How do you define 'tested users'?

A tested user is any visitor included in any experiment (A/B Testing, Personalization, or Survey) and visible in the reporting area. For example, if 500 users see the control page and 500 see the variation page in an A/B test, you consume 1,000 tested users.

Can the Omniconvert code be installed using Google Tag Manager?

Yes, you can install our code using GTM. However, this may slow down code deployment, causing issues like screen flickering during A/B tests or delayed triggering for popups.

Can Omniconvert be used for any type of website?

Omniconvert works for most self-hosted websites, including custom-coded sites, CMS platforms (e.g., WordPress, Joomla, Drupal), and eCommerce platforms (e.g., Shopify, Magento, BigCommerce). The main requirement is access to the source code to paste in Omniconvert's code.

Drift vs FullStory vs Omniconvert

Comprehensive comparison of conversational marketing, digital experience intelligence, and conversion rate optimization platforms. Scroll down on the right to view all rows.

Attribute	Drift	FullStory	Omniconvert	Comparison in Detail (Info)
Website URL This row simply lists the product websites and does not represent a competitive difference.	drift.com This row simply lists the product websites and does not represent a competitive difference.	fullstory.com This row simply lists the product websites and does not represent a competitive difference.	omniconvert.com This row simply lists the product websites and does not represent a competitive difference.	This row simply lists the product websites and does not represent a competitive difference.
Category or type Drift centers on conversational marketing and revenue engagement, while FullStory is built around digital experience analytics and behavioral intelligence.	Conversational marketing platform Drift centers on conversational marketing and revenue engagement, while FullStory is built around digital experience analytics and behavioral intelligence.	Digital experience intelligence and behavioral analytics website Drift centers on conversational marketing and revenue engagement, while FullStory is built around digital experience analytics and behavioral intelligence.	Conversion rate optimization platform Drift centers on conversational marketing and revenue engagement, while FullStory is built around digital experience analytics and behavioral intelligence.	Drift centers on conversational marketing and revenue engagement, while FullStory is built around digital experience analytics and behavioral intelligence.
Primary use cases Drift is stronger for real-time lead capture and sales conversations, whereas FullStory focuses on analyzing user behavior and uncovering product friction.	"Conversational marketing, lead generation, chatbots, customer engagement" Drift is stronger for real-time lead capture and sales conversations, whereas FullStory focuses on analyzing user behavior and uncovering product friction.	"Session replay analysis, friction detection, product experience diagnostics, funnel discovery, and user behavior investigation" Drift is stronger for real-time lead capture and sales conversations, whereas FullStory focuses on analyzing user behavior and uncovering product friction.	"A/B testing, multivariate testing, personalization, survey creation, funnel analysis" Drift is stronger for real-time lead capture and sales conversations, whereas FullStory focuses on analyzing user behavior and uncovering product friction.	Drift is stronger for real-time lead capture and sales conversations, whereas FullStory focuses on analyzing user behavior and uncovering product friction.
Target business size Both serve mid-market and enterprise teams, but Drift aligns more with revenue teams, while FullStory is commonly adopted by product and growth teams.	Mid-market to enterprise businesses Both serve mid-market and enterprise teams, but Drift aligns more with revenue teams, while FullStory is commonly adopted by product and growth teams.	Product and growth teams from mid-market to large enterprise Both serve mid-market and enterprise teams, but Drift aligns more with revenue teams, while FullStory is commonly adopted by product and growth teams.	Small to enterprise businesses Both serve mid-market and enterprise teams, but Drift aligns more with revenue teams, while FullStory is commonly adopted by product and growth teams.	Both serve mid-market and enterprise teams, but Drift aligns more with revenue teams, while FullStory is commonly adopted by product and growth teams.
Pricing model Drift pricing scales around engagement features and seats, while FullStory structures plans around tracked session volume and data usage.	Subscription-based pricing with tiered plans Drift pricing scales around engagement features and seats, while FullStory structures plans around tracked session volume and data usage.	Usage-based SaaS plans tied to monthly sessions and feature bundles Drift pricing scales around engagement features and seats, while FullStory structures plans around tracked session volume and data usage.	Subscription-based pricing with tiered plans Drift pricing scales around engagement features and seats, while FullStory structures plans around tracked session volume and data usage.	Drift pricing scales around engagement features and seats, while FullStory structures plans around tracked session volume and data usage.
