We look out through the same computer screens as you and see the eCommerce biggies getting bigger. To win at this game, you will need to play differently. Best in class different.
Which is why we bring our A-game and our hearts to your habit forming, ongoing channel optimization. Matt might bring his sarcasm to crack you up.
What do you mean, who's Matt?
Meet the teamNever doubt that a small group of plugged in, agile dudes with mushy hearts and stellar tech can change the world; indeed, it's the only thing that ever has.
Margaret Mead (if she'd lived in the digital age)
Here's a few things we believe you should know about us.
And you might feel trapped on your mission to find the needle in the haystack. Google Analytics gives you TONS of data, but doesn't tell you what to do with it.
We took our time to develop our GA insights generator. It uses data science and big data queries to identify patterns and automate data insights generation for your eCommerce.
Many mature eCommerce websites stop growing because the game has changed and they didn't catch up with it yet. They may win at the game of acquiring traffic or first orders, but that's not the winning game for growth. Retention is.
Which explains our lifetime value and habit forming mantra. Think "You're the First, the Last, My Everything" meets "Baby, come back."
It's the only trillion-dollar industry growing at double digit rates each year. The game is still ON.
We're big boys. Technology will cover while we make time for what really matters: loved ones, the planet and getting wiser.
Because they don't just follow the trend, they make it. They create, they put their work out there and stand by their judgement. And know a gem when they see one.
Performance without harmony is disaster. Harmony without performance is postponed suffering. Thriving without either is an illusion.
We're in this together. We play hard, we work hard. And we're not fooling around while our customers need us the most.
We've started in a corner of an advertising agency. This year we're grinding data from 1BN different devices in 91 countries. Quite a ride since 2011. And if you love a nice serving of data, go through our chronology here.
Yes, we said 1BN. We understand big data. We see the trends in quite a few industries.
Sure, one night stands seem fun. Long Term relationship are far more rewarding, though.
True love, true in the big game of business. Getting them is one thing. Getting them to stay is completely different. Think marriage over first kisses.
We'll help you win at the eCommerce game: acquisition to conversion to retention. With the habit-forming technology and experts.
Did you know a Starbucks customer has a lifetime value of $16k with an average order value of $8. Which means they return 199 times. That's Starbucks' engine of growth.
We know we said it already. This one gets double real estate. Because it's the most important. Because only 3 out of 10 customers place second orders online. And the best in class companies are not affected by this reality.
That's what's actually sustaining their continuous growth. Customers that continue to choose them over and over and over again.
Habit-forming is the key ingredient to Google, Amazon, Facebook, Starbucks or Slack's market domination.
If this sounds good, let's chat.
And get on the fast track to scaleup.
It all started back in 2011, when...
As the CMO of a large player in online car insurance, I faced the challenge of improving conversion rates and customer retention.
To tackle this, I ran customer research and ran experiments on our website and acquisition campaigns. This got us a 36% incremental revenue within a year.
Inspired by our success, we developed a technology to help other eCommerce companies convert and nurture customers.
Valentin Radu, Founder & CEO
As the pressure to convert visitors into customers intensifies, we're now listening closely to what eCommerce leaders need—and we've launched the v2 of our AI CRO Audits, giving ecommerce companies instant clarity on where they stand, what's broken, and what to fix next to grow faster than their competitors: CRObenchmark.com
As the retail market is now extremely competitive, we're now listening to what our customers need and we're in private beta with our in-store experimentation solution that allows them to be agile, despite their large size.
After years of struggles, we're now profitable. Our team of 35 exceptional people are 4X more efficient than our team of 60 people back in 2017. We launched our advanced NPS solution for omnichannel retailers that allows them to analyze customer feedback by employee, city, store, etc AND to take action in real-time with our integration with helpdesk solutions. Large retail companies like Tempur, Auchan, Orange, Avon, or Max Mara are successfully using our solutions.
Hundreds of companies are using Omniconvert tools and our rating is a perfect 5/5 on the Shopify app marketplace. Omniconvert has once again achieved a 'High Performant' rating on the G2 Conversion Rate Optimization (CRO) Report, as a result of positive reviews by verified users. We launch the dynamic audience builder - empowering companies to trigger relevant ad campaigns based on RFM segments on Meta and Google, and email campaigns on Klaviyo or Sendgrid.
