Convert vs Crazy Egg vs Explore (2026): Where Shopify Revenue Is Won
Convert is a privacy-first A/B testing platform for CRO agencies and general websites. Crazy Egg is a heatmap and session recording tool with a basic two-variant test. Omniconvert Explore is the Shopify-native eCommerce CRO platform: it runs experiments on product pages, cart, and checkout, and measures the result in revenue per visitor.
- Convert is a privacy-first A/B testing platform for CRO agencies and general websites, with a 4.7 out of 5 G2 rating. [G2, 2026]
- Crazy Egg is a heatmap and session recording tool with basic two-variant A/B testing, and a 4.2 out of 5 G2 rating. [G2, 2026]
- Convert is a real testing platform without eCommerce depth; Crazy Egg is a diagnostics tool with a light test bolted on.
- Neither is Shopify-native or measures results in revenue per visitor, the surfaces where store revenue is decided.
- Omniconvert Explore runs experiments on product, cart, and checkout natively with heatmaps and surveys beside them, measured in revenue per visitor: pick it for Shopify revenue surfaces.
Teams comparing Convert vs Crazy Egg are usually choosing between two shapes of testing tool: a serious testing platform for general websites, or a heatmap suite with a light test bolted on. Convert answers the testing question for agencies and mid-market teams. Crazy Egg answers the visual-diagnostics question at a low entry price. Neither is built around the surfaces where a Shopify store actually wins or loses revenue: the product page, the cart, and the checkout. This page covers what each does well, the gap they share, and when Omniconvert Explore is the right layer.
What is Convert, and what is it actually good at?
Convert is a privacy-first A/B testing platform for CRO agencies and mid-market teams. It supports multivariate testing and advanced targeting, integrates with Google Analytics and major analytics platforms, and is known for transparent session-based pricing and a no-data-sharing stance. [Convert, 2026]
Convert is one of the most highly rated tools in the category, with a 4.7 out of 5 rating on G2 across 139 reviews. [G2, 2026] It is a favorite among CRO agencies for transparent, session-based pricing and agency-friendly account features, and its support is consistently praised.
The category Convert sits in is practitioner-led web testing. It runs A/B and multivariate tests on general websites, with a strong privacy posture that appeals to teams handling sensitive traffic. That focus is the point of the product.
Privacy-first testing means the platform avoids sharing experiment data with third parties and minimizes what it collects, which matters for teams under strict compliance requirements. Convert builds this into its product and pricing. It is a separate concern from whether a test runs natively on a store's checkout.
Where Convert is genuinely strong
- Transparent, session-based pricing: predictable costs that agencies and mid-market teams can plan around, starting at $299 per month.
- Strong privacy stance: no data sharing with third parties, useful under strict compliance needs.
- Multivariate and advanced targeting: capable experimentation with granular audience rules and server-side testing.
- Highly rated support and integrations: well-regarded support, with Google Analytics and major analytics connections.
Where Convert hits its ceiling for an eCommerce store
- No native Shopify integration: no eCommerce-specific experiment templates, so store setups are manual.
- Editor is functional, not polished: the visual editor trails VWO and Optimizely for ease of use.
- No built-in behavioral analysis: no native heatmaps or session recordings, so teams add third-party tools.
- Generic conversion focus: results are framed around general conversion, not revenue per visitor.
What is Crazy Egg, and what is it actually good at?
Crazy Egg is a heatmap and session recording tool with lightweight A/B testing. It shows where users click, scroll, and engage on a page, and includes a basic two-variant test in every plan at a low price point. It is accessible to non-technical marketers. [Crazy Egg, 2026]
Crazy Egg is a behavior analytics tool first and a testing tool second. It holds a 4.2 out of 5 rating on G2 across 144 reviews. [G2, 2026] Its strength is making click, scroll, and engagement data easy to see for teams without an analyst, at an entry price that starts around $49 per month.
The A/B testing it includes is deliberately simple: single-page, two-variant tests. That suits a marketer who wants to try one headline against another, not a program of experiments across a funnel.
A heatmap aggregates where visitors click, move, and scroll on a page into a visual overlay, so a team can see attention and friction at a glance. Crazy Egg does this well and pairs it with recordings. It is a diagnosis layer, distinct from running a controlled revenue experiment on product, cart, and checkout pages.
