Convert vs Fullstory vs Explore (2026): Testing, Watching, Shopify Revenue
Convert is a privacy-first A/B testing platform built for CRO agencies and general websites. Fullstory is a digital experience analytics tool built on session replay and autocapture, with no built-in A/B testing. Omniconvert Explore is the Shopify-native eCommerce CRO platform: it runs experiments on product, cart, and checkout, and measures the result in revenue per visitor.
- Convert is a privacy-first A/B testing platform for CRO agencies and general websites, with a 4.7 out of 5 G2 rating. [G2, 2026]
- Fullstory is a digital experience analytics tool built on session replay and autocapture, with a 4.5 out of 5 G2 rating. [G2, 2026]
- The two tools sit in different categories: Convert runs tests on general websites, Fullstory records sessions without running experiments.
- Neither measures results in revenue per visitor on the Shopify checkout, the surface where store revenue is decided.
- Omniconvert Explore runs experiments on product, cart, and checkout natively and measures results in revenue per visitor: pick it for Shopify revenue surfaces.
Teams comparing Convert vs Fullstory are usually weighing two different tools: one that runs tests on general websites, and one that records and analyzes what visitors actually do. Convert runs clean, privacy-first A/B tests and is a favorite among CRO agencies. Fullstory autocaptures every session and provides best-in-class session replay, with a native Shopify app that captures the checkout. Neither is built around the surfaces where a Shopify store wins or loses revenue, product pages, cart, and checkout, measured in revenue per visitor. This page covers what each does well, the gap they share, and when Omniconvert Explore is the right layer.
What is Convert, and what is it actually good at?
Convert is a privacy-first A/B testing platform for CRO agencies and mid-market teams. It supports multivariate testing and advanced targeting, integrates with Google Analytics and major analytics platforms, and is known for transparent session-based pricing and a no-data-sharing stance. [Convert, 2026]
Convert is one of the most highly rated tools in the category, with a 4.7 out of 5 rating on G2 across 139 reviews. [G2, 2026] It is a favorite among CRO agencies for transparent, session-based pricing and agency-friendly account features, and its support is consistently praised.
The category Convert sits in is practitioner-led web testing. It runs A/B and multivariate tests on general websites, with a strong privacy posture that appeals to teams handling sensitive traffic. That focus is the point of the product.
Privacy-first testing means the platform avoids sharing experiment data with third parties and minimizes what it collects, which matters for teams under strict compliance requirements. Convert builds this into its product and pricing. It is a separate concern from whether a test runs natively on a store's checkout.
Where Convert is genuinely strong
- Transparent, session-based pricing: predictable costs that agencies and mid-market teams can plan around.
- Strong privacy stance: no data sharing with third parties, useful under strict compliance needs.
- Multivariate and advanced targeting: capable experimentation with granular audience rules.
- Highly rated support and integrations: well-regarded support, with Google Analytics and major analytics connections.
Where Convert hits its ceiling for an eCommerce store
- No native Shopify integration: no eCommerce-specific experiment templates, so store setups are manual.
- Editor is functional, not polished: the visual editor trails VWO and Optimizely for ease of use.
- No built-in behavioral analysis: no native heatmaps or session recordings, so teams add third-party tools.
- Generic conversion focus: results are framed around general conversion, not revenue per visitor.
What is Fullstory, and what is it actually good at?
Fullstory is a digital experience analytics platform. It autocaptures every click, scroll, and interaction, then provides session replay, funnels, and product analytics across web and mobile. It surfaces frustration signals like rage clicks and dead clicks, and it ships a native Shopify app that captures the checkout. [G2, 2026]
Fullstory is a diagnostics and analytics platform, and a strong one. It holds a 4.5 out of 5 rating on G2 across 764 reviews. [G2, 2026] Its strength is best-in-class session replay paired with autocapture, so teams can both quantify where users drop off and watch the actual sessions behind the numbers.
What Fullstory does not do is run experiments. It integrates with testing tools like Optimizely, VWO, and Convert, but it does not create variants, split traffic, or measure significance itself. It shows where and why users struggle; it does not test the fix.
Session replay reconstructs real user sessions from autocaptured interactions, so a team can watch exactly how a visitor navigated, hesitated, and dropped off. Fullstory does this at high fidelity, including on the Shopify checkout. It is a diagnosis layer, distinct from running a controlled revenue experiment on those same pages.
