Convert vs Intelligems vs Explore (2026): Scope vs Depth
Convert is a privacy-first A/B testing platform for CRO agencies and general websites. Intelligems is a Shopify-native testing tool focused on price, content, and theme experiments. Omniconvert Explore is the eCommerce CRO platform that runs A/B, multivariate, and server-side experiments on product, cart, and checkout, and measures the result in revenue per visitor rather than generic conversion rate.
- Convert is a privacy-first general-web A/B testing platform popular with CRO agencies, rated 4.7 out of 5 on G2 across 139 reviews. [G2, 2026]
- Intelligems is a Shopify-native testing tool built around price testing, shipping rates, and theme and content experiments, rated 4.9 out of 5 on G2 across 65 reviews. [G2, 2026]
- Convert and Intelligems solve different problems: general-web privacy-first testing versus Shopify-native price testing, and are rarely direct substitutes for each other.
- Neither is built around the full product-to-checkout path or measures results in revenue per visitor, where store revenue is actually decided.
- Omniconvert Explore runs A/B, multivariate, and server-side experiments natively on product, cart, and checkout and measures the outcome in revenue per visitor: pick it when the checkout is the surface you most need to test.
Teams comparing Convert vs Intelligems are usually choosing between two different jobs: privacy-first general-web A/B testing and Shopify-native price testing. Convert is popular with CRO agencies and mid-market teams; Intelligems is purpose-built for Shopify brands. Neither is built around the full product-to-checkout path or around revenue per visitor as the primary outcome. This page covers what each does well, the gap they share, and when Omniconvert Explore is the right layer.
What is Convert, and what is it actually good at?
Convert is a privacy-first A/B testing platform for CRO agencies and mid-market teams. It supports multivariate testing, server-side testing, and advanced targeting, integrates with Google Analytics and major analytics platforms, and is known for transparent session-based pricing and a no-data-sharing stance. [Convert, 2026]
Convert is one of the most highly rated tools in the category, with a 4.7 out of 5 rating on G2 across 139 reviews. [G2, 2026] It is a favorite among CRO agencies for transparent session-based pricing and agency-friendly account features, and its support is consistently praised.
The category Convert sits in is practitioner-led web testing. It runs A/B and multivariate tests on general websites, with a strong privacy posture that appeals to teams handling sensitive traffic. That focus is the point of the product.
Privacy-first testing means the platform avoids sharing experiment data with third parties and minimizes what it collects, which matters for teams under strict compliance requirements. Convert builds this into its product and pricing. It is a separate concern from whether a test runs natively on a store's Shopify checkout.
Where Convert is genuinely strong
- Transparent, session-based pricing: predictable costs that agencies and mid-market teams can plan around.
- Strong privacy stance: no data sharing with third parties, useful under strict compliance needs.
- Multivariate and server-side testing: capable experimentation with granular audience rules and backend testing support.
- Highly rated support and integrations: well-regarded support, with Google Analytics and major analytics connections.
Where Convert hits its ceiling for an eCommerce store
- No native Shopify integration: no eCommerce-specific experiment templates, so store setups are manual.
- Editor is functional, not polished: the visual editor trails VWO and Optimizely for ease of use.
- No built-in behavioral analysis: no native heatmaps or session recordings, so teams add third-party tools.
- Generic conversion focus: results are framed around general conversion, not revenue per visitor.
What is Intelligems, and what is it actually good at?
Intelligems is a Shopify-native testing platform focused on price testing, content experiments, and theme tests. It is purpose-built for Shopify merchants and covers a unique gap in the market: native price testing without developer involvement. [G2, 2026]
Intelligems is one of the highest-rated tools on G2 within its slice of the market, with a 4.9 out of 5 rating across 65 reviews. [G2, 2026] Shopify merchants pick it specifically for native price testing: changing the product price, shipping rate, or bundle offer that different visitors see inside the real checkout.
The category Intelligems sits in is Shopify-native price and content testing. It is not a general-purpose A/B testing engine. Its reason to exist is that most testing tools cannot touch the Shopify checkout's price surface without theme edits or engineering glue work.
