How do you define 'tested users'?

A tested user is any visitor included in any experiment (A/B Testing, Personalization, or Survey) and visible in the reporting area. For example, if 500 users see the control page and 500 see the variation page in an A/B test, you consume 1,000 tested users.

Can the Omniconvert code be installed using Google Tag Manager?

Yes, you can install our code using GTM. However, this may slow down code deployment, causing issues like screen flickering during A/B tests or delayed triggering for popups.

Can Omniconvert be used for any type of website?

Omniconvert works for most self-hosted websites, including custom-coded sites, CMS platforms (e.g., WordPress, Joomla, Drupal), and eCommerce platforms (e.g., Shopify, Magento, BigCommerce). The main requirement is access to the source code to paste in Omniconvert's code.

Convert vs Mailchimp vs Omniconvert

Comprehensive experimentation and marketing automation comparison. Scroll down on the right to view all rows.

Category	Convert Experiences	Mailchimp	Omniconvert	Comparison in Detail (Info)
Website URL This row lists the official websites for Convert and Mailchimp and does not represent a functional difference between the two platforms.	convert.com This row lists the official websites for Convert and Mailchimp and does not represent a functional difference between the two platforms.	mailchimp.com This row lists the official websites for Convert and Mailchimp and does not represent a functional difference between the two platforms.	omniconvert.com This row lists the official websites for Convert and Mailchimp and does not represent a functional difference between the two platforms.	This row lists the official websites for Convert and Mailchimp and does not represent a functional difference between the two platforms.
Category or type Convert is a dedicated experimentation platform for websites, while Mailchimp is primarily a marketing automation and email platform with broader campaign tools.	A/B testing and personalization website with full-stack experimentation capabilities Convert is a dedicated experimentation platform for websites, while Mailchimp is primarily a marketing automation and email platform with broader campaign tools.	All‑in‑one email marketing and general digital marketing platform Convert is a dedicated experimentation platform for websites, while Mailchimp is primarily a marketing automation and email platform with broader campaign tools.	Conversion rate optimization and web experimentation website Convert is a dedicated experimentation platform for websites, while Mailchimp is primarily a marketing automation and email platform with broader campaign tools.	Convert is a dedicated experimentation platform for websites, while Mailchimp is primarily a marketing automation and email platform with broader campaign tools.
Primary use cases Convert is used to run structured A/B and multivariate tests on websites, whereas Mailchimp focuses on email marketing, audience management, and campaign automation.	"Website A/B testing, split testing, personalization, full-stack experiments, feature flagging, privacy-focused experimentation for growth teams" Convert is used to run structured A/B and multivariate tests on websites, whereas Mailchimp focuses on email marketing, audience management, and campaign automation.	"Sending newsletters, basic sequences, and multi‑channel campaigns with simple automation" Convert is used to run structured A/B and multivariate tests on websites, whereas Mailchimp focuses on email marketing, audience management, and campaign automation.	"A/B testing, personalization, behavioral targeting, conversion optimization" Convert is used to run structured A/B and multivariate tests on websites, whereas Mailchimp focuses on email marketing, audience management, and campaign automation.	Convert is used to run structured A/B and multivariate tests on websites, whereas Mailchimp focuses on email marketing, audience management, and campaign automation.
Target business size Convert typically serves marketing and product teams running experimentation programs, while Mailchimp is widely adopted by businesses managing email and lifecycle marketing.	"Privacy-aware mid-market and enterprise teams replacing tools such as Google Optimize, plus agencies running programs for clients" Convert typically serves marketing and product teams running experimentation programs, while Mailchimp is widely adopted by businesses managing email and lifecycle marketing.	Small to mid‑sized businesses looking for easy email and marketing campaigns Convert typically serves marketing and product teams running experimentation programs, while Mailchimp is widely adopted by businesses managing email and lifecycle marketing.	"Small businesses, mid-market firms, enterprise teams" Convert typically serves marketing and product teams running experimentation programs, while Mailchimp is widely adopted by businesses managing email and lifecycle marketing.	Convert typically serves marketing and product teams running experimentation programs, while Mailchimp is widely adopted by businesses managing email and lifecycle marketing.
