Best Net Promoter Score (NPS) Software

The Best Net Promoter Score (NPS) Software includes Omniconvert, SurveySparrow, Product Fruits, Sogolytics, and Jotform. Net Promoter Score Software is a specialized category of customer feedback applications designed to measure customer loyalty by asking customers how likely they are to recommend a company’s products or services to others on a scale of 0 to 10. Understanding the best NPS tools is essential because selecting the right NPS survey software directly affects response accuracy, reporting efficiency, and the ability to act quickly on customer insights to reduce churn and improve retention rates.

NPS software proves helpful by automating survey distribution through email, web, SMS, and in-app channels, instantly calculating NPS scores, and categorizing respondents into promoters, passives, and detractors. It alerts teams when negative feedback is received, ensuring fast follow-up actions. The right NPS tools help companies track satisfaction trends over time, perform text analysis on open-ended responses, and identify issues that influence customer loyalty. Businesses using NPS survey software benefit from data-driven decision-making that strengthens customer relationships, improves product performance, and drives measurable growth through a structured feedback loop that turns customer insights into actionable improvements.

1. Omniconvert

Advanced NPS and Customer Experience Solution

Omniconvert is an enterprise-grade customer experience solution that combines NPS surveys with advanced segmentation and behavioral analytics to improve customer retention strategies.

Customization and Setup

Survey templates provide extensive customization with brand colors, logos, and Cascading Style Sheets (CSS) options. The system allows widget placement, timing triggers, and user segment targeting for precise NPS delivery.

Scalability

Omniconvert supports enterprise-level traffic with unlimited surveys across multiple domains and enables multi-brand operations with separate workspaces and access control.

Pricing

Custom pricing is determined by website traffic and required features, with enterprise plans starting around $500 per month.

Budget Considerations

Premium pricing fits mid-market to enterprise businesses that require advanced analytics and high-traffic handling.

Free Trials

A 30-day free trial provides full feature access along with implementation support.

Customer Support

Support includes dedicated success managers, onboarding sessions, priority chat and email support, and quarterly reviews for enterprise clients.

Security and Compliance

Omniconvert is General Data Protection Regulation (GDPR) compliant and International Organization for Standardization (ISO) 27001 certified, offering encryption at rest and in transit, EU data hosting, and cookie consent management.

Reporting and Insights

Omniconvert provides real-time NPS tracking, detractor alerts, cohort analysis, and data integration with Google Analytics and major data warehouses.

Reviews and Case Studies

Rated 4.3/5 on Capterra with reports of 25 to 35% improvement in response rates. E-commerce case studies show clear links between higher NPS and increased revenue.

2. SurveySparrow

Premium NPS Solution

SurveySparrow is a conversational survey tool that turns traditional forms into chat-like experiences, increasing engagement and response rates.

Customization and Setup

The software includes white-label options, branded templates, and a conversational User Interface (UI) that matches the company’s tone and identity.

Scalability

SurveySparrow supports small teams to global enterprises, allowing unlimited surveys and responses under higher-tier plans.

Pricing

Plans range from $19 per month for Basic to $499 per month for Enterprise, depending on features and response volume.

Budget Considerations

The cost suits growing and established businesses that prioritize customer experience tracking.

Free Trials

A 14-day free trial is available without requiring credit card details.

Customer Support

Support options include 24/7 email, live chat, and phone access for premium users, with dedicated managers for enterprise accounts.

Security and Compliance

System and Organization Controls Type II (SOC 2 Type II) and GDPR standards apply, along with SSL encryption and regional data storage.

Reporting and Insights

Real-time analytics cover NPS trends, sentiment scores, and export options, with Application Programming Interfaces (APIs) for system integration.

Reviews and Case Studies

Rated 4.4/5 on G2, recognized for ease of use and modern interface. Case studies show up to 40% increases in response rates.

3. Product Fruits

Product-Led NPS Tool for Software as a Service (SaaS)

Product Fruits is an in-app feedback and onboarding solution for SaaS businesses that merges NPS collection with product tours and feature updates.

Customization and Setup

A no-code visual editor enables contextual surveys triggered by specific user actions or milestones, with complete design alignment to the product interface.

Scalability

Product Fruits suits SaaS businesses of all sizes, supporting multiple environments (development and production).

Pricing

Subscription ranges from $79 per month for Startup plans to $399 per month for Business plans, based on monthly active users.

Budget Considerations

Transparent user-based pricing makes it a practical choice for startups and small SaaS firms.

Free Trials

A 14-day trial provides full access without credit card details.

Customer Support

Support includes live chat, email, tutorials, and documentation for fast setup and troubleshooting.

Security and Compliance

GDPR standards apply, with secure data transmission and regular audit checks.

Reporting and Insights

Product Fruits tracks NPS trends, user-level responses, and behavioral segmentation, integrating with Mixpanel and Amplitude.

Reviews and Case Studies

Rated 4.6/5 on G2 for seamless setup and in-app surveys. SaaS firms report 50% higher completion rates than email-based NPS tools.

4. Sogolytics

Enterprise Feedback Management Solution

Sogolytics is a feedback and experience management system that integrates NPS with customer, employee, and journey analytics for business improvement.

Customization and Setup

Over 200 customizable templates and multilingual support allow flexible survey creation with logic branching and white-label branding.

Scalability

Sogolytics handles millions of responses, with options for multi-location or multi-department operations.

Pricing

Plans start at $25 per month for Plus, with customized enterprise pricing and volume-based discounts.

Budget Considerations

Flexible pricing makes it viable for small to large enterprises based on survey volume and reporting needs.

Free Trials

A 15-day trial allows up to 100 responses with full feature access.

Customer Support

Support includes phone, email, and chat during business hours, with premium plans offering personal account management.

Security and Compliance

SOC 2 Type II, GDPR, and Health Insurance Portability and Accountability Act (HIPAA) compliance ensure strong data protection with annual penetration tests.

Reporting and Insights

Dashboards include text analytics, churn prediction, and detractor alerts for proactive action.

