo and does not represent a functional comparison.	convert.com This row lists the official websites for Convert and Klaviyo and does not represent a functional comparison.	klaviyo.com This row lists the official websites for Convert and Klaviyo and does not represent a functional comparison.	omniconvert.com This row lists the official websites for Convert and Klaviyo and does not represent a functional comparison.	This row lists the official websites for Convert and Klaviyo and does not represent a functional comparison.
Category or type Convert is a website experimentation platform, while Klaviyo is an email and SMS marketing automation platform.	A/B testing and personalization website with full-stack experimentation capabilities Convert is a website experimentation platform, while Klaviyo is an email and SMS marketing automation platform.	All‑in‑one marketing automation focused on email, SMS, and customer segmentation Convert is a website experimentation platform, while Klaviyo is an email and SMS marketing automation platform.	Conversion rate optimization and web experimentation website Convert is a website experimentation platform, while Klaviyo is an email and SMS marketing automation platform.	Convert is a website experimentation platform, while Klaviyo is an email and SMS marketing automation platform.
Primary use cases Convert is used to run controlled A/B and multivariate tests on websites, whereas Klaviyo is used to manage email, SMS, and lifecycle marketing campaigns.	Website A/B testing, split testing, personalization, full-stack experiments, feature flagging, privacy-focused experimentation for growth teams Convert is used to run controlled A/B and multivariate tests on websites, whereas Klaviyo is used to manage email, SMS, and lifecycle marketing campaigns.	Creating automated email and SMS campaigns, segmenting customers, optimizing engagement and retention Convert is used to run controlled A/B and multivariate tests on websites, whereas Klaviyo is used to manage email, SMS, and lifecycle marketing campaigns.	A/B testing, personalization, behavioral targeting, conversion optimization Convert is used to run controlled A/B and multivariate tests on websites, whereas Klaviyo is used to manage email, SMS, and lifecycle marketing campaigns.	Convert is used to run controlled A/B and multivariate tests on websites, whereas Klaviyo is used to manage email, SMS, and lifecycle marketing campaigns.
Target business size Convert typically serves teams building structured experimentation programs, while Klaviyo is widely adopted by ecommerce brands running retention and campaign marketing.	Privacy-aware mid-market and enterprise teams replacing tools such as Google Optimize, plus agencies running programs for clients Convert typically serves teams building structured experimentation programs, while Klaviyo is widely adopted by ecommerce brands running retention and campaign marketing.	Small to large ecommerce and subscription brands with CRM focus Convert typically serves teams building structured experimentation programs, while Klaviyo is widely adopted by ecommerce brands running retention and campaign marketing.	Small businesses, mid-market firms, enterprise teams Convert typically serves teams building structured experimentation programs, while Klaviyo is widely adopted by ecommerce brands running retention and campaign marketing.	Convert typically serves teams building structured experimentation programs, while Klaviyo is widely adopted by ecommerce brands running retention and campaign marketing.
Pricing model Convert pricing generally scales with tested visitor volume, while Klaviyo pricing is based on contact list size and message volume.	Tiered SaaS plans based on tests, features, and support level, with enterprise-grade features and predictable billing Convert pricing generally scales with tested visitor volume, while Klaviyo pricing is based on contact list size and message volume.	Subscription priced by contact volume and messaging usage Convert pricing generally scales with tested visitor volume, while Klaviyo pricing is based on contact list size and message volume.	Tier-based SaaS subscription pricing Convert pricing generally scales with tested visitor volume, while Klaviyo pricing is based on contact list size and message volume.	Convert pricing generally scales with tested visitor volume, while Klaviyo pricing is based on contact list size and message volume.
Free plan available Klaviyo offers a limited free tier for small contact lists, whereas Convert operates primarily through paid experimentation plans.	Free 15-day trial with access to premium features and no credit card requirement Klaviyo offers a limited free tier for small contact lists, whereas Convert operates primarily through paid experimentation plans.	Free trial available to explore features before commitment Klaviyo offers a limited free tier for small contact lists, whereas Convert operates primarily through paid experimentation plans.	No permanent free tier offering available Klaviyo offers a limited free tier for small contact lists, whereas Convert operates primarily through paid experimentation plans.	Klaviyo offers a limited free tier for small contact lists, whereas Convert operates primarily through paid experimentation plans.