Pricing model Convert pricing generally scales with tested traffic and experimentation scope, while Mailchimp pricing is tied to audience size and marketing feature tiers.	"Tiered SaaS plans based on tests, features, and support level, with enterprise-grade features and predictable billing" Convert pricing generally scales with tested traffic and experimentation scope, while Mailchimp pricing is tied to audience size and marketing feature tiers.	Contact‑based tiered subscription with optional add‑ons for extra channels Convert pricing generally scales with tested traffic and experimentation scope, while Mailchimp pricing is tied to audience size and marketing feature tiers.	Tier-based SaaS subscription pricing Convert pricing generally scales with tested traffic and experimentation scope, while Mailchimp pricing is tied to audience size and marketing feature tiers.	Convert pricing generally scales with tested traffic and experimentation scope, while Mailchimp pricing is tied to audience size and marketing feature tiers.
Free plan available Mailchimp offers a free tier for basic email marketing, while Convert operates through paid experimentation plans.	Free 15-day trial with access to premium features and no credit card requirement Mailchimp offers a free tier for basic email marketing, while Convert operates through paid experimentation plans.	Free plan with larger contact limits and basic email functions Mailchimp offers a free tier for basic email marketing, while Convert operates through paid experimentation plans.	No permanent free tier offering available Mailchimp offers a free tier for basic email marketing, while Convert operates through paid experimentation plans.	Mailchimp offers a free tier for basic email marketing, while Convert operates through paid experimentation plans.
Free trial length Mailchimp allows users to start without payment at entry level, whereas Convert access typically depends on onboarding into a paid plan.	15-day free trial period Mailchimp allows users to start without payment at entry level, whereas Convert access typically depends on onboarding into a paid plan.	Free tier access with initial email support for 30 days Mailchimp allows users to start without payment at entry level, whereas Convert access typically depends on onboarding into a paid plan.	Trial access provided through account request Mailchimp allows users to start without payment at entry level, whereas Convert access typically depends on onboarding into a paid plan.	Mailchimp allows users to start without payment at entry level, whereas Convert access typically depends on onboarding into a paid plan.
Starting price per month Mailchimp has transparent entry pricing for small audiences, while Convert reflects its positioning as a specialized experimentation solution.	"Public references indicating plans with full-stack features starting around 399 USD per month, and older external articles citing the Kickstart entry plan around 699 USD per month" Mailchimp has transparent entry pricing for small audiences, while Convert reflects its positioning as a specialized experimentation solution.	Around $13/month for essential paid features Mailchimp has transparent entry pricing for small audiences, while Convert reflects its positioning as a specialized experimentation solution.	Entry-level monthly subscription published by the vendor Mailchimp has transparent entry pricing for small audiences, while Convert reflects its positioning as a specialized experimentation solution.	Mailchimp has transparent entry pricing for small audiences, while Convert reflects its positioning as a specialized experimentation solution.
Billing frequency Both Convert and Mailchimp address billing frequency within their respective domains, so it does not create a decisive functional difference in this comparison.	"Monthly payments with options for longer commitments, depending on plan and traffic" Both Convert and Mailchimp address billing frequency within their respective domains, so it does not create a decisive functional difference in this comparison.	Monthly or annual billing with tiered feature unlocks Both Convert and Mailchimp address billing frequency within their respective domains, so it does not create a decisive functional difference in this comparison.	Monthly and annual subscription billing Both Convert and Mailchimp address billing frequency within their respective domains, so it does not create a decisive functional difference in this comparison.	Both Convert and Mailchimp address billing frequency within their respective domains, so it does not create a decisive functional difference in this comparison.
