How do you define 'tested users'?

A tested user is any visitor included in any experiment (A/B Testing, Personalization, or Survey) and visible in the reporting area. For example, if 500 users see the control page and 500 see the variation page in an A/B test, you consume 1,000 tested users.

Can the Omniconvert code be installed using Google Tag Manager?

Yes, you can install our code using GTM. However, this may slow down code deployment, causing issues like screen flickering during A/B tests or delayed triggering for popups.

Can Omniconvert be used for any type of website?

Omniconvert works for most self-hosted websites, including custom-coded sites, CMS platforms (e.g., WordPress, Joomla, Drupal), and eCommerce platforms (e.g., Shopify, Magento, BigCommerce). The main requirement is access to the source code to paste in Omniconvert's code.

Survey Anyplace vs. Omniconvert

Comprehensive survey and conversion optimization comparison. Scroll down on the right to view all rows.

Field	Survey Anyplace	Omniconvert
Tool name	Survey Anyplace	Omniconvert Explore / CRO Suite
Vendor	Survey Anyplace (Belgium-based survey/quiz SaaS vendor)	Omniconvert SRL
Website URL	surveyanyplace.com	omniconvert.com
Category or type	Online survey, quiz, and questionnaire authoring website with assessment and reporting capabilities	Conversion rate optimization (CRO) website combining A/B testing, website personalization, overlays/popups, and built-in on-site surveys
Primary use cases	Creating questionnaires, quizzes, assessments, lead-generation surveys, interactive feedback forms, offline-capable data collection, and branded surveys with customization and conditional logic	Running A/B and split-URL tests, personalizing page content per audience segments, deploying overlays/popups or on-site feedback/surveys, testing UX or copy changes, optimizing conversion funnels for eCommerce and websites
Target business size	Organizations needing feedback collection, quizzes, or assessments from small to mid-sized teams, up to larger agencies, depending on plan and use-case breadth	eCommerce stores, marketing teams, growth teams, and medium-to-large websites needing integrated CRO, testing, personalization, and feedback tools
Pricing model	Subscription plans are tiered by response limits and features (Essential, Professional, etc.)	SaaS subscription model, pricing tied to tested visitors/traffic, and enabled CRO modules (tests, overlays, surveys, personalization)
Free plan available	Base/entry plan available (with response or feature limitations) to allow initial survey creation and testing	Entry-level usage allowed (for limited visitor/traffic volume) in lower-volume contexts, enabling initial testing without full commitment
Free trial length	Free or base plan functionality is accessible for testing. Paid plans offer a trial or initial budgeting, depending on the plan chosen	Free-visitor allowance on the entry level before upgrades are required. Trial-style usage is possible at low traffic volumes
Starting price per month	Essential/lower-tier plan begins at the monthly fee (per published plan tiers), depending on allowed responses and required features	Entry-level is positioned as accessible for small/medium sites. Actual cost scales with traffic, experiments, and enabled features
Billing frequency	Monthly subscription (or per plan terms), depending on chosen plan and features needed	Monthly billing tied to visitor quotas and CRO module usage, with flexibility depending on traffic and experimentation scale
Contract term required	Subscription-based model without a heavy upfront enterprise-level commitment for base plans	SaaS subscription with standard commitment per billing cycle. Plan upgrades/changes aligned with usage growth
Additional or hidden costs	Cost escalations possible if survey response volumes grow or advanced features needed (more responses, custom reporting)	Additional costs apply when traffic or tested-visitor volumes exceed plan limits, or when enabling multiple modules (tests + personalization + overlays + surveys) simultaneously
Types of tests supported	Survey-based feedback, quizzes, assessments, and conditional branching surveys and not built for A/B page tests or UX experiments natively	A/B testing, split-URL tests, personalization experiments, overlay/pop-up tests, survey-based feedback triggered on site, supports testing of page variations, UX changes, offers, etc.
Client-side testing support	Survey/quiz embedding on web pages via embed code or link. Responsive and mobile-friendly survey delivery, including offline capability, but not designed as a full-page variant engine	Client-side variation delivery via visual editor or JS snippet. Tests and personalization are rendered in the browser for site visitors without full-page reloads required
Server-side testing support	Not focused on server-side experimentation. Built for front-end survey/quiz distribution and response collection	The website concentrates on front-end CRO and personalization. Server-side or backend experiment support is not core to the publicly described feature set
Feature flagging support	Not a feature in Survey Anyplace, focus remains on surveys, questionnaires, quizzes, assessments, and feedback collection	Feature flags are not explicitly described. Focus remains on content and experience variation via testing, personalization, overlays, and surveys rather than classic feature-flagging workflows
Traffic allocation methods	Surveys distributed via links or embedded on pages. Response collection is not based on traffic allocation but on voluntary engagement when respondents visit the embedded link or page	Test traffic allocation configurable per experiment or variation, allowing split traffic between control and variant pages or experiences via Visual Editor or code integration
Targeting and segmentation options	Logic branching and conditional flows (skip logic) within surveys and the ability to embed or share based on custom rules, but not full visitor segmentation per se	Advanced segmentation by device, traffic source, behavior, purchase history, geolocation, visitor attributes, enabling personalized variants and targeted overlays/tests