Free trial length Klaviyo allows entry-level usage without upfront payment, while Convert access usually requires onboarding into a paid experimentation plan.	15-day free trial period Klaviyo allows entry-level usage without upfront payment, while Convert access usually requires onboarding into a paid experimentation plan.	Trial period available with guided signup Klaviyo allows entry-level usage without upfront payment, while Convert access usually requires onboarding into a paid experimentation plan.	Trial access provided through account request Klaviyo allows entry-level usage without upfront payment, while Convert access usually requires onboarding into a paid experimentation plan.	Klaviyo allows entry-level usage without upfront payment, while Convert access usually requires onboarding into a paid experimentation plan.
Starting price per month Klaviyo presents transparent entry pricing tied to subscriber count, while Convert reflects the cost structure of a dedicated experimentation solution.	Public references indicating plans with full-stack features starting around 399 USD per month, and older external articles citing the Kickstart entry plan around 699 USD per month Klaviyo presents transparent entry pricing tied to subscriber count, while Convert reflects the cost structure of a dedicated experimentation solution.	Subscription based on number of contacts and sends Klaviyo presents transparent entry pricing tied to subscriber count, while Convert reflects the cost structure of a dedicated experimentation solution.	Entry-level monthly subscription published by the vendor Klaviyo presents transparent entry pricing tied to subscriber count, while Convert reflects the cost structure of a dedicated experimentation solution.	Klaviyo presents transparent entry pricing tied to subscriber count, while Convert reflects the cost structure of a dedicated experimentation solution.
Billing frequency Convert and Klaviyo approach billing frequency from fundamentally different optimization perspectives.	Monthly payments with options for longer commitments, depending on plan and traffic Convert and Klaviyo approach billing frequency from fundamentally different optimization perspectives.	Monthly or annual billing options depending on plan Convert and Klaviyo approach billing frequency from fundamentally different optimization perspectives.	Monthly and annual subscription billing Convert and Klaviyo approach billing frequency from fundamentally different optimization perspectives.	Convert and Klaviyo approach billing frequency from fundamentally different optimization perspectives.
Contract term required Convert and Klaviyo approach contract term required from fundamentally different optimization perspectives.	Subscription contracts for each plan, with higher tiers oriented to longer-term experimentation programs Convert and Klaviyo approach contract term required from fundamentally different optimization perspectives.	No fixed contract for entry plans Convert and Klaviyo approach contract term required from fundamentally different optimization perspectives.	Contract is optional, depending on the selected plan Convert and Klaviyo approach contract term required from fundamentally different optimization perspectives.	Convert and Klaviyo approach contract term required from fundamentally different optimization perspectives.
Additional or hidden costs Convert and Klaviyo approach additional or hidden costs from fundamentally different optimization perspectives.	Costs scale with test volume, advanced functionality such as full-stack and feature flags, and service level or support packages Convert and Klaviyo approach additional or hidden costs from fundamentally different optimization perspectives.	Higher plan tiers required for larger audiences and advanced automations Convert and Klaviyo approach additional or hidden costs from fundamentally different optimization perspectives.	Traffic-based usage overage charges Convert and Klaviyo approach additional or hidden costs from fundamentally different optimization perspectives.	Convert and Klaviyo approach additional or hidden costs from fundamentally different optimization perspectives.
Types of tests supported Convert supports A/B, multivariate, and split URL testing on websites, while Klaviyo primarily supports A/B testing within email and campaign workflows.	A/B tests, split tests, multivariate patterns through advanced goals, A/A tests, full-stack experiments for backend behavior, SPA experiments Convert supports A/B, multivariate, and split URL testing on websites, while Klaviyo primarily supports A/B testing within email and campaign workflows.	Built‑in email A/B testing and flow testing integrated across communications Convert supports A/B, multivariate, and split URL testing on websites, while Klaviyo primarily supports A/B testing within email and campaign workflows.	A/B testing, split testing, and multivariate testing Convert supports A/B, multivariate, and split URL testing on websites, while Klaviyo primarily supports A/B testing within email and campaign workflows.	Convert supports A/B, multivariate, and split URL testing on websites, while Klaviyo primarily supports A/B testing within email and campaign workflows.