Reviews and Case Studies

Rated 4.5/5 on G2 for deep analytics. Retail and healthcare case studies show 30% drops in churn following NPS optimization.

5. Jotform

Versatile Form and Survey Builder

Jotform is a flexible online form builder offering NPS survey creation, workflow automation, and payment collection in one solution.

Customization and Setup

A drag-and-drop editor with 10,000+ templates enables complete branding, logic-based customization, and embeddable forms.

Scalability

Jotform serves freelancers to enterprises, scaling by form submission limits that expand with pricing tiers.

Pricing

A free version includes five forms and 100 monthly submissions, while paid plans range from $34 to $99 per month.

Budget Considerations

Highly affordable for small businesses and offers value upgrades for larger usage needs.

Free Trials

Free forever plan with a 30-day refund policy on paid subscriptions.

Customer Support

Support channels include 24/7 email, help center, and community forums, with priority access for premium users.

Security and Compliance

GDPR and HIPAA standards apply, with Secure Sockets Layer (SSL) encryption and Payment Card Industry Data Security Standard (PCI DSS) certification for secure transactions.

Reporting and Insights

Provides basic analytics and integrates with Google Sheets, Airtable, and over 150 tools via Zapier.

Reviews and Case Studies

Rated 4.7/5 on Capterra, praised for simplicity and adaptability. Case studies highlight successful applications in education and healthcare.

6. Mouseflow

Session Replay and Feedback Solution

Mouseflow is a digital analytics tool that combines NPS surveys, heatmaps, and session recordings to understand customer satisfaction and on-site behavior.

Customization and Setup

A single JavaScript snippet activates surveys triggered by behavior, time on site, or exit events with full design customization.

Scalability

Mouseflow fits small sites and enterprise web properties, with plans scaling from 10,000 to over 500,000 page views monthly.

Pricing

Subscription starts at $31 per month for Starter plans and $399 per month for Business, with custom enterprise pricing for larger users.

Budget Considerations

Offers substantial value when pairing NPS data with heatmap and funnel analysis features.

Free Trials

A 14-day trial includes unlimited heatmaps and 500 session recordings.

Customer Support

Support includes email response within 24 hours, live chat, and video onboarding for new clients.

Security and Compliance

GDPR and SOC 2 Type II certified with anonymization tools and PII masking for safe data handling.

Reporting and Insights

NPS responses link directly to user sessions, identifying friction points and their impact on satisfaction and conversions.

Reviews and Case Studies

Rated 4.6/5 on G2 for behavioral tracking accuracy. E-commerce case studies show 15% to 20% NPS improvement after user experience fixes.

7. SatisMeter

In-App NPS Survey Tool for SaaS

SatisMeter is a customer feedback software that delivers targeted NPS surveys directly inside web and mobile applications, capturing user sentiment at optimal moments during the customer journey.

Customization and Setup

Single line of code installation with customizable survey appearance matching brand colors and fonts. Trigger rules based on user attributes, events, or time intervals. Survey translations available in 40+ languages.

Scalability

SatisMeter scales from startups to enterprise SaaS companies with unlimited survey sends. Multi-product support allows separate NPS tracking across different applications or brands.

Pricing

Starts at $49/month (Startup) for up to 250 responses, $199/month (Growth) for 2,500 responses, and custom pricing for Enterprise plans.

Budget Considerations

Affordable for early-stage SaaS companies, with response-based pricing that grows with the customer base.

Free Trials

7-day free trial with full feature access, no credit card required.

Customer Support

Email support with a 24-hour response time on all plans. Priority support and a dedicated success manager are available on Enterprise plans.

Security and Compliance

GDPR compliant, SOC 2 Type II certified, data encryption in transit and at rest, regular security audits, and data processing agreements.

Reporting and Insights

Real-time NPS score tracking with automatic detractor alerts, response segmentation by user properties, integration with Intercom, Segment, Salesforce, and Slack for automated workflows.

Reviews and Case Studies

4.7/5 on G2, with users praising seamless integration and high response rates. SaaS case studies show 3x higher response rates compared to email surveys.

8. SurveySensum

AI-Powered Customer Experience Management Tool

SurveySensum is an experience management software that combines NPS surveys with AI-powered text analytics to categorize and prioritize customer feedback themes automatically.

Customization and Setup

Pre-built NPS templates with drag-and-drop customization, white-labeling options, and multi-channel distribution (email, SMS, web, in-app). Survey logic and branching based on responses.

Scalability

SurveySensum supports businesses from 100 to 100,000+ customers with unlimited users and surveys on all paid plans. Department-level access controls for large organizations.

Pricing

Starts at $99/month (Starter) to $499/month (Professional), with custom Enterprise pricing based on response volume.

Budget Considerations

Mid-range pricing with emphasis on Artificial Intelligence (AI) analytics capabilities, suitable for customer success teams and Customer Experience (CX) professionals.

Free Trials

14-day free trial includes AI text analytics and up to 100 responses.

Customer Support

Email and chat support during business hours. Phone support, dedicated account manager, and custom training sessions on Enterprise plans.

Security and Compliance

ISO 27001 certified, GDPR and CCPA compliant, SSL encryption, role-based access controls, and audit logs.

Reporting and Insights

AI-powered sentiment analysis and topic modeling automatically categorize open-ended responses. Real-time dashboards with NPS trends, driver analysis identifying key satisfaction factors, and predictive churn scoring.

Reviews and Case Studies

4.5/5 on G2 with customers highlighting AI text analytics saving hours of manual review. Business-to-Business (B2B) companies report a 60% reduction in feedback analysis time.

9. Medallia

Enterprise Customer and Employee Experience Solution

Medallia is an enterprise experience management software that captures customer, employee, and market signals across all touchpoints with AI-powered analytics and action orchestration capabilities.

Customization and Setup

Enterprise-grade customization with professional services support for implementation. Omnichannel survey deployment across web, mobile, email, SMS, kiosks, and contact centers. Custom integrations with Customer Relationship Management (CRM), marketing automation, and business intelligence tools.

Scalability

Medallia handles billions of experience signals annually for Fortune 500 companies. Global deployment with multi-language support (100+ languages) and region-specific compliance features.

