Customer behavior

The metrics related to customer behavior give you a better understanding of how you can influence your customers’ buying decisions. All these metrics help you create a better customer journey strategy that generates repeat purchases.

The charts in our benchmark report are generated based on real-time data unless mentioned otherwise.

Customer Lifetime Value

Customer Lifetime Value (CLV) is the leading eCommerce metric, a benchmark for future growth and expansion.

Ecommerce stores that put CLV into action can derive actionable information, enabling them to design customer retention strategies that really matter in the long-run, rather than focusing on short-term profits.

The charts in our benchmark report are generated based on real-time data unless mentioned otherwise.

Customer Retention

Customer retention is a direct growth predictor for an eCommerce business. In the long run, retaining existing customers is more profitable than acquiring new ones.

Compare your store’s ability to retain customers to the ecommerce stores in our study and gather insights about what you could change in your approach to retain more customers.

The charts in our benchmark report are generated based on real-time data unless mentioned otherwise.

Customer Segmentation

Customer segmentation and analytics help you discover what pool of customers should you address immediately, who should you transform into loyal customers. On top of this, it helps with better advertising targeting so you can attract more valuable new customers.

Segment names explained

Below, you see a comparative analysis for four of the most important segments a company should monitor to evaluate the business’s health. The names of these segments are inspired by love-life and are part of a total of 11 default RFM segments that we’ve created for the Reveal app users.

• Soulmates = your most valuable customers. They bought the most often and have spent the most in your online shop. Their latest order has been recently placed.
• Lovers = the second most valuable customers. They haven’t spent as much as your Soulmate customers, but they bought from you recently and frequently. You could get them to spend more with you.
• Ex-Lovers = your former Soulmates, who have abandoned your website and are now inactive. You probably don’t know why they stopped buying.
• About To Dump You = your inactive customers that haven’t ordered for a while.

eCommerce Analytics

Avoid the trap many eCommerce managers fall in looking at obsolete metrics when it comes to their store. You know it’s not only about Conversion Rates, Profit & Loss or Cost of Acquisition anymore.

It’s about how able you are to keep your customers loyal in this competitive market. In this report, you will find some of the metrics that count the most for business health.