Free plan available FullStory is generally more accessible for product analysis entry tiers, while Drift typically operates through paid engagement plans.	Free plan available with limited capabilities FullStory is generally more accessible for product analysis entry tiers, while Drift typically operates through paid engagement plans.	Entry access tier with limited session capture and basic analytics FullStory is generally more accessible for product analysis entry tiers, while Drift typically operates through paid engagement plans.	Free plan with limited A/B testing and personalization features FullStory is generally more accessible for product analysis entry tiers, while Drift typically operates through paid engagement plans.	FullStory is generally more accessible for product analysis entry tiers, while Drift typically operates through paid engagement plans.
Free trial length FullStory more often allows product evaluation through trial access, whereas Drift usually requires sales engagement before onboarding.	14-day free trial with all features FullStory more often allows product evaluation through trial access, whereas Drift usually requires sales engagement before onboarding.	Trial access provided through controlled onboarding programs FullStory more often allows product evaluation through trial access, whereas Drift usually requires sales engagement before onboarding.	Free trial available with selected features FullStory more often allows product evaluation through trial access, whereas Drift usually requires sales engagement before onboarding.	FullStory more often allows product evaluation through trial access, whereas Drift usually requires sales engagement before onboarding.
Starting price per month FullStory’s entry pricing is tied to data volume, while Drift pricing is influenced by conversational engagement scope.	"[$50] per month for the Standard plan" FullStory’s entry pricing is tied to data volume, while Drift pricing is influenced by conversational engagement scope.	Public pricing is not fixed to a single number and scales with session volume FullStory’s entry pricing is tied to data volume, while Drift pricing is influenced by conversational engagement scope.	Entry-level pricing based on selected plan and features FullStory’s entry pricing is tied to data volume, while Drift pricing is influenced by conversational engagement scope.	FullStory’s entry pricing is tied to data volume, while Drift pricing is influenced by conversational engagement scope.
Billing frequency Both follow standard SaaS billing cycles without a major structural difference.	Monthly or annual billing Both follow standard SaaS billing cycles without a major structural difference.	"Monthly or annual subscription cycles, depending on contract" Both follow standard SaaS billing cycles without a major structural difference.	Monthly or annual billing Both follow standard SaaS billing cycles without a major structural difference.	Both follow standard SaaS billing cycles without a major structural difference.
Contract term required Drift contracts typically reflect structured subscription commitments, while FullStory agreements scale with usage requirements.	Subscription commitment based on plan Drift contracts typically reflect structured subscription commitments, while FullStory agreements scale with usage requirements.	Standard SaaS subscription with optional enterprise commitments Drift contracts typically reflect structured subscription commitments, while FullStory agreements scale with usage requirements.	Subscription commitment based on the selected plan Drift contracts typically reflect structured subscription commitments, while FullStory agreements scale with usage requirements.	Drift contracts typically reflect structured subscription commitments, while FullStory agreements scale with usage requirements.
Additional or hidden costs Drift costs increase with higher conversation volume, while FullStory pricing rises with expanded session tracking and data storage.	Additional costs for premium features and higher usage Drift costs increase with higher conversation volume, while FullStory pricing rises with expanded session tracking and data storage.	"Higher session capture limits, advanced data access, and long-term storage add incremental cost" Drift costs increase with higher conversation volume, while FullStory pricing rises with expanded session tracking and data storage.	Additional fees for advanced features or higher data limits Drift costs increase with higher conversation volume, while FullStory pricing rises with expanded session tracking and data storage.	Drift costs increase with higher conversation volume, while FullStory pricing rises with expanded session tracking and data storage.