Pricing

Custom enterprise pricing based on transaction volume, channels, and modules. Annual contracts start at $50,000+ for mid-market deployments.

Budget Considerations

Premium investment for large enterprises with complex, multi-touchpoint customer journeys requiring advanced analytics and action management.

Free Trials

Demo and proof-of-concept engagements available. Standard free trials are not offered due to enterprise implementation requirements.

Customer Support

24/7 global support with dedicated customer success teams, technical account managers, and professional services for implementation and optimization.

Security and Compliance

SOC 2 Type II, ISO 27001, Federal Risk and Authorization Management Program (FedRAMP) authorized, GDPR and CCPA compliant, HIPAA-ready configurations, penetration testing, and data residency options worldwide.

Reporting and Insights

AI-powered text analytics with theme extraction, predictive models for churn and lifetime value, role-based dashboards with automated insights delivery, closed-loop case management for detractor follow-up, and integration with Tableau and Power BI.

Reviews and Case Studies

4.3/5 on Gartner Peer Insights with enterprise clients across retail, hospitality, financial services, and healthcare. Case studies demonstrate Return on Investment (ROI) through reduced churn and improved customer lifetime value.

10. Qualtrics

Comprehensive Experience Management System

Qualtrics is an enterprise experience management software that combines customer experience, employee experience, product experience, and brand experience capabilities with advanced research and analytics tools.

Customization and Setup

Professional survey designer with 100+ question types, advanced logic and quotas, and custom branding. iQ AI automatically suggests optimal survey design. Multi-channel distribution with embedded data piping from CRM systems.

Scalability

Qualtrics serves organizations from mid-market to Fortune 100 companies with unlimited responses and users on enterprise plans. Global infrastructure with 99.9% uptime Service Level Agreement (SLA).

Pricing

Custom enterprise pricing starting around $3,000 to $5,000 annually for basic CX plans. Complete Experience Management (XM) bundles with advanced features require six-figure investments.

Budget Considerations

Premium investment suited for large organizations requiring comprehensive experience management across multiple business functions with enterprise-grade analytics.

Free Trials

Demo accounts are available with guided tours. Self-service trials are not offered for enterprise CX solutions.

Customer Support

24/7 phone and email support, dedicated customer success managers, a professional services team for implementation, certification programs, and an extensive online university with training courses.

Security and Compliance

SOC 2 Type II, ISO 27001, FedRAMP authorized, GDPR and CCPA compliant, HIPAA configurations, data encryption, Single Sign-On (SSO) integration, and global data centers.

Reporting and Insights

Stats iQ provides advanced statistical analysis, including regression and text analysis. Predictive intelligence identifies drivers of NPS and forecasts future scores. Real-time dashboards with role-based access, automated action alerts, and integration with Salesforce, Tableau, and major business systems.

Reviews and Case Studies

4.4/5 on G2 as experience management leader. Enterprise case studies across automotive, technology, and financial services show millions in revenue impact from CX improvements.

11. InMoment

Integrated Customer and Employee Experience Solution

InMoment is an experience improvement software that combines structured and unstructured data collection with AI-powered analytics to drive business outcomes through customer and employee insights.

Customization and Setup

Flexible survey design with conversational elements, white-labeling, and omnichannel distribution. The professional services team assists with program design and integration with existing systems.

Scalability

InMoment supports mid-market to enterprise organizations across retail, hospitality, healthcare, and B2B industries. Handles millions of feedback records with location-level reporting for multi-site operations.

Pricing

Custom pricing based on the number of locations, response volume, and feature requirements. Mid-market programs start at $20,000+ annually.

Budget Considerations

Mid to premium investment for organizations prioritizing integrated voice-of-customer programs with professional services support and action management.

Free Trials

Demo and pilot program options available. Standard free trials are not offered due to implementation requirements.

Customer Support

Dedicated customer success managers, strategic consultants for program optimization, 24/7 technical support, and quarterly business reviews.

Security and Compliance

SOC 2 Type II certified, GDPR and CCPA compliant, ISO 27001 certified, data encryption, regular security assessments, and compliance with industry-specific regulations.

Reporting and Insights

AI-powered text analytics automatically categorizes themes and sentiment from open-ended responses. Predictive models identify at-risk customers and improvement opportunities. Executive dashboards with drill-down capabilities, competitive benchmarking, and ROI tracking linking CX metrics to financial outcomes.

Reviews and Case Studies

4.3/5 on Gartner Peer Insights, with strong ratings for services and support. Retail and restaurant case studies demonstrate revenue lift through location-level action management.

12. Retently

Automated NPS and Customer Feedback Software

Retently is a customer satisfaction software that automates NPS survey campaigns through email and in-app channels with built-in customer segmentation and CRM integration capabilities.

Customization and Setup

Pre-designed email templates with drag-and-drop customization, brand colors, and logos. Automated campaign triggers based on customer milestones, subscription events, or time intervals. Survey translations in 20+ languages.

Scalability

Retently scales from small businesses to mid-market companies with up to 100,000 customers. Unlimited team members and surveys on all paid plans.

Pricing

Starts at $25/month (Starter) for 100 customers, $99/month (Growth) for 1,000 customers, $249/month (Premium) for 5,000 customers. Custom pricing for larger customer bases.

Budget Considerations

Affordable pricing for small to mid-sized SaaS companies and subscription businesses, with a customer-based pricing model.

Free Trials

7-day free trial with full feature access, no credit card required.

Customer Support

Email support with a 24-hour response time. Priority email and chat support on Premium plans. Video tutorials and a knowledge base are available.

Security and Compliance

GDPR compliant, data encryption in transit and at rest, SSL certificates, regular backups, and data processing agreements.

Reporting and Insights

Real-time NPS tracking with trend analysis over time, automated detractor alerts via email and Slack, customer segmentation by attributes and behavior, and native integrations with Intercom, HubSpot, Salesforce, and Zapier for workflow automation.