Our customer analytics solution, Omniconvert Reveal gets a good traction and exciting feedback on the Shopify marketplace. The exact words of one of our first early adopters: "I've just realized how little I knew about my customers, even though the data was there for all these years…" We teamed up with 8 practitioners and experts from the academic space and launched the CVO academy to help companies grow their customer lifetime value and individuals learn and apply the CVO methodology, in order to become certified CVO experts.
Omniconvert Reveal is LIVE. Companies can run RFM segmentation to understand their customers and then nurture them differently on ads, emails, or website. Our first beta customers, Decathlon, Office Direct, and Otter are offering us precious feedback. A large shoe retailer achieved a 30% increase in customer retention after 6 months of experimentation. We defined the CVO methodology thanks to our blend of technology + analytics services.
After the revamping of Google Optimize, it was clear that we wanted to differentiate: almost every marketer used Google Analytics for free, and now they had a free solution to run experiments coming from Google, as well. So, we decided to create a new category: CVO: Customer Value Optimization. We kicked off the development of our customer analytics platform for retailers: the first one that blends qualitative and quantitative data to improve the CLV for ecommerce.
We re-engineered the A/B testing reporting. Now, there are 2 types of reporting: frequentist and Bayesian, that allows websites with lower traffic to gain insights from their experiments earlier. G2 named us the "highest overall customer satisfaction" CRO tool. After 200 interviews with eCommerce and retail leaders, we realized that they face a big problem around improving Customer Lifetime Value.
We faced premature scaling as our go-to-market strategy was effective, but the CRO market was not mature enough to handle our complex product. Our target customers lacked the necessary knowledge to leverage it properly. Thus, we underwent a restructuring to address these challenges. In summary, we adapted to the market's limitations and focused on larger and more mature companies.
The adoption started to happen and the leading private equity growth and venture capital fund Catalyst Romania invests 1 million EUR in Omniconvert. Soon after, we rebranded to Omniconvert: our former name, Marketizator, was hard to spell, and we decided to leave it behind.
We founded a company with a team of four and a promising future ahead. Our platform was already live & kicking and already got our first paying customers. We've created the first CRO platform that offered A/B testing, surveys, and overlays under the same cockpit.
Dip your toes into CVO. Then dive.
How much would you earn with a data-driven growth mindset & tools?
We're a team of people that want to empower marketers around the world to create marketing campaigns that matter to consumers in a smart way. Meet us at the intersection of creativity, integrity, and development, and let us show you how to optimize your marketing.
Founder & CEO
CTO
Chief Services Officer
Head of Conversion Rate Optimization
Head of Optimization Services
Head of Implementation
Frontend Developer
QA Analyst
QA Analyst
Frontend Developer
Frontend Developer
CRO Strategist
CRO Strategist
Optimization Strategist
UI/UX Designer
Account Manager
CVO Strategist
Data Analyst
Data Analyst
Data Analyst
Senior Software Engineer
Software Engineer
Senior QA Engineer
Senior Software Engineer
Senior Software Engineer
Sales Development Representative
Enterprise Growth Partner
Customer Support Specialist
Customer Support Manager
Full-Stack Digital Marketer
Financial Reporting Analyst
Head of Accounting
Office Administrator
It all began in 2011, and things were a bit different back then...
Read our storyNot too long ago, you couldn't find enough decent jobs in the tech space in Romania, unless you wanted to work in outsourcing. We've started Omniconvert aiming to build a tech product from A to Z. Our track record shows that we're making it happen. But there's more to come: we aim to disrupt the phygital retail landscape with the help of data-driven insights and experts. Let's see if you have what it takes!
Valentin Radu
Founder & CEO
"Omniconvert is the place you feel like home. It's the place you have real growth opportunities and you feel determined to learn new things and grow more and more. Here you feel valuable, appreciated and safe. That plays a key role in you being more productive. The atmosphere is amazing and you are always getting the right support from the management to become better and better."
QA Analyst
"Most inspiring environment. Here, I am getting more than I ever expected in terms of professional growth opportunities, learning, personal growth and most of all working environment. For me, Omniconvert stands for highly skilled professionals, great people with lot of knowledge and best practices."
COO
"The work environment is amazing and you always get the right support from the management if you have any difficulties. I love how much the management is involved in helping the team grow and strive. Working in the Development Department I managed to adapt very fast to the on-going projects because of how well they are organized within the department. I also had the freedom to come with my own inputs and be a part of the decision making processes within the projects I am working."
Junior Software Engineer
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