How do you define 'tested users'?

A tested user is any visitor included in any experiment (A/B Testing, Personalization, or Survey) and visible in the reporting area. For example, if 500 users see the control page and 500 see the variation page in an A/B test, you consume 1,000 tested users.

Can the Omniconvert code be installed using Google Tag Manager?

Yes, you can install our code using GTM. However, this may slow down code deployment, causing issues like screen flickering during A/B tests or delayed triggering for popups.

Can Omniconvert be used for any type of website?

Omniconvert works for most self-hosted websites, including custom-coded sites, CMS platforms (e.g., WordPress, Joomla, Drupal), and eCommerce platforms (e.g., Shopify, Magento, BigCommerce). The main requirement is access to the source code to paste in Omniconvert's code.

SurveyMonkey vs Omniconvert

Comprehensive survey and conversion optimization comparison. Scroll down on the right to view all rows.

Attribute	SurveyMonkey	Omniconvert
Tool name	SurveyMonkey	Omniconvert
Vendor	SurveyMonkey Inc.	Omniconvert
Website URL	surveymonkey.com	omniconvert.com
Category or type	Online survey, form building, feedback, and research website	Conversion rate optimization, A/B testing, and a personalization website
Primary use cases	Surveys, market research, customer feedback, employee engagement, forms	A/B testing, website personalization, CRO analytics, behavioral targeting
Target business size	Individuals, SMBs, enterprise teams	SMBs to enterprise teams
Pricing model	Freemium with paid subscription tiers	Tier-based SaaS pricing by tested visitors
Free plan available	Permanent free tier with limited features	Free plan for up to 50,000 tested visitors
Free trial length	Free tier without fixed expiration	Free usage capped by visitor volume
Starting price per month	Public paid plans starting from the entry tier	Public plans starting at traffic-based tier
Billing frequency	Monthly and annual billing options	Monthly billing by default
Contract term required	No long-term contract for standard plans	No long-term contract for standard plans
Additional or hidden costs	Team features and advanced analytics add cost	Visitor overages increase the monthly cost
Types of tests supported	Survey logic, branching, question type testing	A/B testing, A/B n testing, split URL testing
Client-side testing support	Survey rendering via browser client	Browser-based client-side experiment execution
Server-side testing support	Not publicly documented	Server-side experimentation supported
Feature flagging support	Not publicly documented	Feature flag delivery is supported
Traffic allocation methods	Survey distribution based on audience targeting	Percentage-based dynamic traffic allocation
Targeting and segmentation options	Basic demographic and logic-based segmentation	Geolocation, device, cookie, behavioral targeting
Personalization rules engine	Logic-based survey personalization	Rule-based website personalization engine
Recommendation engine available	Not publicly documented	Not publicly documented
Number of concurrent experiments allowed	Not publicly documented	Plan dependent concurrent testing limits
Built in reporting depth	Advanced survey analytics and dashboards	CRO focused conversion and revenue analytics
Funnel and journey analysis	Not publicly documented	Funnel visualization and journey tracking are available
Revenue attribution capabilities	Not publicly documented	Revenue attribution linked to experiments
Session replay available	Not publicly documented	Native session recording and replay are supported
Heatmaps available	Not publicly documented	Click and scroll heatmaps are supported
Form analytics available	Native form and response analytics	On-site form interaction analytics supported
Statistical approach	Survey significance testing methods	Frequentist statistical testing model
Sample size calculator available	Survey response estimation tools	Sample size estimation tools
Experiment duration estimator	Not publicly documented	Test duration estimator included
Automatic stopping rules	Not publicly documented	Statistical automatic stopping supported
Support for holdout groups	Not publicly documented	Controlled holdout group testing supported
CMS integrations	Not publicly documented	WordPress and Shopify are supported
E-commerce website integrations	Not publicly documented	Shopify and WooCommerce are supported
Analytics integrations	Google Analytics integration supported	Google Analytics integration supported
CDP or data warehouse integrations	Not publicly documented	Data export through API is supported
Marketing automation or CRM integrations	Salesforce integration supported	HubSpot integration supported
Tag manager integrations	Google Tag Manager is supported	Google Tag Manager is supported
API available	Public REST API available	Public REST API available
Webhooks available	Not publicly documented	Webhook automation supported
No code visual editor	Survey builder interface	Visual no-code editor for experiments
Developer SDKs available	API tooling available for developers	Web and mobile SDKs supported
Initial implementation effort	Low setup using hosted survey links	Low to moderate setup via tag insertion
Time to first live test	Immediately after the survey is published	Rapid deployment once the tag is installed
Impact on page speed	No measurable effect on site rendering	Minimal script footprint
Flicker mitigation options	Not applicable	Built-in anti-flicker execution controls
GDPR compliance	Full European data protection compliance stated	Full European data protection compliance stated
CCPA compliance	California privacy compliance stated	California privacy compliance stated
Data residency options	Not publicly documented	European data hosting stated
Data retention period	Account-controlled retention rules	Plan controlled data retention
SSO support	Enterprise identity provider supported	Secure login supported
Role based permissions	Team and enterprise permission levels	Role-level permissions supported
Audit logs available	Enterprise activity logging	Full activity audit trail supported
Security certifications	Enterprise-grade security controls stated	ISO 27001 certification stated
Ease of use rating	Widely regarded as beginner-friendly	Widely regarded as CRO team-friendly
Learning curve	Low learning curve for surveys	Moderate learning curve for experimentation
Experiment workflow management	Not publicly documented	Built-in experiment workflow pipelines
Idea backlog management	Not publicly documented	CRO backlog tracking is supported
Collaboration and commenting	Team collaboration available	Test level collaboration supported
Approval and governance features	Enterprise governance workflows	Team approval workflows
In app guidance or templates	Survey templates and builders included	CRO experiment templates included
Onboarding support included	Standard business onboarding	Standard onboarding assistance
Dedicated account manager	Enterprise plans include an assigned manager	High-tier plans include an account manager
Support channels	Email and help center	Email, ticket system, live chat
Support hours	Business hours support	Business hours support
SLA and uptime guarantee	Enterprise SLA offered	Service uptime commitments stated
Public status page	Public service status page available	Public service status page available
Monthly traffic or user limit	Response limits tied to the plan	Visitor limits tied to plan
Multi-site or multi-brand support	Enterprise multi-account support	Multi-domain testing supported
Mobile app or SDK support	Survey mobile apps available	Mobile testing SDK is supported
Internationalization and localization support	Multilingual survey distribution	Multilingual targeting and interface support

Read other comparisons between Omniconvert and Surveymonkey.