Contract term required Both Convert and Mailchimp address contract term required within their respective domains, so it does not create a decisive functional difference in this comparison.	"Subscription contracts for each plan, with higher tiers oriented to longer-term experimentation programs" Both Convert and Mailchimp address contract term required within their respective domains, so it does not create a decisive functional difference in this comparison.	No long‑term commitments on standard plans Both Convert and Mailchimp address contract term required within their respective domains, so it does not create a decisive functional difference in this comparison.	"Contract is optional, depending on the selected plan" Both Convert and Mailchimp address contract term required within their respective domains, so it does not create a decisive functional difference in this comparison.	Both Convert and Mailchimp address contract term required within their respective domains, so it does not create a decisive functional difference in this comparison.
Additional or hidden costs Both Convert and Mailchimp address additional or hidden costs within their respective domains, so it does not create a decisive functional difference in this comparison.	"Costs scale with test volume, advanced functionality such as full-stack and feature flags, and service level or support packages" Both Convert and Mailchimp address additional or hidden costs within their respective domains, so it does not create a decisive functional difference in this comparison.	SMS credits sold separately and higher tiers needed for advanced reports Both Convert and Mailchimp address additional or hidden costs within their respective domains, so it does not create a decisive functional difference in this comparison.	Traffic-based usage overage charges Both Convert and Mailchimp address additional or hidden costs within their respective domains, so it does not create a decisive functional difference in this comparison.	Both Convert and Mailchimp address additional or hidden costs within their respective domains, so it does not create a decisive functional difference in this comparison.
Types of tests supported Convert supports A/B, multivariate, and split URL testing on websites, while Mailchimp primarily enables A/B testing within email campaigns.	"A/B tests, split tests, multivariate patterns through advanced goals, A/A tests, full-stack experiments for backend behavior, SPA experiments" Convert supports A/B, multivariate, and split URL testing on websites, while Mailchimp primarily enables A/B testing within email campaigns.	Standard A/B testing with limited variations and multivariate at higher tiers Convert supports A/B, multivariate, and split URL testing on websites, while Mailchimp primarily enables A/B testing within email campaigns.	"A/B testing, split testing, and multivariate testing" Convert supports A/B, multivariate, and split URL testing on websites, while Mailchimp primarily enables A/B testing within email campaigns.	Convert supports A/B, multivariate, and split URL testing on websites, while Mailchimp primarily enables A/B testing within email campaigns.
Client-side testing support Convert enables client-side experimentation through web scripts, whereas Mailchimp does not provide website-level client-side testing.	Browser-side A/B and split testing delivered via JavaScript snippet with support for SPAs and dynamic websites Convert enables client-side experimentation through web scripts, whereas Mailchimp does not provide website-level client-side testing.	Email campaign variation tests with drag‑and‑drop editor Convert enables client-side experimentation through web scripts, whereas Mailchimp does not provide website-level client-side testing.	Full browser-based client-side testing is supported Convert enables client-side experimentation through web scripts, whereas Mailchimp does not provide website-level client-side testing.	Convert enables client-side experimentation through web scripts, whereas Mailchimp does not provide website-level client-side testing.
Server-side testing support Convert supports server-side experimentation for web environments, while Mailchimp does not position itself as a server-side testing platform.	"Full-stack experimentation with Node, JavaScript, and PHP SDKs that support backend logic tests and server-side feature experiments" Convert supports server-side experimentation for web environments, while Mailchimp does not position itself as a server-side testing platform.	Not relevant to server testing workflows Convert supports server-side experimentation for web environments, while Mailchimp does not position itself as a server-side testing platform.	Native server-side experiment execution supported Convert supports server-side experimentation for web environments, while Mailchimp does not position itself as a server-side testing platform.	Convert supports server-side experimentation for web environments, while Mailchimp does not position itself as a server-side testing platform.
