How do you define 'tested users'?

A tested user is any visitor included in any experiment (A/B Testing, Personalization, or Survey) and visible in the reporting area. For example, if 500 users see the control page and 500 see the variation page in an A/B test, you consume 1,000 tested users.

Can the Omniconvert code be installed using Google Tag Manager?

Yes, you can install our code using GTM. However, this may slow down code deployment, causing issues like screen flickering during A/B tests or delayed triggering for popups.

Can Omniconvert be used for any type of website?

Omniconvert works for most self-hosted websites, including custom-coded sites, CMS platforms (e.g., WordPress, Joomla, Drupal), and eCommerce platforms (e.g., Shopify, Magento, BigCommerce). The main requirement is access to the source code to paste in Omniconvert's code.

Hotjar vs Omniconvert

Comprehensive behavioral analytics and experimentation comparison. Scroll down on the right to view all rows.

Field	Hotjar	Omniconvert
Tool name	Hotjar	Omniconvert
Vendor	Hotjar, part of Contentsquare for surveys and feedback products	Omniconvert
Website URL	hotjar.com	omniconvert.com
Category or type	Product experience and behavior analytics website with heatmaps, session replay, funnels, and surveys	Conversion rate optimization and web experimentation website
Primary use cases	Heatmaps, session recordings, funnels, user feedback surveys, on-site polls, interviews, and user testing for UX and product teams	A/B testing, personalization, behavioral targeting, conversion optimization
Target business size	A broad range from small sites to large organizations, with a free plan and higher tiers, and adoption across more than one million websites	Small businesses, mid-market firms, enterprise teams
Pricing model	Tiered SaaS pricing by daily or monthly session volume for Observe and Ask products, with a free plan and paid plans at different usage levels	Tier-based SaaS subscription pricing
Free plan available	Yes, Basic or Free plan with up to roughly 20,000 monthly sessions and 35 daily recordings, unlimited heatmaps, funnels on some newer plans, and basic filters	No permanent free tier offering available
Free trial length	Free plan acts as an ongoing entry tier rather than a length trial	Trial access provided through account request
Starting price per month	Public comparisons report the Plus plan at around 39 USD per month and the Business plan at around 99 USD per month, with annual discounts available on higher plans	Entry-level monthly subscription published by the vendor
Billing frequency	Monthly billing with options for lower effective rates on annual billing for higher tiers	Monthly and annual subscription billing
Contract term required	No long-term contract for standard self-service plans, upgrade, and downgrade from the account area	Contract is optional, depending on the selected plan
Additional or hidden costs	Higher plans are required for larger session volumes, advanced features, and more integrations. Overages handled by plan selection rather than a formal overage schedule in public docs	Traffic-based usage overage charges
Types of tests supported	The website does not deliver A/B tests directly. Hotjar tools monitor external A/B tests with heatmaps, recordings, and events	A/B testing, split testing, and multivariate testing
Client-side testing support	No variant delivery engine. Hotjar tracks client-side behavior and segments sessions that belong to tests from other tools through events and integrations	Complete browser-based client-side testing is supported
Server-side testing support	Not applicable as a test delivery engine	Native server-side experiment execution supported
Feature flagging support	Not publicly documented as a feature flag system	Production-ready feature flagging is available
Traffic allocation methods	Segmentation and filtering of sessions and events for analysis, rather than direct allocation of traffic to variants	Dynamic percentage-based traffic allocation
Targeting and segmentation options	Segments by device, new or returning users, pages viewed, country, events, and user attributes	Behavioral, device, geographic, cookie-based targeting
Personalization rules engine	Surveys and feedback target segments and site areas; the website focuses on insight and not full rule-based web content personalization	Rule-based personalization engine included
Recommendation engine available	Not publicly documented as a built-in recommendation engine	Recommendation engine functionality not included
Number of concurrent experiments allowed	Not applicable as a testing engine	Concurrent experiment capacity controlled by subscription plan
Built-in reporting depth	Behavior analytics reports with funnels, trends, dashboards, heatmaps, recordings, survey analytics, and AI summaries	CRO specific performance reporting and dashboards
Funnel and journey analysis	Funnels feature highlights, drop-off steps, and support journey analysis alongside trends	Funnel tracking and conversion journey visualization are available
Revenue attribution capabilities	Revenue attribution depends on connected analytics and event tracking rather than native revenue modeling in public material	Revenue attribution tied to experiments supported
Session replay available	Session Replay core feature on all Observe plans, with daily recording limits by plan and availability on the free plan	Full native session recording and replay are supported
Heatmaps available	Unlimited heatmaps on all plans, with storage for 365 days on some newer plans, and classification as a heatmap and session recording service	Full click, scroll, and attention heatmaps are supported
Form analytics available	Feedback widgets, surveys, and funnels exist. The dedicated form analytics label is not prominent in public feature lists	Full form interaction analytics supported
Statistical approach	The website focuses on qualitative and behavioral analytics. The statistical test engine is not part of the core feature description	Frequentist statistical testing models
Sample size calculator available	Not publicly documented as a native sample size calculator	Sample size estimation tools are included in the testing interface
Experiment duration estimator	Not applicable as a testing engine	Duration estimation displayed per test
Automatic stopping rules	Not applicable as a testing engine	Rule-based automatic stopping controls are available
Support for holdout groups	Not applicable as a testing engine	Dedicated control and holdout segmentation supported
CMS integrations	Works with any CMS through tracking code and can be deployed via Google Tag Manager and other containers	WordPress and Shopify content system integrations
