Convert vs Price Intelligently vs Explore (2026): Advice vs Live Tests
Convert is a privacy-first A/B testing platform built for CRO agencies and general websites. Price Intelligently is a pricing and packaging consultancy, not software, now part of SBI Growth. Omniconvert Explore is the Shopify-native eCommerce CRO platform: it tests pricing, product pages, cart, and checkout on live traffic and reports the result in revenue per visitor.
- Convert is a privacy-first A/B testing platform for CRO agencies and general websites, with a 4.7 out of 5 G2 rating across 139 reviews. [G2, 2026]
- Price Intelligently is a pricing and packaging consulting engagement, not software, now part of SBI Growth and formerly the ProfitWell and Paddle consulting arm.
- Convert and Price Intelligently are rarely substitutes: one sells software to run tests on a general website, the other sells senior pricing advice as a consulting engagement.
- Neither puts a change in front of live Shopify traffic or measures the result in revenue per visitor on the product-to-checkout path.
- Omniconvert Explore runs pricing, product-page, and checkout experiments natively on Shopify and reports the outcome in revenue per visitor: use it to turn advice and hypotheses into live tests.
Teams comparing Convert vs Price Intelligently are weighing two different purchases: a software tool to run A/B tests, or a consulting engagement that recommends what to price. Convert answers the testing question for general websites and CRO agencies. Price Intelligently hands over a pricing recommendation, not an experiment on your traffic. This page covers what each is good at, the gap they share for a Shopify store, and where Omniconvert Explore turns pricing advice and testing hypotheses into live revenue experiments.
What is Convert, and what is it actually good at?
Convert is a privacy-first A/B testing platform for CRO agencies and mid-market teams. It supports multivariate and server-side testing, advanced targeting, and integrates with Google Analytics and major analytics platforms. The product is known for transparent session-based pricing and a no-data-sharing stance. [Convert, 2026]
Convert is one of the most highly rated tools in the category, with a 4.7 out of 5 rating on G2 across 139 reviews. [G2, 2026] It is a favorite among CRO agencies for transparent, session-based pricing and agency-friendly account features, and its support is consistently praised.
The category Convert sits in is practitioner-led web testing. It runs A/B and multivariate tests on general websites, with a strong privacy posture that appeals to teams handling sensitive traffic. That focus is the point of the product.
Privacy-first A/B testing means the platform avoids sharing experiment data with third parties and minimizes what it collects, which matters for teams under strict compliance requirements. Convert builds this into its product and pricing. It is a separate concern from whether a test runs natively on a store's product and checkout surfaces.
Where Convert is genuinely strong
- Transparent, session-based pricing: predictable costs that agencies and mid-market teams can plan around.
- Strong privacy stance: no data sharing with third parties, useful under strict compliance needs.
- Multivariate and advanced targeting: capable experimentation with granular audience rules.
- Highly rated support and integrations: well-regarded support, with Google Analytics and major analytics connections.
Where Convert hits its ceiling for an eCommerce store
- No native Shopify integration: no eCommerce-specific experiment templates, so store setups are manual.
- Editor is functional, not polished: the visual editor trails VWO and Optimizely for ease of use.
- No built-in behavioral analysis: no native heatmaps or session recordings, so teams add third-party tools.
- Generic conversion focus: results are framed around general conversion, not revenue per visitor.
What is Price Intelligently, and what is it actually good at?
Price Intelligently is a pricing and packaging consulting engagement for subscription and SaaS businesses, now part of SBI Growth. It began as ProfitWell's consulting arm, moved to Paddle, and now sits inside SBI's growth advisory. There is no software to install; the deliverable is a researched pricing recommendation.
Price Intelligently is a service, not a product, so it does not carry a G2 software rating. Its weight comes from the people doing the work: senior pricing analysts with willingness-to-pay research methodology behind the recommendations they hand over.
The category Price Intelligently sits in is strategy advice. It helps a subscription business decide what to charge, how to package tiers, and where its willingness-to-pay actually lands, with findings delivered as a report and a working session. That is a different job from running a controlled pricing test on live traffic.