Personalization rules engine	Survey flows adapt based on respondent answers (conditional logic, branching), and results are customized per respondent or segment during the survey, but not on full-site page content personalization	Personalization engine for site content, offers, overlays, and messaging, dynamic content tailored to visitor segments and behavior defined via segmentation and campaign rules
Recommendation engine available	Not framed as a recommendation engine. Surveys and quizzes designed for feedback, assessments, or lead capture rather than product or content recommendation	No explicit “recommendation engine” marketing. Omniconvert focuses on CRO, personalization, and testing rather than delivering personalized suggestions like product recommenders
Number of concurrent experiments allowed	Not applicable in the sense of web-page variants. Multiple surveys/quiz links are possible, but no simultaneous A/B or multivariate experiments on site content	Supports multiple experiments, tests, overlays, and personalization campaigns. Capacity tied to traffic/visitor quota and plan limits rather than rigid experiment cap
Built-in reporting depth	Built-in reporting for survey responses, assessment results, and exportable data analytics for responses and respondent segmentation/outcomes	Reporting suite including test results, conversion metrics, overlay/survey performance, segmentation analysis, eCommerce/UX impact reports, and data export capability
Funnel and journey analysis	Not the primary purpose. Surveys capture feedback or responses, and user journey analysis is outside the scope, as no behavioral tracking is inherently included	Funnel and checkout path optimization supported through A/B testing and CRO workflows. Tests applied to conversion funnels, layout changes, checkout flows, etc.
Revenue attribution capabilities	Survey tool, revenue attribution not core and primary outcomes are responses, leads, or feedback rather than direct ecommerce conversion tracking	CRO website offering revenue and conversion tracking tied to experiments, overlays, or personalization, enabling attribution of conversion lift to changes or campaigns
Session replay available	Not a built-in feature, and Survey Anyplace focuses on survey creation and response collection rather than session behavior capture	Session recording or replay is not advertised as a core Omniconvert module. The tool’s strength lies in experiments, personalization, overlays, and testing rather than behavior replay
Heatmaps available	Not offered. Survey Anyplace does not provide behavioral analytics, only survey/quiz response capture	Heatmaps, scroll maps, and behavioral analytics are not central to core Omniconvert marketing. The website emphasizes testing, personalization, overlays, and surveys rather than a full behavior analytics stack
Form analytics available	Built-in. Survey and form analytics for responses, skipping logic, branching, and outcome reporting for quizzes and assessments	Basic form analytics is possible through overlay/survey modules and conversion tracking when forms are part of experiments, but not a dedicated deep form analytics feature set in public docs
Statistical approach	Focus on response collection and basic reporting, and not designed for hypothesis testing or statistical A/B test analysis of site behavior	Full A/B testing statistical engine built in. A website structured for conversion optimization experiments and significance evaluation
Sample size calculator available	Not part of core marketing features. Survey tools rely on respondent volume and question logic rather than experiment sample estimates	Test planning guided by visitor counts and traffic. The user manages sample size decisions based on traffic and goals, since the website does not prominently advertise the autosample-calculator UI
Experiment duration estimator	Not applicable. No time-based experiments and survey duration depends on respondent completion, not traffic or test cycles	Experiment duration depends on traffic volume and conversion endpoints. The website supports flexible scheduling, but no public “duration estimator” feature highlighted
Automatic stopping rules	Not relevant. Surveys run until responses are collected, and no test-variant comparison or automated stop logic is used.	Statistical results and user decisions determine experiment conclusions. No public description of auto-stop based on significance in marketing material
Support for holdout groups	Not relevant. Surveys collect responses, not run as controlled experiments with a control/treatment split traffic	Controlled traffic segmentation and holdout group setup are possible through Olmiconvert segmentation and targeting tools for experiments or personalization campaigns
CMS integrations	Survey embed support for websites, a WordPress plugin available for embedding surveys on WP sites	Integrates broadly with web CMS, eCommerce websites (Shopify), and allows overlay/pop-up and A/B testing across standard website setups via snippet or app installation
E-commerce website integrations	Survey link or embed is placed on any eCommerce site. It is not optimized for checkout or conversion-tracking by default.	Strong eCommerce orientation. Tests, overlays, personalization, and survey-triggered interventions are supported for product pages, checkout flows, abandon-cart overlays, etc.
Analytics integrations	Export survey results for external analysis or CRM/marketing automation. Integration with many apps via webhook or embed logic per vendor claims	Built-in analytics and data export. Integration with external analytics and marketing tools for conversion tracking, hits, user behavior, and test reporting
CDP or data warehouse integrations	Possible via data export and integration work, though not prominently marketed as a core feature	Data export and integrations available, suitable for inclusion in larger data stacks, though public documentation emphasizes CRO rather than full data-warehouse features