Reviews and Case Studies

4.6/5 on Capterra with users praising automation features and ease of setup. SaaS case studies show response rates of 30% to 40% with automated email campaigns.

13. AskNicely

Front-Line Employee Engagement and NPS Tool

AskNicely is a customer experience software that empowers front-line employees to take ownership of customer satisfaction by delivering NPS scores and feedback directly to team members in real-time.

Customization and Setup

Quick setup with email and SMS survey templates. Custom branding with company logos and colors. Automated survey scheduling based on customer interactions or transactions.

Scalability

AskNicely scales from small teams to large service organizations with thousands of employees. Location-based and team-based reporting for multi-site operations.

Pricing

Starts at $199/month (Essential) to $899/month (Premier), based on the number of contacts surveyed monthly. Custom Enterprise pricing available.

Budget Considerations

Mid-range investment for service-oriented businesses focused on employee engagement and accountability through customer feedback.

Free Trials

14-day free trial includes full access to surveys, reporting, and integrations.

Customer Support

Email and chat support during business hours. Phone support and a dedicated customer success manager on Premier and Enterprise plans.

Security and Compliance

GDPR compliant, SOC 2 Type II certified, data encryption, secure data centers, and regular security audits.

Reporting and Insights

Real-time employee leaderboards showing individual and team NPS scores, automated coaching workflows sending feedback directly to employees, manager dashboards tracking team performance trends, and integration with Salesforce, Zendesk, and Slack for closed-loop follow-up.

Reviews and Case Studies

4.5/5 on G2, with service organizations praising employee motivation impact. Healthcare and home services case studies show 15–25 point NPS improvements through front-line accountability.

14. Delighted

Simple NPS and Customer Feedback Tool

Delighted is a streamlined customer feedback software that enables businesses to quickly launch NPS, Customer Satisfaction Score (CSAT), and Customer Effort Score (CES) surveys through email, SMS, web, and in-app channels with minimal setup time.

Customization and Setup

Survey setup in under 5 minutes with pre-built templates. Basic customization includes brand colors, logos, and custom questions. Multiple distribution channels are supported out of the box.

Scalability

Delighted serves businesses from solopreneurs to mid-market companies. Unlimited surveys and team members on paid plans.

Pricing

Free plan for up to 25 responses per month. Paid plans start at $224/month (Plus) for 500 responses to $599/month (Premium) for 3,000 responses. Enterprise custom pricing available.

Budget Considerations

Affordable entry point for small businesses with straightforward pricing based on response volume. Best value for companies prioritizing simplicity over advanced features.

Free Trials

Free plan available permanently with 25 responses monthly. Paid plans offer a 14-day free trial.

Customer Support

Email support on all plans with a 24-hour response time. Priority support via email and chat on Premium and Enterprise plans.

Security and Compliance

GDPR compliant, SOC 2 Type II certified, data encryption, SSL certificates, and data processing agreements available.

Reporting and Insights

Simple dashboards with NPS trends over time, response filtering by customer properties, text analysis highlighting common themes in feedback, and integrations with Slack, Intercom, Salesforce, and 50+ tools via Zapier.

Reviews and Case Studies

4.6/5 on G2 with users highlighting simplicity and quick implementation. Small business case studies show survey deployment within hours and response rates above 35%.

15. Promoter.io

Real-Time NPS Feedback Management Software

Promoter.io is a customer feedback software that delivers NPS surveys through email, web, and mobile channels with automated workflows routing detractor alerts directly to responsible teams.

Customization and Setup

Pre-built templates with branding options for logos, colors, and fonts. Customer lifecycle events, purchase completion, or specific time intervals trigger surveys. Multi-language support enables global campaigns.

Scalability

Promoter.io supports startups and large enterprises with unlimited surveys and team members, allowing separate NPS tracking across different product lines or business units.

Pricing

Plans start at $99/month (Starter) for 1,000 survey sends, $249/month (Growth) for 5,000 sends, and $499/month (Professional) for 15,000 sends. Enterprise pricing is custom.

Budget Considerations

Mid-range pricing suited for growing B2B and SaaS businesses using send-based pricing aligned with customer growth.

Free Trials

14-day free trial with full feature access and no credit card required.

Customer Support

Email support with a 24-hour response time, phone support, and a dedicated success manager on higher-tier plans.

Security and Compliance

GDPR and CCPA compliant, SOC 2 Type II certified, SSL encryption, data encryption at rest, role-based access, and regular audits.

Reporting and Insights

Real-time NPS dashboards with trend tracking and score breakdowns by customer segments. Automated routing sends negative feedback to the right team. Text analytics detects recurring issues. Integrations include Salesforce, HubSpot, Slack, and Zapier.

Reviews and Case Studies

4.5/5 on G2, with users highlighting automation efficiency. B2B case studies show 50% faster detractor response times.

16. Qualaroo

On-Site User Research and Feedback Tool

Qualaroo is a feedback collection software that delivers targeted NPS surveys and micro-surveys as small on-site prompts, capturing visitor sentiment during key user interactions.

Customization and Setup

Quick installation through a JavaScript snippet. Surveys are fully customized for colors, display type, and placement. Targeting rules focus on visitor behavior, pages viewed, and time spent on-site.

Scalability

Qualaroo serves businesses ranging from small websites to large web enterprises, offering unlimited surveys and questions on paid plans.

Pricing

Starts at $80/month (Essentials) for 100 responses, $160/month (Premium) for 500 responses, and $299/month (Business) for 1,500 responses. Enterprise plans are custom.

Budget Considerations

Moderate pricing for businesses prioritizing real-time, on-site user feedback collection.

Free Trials

15-day free trial includes all features and up to 50 responses.

Customer Support

Email support within 48 hours for basic plans, with priority chat and phone support on higher tiers.

Security and Compliance

GDPR compliant with SSL encryption, secure data storage, and data processing agreements.

Reporting and Insights

Analytics tools allow filtering by visitor attributes and device type. Sentiment analysis groups open responses. A/B testing compares survey performance. Integrations include Google Analytics, Salesforce, HubSpot, and Slack.