Feature flagging support Convert includes feature control within experimentation workflows, while Mailchimp is not designed for feature rollout management.	"Native feature flagging with gradual rollouts, feature gating, and audience targeting integrated into a full-stack product" Convert includes feature control within experimentation workflows, while Mailchimp is not designed for feature rollout management.	Not part of email marketing workflows Convert includes feature control within experimentation workflows, while Mailchimp is not designed for feature rollout management.	Production-ready feature flagging is available Convert includes feature control within experimentation workflows, while Mailchimp is not designed for feature rollout management.	Convert includes feature control within experimentation workflows, while Mailchimp is not designed for feature rollout management.
Traffic allocation methods Both Convert and Mailchimp address traffic allocation methods within their respective domains, so it does not create a decisive functional difference in this comparison.	"Flexible traffic splitting for experiments, support for A/A validation, percentage allocation, and advanced goals configuration " Both Convert and Mailchimp address traffic allocation methods within their respective domains, so it does not create a decisive functional difference in this comparison.	Audience splits for campaign variations Both Convert and Mailchimp address traffic allocation methods within their respective domains, so it does not create a decisive functional difference in this comparison.	Dynamic percentage-based traffic allocation Both Convert and Mailchimp address traffic allocation methods within their respective domains, so it does not create a decisive functional difference in this comparison.	Both Convert and Mailchimp address traffic allocation methods within their respective domains, so it does not create a decisive functional difference in this comparison.
Targeting and segmentation options Convert applies targeting rules to experiments based on on-site behavior, while Mailchimp offers advanced audience segmentation for marketing campaigns.	"Rich targeting with rules around URL, device, geolocation, cookies, events, and audiences, plus advanced goals and API support" Convert applies targeting rules to experiments based on on-site behavior, while Mailchimp offers advanced audience segmentation for marketing campaigns.	Audience segmentation focused on engagement tags and attributes Convert applies targeting rules to experiments based on on-site behavior, while Mailchimp offers advanced audience segmentation for marketing campaigns.	"Behavioral, device, geographic, cookie-based targeting" Convert applies targeting rules to experiments based on on-site behavior, while Mailchimp offers advanced audience segmentation for marketing campaigns.	Convert applies targeting rules to experiments based on on-site behavior, while Mailchimp offers advanced audience segmentation for marketing campaigns.
Personalization rules engine Convert personalizes website experiences within experiments, whereas Mailchimp personalizes email and campaign content.	"Personalization rules linked to audiences and goals, enabling different experiences for defined segments across experiments" Convert personalizes website experiences within experiments, whereas Mailchimp personalizes email and campaign content.	Personalization created through templates and audience tags Convert personalizes website experiences within experiments, whereas Mailchimp personalizes email and campaign content.	Rule-based personalization engine included Convert personalizes website experiences within experiments, whereas Mailchimp personalizes email and campaign content.	Convert personalizes website experiences within experiments, whereas Mailchimp personalizes email and campaign content.
Recommendation engine available Both Convert and Mailchimp address recommendation engine available within their respective domains, so it does not create a decisive functional difference in this comparison.	"Focus on targeting and experimentation, with external sources describing privacy-first testing rather than explicit recommendation algorithms " Both Convert and Mailchimp address recommendation engine available within their respective domains, so it does not create a decisive functional difference in this comparison.	Basic content suggestions and creative assistant tools Both Convert and Mailchimp address recommendation engine available within their respective domains, so it does not create a decisive functional difference in this comparison.	Recommendation engine functionality not included Both Convert and Mailchimp address recommendation engine available within their respective domains, so it does not create a decisive functional difference in this comparison.	Both Convert and Mailchimp address recommendation engine available within their respective domains, so it does not create a decisive functional difference in this comparison.
Number of concurrent experiments allowed Both Convert and Mailchimp address number of concurrent experiments allowed within their respective domains, so it does not create a decisive functional difference in this comparison.	"Concurrency governed by plan scope and performance, with enterprise positioning encouraging broad experimentation portfolios" Both Convert and Mailchimp address number of concurrent experiments allowed within their respective domains, so it does not create a decisive functional difference in this comparison.	More limited variation tests depending on plan Both Convert and Mailchimp address number of concurrent experiments allowed within their respective domains, so it does not create a decisive functional difference in this comparison.	Concurrent experiment capacity controlled by subscription plan Both Convert and Mailchimp address number of concurrent experiments allowed within their respective domains, so it does not create a decisive functional difference in this comparison.	Both Convert and Mailchimp address number of concurrent experiments allowed within their respective domains, so it does not create a decisive functional difference in this comparison.