Marketing automation or CRM integrations	Survey export or webhook integration supports CRM, email marketing, and lead capture workflows as part of survey distributions and results processing	Supports CRM and marketing stack integration via event tracking, segmentation, personalization, and overlay/survey results feeding into automation workflows
Tag manager integrations	Surveys embeddable via JS or HTML snippet, compatible with tag managers and modern website architectures	Snippet- or script-based installation makes integration with tag managers or website builders feasible for tests, overlays, and personalization
API available	Survey Anyplace offers integrations with many applications (CRM, email marketing, export features), enabling programmatic workflow via the integration ecosystem	Omniconvert supports data export and integrations. API endpoints are accessible for advanced setups, including analytics, segmentation, and personalization workflows
Webhooks available	Integration with external systems and apps for data collection, CRM/marketing automation via webhooks and callbacks, supported by the vendor’s integration list	The website supports sending data to external analytics or CRM tools through integration options. Webhook support is implied, though not fully spelled out in marketing copy
No-code visual editor	Drag-and-drop survey builder with conditional logic, branching, branding, and simple UI for non-developers creating surveys, quizzes, and forms	WYSIWYG visual editor for building A/B test variants, overlays, pop-ups, and personalization without direct coding, accessible to marketers and UX teams
Developer SDKs available	Not core. Survey Anyplace focuses on front-end surveys and embed code rather than a rich SDK ecosystem for full-stack experiments or app integration	Website built with web front-end delivery. SDK-based full-stack experimentation is not advertised as core. Emphasis remains on web/CRO context
Initial implementation effort	Low effort. Survey builder and embed code enable quick survey/quiz setup and distribution, with minimal technical overhead	Moderate setup. It requires snippet or plugin installation for a website or an eCommerce store, configuration of experiments/overlays/personalization via UI, somewhat more technical but manageable
Time to first live test or feedback	Very quick. A survey or quiz is built and published in minutes, and responses begin immediately when respondents start submitting	Fast path for simple A/B tests or overlays. New variants or personalization experiments go live soon after setup, depending on website traffic and configuration
Impact on page speed	Minimal impact. Surveys load as a separate embed or pop-up. Page speed impact depends on the embed context, not heavy by default	Designed to be relatively lightweight. Experiment scripts, overlays, and personalization logic handled for web performance, though impact depends on implementation and traffic volume
Flicker mitigation options	Flicker or layout shift concerns are minimal or managed through embedded behavior since surveys are separate embeds rather than page variant engines.	Variation and personalization delivery handled via JS snippet or visual editor. website design claims to support smooth rollout and minimal flicker during content swaps or overlays
GDPR compliance	Survey Anyplace promotes compliance and supports data collection with privacy features, suitable for survey responses and lead-generation under data protection policies	Omniconvert is positioned as a CRO tool with global customers. Compliance and privacy considerations included for user data and CRO tracking, depending on configuration and consent management
CCPA compliance	Privacy controls are designed to support compliance, depending on implementation and data handling policies. Not heavily marketed as the main feature set, but possible under vendor flexibility	CRO workflows are configured under relevant privacy regimes. Data policies and tracking under user control, depending on plan and geographic region
Data residency options	Vendor claims enterprise-grade flexibility. Data export and integrations enable data storage under the user’s domain or compliant hosting, depending on the contract (though explicit multi-region hosting is not emphasized)	Data handling and storage are subject to the vendor’s infrastructure and plan. Explicit data-residency options are not clearly published in the marketing material reviewed
Data retention period	Response data retention is tied to the account and plan level. Export and archival are possible through data export features and external storage, as desired	Data retention is dependent on the plan and business context. Users manage data storage, export, or purge through available integrations and configuration
SSO support	Multi-user and enterprise customer support available. Large-scale clients and agency users are supported under the vendor’s service model	Multi-user support for teams and agencies. Enterprise-level identity or SSO support is not strongly emphasized in public docs, but it is possible depending on the plan and contract
Role-based permissions	Survey Anyplace supports multi-user management for collaboration and shared survey creation under organizational plans or agency accounts	Omniconvert supports team access, segmentation of user roles, and multi-user collaboration for CRO tasks, suited for marketing, UX, or e-commerce teams working together
Audit logs available	Survey Anyplace includes access control and result export features. The depth of audit logs for actions and changes depends on the plan and is not heavily emphasized in public features	Experiment and change history visible through the dashboard and reporting tools. Detailed audit log features are not strongly advertised, but foundational tracking exists for experiments and tests