Reviews and Case Studies

4.4/5 on G2, praised for behavioral targeting. E-commerce and SaaS case studies report up to 3x higher on-site survey response rates.

17. SurveyMonkey

General-Purpose Online Survey Software

SurveyMonkey is a versatile survey creation software offering NPS survey templates along with thousands of other survey types for businesses, researchers, and organizations.

Customization and Setup

Drag-and-drop builder with over 200 expert templates. Users add logos, colors, and custom URLs. Logic branching personalizes survey flow.

Scalability

SurveyMonkey accommodates individuals and enterprises, supporting single to unlimited users with collaborative tools and API access.

Pricing

Individual plans range from $25/month to $75/month. Team plans cost $25 to $75 per user monthly. Enterprise pricing is custom.

Budget Considerations

Flexible pricing fits individuals, small companies, and enterprises needing general survey functions.

Free Trials

Free basic plan available with limited features. Paid plans offer a 7-day money-back guarantee.

Customer Support

Email support for basic users, chat, and phone support for higher plans, and account management for enterprise clients.

Security and Compliance

GDPR compliant, TRUSTe certified, SOC 2 Type II, ISO 27001, SSO integration, and optional HIPAA compliance.

Reporting and Insights

Real-time dashboards with customizable charts, data filtering, and sentiment tracking. Integrations include Salesforce, Marketo, Tableau, and 100+ tools.

Reviews and Case Studies

4.4/5 on G2 with thousands of reviews noting simplicity and broad applicability. Case studies highlight strong adoption across education, research, and business sectors.

18. Refiner

Micro-Survey Tool for SaaS Products

Refiner is a user feedback solution built for SaaS companies, enabling in-app micro-surveys such as NPS at key user touchpoints to gather contextual insights.

Customization and Setup

No-code setup using a JavaScript snippet or npm package. Surveys match app design using custom branding. Triggering rules depend on user behavior or product usage.

Scalability

Refiner supports SaaS companies from startups to established brands with unlimited surveys and team members.

Pricing

Free for up to 50 active users. Paid plans start at $79/month for 2,000 users, $199/month for 10,000 users, and $499/month for 50,000 users.

Budget Considerations

Affordable for early-stage SaaS businesses, offering user-based pricing that scales with product growth.

Free Trials

Permanent free plan for limited users. Higher tiers are tested before upgrading.

Customer Support

Email support within 24 hours, with onboarding and priority assistance for higher tiers.

Security and Compliance

GDPR compliant, SSL encryption, data anonymization, and EU or US data hosting options.

Reporting and Insights

Real-time NPS tracking with segment analysis by user type or subscription plan. Detractor alerts and integration with Segment, HubSpot, Intercom, and Salesforce streamline workflows.

Reviews and Case Studies

4.7/5 on G2, with strong feedback on SaaS-specific targeting. Case studies highlight 45% response rates from in-app surveys.

19. Typeform

Interactive Survey and Form Builder

Typeform is an interactive form and survey creation software that displays questions one at a time through a visually appealing layout, making customer feedback and NPS survey participation more engaging and increasing completion rates significantly.

Customization and Setup

Drag-and-drop builder with over 3,000 templates, including NPS-specific designs. Custom branding options include logos, color schemes, fonts, and background images or videos. Logic jumps personalize survey paths based on responses. Surveys are embedded into websites or shared as standalone landing pages with branded URLs.

Scalability

Typeform adapts to freelancers, small businesses, and large enterprises through flexible workspace management for collaborative teams. Response limits scale from 100 per month on entry-level plans to unlimited responses on enterprise tiers.

Pricing

Free plan available with limited functionality. Paid plans start at $25/month (Basic) for 100 responses, $50/month (Plus) for 1,000 responses, and $83/month (Business) for 10,000 responses. Enterprise pricing is available for organizations requiring advanced customization and unlimited responses.

Budget Considerations

Mid-range pricing suitable for small to large organizations, focused on user experience and design quality. Response-based pricing requires monitoring survey volume to stay within plan limits.

Free Trials

Free plan available indefinitely with up to 10 questions per survey and 100 monthly responses. Paid plans are explored through the free tier before committing.

Customer Support

Email support is provided for all paid plans with an average response time of 24 hours. Priority email and chat support available on Business and Enterprise plans. Extensive help center, tutorials, and community discussions assist with troubleshooting and best practices.

Security and Compliance

GDPR compliant, SOC 2 Type II, and ISO 27001 certified. Data is encrypted in transit and at rest. SSO authentication and HIPAA-compliant configurations are available for Business and Enterprise users.

Reporting and Insights

Real-time analytics dashboard displays visual summaries of NPS scores and response trends. Data is filtered, segmented, and exported to Excel, Google Sheets, or CSV. Integrations include Google Analytics, Salesforce, HubSpot, Slack, Zapier, and over 120 business applications for automation and reporting.

Reviews and Case Studies

4.5/5 on G2 with over 750 reviews praising its design aesthetics and completion rate performance. Case studies from marketing agencies and consumer brands report 25% to 40% higher survey completion rates compared to traditional survey builders, demonstrating stronger customer engagement through Typeform’s interactive format.

20. Survicate

Multi-Channel Customer Feedback Software

Survicate is a customer feedback software that collects NPS data through website widgets, in-app surveys, email campaigns, and shared links across multiple touchpoints.

Customization and Setup

Drag-and-drop customization with pre-built templates and white-labeling options. Surveys are tailored with specific colors and fonts.

Scalability

Survicate supports small to mid-sized businesses managing multiple websites or brands with workspace organization.

Pricing

Plans start at $89/month (Basic) for 100 responses, $179/month (Professional) for 500, and $299/month (Business) for 1,500 responses. Enterprise plans are customized.

Budget Considerations

Mid-range cost is ideal for growing companies focused on collecting feedback from several channels.

Free Trials

10-day free trial includes all survey and distribution options.

Customer Support

Email and chat support for all paid plans, with dedicated managers for higher tiers.

Security and Compliance

GDPR compliant, ISO 27001 certified, SOC 2 Type II, and features encryption, role-based access, and cookie consent management.