Client-side testing support Convert enables client-side experimentation through a website snippet, whereas Klaviyo does not provide client-side website testing.	Browser-side A/B and split testing delivered via JavaScript snippet with support for SPAs and dynamic websites Convert enables client-side experimentation through a website snippet, whereas Klaviyo does not provide client-side website testing.	Email variation testing within campaign builder Convert enables client-side experimentation through a website snippet, whereas Klaviyo does not provide client-side website testing.	Full browser-based client-side testing is supported Convert enables client-side experimentation through a website snippet, whereas Klaviyo does not provide client-side website testing.	Convert enables client-side experimentation through a website snippet, whereas Klaviyo does not provide client-side website testing.
Server-side testing support Convert supports server-side experimentation for web environments, while Klaviyo is not positioned as a server-side testing platform.	Full-stack experimentation with Node, JavaScript, and PHP SDKs that support backend logic tests and server-side feature experiments Convert supports server-side experimentation for web environments, while Klaviyo is not positioned as a server-side testing platform.	Not designed for server‑driven experiment logic Convert supports server-side experimentation for web environments, while Klaviyo is not positioned as a server-side testing platform.	Native server-side experiment execution supported Convert supports server-side experimentation for web environments, while Klaviyo is not positioned as a server-side testing platform.	Convert supports server-side experimentation for web environments, while Klaviyo is not positioned as a server-side testing platform.
Feature flagging support Convert includes feature rollout controls within experimentation workflows, whereas Klaviyo does not offer feature flag management.	Native feature flagging with gradual rollouts, feature gating, and audience targeting integrated into a full-stack product Convert includes feature rollout controls within experimentation workflows, whereas Klaviyo does not offer feature flag management.	Not part of core automation features Convert includes feature rollout controls within experimentation workflows, whereas Klaviyo does not offer feature flag management.	Production-ready feature flagging is available Convert includes feature rollout controls within experimentation workflows, whereas Klaviyo does not offer feature flag management.	Convert includes feature rollout controls within experimentation workflows, whereas Klaviyo does not offer feature flag management.
Traffic allocation methods Convert and Klaviyo approach traffic allocation methods from fundamentally different optimization perspectives.	Flexible traffic splitting for experiments, support for A/A validation, percentage allocation, and advanced goals configuration Convert and Klaviyo approach traffic allocation methods from fundamentally different optimization perspectives.	Email recipient split determined by campaign settings Convert and Klaviyo approach traffic allocation methods from fundamentally different optimization perspectives.	Dynamic percentage-based traffic allocation Convert and Klaviyo approach traffic allocation methods from fundamentally different optimization perspectives.	Convert and Klaviyo approach traffic allocation methods from fundamentally different optimization perspectives.
Targeting and segmentation options Convert applies segmentation directly to experiment audiences, while Klaviyo offers advanced segmentation for email and SMS marketing campaigns.	Rich targeting with rules around URL, device, geolocation, cookies, events, and audiences, plus advanced goals and API support Convert applies segmentation directly to experiment audiences, while Klaviyo offers advanced segmentation for email and SMS marketing campaigns.	Detailed customer segmentation based on behavior and attributes Convert applies segmentation directly to experiment audiences, while Klaviyo offers advanced segmentation for email and SMS marketing campaigns.	Behavioral, device, geographic, cookie-based targeting Convert applies segmentation directly to experiment audiences, while Klaviyo offers advanced segmentation for email and SMS marketing campaigns.	Convert applies segmentation directly to experiment audiences, while Klaviyo offers advanced segmentation for email and SMS marketing campaigns.