Built-in reporting depth Convert delivers statistically driven reporting on experiment performance, while Mailchimp reports on campaign metrics such as opens, clicks, and conversions.	"Detailed reports with advanced goals, fast and reliable reporting, and analytics integrations for experimental outcomes" Convert delivers statistically driven reporting on experiment performance, while Mailchimp reports on campaign metrics such as opens, clicks, and conversions.	Clear engagement and campaign reports with revenue overview Convert delivers statistically driven reporting on experiment performance, while Mailchimp reports on campaign metrics such as opens, clicks, and conversions.	CRO specific performance reporting and dashboards Convert delivers statistically driven reporting on experiment performance, while Mailchimp reports on campaign metrics such as opens, clicks, and conversions.	Convert delivers statistically driven reporting on experiment performance, while Mailchimp reports on campaign metrics such as opens, clicks, and conversions.
Funnel and journey analysis Both Convert and Mailchimp address funnel and journey analysis within their respective domains, so it does not create a decisive functional difference in this comparison.	"Experiment goals used to track funnel progression, with integrations enabling deeper product and funnel analytics " Both Convert and Mailchimp address funnel and journey analysis within their respective domains, so it does not create a decisive functional difference in this comparison.	Customer Journey Builder for multi‑step campaigns Both Convert and Mailchimp address funnel and journey analysis within their respective domains, so it does not create a decisive functional difference in this comparison.	Funnel tracking and conversion journey visualization are available Both Convert and Mailchimp address funnel and journey analysis within their respective domains, so it does not create a decisive functional difference in this comparison.	Both Convert and Mailchimp address funnel and journey analysis within their respective domains, so it does not create a decisive functional difference in this comparison.
Revenue attribution capabilities Both Convert and Mailchimp address revenue attribution capabilities within their respective domains, so it does not create a decisive functional difference in this comparison.	"Case studies describing revenue impact and advanced goals for conversion metrics, with integration paths into analytics websites and backend conversions" Both Convert and Mailchimp address revenue attribution capabilities within their respective domains, so it does not create a decisive functional difference in this comparison.	Revenue tracking included with reporting and analytics tiers Both Convert and Mailchimp address revenue attribution capabilities within their respective domains, so it does not create a decisive functional difference in this comparison.	Revenue attribution tied to experiments supported Both Convert and Mailchimp address revenue attribution capabilities within their respective domains, so it does not create a decisive functional difference in this comparison.	Both Convert and Mailchimp address revenue attribution capabilities within their respective domains, so it does not create a decisive functional difference in this comparison.
Session replay available Session replay is not a core capability for either Convert or Mailchimp, as Convert focuses on experimentation and Mailchimp on marketing automation.	"The website focuses on experimentation and privacy, without session replay being advertised as a native feature in the primary documentation" Session replay is not a core capability for either Convert or Mailchimp, as Convert focuses on experimentation and Mailchimp on marketing automation.	Not offered Session replay is not a core capability for either Convert or Mailchimp, as Convert focuses on experimentation and Mailchimp on marketing automation.	Full native session recording and replay are supported Session replay is not a core capability for either Convert or Mailchimp, as Convert focuses on experimentation and Mailchimp on marketing automation.	Session replay is not a core capability for either Convert or Mailchimp, as Convert focuses on experimentation and Mailchimp on marketing automation.