Pricing consulting is the delivery of pricing and packaging strategy as an advisory engagement, with willingness-to-pay research and recommendations handed to the buyer. Price Intelligently builds this around subscription SaaS. It is a strategy-advice layer, distinct from running a controlled pricing experiment on a store's own traffic.
Where Price Intelligently is genuinely strong
- Senior pricing and packaging expertise: an engagement led by people who have priced many subscription businesses before yours.
- Willingness-to-pay research methodology: structured customer research behind each tier and price point.
- Consultant delivery model: a working session and report, useful for teams without internal pricing capacity.
- Lineage inside a mature advisory: origins in ProfitWell and Paddle, now housed inside SBI Growth.
Where Price Intelligently hits its ceiling for an eCommerce store
- No product to run: nothing to install, no experiments, no ongoing measurement after the engagement ends.
- Built around subscription SaaS: the research methods and tiering frames do not map cleanly onto DTC product catalogs.
- Recommendation, not validation: the output is a strategy document, so rollout risk still sits with the store team.
- Brand merged into SBI Growth: priceintelligently.com now redirects, so the engagement is bought through a broader advisory.
What Convert and Price Intelligently cannot do for an eCommerce store
Convert and Price Intelligently sit at different layers, software for testing on one side and consulting for pricing on the other, but they share one gap for a store. Neither puts a change in front of live Shopify traffic and reads the result in revenue per visitor and order rate on the product-to-checkout path.
Convert is built for CRO practitioners running tests on general websites. Without native Shopify integration or eCommerce-specific experiment flows, checkout testing happens through manual implementation, and revenue per visitor is not a native experiment metric. The work of connecting a winning variant to checkout revenue still falls on the team.
Price Intelligently is a consulting engagement, not a tool, so this is really a choice between buying advice and running tests. Consultants hand you a pricing recommendation; Omniconvert Explore puts that recommendation in front of real Shopify traffic and measures what it does to revenue per visitor. The two are complements more than rivals.
The gaps differ in nature but point to the same missing layer. Convert optimizes test execution on a generic page; Price Intelligently optimizes the strategy document before anything ships. Neither validates a change on the store's real revenue surfaces, product pages, cart, and checkout, or ties the result to repeat, high-value buyers. That is the Customer Value Optimization question Omniconvert's framework is built around, and the one that decides whether a lift becomes margin a store keeps. For the wider debate behind this split between testing and strategy, see Has personalization replaced A/B testing?
eCommerce conversion rate optimization (CRO) is the practice of running controlled experiments on the revenue surfaces of an online store, product pages, cart, and checkout, and measuring the result in revenue per visitor and order rate rather than generic conversion rate. Omniconvert Explore is defined as an eCommerce conversion rate optimization platform for product, cart, and checkout experiments, native to Shopify and priced for store traffic.
What neither tool can tell an eCommerce team
- Did the win move revenue and margin. Whether a pricing change or layout tweak raised revenue per visitor and order rate, and held its margin once discounts and returns are counted, not just lifted a click.
- Which surface to test first. Which pages in the Shopify funnel (product, cart, checkout) carry the highest revenue impact if tested next, rather than which page a consultant guesses needs attention.
- How it behaves in checkout. How a pricing or layout experiment interacts with the Shopify catalog, variants, discount logic, and checkout flow natively, without engineering glue work.
- Whether it holds for valuable customers. Whether the result holds for repeat, high-value customers, the Customer Value Optimization question, not just first-session visitors who may never return.
Omniconvert benchmarks more than 7,000 eCommerce websites in its CROBenchmark Report 2026, across 248+ audit criteria. The data shows where stores actually lose orders: 99.6% fail to make guest checkout visible and prominent, and 85.1% never show the full order cost before the final step. [CROBenchmark Report 2026, Omniconvert]
A pricing recommendation from a consultant is a hypothesis. Explore runs that hypothesis as a controlled test on real Shopify traffic and reports whether revenue per visitor moved before the team commits the price change store-wide. For how price testing specifically runs on Shopify, see Explore 3.0: pricing testing on Shopify.