Personalization rules engine Convert personalizes on-site experiences within experiments, whereas Klaviyo personalizes email and SMS content based on customer data.	Personalization rules linked to audiences and goals, enabling different experiences for defined segments across experiments Convert personalizes on-site experiences within experiments, whereas Klaviyo personalizes email and SMS content based on customer data.	Personalization driven by customer data and predictive analytics Convert personalizes on-site experiences within experiments, whereas Klaviyo personalizes email and SMS content based on customer data.	Rule-based personalization engine included Convert personalizes on-site experiences within experiments, whereas Klaviyo personalizes email and SMS content based on customer data.	Convert personalizes on-site experiences within experiments, whereas Klaviyo personalizes email and SMS content based on customer data.
Recommendation engine available Convert and Klaviyo approach recommendation engine available from fundamentally different optimization perspectives.	Focus on targeting and experimentation, with external sources describing privacy-first testing rather than explicit recommendation algorithms Convert and Klaviyo approach recommendation engine available from fundamentally different optimization perspectives.	Predictive analytics suggests personalized content and product recommendations Convert and Klaviyo approach recommendation engine available from fundamentally different optimization perspectives.	Recommendation engine functionality not included Convert and Klaviyo approach recommendation engine available from fundamentally different optimization perspectives.	Convert and Klaviyo approach recommendation engine available from fundamentally different optimization perspectives.
Number of concurrent experiments allowed Convert and Klaviyo approach number of concurrent experiments allowed from fundamentally different optimization perspectives.	Concurrency governed by plan scope and performance, with enterprise positioning encouraging broad experimentation portfolios Convert and Klaviyo approach number of concurrent experiments allowed from fundamentally different optimization perspectives.	Multiple email and flow tests across segments Convert and Klaviyo approach number of concurrent experiments allowed from fundamentally different optimization perspectives.	Concurrent experiment capacity controlled by subscription plan Convert and Klaviyo approach number of concurrent experiments allowed from fundamentally different optimization perspectives.	Convert and Klaviyo approach number of concurrent experiments allowed from fundamentally different optimization perspectives.
Built-in reporting depth Convert delivers statistically structured reporting on experiment outcomes, while Klaviyo reports on campaign performance and revenue attribution.	Detailed reports with advanced goals, fast and reliable reporting, and analytics integrations for experimental outcomes Convert delivers statistically structured reporting on experiment outcomes, while Klaviyo reports on campaign performance and revenue attribution.	Comprehensive analytics on campaigns and engagement metrics Convert delivers statistically structured reporting on experiment outcomes, while Klaviyo reports on campaign performance and revenue attribution.	CRO specific performance reporting and dashboards Convert delivers statistically structured reporting on experiment outcomes, while Klaviyo reports on campaign performance and revenue attribution.	Convert delivers statistically structured reporting on experiment outcomes, while Klaviyo reports on campaign performance and revenue attribution.
Funnel and journey analysis Convert and Klaviyo approach funnel and journey analysis from fundamentally different optimization perspectives.	Experiment goals used to track funnel progression, with integrations enabling deeper product and funnel analytics Convert and Klaviyo approach funnel and journey analysis from fundamentally different optimization perspectives.	Behavior‑driven segmentation and flow performance tracking Convert and Klaviyo approach funnel and journey analysis from fundamentally different optimization perspectives.	Funnel tracking and conversion journey visualization are available Convert and Klaviyo approach funnel and journey analysis from fundamentally different optimization perspectives.	Convert and Klaviyo approach funnel and journey analysis from fundamentally different optimization perspectives.
Revenue attribution capabilities Convert and Klaviyo approach revenue attribution capabilities from fundamentally different optimization perspectives.	Case studies describing revenue impact and advanced goals for conversion metrics, with integration paths into analytics websites and backend conversions Convert and Klaviyo approach revenue attribution capabilities from fundamentally different optimization perspectives.	Conversion and revenue attribution tied to campaign metrics Convert and Klaviyo approach revenue attribution capabilities from fundamentally different optimization perspectives.	Revenue attribution tied to experiments supported Convert and Klaviyo approach revenue attribution capabilities from fundamentally different optimization perspectives.	Convert and Klaviyo approach revenue attribution capabilities from fundamentally different optimization perspectives.