Heatmaps available Heatmaps are not a central capability for either Convert or Mailchimp in this comparison.	The core features list does not highlight native heatmaps. Experimentation relies on goals and external analytics rather than built-in heatmap visualization Heatmaps are not a central capability for either Convert or Mailchimp in this comparison.	Not offered Heatmaps are not a central capability for either Convert or Mailchimp in this comparison.	"Full click, scroll, and attention heatmaps are supported" Heatmaps are not a central capability for either Convert or Mailchimp in this comparison.	Heatmaps are not a central capability for either Convert or Mailchimp in this comparison.
Form analytics available Mailchimp tracks form submissions within marketing funnels, while Convert evaluates form performance within controlled website experiments.	Form performance tracked through experiment goals and event integrations instead of a separate “form analytics” module Mailchimp tracks form submissions within marketing funnels, while Convert evaluates form performance within controlled website experiments.	Form builder with analytics on submissions Mailchimp tracks form submissions within marketing funnels, while Convert evaluates form performance within controlled website experiments.	Full form interaction analytics supported Mailchimp tracks form submissions within marketing funnels, while Convert evaluates form performance within controlled website experiments.	Mailchimp tracks form submissions within marketing funnels, while Convert evaluates form performance within controlled website experiments.
Statistical approach Convert applies structured statistical models to determine experiment outcomes, whereas Mailchimp testing in email campaigns is typically lighter-weight.	"A/B testing engine with standard hypothesis testing, support content on validation through A/A experiments, and full-stack experiment design " Convert applies structured statistical models to determine experiment outcomes, whereas Mailchimp testing in email campaigns is typically lighter-weight.	Standard statistical insights for basic A/B tests Convert applies structured statistical models to determine experiment outcomes, whereas Mailchimp testing in email campaigns is typically lighter-weight.	Frequentist statistical testing models Convert applies structured statistical models to determine experiment outcomes, whereas Mailchimp testing in email campaigns is typically lighter-weight.	Convert applies structured statistical models to determine experiment outcomes, whereas Mailchimp testing in email campaigns is typically lighter-weight.
Sample size calculator available Convert provides experiment planning tools such as sample size estimation, while Mailchimp does not emphasize statistical planning for experimentation.	Documentation and blogs emphasize methodology for proper experimentation. A standalone public calculator is not highlighted in the retrieved sources Convert provides experiment planning tools such as sample size estimation, while Mailchimp does not emphasize statistical planning for experimentation.	Not focused on sample planning workflows Convert provides experiment planning tools such as sample size estimation, while Mailchimp does not emphasize statistical planning for experimentation.	Sample size estimation tools are included in the testing interface Convert provides experiment planning tools such as sample size estimation, while Mailchimp does not emphasize statistical planning for experimentation.	Convert provides experiment planning tools such as sample size estimation, while Mailchimp does not emphasize statistical planning for experimentation.
Experiment duration estimator Both Convert and Mailchimp address experiment duration estimator within their respective domains, so it does not create a decisive functional difference in this comparison.	"Guidance around A/A experiments and baseline establishment, with experiment length driven by data sufficiency and visitor volume rather than the automated estimator in marketing pages " Both Convert and Mailchimp address experiment duration estimator within their respective domains, so it does not create a decisive functional difference in this comparison.	Not applicable beyond A/B campaign timing Both Convert and Mailchimp address experiment duration estimator within their respective domains, so it does not create a decisive functional difference in this comparison.	Duration estimation displayed per test Both Convert and Mailchimp address experiment duration estimator within their respective domains, so it does not create a decisive functional difference in this comparison.	Both Convert and Mailchimp address experiment duration estimator within their respective domains, so it does not create a decisive functional difference in this comparison.
Automatic stopping rules Convert includes controls for managing experiment duration and stopping logic, while Mailchimp testing focuses on campaign-level decisions.	"Support for programmatic control of goals and full-stack experiments. Automated decision rules are not strongly marketed as a separate feature in the retrieved material" Convert includes controls for managing experiment duration and stopping logic, while Mailchimp testing focuses on campaign-level decisions.	Not part of email testing workflows Convert includes controls for managing experiment duration and stopping logic, while Mailchimp testing focuses on campaign-level decisions.	Rule-based automatic stopping controls are available Convert includes controls for managing experiment duration and stopping logic, while Mailchimp testing focuses on campaign-level decisions.	Convert includes controls for managing experiment duration and stopping logic, while Mailchimp testing focuses on campaign-level decisions.