This is the revenue question the two sit on either side of. Convert can test a general-website variant but not a Shopify checkout price. Price Intelligently can research the price but not run it. Explore closes both ends: it tests the recommendation and reads the outcome in the number that pays the store, revenue per visitor, with the win qualified by whether it holds for repeat, high-value buyers.
Convert vs Price Intelligently vs Explore: the capability comparison
Side by side, the three serve different layers. Convert runs clean privacy-first tests on general websites. Price Intelligently delivers senior pricing advice as a consulting engagement. Explore adds native Shopify experiments, built-in surveys and overlays, and revenue-per-visitor measurement on the product-to-checkout path. See A/B testing with Explore for how those experiments run natively on the Shopify funnel.
| Capability | Convert | Price Intelligently | Omniconvert Explore |
|---|---|---|---|
| Primary function | Privacy-first general-website A/B testing | Pricing and packaging consulting engagement | eCommerce CRO on product, cart, and checkout |
| A/B testing | Yes visual and code editor | No consulting output only, no software | Yes visual plus code editor |
| Multivariate testing | Yes | No | Yes |
| Server-side testing | Yes | No | Yes |
| Visual editor | Yes functional, less polished than VWO | No no software to edit in | Yes native on Shopify |
| On-site surveys and overlays | No needs third-party tools | No willingness-to-pay research, not on-site | Yes surveys and overlays built in |
| Shopify integration | Medium not native, manual setup | None consulting engagement only | Yes native |
| eCommerce focus | Medium agency and mid-market web | Low built for subscription SaaS pricing | High built for store revenue workflows |
| Pricing model | Session-based, from $299/mo, free trial | Consulting engagement, quote on request, no free trial | Session-based, built for store traffic, free trial |
| Best for | CRO agencies wanting privacy-first testing | Subscription businesses buying a pricing engagement | Shopify and eCommerce teams optimizing for revenue |
| User rating | 4.7 out of 5 (G2, 139 reviews, as of 2026) | No public G2 rating | 4.6 out of 5 (G2, 191 reviews, as of 2026) |
AliveCor used Omniconvert Explore to run a structured A/B testing program and achieved +21% conversion rate, +5% revenue per visitor, and 94% statistical relevance across their experiments. [Omniconvert, AliveCor case study]
Competitor ratings, pricing, and plan details reflect publicly listed figures as of 2026 and can change. Price Intelligently is a consulting engagement, now housed inside SBI Growth, and its original brand site redirects accordingly. Explore uses session-based pricing; see the Omniconvert pricing page for current plans.
Get the full CROBenchmark data behind these stats: 7,000+ websites, 15+ industries, 248+ audit criteria, 100+ CRO experts. See exactly where eCommerce growth teams are losing margin in 2026.
Get the CROBenchmark ReportFrequently Asked Questions
Should you choose Explore over Convert or Price Intelligently?
If you need clean privacy-first testing on general websites, keep Convert. If you need senior pricing advice for a subscription business, Price Intelligently delivers it. For a Shopify store, run the pricing idea or product-page hypothesis on live traffic in Explore, measured in revenue per visitor. The three cover different layers, but only Explore closes the test on the checkout where the order lands.
Convert and Price Intelligently are both capable within their categories. Convert is transparent, privacy-first, and agency-friendly, with a 4.7 out of 5 G2 rating. Price Intelligently brings senior pricing and packaging expertise, delivered as an engagement by SBI Growth.
The question for a Shopify store is narrower: can your team put a pricing change or product-page variant in front of real traffic and read the result in revenue per visitor rather than a click. That is the surface Explore is built for.
Stop guessing.
Start testing what moves revenue.
Explore runs A/B, multivariate, and personalization experiments on your product pages, cart, and checkout, then measures the outcome in revenue per visitor, not just clicks.
4.6 out of 5 across 191 reviews, G2 , as of 2026