Where Fullstory is genuinely strong
- Best-in-class session replay: watch real sessions reconstructed from full autocapture.
- Autocapture by default: records every interaction without predefining the events to track.
- Frustration signals: surfaces rage clicks, dead clicks, and error clicks automatically.
- Native Shopify app: captures store interactions, including the checkout, out of the box.
Where Fullstory hits its ceiling for an eCommerce store
- No A/B testing: it analyzes behavior but cannot create variants or split traffic.
- Diagnosis, not validation: it reveals problems and relies on separate tools to test fixes.
- Quote-only paid plans: session-volume billing with no public pricing, often expensive at scale.
- No revenue experiments: no revenue per visitor as a tested outcome.
What Convert and Fullstory cannot do for an eCommerce store
Convert runs clean tests and Fullstory records rich sessions, but they share one gap for a store. Neither runs a controlled A/B test on the Shopify checkout with revenue-per-visitor as its outcome, and neither is built around the surfaces where eCommerce revenue is won or lost: product pages, cart, and checkout.
Convert is built for CRO practitioners running tests on general websites. With no native Shopify integration, checkout testing happens through manual implementation, and revenue per visitor is not a native experiment metric. Teams running a Shopify program on Convert still write the glue work that connects a winning variant to checkout revenue.
Fullstory captures every session automatically and is strong at retrospective diagnosis across web and app, including on its native Shopify checkout capture. It runs no experiments, so the hypotheses it surfaces still need a testing platform. The checkout friction it records in high fidelity has to be handed to a different tool to be fixed and proven.
The two gaps come from opposite directions, testing on generic pages and watching without testing, but land in the same place: short of a tested revenue lift on the Shopify funnel. Convert tests but not where the order is placed; Fullstory watches where the order is placed but cannot test it. Neither is built around the Customer Value Optimization question: whether a result holds for high-value, repeat buyers. For the wider debate behind acting on behavior data, see Has personalization replaced A/B testing?
The deeper issue is that a team can run clean A/B tests on landing pages and still never test the Shopify checkout, or watch shoppers rage-click through that checkout in vivid detail without ever shipping a fix. Omniconvert Explore closes that loop: heatmaps, session recordings, and surveys sit next to a full experimentation engine that runs on Shopify natively, and the same behavioral and customer data defines the segments you test against. The insight and the test live in one place, on the revenue surfaces, which is the difference between observing checkout friction and proving the fix moved revenue per visitor.
eCommerce conversion rate optimization (CRO) is the practice of running controlled experiments on the revenue surfaces of an online store, product pages, cart, and checkout, and measuring the result in revenue per visitor and order rate rather than generic conversion rate. Omniconvert Explore is defined as an eCommerce conversion rate optimization platform for product, cart, and checkout experiments, native to Shopify and priced for store traffic.
What neither tool can tell an eCommerce team
- Did the win move revenue and margin. Whether a change raised revenue per visitor and order rate, and held its margin once discounts and returns are counted, not just lifted a click or recorded a drop-off.
- Which surface to test first. Which pages in the funnel (product, cart, checkout) carry the highest revenue impact if tested next.
- How it behaves in checkout. How an experiment interacts with the Shopify catalog, variants, and checkout flow natively, without engineering glue work.
- Whether it holds for valuable customers. Whether the result holds for repeat, high-value customers, the Customer Value Optimization question, not just first-session visitors.
Omniconvert benchmarks more than 7,000 eCommerce websites in its CROBenchmark Report 2026, across 248+ audit criteria. The data shows where stores actually lose orders: 99.6% fail to make guest checkout visible and prominent, and 85.1% never show the full order cost before the final step. [CROBenchmark Report 2026, Omniconvert]
A session recording can show that friction happening, and a general web tester can validate copy on a landing page, but only a testing tool built on Shopify can run the experiment that fixes it and measure the lift in revenue per visitor. Explore runs the experiment on the store's real revenue surfaces and reports the outcome in revenue per visitor.