Reporting and Insights

Dashboards display NPS results by channel, with filtering for devices and customer attributes. Text analysis identifies common feedback trends. Integrations include HubSpot, Salesforce, Intercom, and Google Analytics.

Reviews and Case Studies

4.6/5 on G2, with positive feedback on integration capabilities. E-commerce and SaaS case studies show up to 50% higher engagement from multi-channel surveys.

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What is a Net Promoter Score Software?

Net Promoter Score software is a platform that measures customer loyalty by asking how likely a customer is to recommend a company, product, or service on a scale from 0 to 10. Scores of 9–10 are Promoters, 7–8 are Passives, and 0–6 are Detractors, with the overall NPS calculated by subtracting Detractors from Promoters, providing a value between -100 and +100. The metric indicates satisfaction levels because loyal customers drive repeat purchases and referrals, while unhappy customers tend to harm brand reputation. Effective NPS software and NPS tools automate survey delivery via email, website pop-ups, or in-app messages, collect real-time feedback, and provide dashboards for trend analysis. Popular net promoter score software and NPS tool includes Omniconvert Reveal, which integrates NPS tracking with customer segmentation, value optimization, and RFM analysis for e-commerce growth, helping businesses monitor loyalty, identify churn risks, and improve customer relationships.

How does NPS Software Work?

NPS software automates customer loyalty measurement by sending surveys through email, SMS, in-app notifications, or website pop-ups, asking how likely customers are to recommend a company, product, or service. The NPS tool groups responses into Promoters, Passives, and Detractors. Promoters give scores of 9 to 10 and actively recommend the brand. Passives give scores of 7 to 8 and show moderate satisfaction. Detractors give scores of 0 to 6 and provide negative feedback. The net promoter score software calculates the score using the formula %Promoters − %Detractors, producing a value from -100 to +100 that reflects overall loyalty. Automated survey delivery triggers feedback at key touchpoints (after purchases, support interactions, or subscription renewals), while dashboards provide real-time reporting, trend tracking, and segmentation by region, customer type, or product. Advanced NPS tools like Omniconvert Reveal integrate NPS results with CRM systems, customer service platforms, lifetime value metrics, and RFM analysis, enabling businesses to act immediately on Detractor feedback, engage Passives, and recognize Promoters for their loyalty.

How to Analyze and Interpret NPS Data?

To analyze and interpret NPS data, a business must first calculate the percentage of Promoters, Passives, and Detractors, then apply the formula %Promoters − %Detractors to determine overall customer loyalty. The scoring breakdown shows whether a company’s score is strong, neutral, or weak compared to industry benchmarks, with scores above 50 viewed as excellent and negative scores signaling widespread dissatisfaction. Customer segmentation organizes responses by attributes (purchase behavior, location, or lifecycle stage), helping identify which customer groups are most loyal and which require improvement. Visual dashboards in NPS software display data through charts, graphs, and trend lines, allowing managers to see performance shifts over time or across departments. Reports generated by the system track progress monthly or quarterly, measure the effect of operational changes, and connect satisfaction levels to business outcomes (retention or revenue growth). Key loyalty drivers emerge from analyzing open-ended comments, where sentiment and keyword analysis expose recurring patterns in praise or complaints. Advanced sites such as Omniconvert Reveal combine NPS insights with RFM segmentation and customer lifetime value metrics, enabling ecommerce businesses to link satisfaction trends directly to financial performance and identify the specific factors that strengthen or weaken customer loyalty.

Can Click-through Rate (CTR) be Optimized Using NPS Data?

Yes, Click-through Rate can be optimized using NPS data because customer loyalty insights help marketers understand which messages, offers, and communication styles appeal most to specific customer groups. NPS feedback highlights the product features and service qualities that create Promoters, allowing marketing teams to use similar themes and wording in ad copy, email subject lines, and call-to-action buttons that attract more engagement. Segmenting audiences based on NPS scores lets businesses deliver personalized campaigns where Promoters receive referral or loyalty invitations, Passives are encouraged through targeted offers, and Detractors are re-engaged with solutions to their concerns. Analyzing NPS results helps determine the best timing and content for follow-up messages, increasing the likelihood of customer response. Personalizing marketing efforts using NPS sentiment strengthens message relevance and improves Click-through Rate across multiple customer segments.

How does NPS Software Support CRO Agencies?

NPS Software supports CRO Agencies by turning customer feedback into actionable insights that improve website performance and user satisfaction. NPS data helps identify the exact issues that reduce conversions (unclear navigation, slow load times, or complicated checkout steps). NPS segmentation allows agencies to design separate optimization strategies for Promoters, Passives, and Detractors, ensuring each customer group experiences personalized interactions that build trust and engagement. Open-ended responses highlight the main factors behind customer satisfaction, guiding design and messaging decisions that increase motivation and clarity on high-traffic pages. Continuous monitoring of NPS trends enables agencies to track how website improvements affect loyalty, retention, and long-term advocacy, strengthening the performance and value of every Conversion Rate Optimization Agency.

How does NPS Influence Customer Retention Rate (CRR)?

NPS influences Customer Retention Rate (CRR) by identifying loyal customers and dissatisfied customers, allowing businesses to act before losing revenue and engagement. Detractors with scores between 0 and 6 are unhappy customers who are more likely to stop buying, leave negative feedback online, and discourage potential buyers, so companies must address their complaints with direct support and personalized recovery offers. Promoters with scores between 9 and 10 are loyal customers who repeatedly purchase products, recommend the brand to others, and strengthen Customer Retention Rate through positive word-of-mouth. Passives with scores between 7 and 8 are satisfied customers who remain open to switching to competitors, and converting the Passives into Promoters through better service, personalized communication, and consistent quality improvement helps raise the Customer Retention Rate.

How does Multivariate Testing Improve NPS Survey Performance?

