Your Expert Partners in Data Insight and Analytics. Driving Smarter Digital Growth.
100+
Web and Business Audits
12+
years experience
10k+
GTM fixes and custom solutions/implementations
What we can help you with:
ONGOING DATA SERVICES
Ensure quick, reliable support from our team of experts, with regards to anything GA4/GTM related.
GA4 & GTM AUDIT
A comprehensive audit of your GTM Tags, GA4 settings, and a strong focus on both accuracy as well as relevance, meant to set the foundation for data-driven success.
RFM & CUSTOMER BEHAVIOR AUDIT
Understand your customers and their purchasing behavior through this audit that segments your customer base and analyzes the particulars of their orders.
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Ongoing Data Services
Main Benefits
Unlock Data-Driven Success Every Month: Elevate your online presence with our comprehensive monthly data services.
Actionable Insights
Gain valuable insights into your website's performance and user behavior, enabling you to make informed decisions that drive business growth.
Optimized Tracking
Ensure accurate and reliable data collection through custom event implementations, pixel implementations, and tracking solutions tailored to your specific needs.
Enhanced Reporting
Receive custom-built ad hoc reports and dashboards that provide clear visibility into key metrics and performance indicators, allowing you to monitor progress and identify opportunities for improvement.
Efficiency and Consistency
Enjoy peace of mind with monthly health checks and pruning of your Google Tag Manager container, ensuring optimal performance and minimizing unnecessary bloat.
Expert Support
Benefit from the expertise of our team in Google Analytics 4, Google Tag Manager, and Looker Studio, as well as our commitment to providing top-notch service and support to help you achieve your goals.
Details about the Service
Tailored event tracking setup to capture specific user interactions and behaviors on your website, providing deeper insights into user engagement and conversion paths.
Ensure compliance with data privacy regulations by implementing cookie consent mode, allowing you to collect user consent for tracking and analytics purposes.
Efficient deployment of tracking pixels and tags through Google Tag Manager, enabling you to measure the effectiveness of your marketing campaigns and optimize performance.
Bespoke tracking solutions designed to meet your unique tracking requirements, providing granular data collection and reporting tailored to your business objectives.
Tailored reporting solutions that deliver actionable insights and key performance indicators relevant to your business, empowering you to make data-driven decisions.
Interactive dashboards built in Looker Studio that provide comprehensive visibility into your data, allowing you to monitor performance and track progress towards your goals.
Regular maintenance and optimization of your Google Tag Manager container to ensure optimal performance, minimize container size, and reduce unnecessary overhead.
Seamless integration of affiliate tracking and management solutions via Google Tag Manager, enabling you to track and manage affiliate activity effectively.
Why Choose Us
Expertise:
Our team comprises certified experts with extensive experience in Google Analytics, Google Tag Manager, and Looker Studio, ensuring you receive top-quality service and support.
Customization:
We understand that every business is unique. That's why we tailor our services to meet your specific needs and objectives, providing customized solutions that deliver results.
Commitment to Excellence:
We are committed to delivering excellence in everything we do, from the accuracy of our tracking implementations to the quality of our reports and dashboards.
Reliable Support:
You can count on us for reliable support and ongoing guidance, whether it's troubleshooting technical issues, optimizing your analytics setup, or answering questions and providing advice.
Actually it doesn’t. But we’re really, really good at it.
GA4 & GTM Audit
Main Benefits
Unlock the Full Potential of Your Web Analytics: Comprehensive Audit for Google Analytics 4 and Google Tag Manager
Improved Data Accuracy
Proper tracking setups ensure accurate data collection, giving you reliable insights for better decision-making and strategic planning.
Enhanced Insights
Identify gaps in your analytics to capture key data and gain deeper insights into user behavior, traffic, and conversion paths.
Optimized Marketing Efforts
Tailor marketing to targeted audience segments, optimizing ad campaigns and messaging for improved engagement and conversions.
Cost Savings
Eliminate redundant tracking to reduce data processing costs and maximize marketing ROI by focusing on the best-performing channels.
Streamlined Operations
An optimized setup saves time for your team, allowing them to focus on analysis instead of troubleshooting and data reconciliation.
Future-Proofing
A strong analytics foundation allows your setup to adapt and grow, ensuring consistent value as your business scales.
Details about the Service
Thorough examination of Google Analytics 4 property settings to ensure accurate data collection and reporting.
Verification of tracking configurations to guarantee the proper tracking of website interactions and events.
Review of excluded traffic sources and IP addresses to prevent skewed data.
Ensuring seamless integration between Google Analytics 4 and Google Ads for enhanced campaign tracking and optimization.
Assessment of Google Tag Manager setup for efficient management and deployment of tracking tags.
Analysis of audience definitions to leverage advanced segmentation capabilities for targeted marketing efforts.
Evaluation of key metrics to align with business objectives and KPIs.
Validation of data import configurations for integrating external data sources into Google Analytics 4.
Configuration of filters to exclude internal traffic and other irrelevant data from reports.
Assessment of conversion tracking setup to measure goal completions and campaign performance accurately.
Review of event tracking implementation to capture important user interactions on the website.