Types of tests supported Neither platform is designed as an A/B testing solution, since Drift focuses on engagement and FullStory on behavioral analytics.	Conversational tests and optimizations for engagement Neither platform is designed as an A/B testing solution, since Drift focuses on engagement and FullStory on behavioral analytics.	Test observation and diagnostic validation rather than native test delivery Neither platform is designed as an A/B testing solution, since Drift focuses on engagement and FullStory on behavioral analytics.	"A/B testing, multivariate testing, and personalization tests" Neither platform is designed as an A/B testing solution, since Drift focuses on engagement and FullStory on behavioral analytics.	Neither platform is designed as an A/B testing solution, since Drift focuses on engagement and FullStory on behavioral analytics.
Client-side testing support FullStory captures client-side behavior for analysis, while Drift’s client scripts power conversational engagement rather than testing.	Supports client-side through Drift chat and messaging FullStory captures client-side behavior for analysis, while Drift’s client scripts power conversational engagement rather than testing.	Behavioral observation of client-side experiments created in external tools FullStory captures client-side behavior for analysis, while Drift’s client scripts power conversational engagement rather than testing.	Client-side testing through scripts and a visual editor FullStory captures client-side behavior for analysis, while Drift’s client scripts power conversational engagement rather than testing.	FullStory captures client-side behavior for analysis, while Drift’s client scripts power conversational engagement rather than testing.
Server-side testing support Server-side experimentation is not a core feature of either product.	Not primarily focused on server-side testing Server-side experimentation is not a core feature of either product.	Observation of server-driven experiences through captured sessions Server-side experimentation is not a core feature of either product.	Server-side testing for more advanced setups Server-side experimentation is not a core feature of either product.	Server-side experimentation is not a core feature of either product.
Feature flagging support Feature flag management is outside the scope of both tools.	Feature flagging is available for lead qualification and messaging Feature flag management is outside the scope of both tools.	Observation of feature rollouts executed through external feature management systems Feature flag management is outside the scope of both tools.	Included for feature release testing and management Feature flag management is outside the scope of both tools.	Feature flag management is outside the scope of both tools.
Traffic allocation methods Neither platform allocates traffic for experiments, as experimentation is not their primary function.	Automated traffic distribution for optimal lead generation Neither platform allocates traffic for experiments, as experimentation is not their primary function.	Allocation analysis based on observed session flows rather than delivery logic Neither platform allocates traffic for experiments, as experimentation is not their primary function.	A/B testing traffic split for optimized experiments Neither platform allocates traffic for experiments, as experimentation is not their primary function.	Neither platform allocates traffic for experiments, as experimentation is not their primary function.
Targeting and segmentation options Drift targets users based on engagement and behavioral triggers, while FullStory segments users using detailed interaction analytics.	Advanced targeting based on visitor interaction Drift targets users based on engagement and behavioral triggers, while FullStory segments users using detailed interaction analytics.	"Event level segmentation, behavioral cohorts, device filtering, journey-based slicing" Drift targets users based on engagement and behavioral triggers, while FullStory segments users using detailed interaction analytics.	"Segmentation by user behavior, demographics, and actions" Drift targets users based on engagement and behavioral triggers, while FullStory segments users using detailed interaction analytics.	Drift targets users based on engagement and behavioral triggers, while FullStory segments users using detailed interaction analytics.
Personalization rules engine Drift enables conversational personalization flows, whereas FullStory does not provide dynamic on-site personalization tools.	Personalization through chatbots and dynamic content Drift enables conversational personalization flows, whereas FullStory does not provide dynamic on-site personalization tools.	Experience diagnosis based on observed dynamic content rather than rule delivery Drift enables conversational personalization flows, whereas FullStory does not provide dynamic on-site personalization tools.	Built-in personalization rules for content delivery Drift enables conversational personalization flows, whereas FullStory does not provide dynamic on-site personalization tools.	Drift enables conversational personalization flows, whereas FullStory does not provide dynamic on-site personalization tools.
Recommendation engine available Neither platform includes a built-in recommendation engine.	Available through chatbots and customer interaction Neither platform includes a built-in recommendation engine.	Experience insight surfaced through behavioral intelligence rather than an automated recommendation engine Neither platform includes a built-in recommendation engine.	Recommendation engine for customized content and offers Neither platform includes a built-in recommendation engine.	Neither platform includes a built-in recommendation engine.