Support for holdout groups Both Convert and Mailchimp address support for holdout groups within their respective domains, so it does not create a decisive functional difference in this comparison.	Feature flagging and full-stack experimentation enabling control and treatment groups through audience definitions and SDK logic Both Convert and Mailchimp address support for holdout groups within their respective domains, so it does not create a decisive functional difference in this comparison.	Manual segmentation for control groups Both Convert and Mailchimp address support for holdout groups within their respective domains, so it does not create a decisive functional difference in this comparison.	Dedicated control and holdout segmentation supported Both Convert and Mailchimp address support for holdout groups within their respective domains, so it does not create a decisive functional difference in this comparison.	Both Convert and Mailchimp address support for holdout groups within their respective domains, so it does not create a decisive functional difference in this comparison.
CMS integrations Convert integrates directly into web CMS environments for experimentation, while Mailchimp integrates primarily with marketing and e-commerce platforms.	JavaScript snippet and SPA support integrate with most CMS setups. Documentation shows use with many site stacks and SPA frameworks Convert integrates directly into web CMS environments for experimentation, while Mailchimp integrates primarily with marketing and e-commerce platforms.	Integrates broadly with various platforms including CMS Convert integrates directly into web CMS environments for experimentation, while Mailchimp integrates primarily with marketing and e-commerce platforms.	WordPress and Shopify content system integrations Convert integrates directly into web CMS environments for experimentation, while Mailchimp integrates primarily with marketing and e-commerce platforms.	Convert integrates directly into web CMS environments for experimentation, while Mailchimp integrates primarily with marketing and e-commerce platforms.
E-commerce platform integrations Both Convert and Mailchimp address e-commerce platform integrations within their respective domains, so it does not create a decisive functional difference in this comparison.	"Features and case studies emphasizing Shopify testing and revenue lift, including a mention of Shopify testing on the product site" Both Convert and Mailchimp address e-commerce platform integrations within their respective domains, so it does not create a decisive functional difference in this comparison.	Integrates with e‑commerce via APIs and connectors Both Convert and Mailchimp address e-commerce platform integrations within their respective domains, so it does not create a decisive functional difference in this comparison.	"Shopify, WooCommerce" Both Convert and Mailchimp address e-commerce platform integrations within their respective domains, so it does not create a decisive functional difference in this comparison.	Both Convert and Mailchimp address e-commerce platform integrations within their respective domains, so it does not create a decisive functional difference in this comparison.
Analytics integrations Convert connects experiment data to web analytics tools, whereas Mailchimp integrates campaign performance data into broader marketing reporting.	Integrations guide showing paths for sending experiment data to analytics websites and receiving backend conversions Convert connects experiment data to web analytics tools, whereas Mailchimp integrates campaign performance data into broader marketing reporting.	Connections to analytics and BI tools including Google Analytics Convert connects experiment data to web analytics tools, whereas Mailchimp integrates campaign performance data into broader marketing reporting.	Google Analytics integration Convert connects experiment data to web analytics tools, whereas Mailchimp integrates campaign performance data into broader marketing reporting.	Convert connects experiment data to web analytics tools, whereas Mailchimp integrates campaign performance data into broader marketing reporting.
CDP or data warehouse integrations Both Convert and Mailchimp address cdp or data warehouse integrations within their respective domains, so it does not create a decisive functional difference in this comparison.	"Integration article describing experiment event export and backend event flows, enabling links into warehouses and CDPs through analytics tooling " Both Convert and Mailchimp address cdp or data warehouse integrations within their respective domains, so it does not create a decisive functional difference in this comparison.	Supports exporting audience and engagement data Both Convert and Mailchimp address cdp or data warehouse integrations within their respective domains, so it does not create a decisive functional difference in this comparison.	Data warehouse export available through API Both Convert and Mailchimp address cdp or data warehouse integrations within their respective domains, so it does not create a decisive functional difference in this comparison.	Both Convert and Mailchimp address cdp or data warehouse integrations within their respective domains, so it does not create a decisive functional difference in this comparison.
