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Hypothesis (CRO)

In order to have a positive impact on the conversion rates, an A/B test is conducted. The success of the process highly depends on how concrete and strategic the test is. This can be done by working with a solid test hypothesis since it works on a long-term basis in keeping the users on track making sure that their marketing experiments are valuable and are capable of generating lifts and learning.

A/B Test Hypothesis-What is it?

A hypothesis is defined as a tentative assumption for drawing out and testing the logical and empirical consequences of any action. In the world of conversion rate optimization (CRO), a hypothesis is an assumption on which the optimized test variant is based on. It works by targeting what the user wants to change on the landing page and predict the outcome of making the variation.

It works on the basic format of “If I change this, it will have this effect.” An A/B test testifies the extent and strength of your hypothesis by depicting if there was an expected impact allowing the user to get an idea of the target audience’s response. Working with a hypothesis helps the user in scrutinizing their assumption and estimating the chances of its success. It saves a lot of time and money for the user in the long run by helping them achieve better results.

What are the 2 Essential Elements of a Good Hypothesis?

In order to be able to form a hypothesis that will be of assistance in predicting the outcome of any change, it is essential that the users are clear about their goals. There are two main factors that must be considered before formulating a hypothesis to solve a particular problem. These 2 major elements are:

  • The hypothesis must propose a solution to the concerned problem.
  • Also, the hypothesis must be able to predict the anticipated results of the said solution.

If these two factors are achieved by means of thorough research and data collection, then chances are the hypothesis is strong enough to generate better results for the users.

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