This is what the title means by Shopify revenue. A clean lift on a landing-page click or a well-recorded rage-click can leave the bank balance flat; what moves it is order rate and average order value along the product-to-checkout path, read as revenue per visitor. Explore optimizes for that number directly, and because Customer Value Optimization ties each result back to repeat, high-value buyers, the lift it confirms is margin the store keeps rather than traffic it rents. A variant that wins on revenue per visitor and holds for high-CLV customers protects profit; a variant that only lifts a top-of-funnel signal often does not. That is the revenue question Convert and Fullstory are not built to answer, and the one Omniconvert Explore is. Explore also reaches Shopify-specific levers most testing tools cannot touch, including price testing; see Explore 3.0: pricing testing on Shopify.
Convert vs Fullstory vs Explore: the capability comparison
Side by side, the three tools sit in different categories. Convert runs clean, privacy-first tests on general websites. Fullstory records and analyzes sessions, including the Shopify checkout. Explore adds native Shopify experiments, built-in heatmaps, recordings, and surveys, and revenue-per-visitor measurement on the product-to-checkout path. See A/B testing with Explore for how those experiments run natively on the Shopify funnel.
| Capability | Convert | Fullstory | Omniconvert Explore |
|---|---|---|---|
| Primary function | Privacy-first general-website A/B testing | Session replay and experience analytics | eCommerce CRO on product, cart, and checkout |
| A/B testing | Yes visual and code editor | No analytics only, no variants | Yes visual plus code editor |
| Multivariate testing | Yes | No | Yes |
| Server-side testing | Yes | No | Yes |
| Session recordings and heatmaps | No needs third-party tools | Yes its core strength | Yes built in beside the experiment |
| On-site surveys and overlays | No needs third-party tools | No analytics, not surveys | Yes surveys and overlays built in |
| Shopify integration | Medium not native, manual setup | Yes native app, capture only | Yes native, testing and capture |
| eCommerce focus | Medium agency and mid-market web | Medium store diagnostics | High built for store revenue workflows |
| Revenue per visitor measurement | No generic conversion metrics | No behavioral metrics only | Yes revenue per visitor and order rate native |
| Pricing model | Session-based, from $299/mo, free trial | Quote-only, usage-based by sessions, free trial | Session-based, built for store traffic, free trial |
| Best for | CRO agencies wanting privacy-first testing | Teams diagnosing sessions in high fidelity | Shopify and eCommerce teams optimizing for revenue |
| User rating | 4.7 out of 5 (G2, 139 reviews, as of 2026) | 4.5 out of 5 (G2, 764 reviews, as of 2026) | 4.6 out of 5 (G2, 191 reviews, as of 2026) |
AliveCor used Omniconvert Explore to run a structured A/B testing program and achieved +21% conversion rate, +5% revenue per visitor, and 94% statistical relevance across their experiments. [Omniconvert, AliveCor case study]
Competitor ratings, pricing, and plan details reflect publicly listed figures as of 2026 and can change. Fullstory offers a native Shopify app for capture but does not run experiments. Explore uses session-based pricing; see the Omniconvert pricing page for current plans.
Get the full CROBenchmark data behind these stats: 7,000+ websites, 15+ industries, 248+ audit criteria, 100+ CRO experts. See exactly where eCommerce growth teams are losing margin in 2026.
Get the CROBenchmark ReportFrequently Asked Questions
Should you choose Explore over Convert or Fullstory?
Decide by the job. Keep Convert if you need clean, privacy-first tests on general websites and an agency-friendly workflow. Keep Fullstory if you want best-in-class session replay across web and mobile. But neither tests the Shopify checkout where the order is placed. For a store, run the next experiment on the product-to-checkout path in Explore, with recordings and surveys beside it, measured in revenue per visitor.
Convert and Fullstory are both strong in their categories. Convert is transparent, privacy-first, and agency-friendly for general-website testing. Fullstory delivers high-fidelity session replay and autocapture, with a native Shopify app that captures the checkout richly.
The question for a store is narrower: can your team run a controlled experiment on the Shopify product, cart, and checkout, and read the result in revenue per visitor rather than a click or a recording. That is the surface Explore is built for.
Stop guessing.
Start testing what moves revenue.
Explore runs A/B, multivariate, and personalization experiments on your product pages, cart, and checkout, with recordings and surveys beside them, then measures the outcome in revenue per visitor, not just clicks.
4.6 out of 5 across 191 reviews, G2 , as of 2026