Marketing automation or CRM integrations Mailchimp is built around marketing automation and CRM connectivity, while Convert focuses on experimentation data workflows.	Integration paths for sending experiment data into analytics stacks that feed marketing automation and CRM pipelines Mailchimp is built around marketing automation and CRM connectivity, while Convert focuses on experimentation data workflows.	Works with CRM and broader marketing stacks Mailchimp is built around marketing automation and CRM connectivity, while Convert focuses on experimentation data workflows.	HubSpot integration Mailchimp is built around marketing automation and CRM connectivity, while Convert focuses on experimentation data workflows.	Mailchimp is built around marketing automation and CRM connectivity, while Convert focuses on experimentation data workflows.
Tag manager integrations Both Convert and Mailchimp address tag manager integrations within their respective domains, so it does not create a decisive functional difference in this comparison.	Snippet-based deployment compatible with tag managers for web and SPA environments Both Convert and Mailchimp address tag manager integrations within their respective domains, so it does not create a decisive functional difference in this comparison.	Supported through global tag managers Both Convert and Mailchimp address tag manager integrations within their respective domains, so it does not create a decisive functional difference in this comparison.	Google Tag Manager integration is supported Both Convert and Mailchimp address tag manager integrations within their respective domains, so it does not create a decisive functional difference in this comparison.	Both Convert and Mailchimp address tag manager integrations within their respective domains, so it does not create a decisive functional difference in this comparison.
API available Both Convert and Mailchimp expose APIs, though Convert centers on experimentation workflows and Mailchimp on marketing and audience data.	"Public features list referencing API support for advanced goals, targeting, and SPA handling, plus integration guide in the support center" Both Convert and Mailchimp expose APIs, though Convert centers on experimentation workflows and Mailchimp on marketing and audience data.	Full API for integration and custom automation Both Convert and Mailchimp expose APIs, though Convert centers on experimentation workflows and Mailchimp on marketing and audience data.	Full public REST API provided Both Convert and Mailchimp expose APIs, though Convert centers on experimentation workflows and Mailchimp on marketing and audience data.	Both Convert and Mailchimp expose APIs, though Convert centers on experimentation workflows and Mailchimp on marketing and audience data.
Webhooks available Both Convert and Mailchimp support webhook-based integrations to trigger external systems from events.	Integration guide and full-stack documentation implying event-driven connections. Explicit “webhook” mention is less prominent in marketing copy Both Convert and Mailchimp support webhook-based integrations to trigger external systems from events.	Webhooks available for real‑time actions Both Convert and Mailchimp support webhook-based integrations to trigger external systems from events.	Event-based webhook delivery is supported Both Convert and Mailchimp support webhook-based integrations to trigger external systems from events.	Both Convert and Mailchimp support webhook-based integrations to trigger external systems from events.
No code visual editor Convert provides a visual editor for website test variations, while Mailchimp offers drag-and-drop builders for emails and landing pages.	"No-code editor for web tests and personalization, used in combination with custom code where needed, positioned as “easy but powerful” A/B testing UI" Convert provides a visual editor for website test variations, while Mailchimp offers drag-and-drop builders for emails and landing pages.	Drag‑and‑drop creative and campaign builder Convert provides a visual editor for website test variations, while Mailchimp offers drag-and-drop builders for emails and landing pages.	Drag-based no-code visual editor for page modifications Convert provides a visual editor for website test variations, while Mailchimp offers drag-and-drop builders for emails and landing pages.	Convert provides a visual editor for website test variations, while Mailchimp offers drag-and-drop builders for emails and landing pages.