Session replay available Session replay is not a core capability for either Convert or Klaviyo in this comparison.	The website focuses on experimentation and privacy, without session replay being advertised as a native feature in the primary documentation Session replay is not a core capability for either Convert or Klaviyo in this comparison.	Not part of native feature set Session replay is not a core capability for either Convert or Klaviyo in this comparison.	Full native session recording and replay are supported Session replay is not a core capability for either Convert or Klaviyo in this comparison.	Session replay is not a core capability for either Convert or Klaviyo in this comparison.
Heatmaps available Heatmaps are not central to either Convert or Klaviyo, as one focuses on experimentation and the other on marketing automation.	The core features list does not highlight native heatmaps. Experimentation relies on goals and external analytics rather than built-in heatmap visualization Heatmaps are not central to either Convert or Klaviyo, as one focuses on experimentation and the other on marketing automation.	Not directly offered Heatmaps are not central to either Convert or Klaviyo, as one focuses on experimentation and the other on marketing automation.	Full click, scroll, and attention heatmaps are supported Heatmaps are not central to either Convert or Klaviyo, as one focuses on experimentation and the other on marketing automation.	Heatmaps are not central to either Convert or Klaviyo, as one focuses on experimentation and the other on marketing automation.
Form analytics available Klaviyo tracks form submissions as part of marketing workflows, while Convert evaluates form changes within structured website experiments.	Form performance tracked through experiment goals and event integrations instead of a separate “form analytics” module Klaviyo tracks form submissions as part of marketing workflows, while Convert evaluates form changes within structured website experiments.	Web form performance tracked in engagement metrics Klaviyo tracks form submissions as part of marketing workflows, while Convert evaluates form changes within structured website experiments.	Full form interaction analytics supported Klaviyo tracks form submissions as part of marketing workflows, while Convert evaluates form changes within structured website experiments.	Klaviyo tracks form submissions as part of marketing workflows, while Convert evaluates form changes within structured website experiments.
Statistical approach Convert applies formal statistical validation to experiment results, whereas Klaviyo testing is generally limited to campaign-level comparisons.	A/B testing engine with standard hypothesis testing, support content on validation through A/A experiments, and full-stack experiment design Convert applies formal statistical validation to experiment results, whereas Klaviyo testing is generally limited to campaign-level comparisons.	Automated winner selection for email A/B tests Convert applies formal statistical validation to experiment results, whereas Klaviyo testing is generally limited to campaign-level comparisons.	Frequentist statistical testing models Convert applies formal statistical validation to experiment results, whereas Klaviyo testing is generally limited to campaign-level comparisons.	Convert applies formal statistical validation to experiment results, whereas Klaviyo testing is generally limited to campaign-level comparisons.
Sample size calculator available Convert provides experiment planning tools such as sample size estimation, while Klaviyo does not emphasize statistical experiment sizing.	Documentation and blogs emphasize methodology for proper experimentation. A standalone public calculator is not highlighted in the retrieved sources Convert provides experiment planning tools such as sample size estimation, while Klaviyo does not emphasize statistical experiment sizing.	Guided insights based on audience behavior Convert provides experiment planning tools such as sample size estimation, while Klaviyo does not emphasize statistical experiment sizing.	Sample size estimation tools are included in the testing interface Convert provides experiment planning tools such as sample size estimation, while Klaviyo does not emphasize statistical experiment sizing.	Convert provides experiment planning tools such as sample size estimation, while Klaviyo does not emphasize statistical experiment sizing.
Experiment duration estimator Convert and Klaviyo approach experiment duration estimator from fundamentally different optimization perspectives.	Guidance around A/A experiments and baseline establishment, with experiment length driven by data sufficiency and visitor volume rather than the automated estimator in marketing pages Convert and Klaviyo approach experiment duration estimator from fundamentally different optimization perspectives.	Campaign pacing informs duration expectations Convert and Klaviyo approach experiment duration estimator from fundamentally different optimization perspectives.	Duration estimation displayed per test Convert and Klaviyo approach experiment duration estimator from fundamentally different optimization perspectives.	Convert and Klaviyo approach experiment duration estimator from fundamentally different optimization perspectives.