Number of concurrent experiments allowed Experiment concurrency is not applicable since neither tool runs controlled A/B tests.	Unlimited experiments with a flexible plan Experiment concurrency is not applicable since neither tool runs controlled A/B tests.	Unlimited observation of parallel experiments created in external tools Experiment concurrency is not applicable since neither tool runs controlled A/B tests.	"Unlimited, depending on chosen plan" Experiment concurrency is not applicable since neither tool runs controlled A/B tests.	Experiment concurrency is not applicable since neither tool runs controlled A/B tests.
Built-in reporting depth FullStory offers deeper behavioral reporting across sessions and journeys, while Drift reports primarily on conversation and engagement metrics.	Advanced real-time reporting with analytics for lead engagement FullStory offers deeper behavioral reporting across sessions and journeys, while Drift reports primarily on conversation and engagement metrics.	"Detailed experience intelligence with timelines, events, rage clicks, dead clicks, and retroactive funnels" FullStory offers deeper behavioral reporting across sessions and journeys, while Drift reports primarily on conversation and engagement metrics.	"Deep reporting on A/B tests, funnels, and conversion rates" FullStory offers deeper behavioral reporting across sessions and journeys, while Drift reports primarily on conversation and engagement metrics.	FullStory offers deeper behavioral reporting across sessions and journeys, while Drift reports primarily on conversation and engagement metrics.
Funnel and journey analysis FullStory provides structured journey and funnel visualization, whereas Drift centers on conversation-driven funnel engagement.	Funnels and journey tracking through conversations FullStory provides structured journey and funnel visualization, whereas Drift centers on conversation-driven funnel engagement.	Retroactive funnel construction from captured events and journeys FullStory provides structured journey and funnel visualization, whereas Drift centers on conversation-driven funnel engagement.	Advanced funnel analysis for conversion optimization FullStory provides structured journey and funnel visualization, whereas Drift centers on conversation-driven funnel engagement.	FullStory provides structured journey and funnel visualization, whereas Drift centers on conversation-driven funnel engagement.
Revenue attribution capabilities Drift connects conversations directly to revenue impact, while FullStory focuses more on behavioral patterns than financial attribution.	Integrates with CRM systems for revenue attribution Drift connects conversations directly to revenue impact, while FullStory focuses more on behavioral patterns than financial attribution.	Revenue impact inference through behavioral sessions and e-commerce integration Drift connects conversations directly to revenue impact, while FullStory focuses more on behavioral patterns than financial attribution.	Revenue attribution integrated with A/B tests and e-commerce platforms Drift connects conversations directly to revenue impact, while FullStory focuses more on behavioral patterns than financial attribution.	Drift connects conversations directly to revenue impact, while FullStory focuses more on behavioral patterns than financial attribution.
Session replay available FullStory delivers comprehensive session replay for product analysis, while Drift does not provide behavioral playback.	Available for chat and sales conversations FullStory delivers comprehensive session replay for product analysis, while Drift does not provide behavioral playback.	Full session replay with event timelines and masked sensitive data FullStory delivers comprehensive session replay for product analysis, while Drift does not provide behavioral playback.	Session recordings included with A/B test data integration FullStory delivers comprehensive session replay for product analysis, while Drift does not provide behavioral playback.	FullStory delivers comprehensive session replay for product analysis, while Drift does not provide behavioral playback.
Heatmaps available FullStory offers visual interaction tracking, while Drift does not position heatmaps as a core capability.	"No built-in heatmaps, but it integrates with tools like Hotjar" FullStory offers visual interaction tracking, while Drift does not position heatmaps as a core capability.	"Behavioral overlays and interaction clustering, rather than traditional static heatmaps" FullStory offers visual interaction tracking, while Drift does not position heatmaps as a core capability.	"Heatmaps for click, scroll, and attention tracking" FullStory offers visual interaction tracking, while Drift does not position heatmaps as a core capability.	FullStory offers visual interaction tracking, while Drift does not position heatmaps as a core capability.
