How do you define 'tested users'?

A tested user is any visitor included in any experiment (A/B Testing, Personalization, or Survey) and visible in the reporting area. For example, if 500 users see the control page and 500 see the variation page in an A/B test, you consume 1,000 tested users.

Can the Omniconvert code be installed using Google Tag Manager?

Yes, you can install our code using GTM. However, this may slow down code deployment, causing issues like screen flickering during A/B tests or delayed triggering for popups.

Can Omniconvert be used for any type of website?

Omniconvert works for most self-hosted websites, including custom-coded sites, CMS platforms (e.g., WordPress, Joomla, Drupal), and eCommerce platforms (e.g., Shopify, Magento, BigCommerce). The main requirement is access to the source code to paste in Omniconvert's code.

Gainsight PX vs Omniconvert

Comprehensive product experience and conversion optimization comparison. Scroll down on the right to view all rows.

Attribute	Gainsight PX	Omniconvert
Tool name	Gainsight PX	Omniconvert (Explore/CVO suite)
Vendor	Gainsight	Omniconvert company
Website URL	gainsight.com	omniconvert.com
Category or type	Product experience, analytics, and in‑app engagement platform	Conversion rate optimization, A/B testing, and a personalization suite
Primary use cases	Product adoption, in‑app onboarding, engagement, product analytics, feature usage, retention analysis	A/B testing, website personalization, segmentation, conversion optimization, customer analytics, feedback, and surveys
Target business size	Mid‑market to enterprise organizations	Direct-to-consumer businesses, ecommerce, mid-to-large websites
Pricing model	Custom pricing on request	Usage-based by visitor quota or tested users
Free plan available	Not clearly published	Free plan for up to 50,000 visitors with full feature access
Free trial length	Trial offered on request	Plan includes a free quota, not time‑limited
Starting price per month	Not publicly disclosed	Depends on visitor traffic, pricing tiers scale
Billing frequency	Custom per contract	Monthly billing by visitor count
Contract term required	Enterprise contract orientation	Flexible subscription, cancel anytime
Additional or hidden costs	Implementation effort required, technical onboarding	Traffic overage requires a plan upgrade
Types of tests supported	Product usage tracking, in‑app engagements, not focused on A/B tests	A/B, A/B/n, split tests, overlays, and personalization by segment
Client-side testing support	Not a classic A/B test tool	JavaScript-based, visual, and code editor available
Server-side testing support	Not a core feature	Not the primary focus
Feature flagging support	Not included	Not included
Traffic allocation methods	Not described	Group segmentation and traffic split control
Targeting and segmentation options	Advanced behavior and product usage segmentation	By URL, geo, device, OS, cookie, JavaScript conditions
Personalization rules engine	Behavior-based in‑app guides and messages	Page content and flow personalized by segment filters
Recommendation engine available	Not included	Not included
Number of concurrent experiments allowed	Not specified	Unlimited concurrent experiments allowed
Built-in reporting depth	Feature usage, retention, funnel analytics, engagement performance	Conversion metrics, segment analysis, and test reports
Funnel and journey analysis	User flow, adoption, retention journey tracking	Funnel setup via goals and test performance
Revenue attribution capabilities	Links usage data with retention and expansion metrics	Conversion-based performance tracking
Session replay available	Not supported	Not supported
Heatmaps available	Not supported	Not supported
Form analytics available	Not supported	Not supported
Statistical approach	Behavior analytics focus, not test-driven stats	Bayesian and frequentist models are available
Sample size calculator available	Not published	Not published
Experiment duration estimator	Not published	Not published
Automatic stopping rules	Not published	Not published
Support for holdout groups	Not defined	Available via targeting and segmentation setup
CMS integrations	Not listed	WordPress, Joomla, Magento, custom scripts
E-commerce platform integrations	Not a focus area	Shopify, Magento, Bigcommerce, others
Analytics integrations	Internal platform integrations	Tag manager and custom scripts
CDP or data warehouse integrations	Not detailed	Not detailed
Marketing automation or CRM integrations	Tied to the product and customer success suite	Not described
Tag manager integrations	Not defined	Supported via Google Tag Manager
API available	SDK and tracking APIs available	Likely available via JS scripts and custom logic
Webhooks available	Not listed	Not listed
No code visual editor	WYSIWYG editor for in‑app flows	Visual editor for A/B testing and personalization
Developer SDKs available	iOS, Android, ReactNative, desktop SDKs	Web-focused, no mobile SDKs listed
Initial implementation effort	Requires initial configuration and setup	Script or plugin setup, simple onboarding
Time to first live test	Quick, if flows are defined, it depends on the setup	Active after script and variation setup
Impact on page speed	Optimized for low performance impact	Around 100 ms on first load, faster after cache
Flicker mitigation options	Not mentioned	Possible issues when using tag manager
GDPR compliance	Not confirmed	Not confirmed
CCPA compliance	Not confirmed	Not confirmed
Data residency options	Not detailed	Not detailed
Data retention period	Not defined	Not defined
SSO support	Enterprise-level SSO support is likely	Not defined
Role-based permissions	Permissions and roles included	Not defined
Audit logs available	Not listed	Not listed
Security certifications	Not publicly listed	Not publicly listed
Ease of use rating	Comprehensive, but steeper learning curve	Simple for marketers, a visual interface
Learning curve	Higher due to analytics depth	Lower, user-friendly design
Experiment workflow management	Product-focused workflows, not A/B tests	Classic test and optimization workflows
Idea backlog management	Not mentioned	Not mentioned
Collaboration and commenting	Not mentioned	Not mentioned
Approval and governance features	Not mentioned	Not mentioned
In-app guidance or templates	Templates for onboarding, adoption, and feedback	Templates for tests and personalization flows
Onboarding support included	Platform-based in‑app guidance and analytics	Set up guides, free testing quota
Dedicated account manager	The enterprise model implies availability	Support channels available
Support channels	Help center, documentation, ticketing	Email and chat support
Support hours	24/7 support reported	Standard business hour support coverage
SLA and uptime guarantee	Not published	Service uptime commitment provided by the vendor
Public status page	Not published	The public system status monitoring page is available
Monthly traffic or user limit	Contract-dependent	Free up to 50,000 visitors, scalable tiers
Multi-site or multi-brand support	Likely supported in the enterprise model	Multiple domains supported per account
Mobile app or SDK support	Mobile and desktop SDK support available	Not designed for mobile platforms
Internationalization and localization support	Not specified	Not specified

Read other comparisons between Omniconvert and Gainsight PX.