Automatic stopping rules Convert includes controls for managing experiment duration and stopping logic, while Klaviyo testing decisions are handled at the campaign level.	Support for programmatic control of goals and full-stack experiments. Automated decision rules are not strongly marketed as a separate feature in the retrieved material Convert includes controls for managing experiment duration and stopping logic, while Klaviyo testing decisions are handled at the campaign level.	Automated winner selection in email tests drives efficiency Convert includes controls for managing experiment duration and stopping logic, while Klaviyo testing decisions are handled at the campaign level.	Rule-based automatic stopping controls are available Convert includes controls for managing experiment duration and stopping logic, while Klaviyo testing decisions are handled at the campaign level.	Convert includes controls for managing experiment duration and stopping logic, while Klaviyo testing decisions are handled at the campaign level.
Support for holdout groups Convert and Klaviyo approach support for holdout groups from fundamentally different optimization perspectives.	Feature flagging and full-stack experimentation enabling control and treatment groups through audience definitions and SDK logic Convert and Klaviyo approach support for holdout groups from fundamentally different optimization perspectives.	Holdouts possible through segments in campaigns Convert and Klaviyo approach support for holdout groups from fundamentally different optimization perspectives.	Dedicated control and holdout segmentation supported Convert and Klaviyo approach support for holdout groups from fundamentally different optimization perspectives.	Convert and Klaviyo approach support for holdout groups from fundamentally different optimization perspectives.
CMS integrations Convert integrates directly into website CMS environments for experimentation, while Klaviyo integrates primarily with ecommerce and marketing platforms.	JavaScript snippet and SPA support integrate with most CMS setups. Documentation shows use with many site stacks and SPA frameworks Convert integrates directly into website CMS environments for experimentation, while Klaviyo integrates primarily with ecommerce and marketing platforms.	Connects via integrations to ecommerce CMS platforms Convert integrates directly into website CMS environments for experimentation, while Klaviyo integrates primarily with ecommerce and marketing platforms.	WordPress and Shopify content system integrations Convert integrates directly into website CMS environments for experimentation, while Klaviyo integrates primarily with ecommerce and marketing platforms.	Convert integrates directly into website CMS environments for experimentation, while Klaviyo integrates primarily with ecommerce and marketing platforms.
E-commerce platform integrations Convert and Klaviyo approach e-commerce platform integrations from fundamentally different optimization perspectives.	Features and case studies emphasizing Shopify testing and revenue lift, including a mention of Shopify testing on the product site Convert and Klaviyo approach e-commerce platform integrations from fundamentally different optimization perspectives.	Deep integration with Shopify, WooCommerce and other ecommerce systems Convert and Klaviyo approach e-commerce platform integrations from fundamentally different optimization perspectives.	Shopify, WooCommerce Convert and Klaviyo approach e-commerce platform integrations from fundamentally different optimization perspectives.	Convert and Klaviyo approach e-commerce platform integrations from fundamentally different optimization perspectives.
Analytics integrations Convert connects experiment data to analytics platforms for validation, while Klaviyo integrates campaign performance data into broader marketing reporting systems.	Integrations guide showing paths for sending experiment data to analytics websites and receiving backend conversions Convert connects experiment data to analytics platforms for validation, while Klaviyo integrates campaign performance data into broader marketing reporting systems.	Connects with analytics and BI tools for performance insights Convert connects experiment data to analytics platforms for validation, while Klaviyo integrates campaign performance data into broader marketing reporting systems.	Google Analytics integration Convert connects experiment data to analytics platforms for validation, while Klaviyo integrates campaign performance data into broader marketing reporting systems.	Convert connects experiment data to analytics platforms for validation, while Klaviyo integrates campaign performance data into broader marketing reporting systems.