Form analytics available FullStory surfaces form friction within session analysis, while Drift replaces forms with conversational capture.	Available for lead capture forms FullStory surfaces form friction within session analysis, while Drift replaces forms with conversational capture.	Field interaction review through replay timelines and frustration detection FullStory surfaces form friction within session analysis, while Drift replaces forms with conversational capture.	Form analytics integrated with A/B testing and personalization FullStory surfaces form friction within session analysis, while Drift replaces forms with conversational capture.	FullStory surfaces form friction within session analysis, while Drift replaces forms with conversational capture.
Statistical approach Neither product emphasizes statistical experimentation frameworks.	Event tracking and statistical reporting for messaging optimization Neither product emphasizes statistical experimentation frameworks.	Qualitative dominant with quantitative aggregation through event and funnel logic Neither product emphasizes statistical experimentation frameworks.	Statistical analysis for conversion rate optimization and testing Neither product emphasizes statistical experimentation frameworks.	Neither product emphasizes statistical experimentation frameworks.
Sample size calculator available Sample size planning tools are not part of either platform.	Not available Sample size planning tools are not part of either platform.	Experiment sizing guided indirectly through analytics and event volume Sample size planning tools are not part of either platform.	Available for A/B tests to estimate required sample sizes Sample size planning tools are not part of either platform.	Sample size planning tools are not part of either platform.
Experiment duration estimator Experiment duration estimation is not applicable since neither tool manages test lifecycles.	Available for conversational experiments Experiment duration estimation is not applicable since neither tool manages test lifecycles.	Experiment monitoring driven by conversion data velocity rather than fixed estimators Experiment duration estimation is not applicable since neither tool manages test lifecycles.	Experiment duration estimation for statistical significance Experiment duration estimation is not applicable since neither tool manages test lifecycles.	Experiment duration estimation is not applicable since neither tool manages test lifecycles.
Automatic stopping rules Automated experiment stopping rules are not supported by either product.	Available for conversations and lead qualification tests Automated experiment stopping rules are not supported by either product.	Insight-driven stopping guided by detected behavioral patterns Automated experiment stopping rules are not supported by either product.	Automatic stopping rules for A/B tests based on data Automated experiment stopping rules are not supported by either product.	Automated experiment stopping rules are not supported by either product.
Support for holdout groups Holdout testing is not available because neither tool runs controlled experiments.	Not available Holdout testing is not available because neither tool runs controlled experiments.	Observation of naturally occurring holdout populations Holdout testing is not available because neither tool runs controlled experiments.	Holdout groups supported in A/B tests for control group comparison Holdout testing is not available because neither tool runs controlled experiments.	Holdout testing is not available because neither tool runs controlled experiments.
CMS integrations Both integrate with CMS platforms primarily through script deployment.	"Integrates with CMS like WordPress, Shopify, and others" Both integrate with CMS platforms primarily through script deployment.	Universal JavaScript deployment compatible with all CMS websites Both integrate with CMS platforms primarily through script deployment.	Integrates with CMS platforms for A/B testing and personalization Both integrate with CMS platforms primarily through script deployment.	Both integrate with CMS platforms primarily through script deployment.
E-commerce platform integrations Drift integrates into commerce flows for conversational engagement, while FullStory analyzes behavioral patterns across e-commerce journeys.	"Integrates with e-commerce platforms such as Shopify, WooCommerce, and Magento" Drift integrates into commerce flows for conversational engagement, while FullStory analyzes behavioral patterns across e-commerce journeys.	Deep e-commerce behavior capture through tagged checkout and cart flows Drift integrates into commerce flows for conversational engagement, while FullStory analyzes behavioral patterns across e-commerce journeys.	"Integrates directly with Shopify, WooCommerce, Magento, and other platforms" Drift integrates into commerce flows for conversational engagement, while FullStory analyzes behavioral patterns across e-commerce journeys.	Drift integrates into commerce flows for conversational engagement, while FullStory analyzes behavioral patterns across e-commerce journeys.