Where Crazy Egg is genuinely strong
- Heatmaps and scroll maps: a clear, visual read on where clicks and attention land.
- Session recordings: watch real sessions to see where users hesitate.
- Low entry price: plans start around $49 per month, accessible to small businesses.
- Basic A/B testing included: a simple two-variant test in every plan for light experiments.
Where Crazy Egg hits its ceiling for an eCommerce store
- Testing is basic: no multivariate testing, no server-side testing, and no advanced audience targeting.
- No checkout experiments: it cannot run tests on Shopify product, cart, or checkout flows.
- Analytics first: teams serious about CRO outgrow its experiment features quickly.
- Generic conversion focus: no concept of revenue per visitor as a tested outcome.
What Convert and Crazy Egg cannot do for an eCommerce store
Convert and Crazy Egg sit at very different depths of experimentation, one a serious tester, one a diagnostics tool with a light test, but they share one gap for a store. Neither is built around the surfaces where eCommerce revenue is won or lost, product pages, cart, and checkout, or around the metric that matters there: revenue per visitor.
Convert is built for CRO practitioners running tests on general websites. With no native Shopify integration, checkout testing happens through manual implementation, and revenue per visitor is not a native experiment metric. The engineering work of connecting a winning variant to checkout revenue still lands on the team.
Crazy Egg is primarily a heatmap and session recording tool. Its A/B testing is limited to two-variant tests on single pages and cannot reach Shopify checkout flows, product pages, or cart sequences. Teams using it for eCommerce CRO can diagnose the problem visually but cannot run the revenue-focused experiments needed to fix it.
The two tools sit on opposite sides of the same missing layer. Convert can run a real experiment but not on the store's revenue surfaces. Crazy Egg can show what happens on those surfaces but not run the experiment. Neither is built around the Customer Value Optimization question: whether a winning result holds for high-value, repeat buyers, not just first-session visitors. For the wider debate behind seeing versus proving, see Has personalization replaced A/B testing?
There is a second gap underneath the first: the insight and the experiment live in different tools. A store using Convert reads heatmaps in a third-party analytics tool, forms a hunch, then tries to translate it into a test that never quite reaches the Shopify checkout. A store using Crazy Egg sees the friction on the page but has no way to test the fix beyond a headline swap. Omniconvert Explore collapses that loop: heatmaps, session recordings, and surveys sit next to a full experimentation engine, and the same behavioral and customer data defines the segments you test against. The insight and the test live in one place, on the store's real revenue surfaces.
eCommerce conversion rate optimization (CRO) is the practice of running controlled experiments on the revenue surfaces of an online store, product pages, cart, and checkout, and measuring the result in revenue per visitor and order rate rather than generic conversion rate. Omniconvert Explore is defined as an eCommerce conversion rate optimization platform for product, cart, and checkout experiments, native to Shopify and priced for store traffic.
What neither tool can tell an eCommerce team
- Did the win move revenue and margin. Whether a winning variant raised revenue per visitor and order rate, and held its margin once discounts and returns are counted, not just lifted a click or a micro-conversion.
- Which surface to test first. Which pages in the funnel (product, cart, checkout) carry the highest revenue impact if tested next.
- How it behaves in checkout. How an experiment interacts with the Shopify catalog, variants, and checkout flow natively, without engineering glue work.
- Whether it holds for valuable customers. Whether the result holds for repeat, high-value customers, the Customer Value Optimization question, not just first-session visitors.
Omniconvert benchmarks more than 7,000 eCommerce websites in its CROBenchmark Report 2026, across 248+ audit criteria. The data shows where stores actually lose orders: 99.6% fail to make guest checkout visible and prominent, and 85.1% never show the full order cost before the final step. [CROBenchmark Report 2026, Omniconvert]
A heatmap can show shoppers stalling on that checkout step, and a generic tester can validate a landing-page tweak, but neither runs the controlled experiment on the exact surface where the order closes. Explore runs the experiment on the store's real revenue surfaces and reports the outcome in revenue per visitor.