Optimization of event parameters for deeper insights into user behavior and engagement.
Customization of channel grouping definitions to better understand traffic sources and marketing performance.
Verification of proper implementation and placement of tracking codes for seamless data collection.
Fine-tuning of Google Tag Manager setup for efficient variable management and trigger configurations.
Why Choose Us
Unlock the full potential of your website’s analytics with our comprehensive Google Analytics 4 and Google Tag Manager audit services. Contact us today to schedule your audit and take the first step toward data-driven success.
Expertise:
Our team of certified Google Analytics and Google Tag Manager experts boasts years of experience in web analytics and data-driven optimization.
Comprehensive Analysis:
We leave no stone unturned in our audit, meticulously examining every aspect of your Google Analytics 4 and Google Tag Manager setup for optimal performance.
Actionable Recommendations
Beyond identifying issues, we provide actionable recommendations and best practices to improve your web analytics setup and drive better business outcomes.
Customized Solutions:
We understand that every business is unique. That's why we tailor our audit services to meet your specific needs, ensuring that our recommendations align with your goals and objectives.
What you receive
A detailed presentation custom created for your business and customer data, detailing all insights and anomalies identified, and presented both as a PDF, as well as explained live during a call.
Insights and suggestions regarding marketing efforts and business changes, based on the above mentioned reports, with a focus on clustering customers both by their RFM groups, as well as their purchasing behavior.
Dance like your backlog isn’t full.
Sing like you’ve got an extra team.
Love like you’ve never wasted media.
RFM & Customer Behavior Audit
Main Benefits
Unlock Actionable Insights with Expert Data Analysis: receive tailored recommendations that drive growth and maximize ROI for your business.
Enhanced Understanding of Customer Behavior
Segmenting customers by RFM and analyzing purchases reveals preferences, buying habits, and lifecycle stages for deeper customer insights.
Targeted Marketing Strategies
Use RFM insights to tailor marketing by segment, driving engagement, higher conversions, and increased revenue through targeted campaigns.
Maximize Customer Lifetime Value (CLV)
Identify and nurture high-value customers to boost retention and maximize their long-term contribution to your business.
Detection of Anomalies and Opportunities
Spot hidden opportunities and detect anomalies or fraud, optimizing marketing and ROI while staying ahead of trends.
Data-Driven Decision Making
Insights fuel data-driven decisions across marketing, sales, and product, leading to better resource allocation and strategy.
Improved Customer Experience
Understand customer needs to personalize interactions, offer relevant solutions, and enhance satisfaction, loyalty, and retention.
Details about the Analysis
Our RFM Segmentation Analysis clusters your customer database based on Recency, Frequency, and Monetary value (RFM) alongside metrics like Order Statuses, Retention Rate, Purchase Frequency, Gross Margin, Revenue, and Repeat Purchase Rate.
We also examine purchases by product category, brand, and geolocation. This approach uncovers key insights into customer behavior, allowing you to tailor marketing strategies for each segment effectively.
Our Purchasing Behavior Analysis and CLV Calculation digs into customer trends, preferences, and anomalies, using metrics like Order Statuses, Retention Rate, Purchase Frequency, Gross Margin, Revenue, and Repeat Purchase Rate.
With breakdowns by product category, brand, and location, we calculate CLV and identify high-value customers, enabling you to develop strategies that maximize their long-term value.
Using advanced analytics, our Anomaly Detection identifies outliers in purchasing behaviors. We analyze Order Statuses, Retention Rate, Purchase Frequency, Gross Margin, Revenue, and Repeat Purchase Rate, alongside product category, brand, and location.
This approach uncovers hidden opportunities and optimizes your marketing efforts for improved ROI, providing actionable insights to drive impactful business decisions.
Why Choose Us
Expertise:
With over 20 accumulated years of experience and multiple senior-level data analysts, we bring unparalleled expertise to every project. Our team specializes in both web analytics and data analysis, ensuring that you receive accurate, insightful, and actionable findings tailored to your business needs.
Customization:
We tailor our services to meet your specific business needs, drawing on our more than 10 years of experience in customer segmentation and insight detection. Our personalized insights and recommendations align with your goals, enabling you to make informed decisions that drive tangible results for your business.
Actionable Insights:
We don't just deliver data—we deliver actionable insights that empower you to make informed decisions and drive growth. Leveraging our expertise and years of experience, we provide valuable recommendations that help you unlock the full potential of your customer database.
Continuous Support:
Our commitment to your success doesn't end with the audit. We offer ongoing support and guidance to help you implement our recommendations and achieve your business objectives.
Unlock the full potential of your customer database with our comprehensive audit services. Contact us today to schedule a consultation and take the first step towards unlocking actionable insights for your business.
What you receive
A detailed presentation custom created for your business and customer data, detailing all insights and anomalies identified, and presented both as a PDF, as well as explained live during a call.
Insights and suggestions regarding marketing efforts and business changes, based on the above mentioned reports, with a focus on clustering customers both by their RFM groups, as well as their purchasing behavior.
Actually it doesn’t. But we’re really, really good at it.