Multivariate testing improves NPS Survey Performance by examining how different combinations of survey elements affect engagement, accuracy, and feedback quality through the structured use of Multivariate Testing. Businesses analyze variables (survey timing, question phrasing, follow-up prompts, and layout design) to find the most effective format that increases completion rates and captures clear loyalty insights. Testing various subject lines, delivery channels, and response triggers allows companies to identify which versions encourage meaningful participation without overwhelming respondents. Data from Multivariate Testing reveals which combinations of elements work best for satisfied and dissatisfied customers, helping companies personalize their survey approach, gather more reliable data, and increase the effectiveness of their NPS survey strategy.

What is a Net Promoter Score (NPS) Survey?

A Net Promoter Score (NPS) Survey is a customer feedback method that measures customer loyalty and satisfaction by asking a single rating question, “On a scale of 0 to 10, how likely are you to recommend our company, product, or service to a friend or colleague?” Businesses classify responses into three categories, which are Promoters, Passives, and Detractors. Promoters give a score of 9 to 10 and actively recommend the brand, Passives score 7 to 8 and show moderate satisfaction without strong loyalty, while Detractors rate 0 to 6 and express dissatisfaction that tends to harm the brand’s reputation. Each survey includes a follow-up question such as “What is the reason for your score?” to collect more profound insights into customer experiences and improvement opportunities. The final Net Promoter Score is determined by subtracting the percentage of Detractors from the rate of Promoters, producing a value between -100 and +100 that reflects loyalty strength. Businesses distribute NPS surveys through email, SMS, mobile apps, or websites after key interactions (purchases, renewals, or support sessions) to monitor changes in customer sentiment. The NPS survey format allows companies to identify loyalty trends, address recurring issues, and benchmark performance across different time periods or market competitors.

How does NPS Survey Software Work?

NPS Survey Software works by automating the collection, calculation, and analysis of customer loyalty data through a single rating question. The NPS survey tool classifies customers into Promoters, Passives, and Detractors. Automated delivery features in NPS survey software schedule and send surveys at strategic points (after purchases, post-support interactions, or during subscription renewals) through email, SMS, or website pop-ups. The system calculates the total score by subtracting the percentage of Detractors from the percentage of Promoters, displaying results instantly through interactive dashboards that track changes across customer segments, products, and time periods.

Automated follow-ups respond to each group appropriately by thanking Promoters and encouraging referrals, engaging Passives with loyalty offers, and addressing Detractor concerns through personalized recovery messages. NPS survey platforms provide insights through text and sentiment analysis from open-ended responses, highlighting recurring praise or issues related to pricing, delivery, or service. Integration with CRM and marketing systems ensures that every response drives action, allowing businesses to improve satisfaction levels, strengthen loyalty programs, and boost overall customer retention through real-time feedback visibility.

How to Get Started with Free NPS Software?

To get started with free NPS software, businesses must explore trial versions and freemium options that allow testing customer loyalty measurement without upfront costs or long-term commitments. Omniconvert offers a 30-day free trial for its tools, including survey and optimization features, and its Pulse product provides a free plan at $0 per month with core survey and feedback functions. A free NPS tool includes basic features (survey creation, automated email delivery, response collection, and simple dashboard reporting) that calculate Promoter, Passive, and Detractor percentages along with the final NPS score. Companies must sign up for accounts by providing business email addresses and basic company information, then customize the survey question and follow-up prompts to match their brand voice and specific feedback goals. Setting up automated triggers ensures surveys reach customers at optimal moments after purchases, following support interactions, or at subscription renewals, maximizing response rates and capturing feedback when experiences are fresh in customers’ minds.

Free trials last 14 to 30 days and include full access to core features (real-time dashboards, customer segmentation, and basic integrations with email platforms or CRM systems), allowing businesses to evaluate whether the software meets their needs before committing to paid plans. Freemium versions restrict monthly survey limits, advanced features, and team access, but offer enough core tools for small businesses or startups to measure customer loyalty and track satisfaction efficiently. Companies must test multiple platforms during trial periods to compare user interfaces, survey delivery options, dashboard clarity, and integration capabilities, ensuring the chosen tool aligns with existing workflows and technical requirements. Upgrading to paid plans unlocks advanced features (unlimited survey sends, sophisticated segmentation, text analysis of open-ended responses, integration with marketing automation tools, and dedicated customer support) that help businesses maximize the value of their NPS program.

What are the Key Features of the Best NPS Tools?

The key features of the best NPS tools are listed below.

• Survey Automation: NPS tools automatically send surveys after purchases, renewals, or service interactions, ensuring consistent and timely feedback.
• Multi-Channel Distribution: Surveys reach customers via email, SMS, in-app messages, or websites, improving response rates.
• Real-Time Dashboards: Dashboards display live scores, trends, and customer segments for quick performance tracking.
• Automated Scoring: Tools calculate Promoter, Passive, and Detractor percentages using the NPS formula automatically.
• Customer Segmentation: Platforms group feedback by demographics, purchase history, and customer lifecycle stages.
• Follow-Up Customization: Open-ended questions such as “What is the main reason for your score?” capture detailed insights.
• Automated Workflows: Follow-ups include thank-you notes for Promoters, engagement offers for Passives, and recovery actions for Detractors.
• CRM Integration: Platforms like Omniconvert connect with CRM systems to align loyalty data with customer history.
• Sentiment Analysis: Natural language processing identifies emotions and classifies feedback as positive, neutral, or negative.
• Text Analytics: Comments are grouped by recurring themes (pricing, delivery, or support quality).
• Trend Tracking: NPS tools monitor score changes over time to reveal loyalty patterns and performance shifts.
• Benchmark Reporting: Platforms compare results with industry averages to gauge competitiveness.
• Custom Branding: Surveys match brand visuals through logos, colors, and personalized design.
• Response Optimization: Optimized send times, mobile-friendly layouts, and A/B testing boost survey completion rates.
• Role-Based Access: Permissions ensure data access matches team roles while protecting privacy.
• Reporting Tools: Data exports, automated reports, and visual dashboards simplify sharing insights.
• AI Insights: Artificial intelligence predicts churn, detects loyalty patterns, and suggests improvement actions.
• Alerts and Notifications: Instant alerts flag score drops or urgent customer issues.
• Multi-Language Support: Surveys adapt to customer language preferences for global reach.
• API Access: APIs enable integrations, automation, and custom workflows for deeper analytics.