CDP or data warehouse integrations Convert and Klaviyo approach cdp or data warehouse integrations from fundamentally different optimization perspectives.	Integration article describing experiment event export and backend event flows, enabling links into warehouses and CDPs through analytics tooling Convert and Klaviyo approach cdp or data warehouse integrations from fundamentally different optimization perspectives.	Integrates with customer data platforms and warehouses Convert and Klaviyo approach cdp or data warehouse integrations from fundamentally different optimization perspectives.	Data warehouse export available through API Convert and Klaviyo approach cdp or data warehouse integrations from fundamentally different optimization perspectives.	Convert and Klaviyo approach cdp or data warehouse integrations from fundamentally different optimization perspectives.
Marketing automation or CRM integrations Klaviyo is built around marketing automation and CRM connectivity, while Convert focuses on experimentation data workflows.	Integration paths for sending experiment data into analytics stacks that feed marketing automation and CRM pipelines Klaviyo is built around marketing automation and CRM connectivity, while Convert focuses on experimentation data workflows.	Native marketing automation and CRM data synchronization Klaviyo is built around marketing automation and CRM connectivity, while Convert focuses on experimentation data workflows.	HubSpot integration Klaviyo is built around marketing automation and CRM connectivity, while Convert focuses on experimentation data workflows.	Klaviyo is built around marketing automation and CRM connectivity, while Convert focuses on experimentation data workflows.
Tag manager integrations Convert and Klaviyo approach tag manager integrations from fundamentally different optimization perspectives.	Snippet-based deployment compatible with tag managers for web and SPA environments Convert and Klaviyo approach tag manager integrations from fundamentally different optimization perspectives.	Strong tag manager support for deploying tracking and forms Convert and Klaviyo approach tag manager integrations from fundamentally different optimization perspectives.	Google Tag Manager integration is supported Convert and Klaviyo approach tag manager integrations from fundamentally different optimization perspectives.	Convert and Klaviyo approach tag manager integrations from fundamentally different optimization perspectives.
API available Both Convert and Klaviyo provide APIs, though Convert centers on experimentation workflows and Klaviyo on marketing and customer data access.	Public features list referencing API support for advanced goals, targeting, and SPA handling, plus integration guide in the support center Both Convert and Klaviyo provide APIs, though Convert centers on experimentation workflows and Klaviyo on marketing and customer data access.	API access for integrations and custom workflows Both Convert and Klaviyo provide APIs, though Convert centers on experimentation workflows and Klaviyo on marketing and customer data access.	Full public REST API provided Both Convert and Klaviyo provide APIs, though Convert centers on experimentation workflows and Klaviyo on marketing and customer data access.	Both Convert and Klaviyo provide APIs, though Convert centers on experimentation workflows and Klaviyo on marketing and customer data access.
Webhooks available Both Convert and Klaviyo support webhook-based integrations for event-driven workflows.	Integration guide and full-stack documentation implying event-driven connections. Explicit “webhook” mention is less prominent in marketing copy Both Convert and Klaviyo support webhook-based integrations for event-driven workflows.	Webhook support for real‑time data sync Both Convert and Klaviyo support webhook-based integrations for event-driven workflows.	Event-based webhook delivery is supported Both Convert and Klaviyo support webhook-based integrations for event-driven workflows.	Both Convert and Klaviyo support webhook-based integrations for event-driven workflows.
No code visual editor Convert includes a visual editor for building website test variations, while Klaviyo offers no-code builders for emails, flows, and forms.	No-code editor for web tests and personalization, used in combination with custom code where needed, positioned as “easy but powerful” A/B testing UI Convert includes a visual editor for building website test variations, while Klaviyo offers no-code builders for emails, flows, and forms.	Drag‑and‑drop email and automation builders Convert includes a visual editor for building website test variations, while Klaviyo offers no-code builders for emails, flows, and forms.	Drag-based no-code visual editor for page modifications Convert includes a visual editor for building website test variations, while Klaviyo offers no-code builders for emails, flows, and forms.	Convert includes a visual editor for building website test variations, while Klaviyo offers no-code builders for emails, flows, and forms.