How do you define 'tested users'?

A tested user is any visitor included in any experiment (A/B Testing, Personalization, or Survey) and visible in the reporting area. For example, if 500 users see the control page and 500 see the variation page in an A/B test, you consume 1,000 tested users.

Can the Omniconvert code be installed using Google Tag Manager?

Yes, you can install our code using GTM. However, this may slow down code deployment, causing issues like screen flickering during A/B tests or delayed triggering for popups.

Can Omniconvert be used for any type of website?

Omniconvert works for most self-hosted websites, including custom-coded sites, CMS platforms (e.g., WordPress, Joomla, Drupal), and eCommerce platforms (e.g., Shopify, Magento, BigCommerce). The main requirement is access to the source code to paste in Omniconvert's code.

OptiMonk vs. Omniconvert

Comprehensive conversion optimization comparison. Scroll down on the right to view all rows.

Field	OptiMonk	Omniconvert
Tool name	OptiMonk	Omniconvert
Vendor	OptiMonk	Omniconvert
Website URL	optimonk.com	omniconvert.com
Category or type	On-site conversion optimization, pop-up, and CRO website	Conversion rate optimization suite combining testing, analytics, and feedback tools
Primary use cases	Popups for lead capture and exit-intent offer, personalization of web content, A/B-testing for popups and landing pages	A/B testing of pages and funnels, personalization overlays, surveys, feedback tracking, and user behavior analytics
Target business size	Small to mid-market ecommerce stores and online shops	Mid-market to ecommerce and marketing-driven businesses
Pricing model	Tiered subscription based on pageviews and domains	Plan-based pricing based on visitor volume and feature suite
Free plan available	Entry-level free plan with limited pageviews and domains	Basic free trial or limited free usage for low traffic
Free trial length	Free plan with a limited traffic quota	Trial option available depending on volume and plan
Starting price per month	Low two-digit to three-digit USD per month (for entry plan)	Mid three-digit USD per month, depending on traffic volume and plan tier
Billing frequency	Monthly (or plan-based) billing, depending on plan	Monthly or volume-based billing, depending on plan
Contract term required	Month-to-month or plan-based commitment, depending on traffic/use	Plan commitment varies depending on visitor volume and usage
Additional or hidden costs	Costs scale with domains, pageviews, and traffic volume	Costs scale with visitor volume and feature usage
Types of tests supported	A/B testing for pop-up landing pages, exit-intent campaigns, and overlays	A/B testing for landing pages, pop-up overlays, surveys, and funnels
Client-side testing support	On-site pop-up overlays using client-side scripts	Frontend overlays and content personalization scripts
Server-side testing support	Not core focus, Oriented around frontend overlays	Core focus on overlay analytics rather than backend server-side experiments
Feature flagging support	Popup and overlay triggering logic rather than full feature-flagging	Content overlays personalization rather than code-level feature flags
Traffic allocation methods	Allocation based on visitor segmentation and targeting rules	Segmentation based on visitor behavior and attributes overlays targeting
Targeting and segmentation options	Behavioral targeting, exit intent, cart abandonment, geolocation, and user attributes filters	Segmentation based on behavior, user attributes, and engagement analytics
Personalization rules engine	Rule-based popups and content personalization without coding	Behavior- and data-driven content personalization overlays
Recommendation engine available	Basic ecommerce-oriented recommendations and personalized messages based on user behavior	Personalization logic for content and overlays is more than a complete recommendation engine
Number of concurrent experiments allowed	Multiple overlays and campaigns across domains within plan limits	Multiple experiments and overlays depending on traffic and plan tier
Built-in reporting depth	Built-in metrics for pop-up performance conversion and opt-in rates	Analytics for user behavior, conversion, funnel drop-offs, and campaign effectiveness
Funnel and journey analysis	Limited funnel tracking via pop-up conversion and campaign outcomes	Funnel analytics and user journey tracking across site pages
Revenue attribution capabilities	Attribution through conversion events triggered by overlays and popups	Attribution via conversion tracking integrated with site analytics and user behavior data
Session replay available	Not a core feature, requires an external tool	Behavior analytics via integrated overlays and analytic data, not full session replay
Heatmaps available	Not the core focus on heatmaps	Overlay analytics rather than full heatmap functionality
Form analytics available	Popup and overlay form conversion tracking	Form performance is measured via analytics and overlay results
Statistical approach	Simple A/B testing statistics for overlay variations	Test result statistics based on visitor data and conversion metrics
Sample size calculator available	Basic pageview and conversion threshold guidance within plan limits	Traffic-based estimation of test duration and conversion data sufficiency
Experiment duration estimator	Based on traffic volume and overlay performance	Based on visitor volume conversion rate and behavior analytics
Automatic stopping rules	Campaign pausing based on performance thresholds or traffic limits	Experiment pausing based on performance or traffic thresholds, depending on the plan
Support for holdout groups	Ability to exclude certain visitor segments from overlays or campaigns	Segment control via visitor behavior and targeting rules
CMS integrations	Common ecommerce and CMS websites through plugins or scripts	Flexible CMS integrations via scripts and site overlays
E-commerce website integrations	Compatible with popular ecommerce websites via plugins	Supports common ecommerce websites through overlay and analytics integration
Analytics integrations	Integrations with analytics and CRM tools for lead capture and tracking	Integration with analytics tools to measure conversions and behavior