Which NPS Software Offers the Highest Net Promoter Score accuracy?

The NPS software that offers the highest net promoter score accuracy is Omniconvert Reveal, which combines NPS tracking with verified customer behavior and revenue data to ensure loyalty scores reflect real business outcomes. The platform improves accuracy by integrating NPS responses with purchase frequency, order value, and customer lifetime value, allowing companies to validate whether Promoters drive higher profits compared to Detractors. Omniconvert Reveal improves result reliability through survey timing optimization, multi-channel delivery, and response validation filters that remove incomplete or fraudulent data. Its advanced segmentation ensures balanced sampling across customer groups, while carefully structured follow-up questions confirm that scores represent genuine satisfaction rather than random or biased responses.

Which NPS Survey Tools Allow Multi-channel Customer Feedback?

The NPS Survey Tool that allows multi-channel customer feedback is Omniconvert Reveal, which collects responses through email, SMS, website pop-ups, in-app notifications, mobile apps, and live chat. Omniconvert Reveal connects NPS feedback to ecommerce data, linking loyalty scores with purchase behavior, order value, and customer lifetime value. Email surveys deliver personalized questions directly to inboxes, SMS messages allow instant mobile responses, and website pop-ups capture opinions during browsing or checkout. In-app notifications and live chat surveys gather input from active users while they engage with digital products or customer support. Multi-channel collection improves response rates and helps businesses identify satisfaction trends across different customer touchpoints.

What is the Best NPS Dashboard for Real-time Insights?

The best NPS dashboards for real-time insights are listed below.

1. Omniconvert Reveal Dashboard: Shows live NPS scores linked to revenue and customer behavior. Alerts notify teams about detractors. Widgets track trends and repeat purchases.
2. Enterprise Experience Dashboard: Updates scores from email, web, SMS, and mobile surveys. AI alerts highlight drops. Segments data with predictive churn insights.
3. Dedicated NPS Dashboard: Displays NPS scores, trends, and responses in real-time. Color alerts notify teams about detractors. Mobile-friendly design for monitoring.
4. In-App Feedback Dashboard: Captures NPS during product use. Updates scores instantly by feature or subscription tier. Alerts notify managers when satisfaction drops.
5. Service Team Dashboard: Tracks NPS after service interactions. Leaderboards show team performance. Notifications alert supervisors to low scores.
6. Conversational Survey Dashboard: Shows live chat-style responses. Tracks completion, engagement, and A/B tests. Filters segment data by audience or channel.
7. B2B Account Dashboard: Monitors account-level NPS and revenue impact. Alerts notify teams of detractor responses. Aggregates scores across stakeholders.
8. CRM-Integrated Dashboard: Embeds live NPS in CRM records. Automatically triggers tickets for detractors. Aggregates scores by account or segment.
9. Website Analytics Dashboard: Combines NPS with live visitor behavior and sessions. Updates funnel analysis, geographic, and device metrics instantly.
10. Multi-Location Dashboard: Tracks scores across stores and regions. Offline feedback syncs automatically. Alerts notify managers, showing rankings and trends.

Why should Businesses Use NPS Software?

Businesses should use NPS software because systematic customer feedback directly improves revenue through higher retention, more referrals, and smarter product decisions. NPS platforms identify dissatisfied customers early, enabling real-time interventions that reduce churn. Customer experience management becomes measurable when satisfaction scores are tracked, segmented by attributes, and linked to financial outcomes (lifetime value and renewals). Retention grows as support teams receive automated alerts about negative feedback and resolve issues quickly. Referral programs expand by identifying promoters and engaging them at optimal moments. Product improvements become data-driven when development teams analyze feedback tied to specific features. Omniconvert Reveal connects NPS scores to ecommerce behavior, showing which segments generate the most revenue. Enterprise NPS implementations standardize feedback across departments, regions, and business units while giving executives consolidated views of customer health. B2B enterprises track account-level satisfaction to spot at-risk contracts and proactively manage relationships, with automated workflows assigning detractor responses and tracking resolutions across teams.

How to choose the Best NPS Software for Business?

To choose the best NPS software for business, follow the 12 steps listed below.

1. Define business objectives and survey goals. Identify whether goals involve reducing churn, increasing referrals, improving products, or measuring satisfaction across customer segments.
2. Assess budget constraints and pricing models. Compare subscription fees, per-response costs, user licenses, and implementation charges. Include free trials and account for training or custom integration costs.
3. Evaluate integration capabilities. Verify native connections with Customer Relationship Management (CRM), email, support, and analytics tools. Check Application Programming Interface (API) availability for custom setups. Consider platforms like Omniconvert Reveal for e-commerce-specific data integration.
4. Examine scalability. Determine response volume limits, multi-unit support, user seat restrictions, and international survey capabilities. Ensure stability as customer bases grow.
5. Test user interface and dashboard usability. Navigate dashboards for executives, managers, and frontline staff. Assess visual clarity, mobile responsiveness, and survey creation ease.
6. Verify automation features. Check triggers for purchases, support tickets, renewals, or product usage. Assess workflow routing, reminder sequences, personalized follow-ups, and automated score calculations.
7. Review real-time alerts and notifications. Test score-based triggers via email, SMS, Slack, or in-app messages. Ensure alert context includes customer details and feedback comments.
8. Analyze reporting and analytics. Examine trend analysis, segmentation by customer attributes, product, or region, text analytics for feedback, benchmarks, and connection to business outcomes like revenue or retention.
9. Investigate customer support and onboarding. Research the availability of email, phone, chat, tutorials, implementation guides, and account managers. Check peer forums for best practices.
10. Confirm compliance features. Verify General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), encryption standards, data residency, and processing agreements.
11. Request demos and free trials. Test platforms with real business data, survey designs, and integration workflows. Involve team members who use the software daily.
12. Compare survey distribution channels. Evaluate email templates, SMS, web widgets, in-app surveys, and Quick Response (QR) codes for optimal customer engagement.