Native price testing means changing the product price, shipping rate, or bundle offer that different visitors see inside the Shopify checkout, without theme edits or developer involvement. Intelligems is purpose-built for this surface. It is a specialist test, distinct from running a broader A/B program across product and checkout experiments measured in revenue per visitor.
Where Intelligems is genuinely strong
- Native Shopify price testing: product prices, shipping rates, and bundle pricing tested inside the real checkout.
- Theme and content experiments: ships a workflow for merchants to run them without engineering help.
- No developer required: standard tests run from the merchant side, which lowers the cost to start.
- Purpose-built for Shopify: the Shopify catalog, variants, and checkout are first-class, not an afterthought.
Where Intelligems hits its ceiling for a broader CRO program
- Shopify-only: cannot be used on other platforms, so a multi-site brand needs a second tool.
- No server-side testing: back-end experiments are not supported, which limits engineering-led tests.
- No visual editor: tests outside price and theme templates need custom work.
- Limited audience targeting: the platform is focused on price and content, not complex segmentation.
What Convert and Intelligems cannot do for an eCommerce store
Convert and Intelligems both run tests, but they attack different sides of the eCommerce testing problem. Convert optimizes general web pages for CRO agencies; Intelligems runs Shopify-native price and content tests. Neither is built around the full product-to-checkout path or around revenue per visitor as the primary outcome.
Convert is built for CRO practitioners running tests on general websites. With no native Shopify integration, checkout testing happens through manual implementation, and revenue per visitor is not a native experiment metric. The work of connecting a winning variant to Shopify checkout revenue still happens by hand.
Intelligems is a Shopify-native platform focused on price testing and content experiments. It cannot be used outside Shopify and does not support server-side testing, multivariate testing on complex audiences, or the targeting that a mature CRO program leans on. Teams wanting full CRO capability beyond Shopify-specific price and content tests will need a broader platform.
The two gaps differ in nature but point to the same missing layer. Most experimentation tools optimize the execution of a test on a slice of the funnel: a general web page in Convert's case, a Shopify price or theme surface in Intelligems's. They are not built around the full product-to-checkout path or around the Customer Value Optimization question: whether a result holds for high-value, repeat buyers. Omniconvert Explore is built for that layer, running the experiment on the store's real revenue surfaces and reporting the outcome in revenue per visitor.
There is a second gap underneath the first: the data insights layer that tells a team what to test and whether it actually worked. Convert runs clean experiments but ships no native behavioral analysis, so heatmaps, session recordings, and on-site surveys come from third-party tools the team has to stitch together. Intelligems is tightly scoped to price and content, so broader behavioral signals and survey data live elsewhere too. Explore builds the data insights layer in: heatmaps, session recordings, and surveys sit next to the experiment, and the same behavioral and customer data defines the segments you test against. The insight and the test live in one place, which is the difference between guessing at a hypothesis and reading it off the store's own data.
eCommerce conversion rate optimization (CRO) is the practice of running controlled experiments on the revenue surfaces of an online store, product pages, cart, and checkout, and measuring the result in revenue per visitor and order rate rather than generic conversion rate. Explore is defined as an eCommerce conversion rate optimization platform for product, cart, and checkout experiments, native to Shopify and priced for store traffic.
What neither tool can tell an eCommerce team
- Did the win move revenue and margin. Whether a winning variant raised revenue per visitor and order rate, and held its margin once discounts and returns are counted, not just lifted a click or a micro-conversion.
- Which surface to test first. Which pages in the funnel (product, cart, checkout) carry the highest revenue impact if tested next, read from the store's own behavioral data.
- How it behaves across the full funnel. How an experiment interacts with the Shopify catalog, variants, and checkout flow natively, from product page through to order confirmation, without engineering glue work.
- Whether it holds for valuable customers. Whether the result holds for repeat, high-value customers, the Customer Value Optimization question, not just first-session visitors.
Omniconvert benchmarks more than 7,000 eCommerce websites in its CROBenchmark Report 2026, across 248+ audit criteria. The data shows where stores actually lose orders: 99.6% fail to make guest checkout visible and prominent, 94.2% never show checkout progress steps, and 85.1% never show the full order cost before the final step. [CROBenchmark Report 2026, Omniconvert]
These are full-funnel problems. A privacy-first tester on a general page cannot touch them, and a Shopify price-testing engine optimizes a different lever on the way to the same checkout. Explore runs experiments on those exact surfaces and reports the outcome in revenue per visitor and order rate.