CDP or data warehouse integrations	Supports CRM or marketing data export to external systems or analytics	Supports data export for analytics and marketing analysis
Marketing automation or CRM integrations	Integrates with marketing automation and CRMs for leads and user data	Supports integration with marketing and customer systems, depending on implementation
Tag manager integrations	Works with tag manager tools to deploy overlays and tracking scripts	Compatible with tag managers for analytics and tracking deployment
API available	Limited or no-code focused, provide an API for data export depending on the plan	Possibly provides data export APIs depending on the business and plan
Webhooks available	Not core focus. Integration mainly via tag manager or scripts	Possible via analytics integrations or custom setup, depending on use case
No code visual editor	Drag and drop editor for pop-up landing pages and overlays	Visual editor for overlay content personalization and testing setup
Developer SDKs available	Not core. Frontend script-based overlay deployment	Overlay scripts and analytics rather than full SDKs for backend experiments
Initial implementation effort	Low to moderate given no-code editor and onsite overlays	Moderate, depending on traffic volume, analytics setup, and site integration
Time to first live test	Within hours, the same day after setup, depending on traffic volume	Within a day, depending on site setup, analytics integration, and visitor volume
Impact on page speed	Low overhead for overlays. Optimized for performance	Overlay scripts and analytics tracking are balanced to minimize speed impact
Flicker mitigation options	Overlay delivery optimized to avoid visual flicker on page load	Overlay and content personalization scripts with load-time optimization
GDPR compliance	Data handling and visitor tracking mechanisms comply with standard regulations, depending on the setup	Data privacy frameworks are available depending on analytics and integration setup
CCPA compliance	Compliant when configured according to regional privacy settings	Data handling policies depend on configuration and integration region
Data residency options	Dependent on the hosting and integration choices made by the business	Data residency depends on business configuration and hosting environment
Data retention period	Data retention based on plan and business data export policies	Retention is determined by analytics integration and business policies
SSO support	Not core focus. Mainly a marketing overlay tool	Not core focus. Analytics and overlays rather than enterprise identity integration
Role-based permissions	Basic user access control for marketing campaigns and overlay management	Standard access control, depending on implementation and business setup
Audit logs available	Basic activity logs for overlay and campaign changes, depending on the plan	Analytics and change tracking are subject to implementation and planning
Security certifications	Security depends on hosting and provider compliance. No public enterprise-grade certification is advertised	Security depends on hosting and provider compliance, depending on the analytics setup
Ease of use rating	User-friendly, intuitive drag-and-drop interface for marketers without coding	Requires moderate setup and analytics familiarity for full utilization
Learning curve	Relatively short for basic overlay and pop-up campaigns	Medium to higher for full funnel analytics and behavior tracking setup
Experiment workflow management	Overlay campaign creation, schedule segmentation, and reporting flow for pop-ups and offers	Experiment setup, analytics tracking result review, and optimization workflows
Idea backlog management	Manage multiple pop-up and overlay ideas and campaigns through the dashboard	Manage multiple page experiments, funnel analyses, and optimization tasks
Collaboration and commenting	Shared dashboard for team campaigns editing and monitoring, depending on the plan	Team-based analytics review and campaign collaboration, depending on implementation
Approval and governance features	Basic role-based access for campaign edits and publication	Access roles and analytics review depending on business setup
In-app guidance or templates	Ready-made pop-up and overlay templates for many use cases and guided setup	Templates for overlays and standard testing workflows when using overlays or content personalization
Onboarding support included	Basic onboarding guides and support through documentation and support channels	Support is available for setting up analytics integration and CRO processes, depending on the plan
Dedicated account manager	Not standard on entry plans. Available on higher tiers depending on plan	Only on higher volume/service plans, depending on the business contract
Support channels	Email, live chat, and support documentation for marketing overlays and pop-ups	Support via contact and documentation, depending on plan and business use
Support hours	Business hours-based support, depending on the region and plan	Support hours vary based on business agreement and service level plan
SLA and uptime guarantee	Basic uptime and reliability as per SaaS standards, depending on the provider	Uptime and reliability are subject to the plan and hosting configuration
Public status page	Not publicly advertised. Rely on service status via provider updates	Not publicly advertised. Depends on the provider disclosure and the customer agreement
Monthly traffic or user limit	Pageviews and the usage quota for domains limit the free plan	Paid plans scale based on visitor volume and plan tier, with thresholds for usage
Multi-site or multi-brand support	Support through domain and site allowances in plan tiers	Flexible site integration across domains, depending on plan volume allowances
Mobile app or SDK support	Overlays and popups are compatible with mobile browsers. No dedicated mobile SDK	Web-based overlays and tracking across devices. No dedicated app SDK by default
Internationalization and localization support	Support for localized campaigns and content, depending on configuration	Support for segmentation and content personalization based on user region and behavior, depending on the setup

Read other comparisons between Omniconvert and OptiMonk.