Analytics integrations FullStory connects deeply with analytics ecosystems, while Drift integrates more heavily with CRM and revenue systems.	"Integrates with Google Analytics, Salesforce, HubSpot" FullStory connects deeply with analytics ecosystems, while Drift integrates more heavily with CRM and revenue systems.	"Integrations with product analytics, BI tools, and performance monitoring websites" FullStory connects deeply with analytics ecosystems, while Drift integrates more heavily with CRM and revenue systems.	"Integrates with Google Analytics, Mixpanel, and other analytics tools" FullStory connects deeply with analytics ecosystems, while Drift integrates more heavily with CRM and revenue systems.	FullStory connects deeply with analytics ecosystems, while Drift integrates more heavily with CRM and revenue systems.
CDP or data warehouse integrations FullStory more clearly supports exporting behavioral data into warehouses and CDPs, whereas Drift focuses on operational integrations.	Integrates with data management systems like Segment FullStory more clearly supports exporting behavioral data into warehouses and CDPs, whereas Drift focuses on operational integrations.	Native export to data warehouses and customer data websites FullStory more clearly supports exporting behavioral data into warehouses and CDPs, whereas Drift focuses on operational integrations.	Integrates with major CDPs and data warehouses for advanced data analysis FullStory more clearly supports exporting behavioral data into warehouses and CDPs, whereas Drift focuses on operational integrations.	FullStory more clearly supports exporting behavioral data into warehouses and CDPs, whereas Drift focuses on operational integrations.
Marketing automation or CRM integrations Drift provides stronger CRM and marketing automation integrations for revenue workflows, while FullStory emphasizes product analytics pipelines.	"Integrates with Salesforce, HubSpot, and other CRM systems" Drift provides stronger CRM and marketing automation integrations for revenue workflows, while FullStory emphasizes product analytics pipelines.	"Integration with engagement, sales, and product marketing systems" Drift provides stronger CRM and marketing automation integrations for revenue workflows, while FullStory emphasizes product analytics pipelines.	Integrates with CRM systems for targeted marketing automation Drift provides stronger CRM and marketing automation integrations for revenue workflows, while FullStory emphasizes product analytics pipelines.	Drift provides stronger CRM and marketing automation integrations for revenue workflows, while FullStory emphasizes product analytics pipelines.
Tag manager integrations Both can be deployed using standard tag manager implementations.	Integrates with Google Tag Manager Both can be deployed using standard tag manager implementations.	Deployment supported through major tag management systems Both can be deployed using standard tag manager implementations.	Supports integrations with Google Tag Manager and other popular tools Both can be deployed using standard tag manager implementations.	Both can be deployed using standard tag manager implementations.
API available FullStory APIs focus on exporting behavioral data, while Drift APIs center on conversation workflows.	REST API for custom workflows and integrations FullStory APIs focus on exporting behavioral data, while Drift APIs center on conversation workflows.	"Experience data APIs for export, analysis, and automation workflows" FullStory APIs focus on exporting behavioral data, while Drift APIs center on conversation workflows.	"REST API for data collection, A/B testing, and integration" FullStory APIs focus on exporting behavioral data, while Drift APIs center on conversation workflows.	FullStory APIs focus on exporting behavioral data, while Drift APIs center on conversation workflows.
Webhooks available Drift webhooks are tied to conversation events, while FullStory webhooks relate to behavioral tracking.	Available for real-time data syncing and integrations Drift webhooks are tied to conversation events, while FullStory webhooks relate to behavioral tracking.	Event-driven webhooks for alerting and automation Drift webhooks are tied to conversation events, while FullStory webhooks relate to behavioral tracking.	Webhook support for test results and data syncing Drift webhooks are tied to conversation events, while FullStory webhooks relate to behavioral tracking.	Drift webhooks are tied to conversation events, while FullStory webhooks relate to behavioral tracking.
No-code visual editor Drift offers visual builders for conversational flows, whereas FullStory does not provide a no-code experimentation editor.	No-code editor for chatbot creation and message flow Drift offers visual builders for conversational flows, whereas FullStory does not provide a no-code experimentation editor.	Visual playback and element selection through the session interface Drift offers visual builders for conversational flows, whereas FullStory does not provide a no-code experimentation editor.	Included a visual editor for A/B test creation and personalization Drift offers visual builders for conversational flows, whereas FullStory does not provide a no-code experimentation editor.	Drift offers visual builders for conversational flows, whereas FullStory does not provide a no-code experimentation editor.