Security certifications	Vendor focuses on data privacy and secure data handling for surveys. Certifications are not heavily promoted, but compliance with data-protection standards is claimed by vendor documentation	Security and reliability are presented as part of the CRO offering. Enterprise-grade handling for data and test workflows with standard SaaS safeguards, though not all certifications are publicly listed
Ease of use rating	Survey Anyplace receives positive reviews for its intuitive survey builder, ease of use, and flexibility in designing branded questionnaires and quizzes	Users describe Omniconvert as user-friendly for marketers and e-commerce teams. The interface and visual editor lower the barrier for launching tests and personalization without deep engineering
Learning curve	Low for survey creation and quiz building. Understanding advanced logic or high-volume response handling may require a modest ramp-up	Moderate. Simple tests and overlays are easy to launch. Advanced segmentation, personalization, and multi-variation experiments require more familiarity with CRO practices
Experiment workflow management	Not focused on site experiments. Workflows revolve around survey/quiz creation, distribution, response analysis, and reporting rather than A/B test cycles	Complete workflow for experiments and personalization. Hypothesis, segmentation, variant setup, traffic allocation, reporting, and result-driven iteration, built for the CRO lifecycle
Idea backlog management	Survey ideas, questionnaire templates, and response feedback are organized within the tool. Not optimized for iterative site optimization pipelines or multivariate tests	Supports experimentation backlog through campaign management, segmentation lists, and test scheduling, suited to planned CRO routines for websites or e-commerce stores
Collaboration and commenting	Multi-user survey creation, sharing, and response review are supported. Collaboration for survey design and result analysis is possible within a team or agency context	Team collaboration supported via shared dashboards, segmentation definitions, test results, and shared access control for CRO tasks across marketing or product teams
Approval and governance features	Organizational control over survey design and respondent access. Advanced governance features depend on the plan level and organizational setup	Access control, segmentation permission, and team roles enable governance over experiments and personalization campaigns, suitable for multi-user teams
In-app guidance or templates	Survey Anyplace provides ready-made survey templates, conditional logic options, and guidance for designing quizzes and assessments without coding	Omniconvert offers CRO templates, overlay/pop-up templates, and segmentation presets to jumpstart A/B tests, personalization campaigns, and on-site feedback flows
Onboarding support included	Documentation, support resources, and an easy-to-use interface help users start survey creation quickly, suitable for marketing teams, educators, agencies, etc.	Onboarding resources, documentation, and support for integrating the CRO stack on websites and e-commerce stores, with assistance for initial setup and experiments
Dedicated account manager	Available at higher subscription levels or enterprise plans for support and custom consults, depending on usage volume and business needs	Account management and support for larger clients for complex CRO programs or high-traffic eCommerce stores are offered under certain plans
Support channels	Support via email, documentation, and integrations. Customer reviews note responsive support and ease of getting help when needed	Documentation, help center, and support channels are available. User feedback highlights helpful onboarding and support for CRO setup and usage
Support hours	Standard SaaS support with global coverage. Response times depend on plan and service tier	Support availability depends on the plan. Higher tiers and enterprise customers receive prioritized support and possibly extended support, depending on agreement
SLA and uptime guarantee	Not heavily marketed. Reliability depends on SaaS hosting and plan terms negotiated on the enterprise level	SLA and uptime commitments are negotiated per contract for higher-tier customers. Public marketing emphasizes reliability, though it is not list explicit uptime percentages
Public status page	The public status or infrastructure monitoring page is not prominently advertised on the marketing materials reviewed	Not prominently advertised. Service reliability is handled internally through the vendor’s infrastructure and support model
Monthly traffic or user limit	Limits applied via response caps and plan-based quotas for survey responses and distribution volume, suitable for small-to-medium respondent pools or controlled campaigns	Usage and cost scale with website traffic and the number of visitors involved in experiments, overlays, or personalization. Plan limits apply to visitor/tested-visitor quotas
Multi-site or multi-brand support	Survey embed codes or link distribution allow use across multiple websites or brands, suitable for agencies or multi-brand campaigns, depending on plan restrictions	Supports multiple domains or sub-sites under one account, particularly useful for eCommerce brands with multiple stores or regional variants
Mobile app or SDK support	Surveys are responsive and optimized for mobile devices. Survey delivery supports mobile access and offline-capable features, depending on the plan	Web-based tool focused on websites. Mobile-specific SDKs are not emphasized strongly in public materials and the primary audience remains web and eCommerce stores
Internationalization and localization support	Surveys support multiple languages, custom branding, and responsive design for mobile/desktop, suitable for global audiences or multi-region distributions.	The website supports global deployment for eCommerce and international websites. Segmentation and personalization features enable localized content and targeting based on visitor attributes.

Read other comparisons between Omniconvert and Survey Anyplace.