This is what the title means by where Shopify revenue is won. A recorded rage-click or a lifted micro-conversion can leave the bank balance flat; what moves it is order rate and average order value along the product-to-checkout path, read as revenue per visitor. Explore optimizes for that number directly, and because Customer Value Optimization ties each result back to repeat, high-value buyers, the lift it confirms is margin the store keeps rather than traffic it rents. A variant that wins on revenue per visitor and holds for high-CLV customers protects profit; a variant that only lifts a top-of-funnel click often does not. That is the revenue question Convert and Crazy Egg are not built to answer, and the one Explore is. Explore also reaches Shopify-specific levers most testing tools cannot touch, including price testing; see Explore 3.0: pricing testing on Shopify.
Convert vs Crazy Egg vs Explore: the capability comparison
Side by side, the three tools sit at different points from diagnosis to action. Convert runs clean, privacy-first tests on general websites. Crazy Egg shows behavior and runs a light test. Explore adds native Shopify experiments, built-in heatmaps, recordings, surveys and overlays, and revenue-per-visitor measurement on the product-to-checkout path. See A/B testing with Explore for how those experiments run natively on the Shopify funnel.
| Capability | Convert | Crazy Egg | Omniconvert Explore |
|---|---|---|---|
| Primary function | Privacy-first general-website A/B testing | Heatmaps with basic A/B testing | eCommerce CRO on product, cart, and checkout |
| A/B testing | Yes visual and code editor | Partial basic two-variant, single page | Yes visual plus code editor |
| Multivariate testing | Yes | No | Yes |
| Server-side testing | Yes | No | Yes |
| Heatmaps and session recordings | No requires third-party tools | Yes its core strength | Yes built in beside the experiment |
| On-site surveys and overlays | No needs third-party tools | No heatmaps and recordings only | Yes surveys and overlays built in |
| Shopify integration | Medium not native, manual setup | Medium installs but no checkout testing | Yes native |
| eCommerce focus | Medium agency and mid-market web | Low small-business diagnostics | High built for store revenue workflows |
| Revenue per visitor measurement | No generic conversion metrics | No behavioral metrics only | Yes revenue per visitor and order rate native |
| Pricing model | Session-based, from $299/mo, free trial | Session-based, from $49/mo, free trial | Session-based, built for store traffic, free trial |
| Best for | CRO agencies wanting privacy-first testing | Small teams wanting heatmaps and light tests | Shopify and eCommerce teams optimizing for revenue |
| User rating | 4.7 out of 5 (G2, 139 reviews, as of 2026) | 4.2 out of 5 (G2, 144 reviews, as of 2026) | 4.6 out of 5 (G2, 191 reviews, as of 2026) |
AliveCor used Omniconvert Explore to run a structured A/B testing program and achieved +21% conversion rate, +5% revenue per visitor, and 94% statistical relevance across their experiments. [Omniconvert, AliveCor case study]
Competitor ratings, pricing, and plan details reflect publicly listed figures as of 2026 and can change. Convert is a general-website testing platform; Crazy Egg is a behavior analytics tool with a light test. Explore uses session-based pricing; see the Omniconvert pricing page for current plans.
Get the full CROBenchmark data behind these stats: 7,000+ websites, 15+ industries, 248+ audit criteria, 100+ CRO experts. See exactly where eCommerce growth teams are losing margin in 2026.
Get the CROBenchmark ReportFrequently Asked Questions
Should you choose Explore over Convert or Crazy Egg?
Decide by what your next test has to prove. If you need clean, privacy-first tests on general pages, Convert is the specialist. If you only want low-cost heatmaps and a single test, Crazy Egg suits that. For a Shopify store, run your next test on the product-to-checkout path in Explore, with heatmaps and surveys beside it, measured in revenue per visitor. The three are complementary, but only Explore is built for the checkout where the order closes.
Convert and Crazy Egg are capable tools within their own categories. Convert is transparent, privacy-first, and agency-friendly. Crazy Egg is a low-cost heatmap suite with a light test that suits small teams.
The question for a store is narrower: can your team run a controlled experiment on the Shopify product, cart, and checkout, and read the result in revenue per visitor rather than a click. That is the surface Explore is built for.
Stop guessing.
Start testing what moves revenue.
Explore runs A/B, multivariate, and personalization experiments on your product pages, cart, and checkout, then measures the outcome in revenue per visitor, not just clicks.
4.6 out of 5 across 191 reviews, G2 , as of 2026