This is what the title means by scope versus depth. Convert has broad scope across sites but no Shopify depth; Intelligems has Shopify depth on price and content but a narrow scope that stops short of server-side experiments and full-funnel targeting. A store needs both: the depth to touch product, cart, and checkout natively, and the scope to run A/B, multivariate, and server-side tests on the same stack. Explore also reaches Shopify-specific levers, including price testing; see Explore 3.0: pricing testing on Shopify.
Convert vs Intelligems vs Explore: the capability comparison
Side by side, the three tools serve different layers. Convert runs clean privacy-first tests on general websites. Intelligems runs Shopify-native price and theme tests. Explore adds full A/B, multivariate, and server-side experiments on product, cart, and checkout, with revenue per visitor measurement built in. See A/B testing with Explore for how those experiments run natively on the Shopify funnel.
| Capability | Convert | Intelligems | Omniconvert Explore |
|---|---|---|---|
| Primary function | Privacy-first general-web A/B testing | Shopify-native price and content testing | eCommerce CRO on product, cart, and checkout |
| A/B testing | Yes visual and code editor | Yes Shopify-native price and content | Yes visual plus code editor |
| Multivariate testing | Yes | Partial limited to native use cases | Yes |
| Server-side testing | Yes | No | Yes |
| Visual editor | Yes functional, less polished than VWO | No focused on native price and theme controls | Yes visual plus code |
| On-site surveys and overlays | No needs third-party tools | No scoped to price and content tests | Yes surveys and overlays built in |
| Shopify integration | Medium not native, manual setup | High purpose-built for Shopify | Yes native |
| eCommerce focus | Medium agency and mid-market web | High Shopify-specific use cases only | High built for store revenue workflows |
| Pricing model | Session-based, from $299/mo, free trial | Session-based, from $149/mo, free trial | Session-based, built for store traffic, free trial |
| Best for | CRO agencies wanting privacy-first testing | Shopify merchants wanting native price testing | Shopify and eCommerce teams optimizing for revenue |
| User rating | 4.7 out of 5 (G2, 139 reviews, as of 2026) | 4.9 out of 5 (G2, 65 reviews, as of 2026) | 4.6 out of 5 (G2, 197 reviews, as of 2026) |
AliveCor used Omniconvert Explore to run a structured A/B testing program and achieved +21% conversion rate, +5% revenue per visitor, and 94% statistical relevance across their experiments. [Omniconvert, AliveCor case study]
Competitor ratings, pricing, and plan details reflect publicly listed figures as of 2026 and can change. Explore uses session-based pricing; see the Omniconvert pricing page for current plans.
Get the full CROBenchmark data behind these stats: 7,000+ websites, 15+ industries, 248+ audit criteria, 100+ CRO experts. See exactly where eCommerce growth teams are losing margin in 2026.
Get the CROBenchmark ReportFrequently Asked Questions
Should you choose Explore over Convert or Intelligems?
Start with the surface where your revenue is decided. If you need clean, privacy-first tests on general web pages across multiple clients, keep Convert. If you need Shopify-native price testing and theme experiments without developer effort, keep Intelligems. For a Shopify store running experiments on product, cart, and checkout, Explore measures the result in revenue per visitor. The three can coexist, but only Explore is built for the checkout where the order closes.
Convert and Intelligems are both capable tools within their categories. Convert is transparent, privacy-first, and agency-friendly, with multivariate and server-side testing on general websites. Intelligems is the Shopify-native specialist for price, shipping, and theme experiments that most testing tools cannot touch without engineering work.
The question for a store is narrower: can your team run a controlled experiment on the Shopify product, cart, and checkout, and read the result in revenue per visitor rather than a click. That is the surface Explore is built for, and it is where a growing CRO program spends most of its time.
Stop guessing.
Start testing what moves revenue.
Explore runs A/B, multivariate, and personalization experiments on your product pages, cart, and checkout, then measures the outcome in revenue per visitor, not just clicks.
4.6 out of 5 across 197 reviews, G2 , as of 2026