E-commerce website integrations	Tracking and feedback on e-commerce stores through generic installation and integrations; can integrate alongside tools on Shopify and other stacks via GTM and partner tools	Shopify, WooCommerce
Analytics integrations	Integrations with Google Analytics, Mixpanel, and other analytics websites are available on the free plan and higher	Google Analytics integration
CDP or data warehouse integrations	Not prominently documented for direct warehouse connection in core marketing pages	Data warehouse export available through API
Marketing automation or CRM integrations	Integrations with HubSpot and other tools are covered in partner lists and integration overviews	HubSpot integration
Tag manager integrations	Direct Google Tag Manager integration for tracking code, events, and user attributes	Google Tag Manager integration is supported
API available	Identify the API and events API for advanced tracking on higher Observe and Ask plans	Full public REST API provided
Webhooks available	Webhooks and API access are noted in upper plans (Scale in some pricing explainers)	Event-based webhook delivery is supported
No code visual editor	No code configuration of surveys, feedback widgets, and some user tests. Behavior tools attach to pages without code changes in many cases	Drag-based no-code visual editor for page modifications
Developer SDKs available	Tracking code for web and support for events and attributes; dedicated language SDK list not emphasized on public pages	Web and mobile SDKs are available for implementation
Initial implementation effort	Low, installation via direct script or Google Tag Manager, with quick setup to start sessions and heatmaps	Lightweight installation through tag-based deployment
Time to first live test or insight	Insight generation starts as soon as data starts flowing; heatmaps and recordings appear soon after tracking code activation	Rapid deployment with tests live within a short setup window
Impact on page speed	Tracking script designed for lightweight behavior analytics; performance guidance available, but specific millisecond impact not published	Low performance impact from lightweight scripts
Flicker mitigation options	Heatmap and recording tools attach to the existing DOM. Layout flicker is mainly relevant for integrated A B testing tools, not for Hotjar itself	Built-in anti-flicker execution controls
GDPR compliance	Hotjar describes the website as GDPR ready and details steps in the GDPR commitment page	Complete European data protection framework enforced
CCPA compliance	Hotjar publishes a dedicated CCPA compliance page explaining the service provider's role and obligations	California privacy regulation enforcement is supported
Data residency options	Hotjar privacy documentation describes processing under GDPR and suppression of IPs. Specific selectable regional data centers are not highlighted for self-service plans	European-centered data hosting infrastructure
Data retention period	Privacy policy states temporary retention of some IP data for about 30 days, and long-term storage of behavioral data, subject to account and legal needs	The selected subscription plan governs retention
SSO support	Higher scale plans list SSO support in pricing explanations	Single sign-on is supported for secure account access
Role-based permissions	Public pricing and feature pages do not emphasize detailed role-based permissions, although larger accounts handle multiple users	Tiered role-based access permissions
Audit logs available	Audit log feature not highlighted in the core product or legal pages	Full audit trail available for system activity
Security certifications	Hotjar emphasizes privacy and compliance; specific ISO or SOC certification badges are not prominently displayed on main pages referenced here	ISO 27001 certification
Ease of use rating	Marketed as an easy-to-use, all-in-one website, trusted by over one million websites for quick user insights	High usability conversion-focused interface
Learning curve	Heatmaps, recordings, and surveys rely on a simple setup. Advanced analysis features add moderate depth	Moderate learning curve suited for CRO teams
Experiment workflow management	Hotjar tracks experiments run by external tools, and integration guides describe workflows to analyze experiment sessions with recordings and heatmaps	CRO workflow pipelines built into the website
Idea backlog management	Dedicated backlog management feature not documented	Experiment backlog tracking and prioritization included
Collaboration and commenting	Collaboration supported through shared dashboards, links, and exports and inline commenting is not highlighted in public material	Real-time collaboration and test-level commenting are supported
Approval and governance features	Explicit approval workflows or governance rules are not highlighted on public pages	Team-based approval workflows included
In-app guidance or templates	Survey product offers more than forty templates and goal-based AI survey creation; website library includes guides and playbooks	CRO templates and in-app guidance included
Onboarding support included	Product tours, documentation, and help center articles cover installation, GTM setup, and advanced usage patterns	Standard onboarding assistance included
Dedicated account manager	Dedicated manager presence on standard plans is not highlighted. Larger customers handle it via sales	Account manager assigned for higher-tier plans
Support channels	Help center, support tickets, and documentation; some plans include more direct support paths	Ticket system, live chat, and email support
Support hours	Exact staffed hours are not specified in public material	Standard business hour support coverage
SLA and uptime guarantee	SLA terms are not prominently listed on self-service pages	Service uptime commitment provided by the vendor
Public status page	The public status page is not highlighted on the pages referenced here	The public system status monitoring page is available
Monthly traffic or user limit	Session and response limits per plan. Daily sessions restrict free and lower tiers, higher tiers offer higher session counts	The subscription plan defines monthly visitor quotas
Multi-site or multi-brand support	Multiple sites supported inside one account, with different site IDs and configurations	Multi-domain support is included in the plan
Mobile app or SDK support	Web and web app tracking emphasized. Mobile-focused SDK description is not central on the public pages referenced	Mobile SDK support for test execution
Internationalization and localization support	Product used across 180 plus countries, and privacy material references EU regulations; language options exist on the main site	Multilingual interface and targeting support

Read other comparisons between Omniconvert and Hotjar.