Crazy Egg vs Intelligems vs Explore (2026): Diagnosis, Prices, Revenue
Crazy Egg is a heatmap and session recording tool with basic two-variant A/B testing. Intelligems is a Shopify-native testing platform focused on price testing and content experiments. Omniconvert Explore is the eCommerce CRO platform that runs A/B, multivariate, and server-side experiments on product, cart, and checkout, with revenue per visitor as the outcome metric.
- Crazy Egg is a heatmap and session recording tool with basic two-variant A/B testing, and a 4.2 out of 5 G2 rating. [G2, 2026]
- Intelligems is a Shopify-native testing platform focused on price testing and content experiments, with a 4.9 out of 5 G2 rating. [G2, 2026]
- The gap they share is scope: Crazy Egg is diagnosis with a light test; Intelligems is one Shopify-specific lane. Neither runs a full CRO program.
- Neither supports server-side testing, a visual editor across the funnel, on-site surveys and overlays, or revenue-per-visitor measurement natively.
- Omniconvert Explore combines heatmaps, surveys, overlays, A/B, multivariate, and server-side testing on product, cart, and checkout, measured in revenue per visitor.
Teams comparing Crazy Egg vs Intelligems are usually choosing between two very different jobs: visual diagnosis with a light test, or Shopify-native price and content experiments. Crazy Egg leads with heatmaps and a basic single-page test. Intelligems leads with native price tests inside Shopify. Each is strong at a narrow slice of the problem, and neither covers the full experimentation program a growing Shopify store eventually needs, which is where Omniconvert Explore fits.
What is Crazy Egg, and what is it actually good at?
Crazy Egg is a heatmap and session recording tool with lightweight A/B testing. It shows where users click, scroll, and engage on a page, and includes a basic two-variant test in every plan at a low price point. It is accessible to non-technical marketers.
Crazy Egg is a behavior analytics tool first and a testing tool second. It holds a 4.2 out of 5 rating on G2 across 144 reviews. [G2, 2026] Its strength is making click, scroll, and engagement data easy to see for teams without an analyst, at an entry price that starts around $49 per month.
The A/B testing it includes is deliberately simple: single-page, two-variant tests. That suits a marketer who wants to try one headline against another, not a program of experiments across a store's funnel.
A heatmap aggregates where visitors click, move, and scroll on a page into a visual overlay, so a team can see attention and friction at a glance. Crazy Egg does this well and pairs it with session recordings. It is a diagnosis layer, distinct from running a controlled revenue experiment on product, cart, and checkout pages.
Where Crazy Egg is genuinely strong
- Heatmaps and scroll maps: a clear, visual read on where clicks and attention land on any page.
- Session recordings: watch real sessions to see where users hesitate.
- Low entry price: accessible plans that small businesses can start on quickly.
- Basic A/B testing included: a simple two-variant test in every plan for light headline experiments.
Where Crazy Egg hits its ceiling for an eCommerce store
- Testing is basic: no multivariate testing, server-side testing, or advanced audience targeting.
- No checkout experiments: it cannot run tests on Shopify product, cart, or checkout flows.
- Analytics first: teams serious about CRO outgrow its experiment features quickly.
- Generic conversion focus: no concept of revenue per visitor as a tested outcome.
What is Intelligems, and what is it actually good at?
Intelligems is a Shopify-native A/B testing platform focused on price testing and content experiments. It lets Shopify merchants test product prices, shipping rates, bundle pricing, and themes without developer glue work, inside the surfaces Shopify already owns.
Intelligems is purpose-built for Shopify and fills a gap most testing tools cannot reach: native price testing. It holds a 4.9 out of 5 rating on G2 across 65 reviews. [G2, 2026] Its strength is answering a very specific Shopify question, what happens if we charge a different price or ship rate, with a tool that reads the Shopify catalog and checkout directly.
Pricing starts around $149 per month on a session-based plan, with a free trial. For a Shopify brand that cannot test prices in any other tool without engineering workarounds, that is the lane where Intelligems is strong.
Shopify-native price testing is the practice of running controlled A/B tests on product prices, shipping rates, or bundles directly inside the Shopify catalog and checkout, without JavaScript workarounds that break at the final step. Intelligems does this well. It is one lane inside eCommerce experimentation, distinct from running a full test program across product pages, cart, checkout, overlays, and surveys.
Where Intelligems is genuinely strong
- Native price testing: product price, shipping rate, and bundle pricing tests inside Shopify.
- Content and theme experiments: swap on-page content or whole themes natively, no developer required.
- Shopify-tight integration: reads the catalog and checkout directly, so experiments reach the sale.
- Multivariate support: runs multivariate experiments inside its supported Shopify use cases.
Where Intelligems hits its ceiling for an eCommerce store
- Shopify only: cannot run on non-Shopify properties, headless stacks beyond its surface, or landing pages hosted elsewhere.
- No server-side testing: no server-side path for teams moving experiment decisions off the browser.
- Narrow use case: focused on prices, content, and themes, not a full CRO program across checkout UX, overlays, or surveys.
- No native heatmaps or surveys: no behavioral diagnostics or voice-of-customer feedback inside the same tool.
What Crazy Egg and Intelligems cannot do for an eCommerce store
Crazy Egg and Intelligems sit at opposite ends of a narrow room. One is a diagnosis tool with a light test; the other is a focused Shopify price-testing tool. Neither is built to run the full experimentation program an eCommerce store needs across product, cart, and checkout, measured in revenue per visitor and order rate.
Crazy Egg's A/B testing is deliberately light: single-page, two-variant tests that cannot reach the Shopify cart or checkout, with no multivariate or server-side option. It diagnoses on the surface and experiments only at the edges. Revenue per visitor is not a metric it reports.
Intelligems covers the opposite extreme: native Shopify price and content tests, but very little else in the experimentation stack. It does not run server-side experiments, offers no visual editor for broader page tests, has no heatmaps or on-site surveys, and does not reach beyond its Shopify-specific lane for the wider CRO work a growing store needs.
The two blind spots are not the same, but they add up to the same business problem: neither tool runs a complete experimentation program on the store's revenue surfaces. Diagnosis without a real test, and price testing without the surrounding checkout and page work, both leave margin on the table. Neither tool is built around the Customer Value Optimization question of whether a win holds for repeat, high-value shoppers. For how acting on behavior and testing fit together, see Has personalization replaced A/B testing?
The deeper issue is that a store's CRO program needs more than one slice. A heatmap tells you where shoppers hesitate; a price test tells you whether a different number lifts order rate; the full program needs both of those, plus a visual and code editor for product-page tests, multivariate and server-side experiments, overlays and surveys, and a measurement model built around revenue per visitor. Omniconvert Explore is built around that full program on Shopify: experiments, diagnostics, and surveys live in one tool, run on the store's real revenue surfaces, and tie back to Customer Value Optimization so you know a win held for high-CLV customers.
eCommerce conversion rate optimization (CRO) is the practice of running controlled experiments on the revenue surfaces of an online store, product pages, cart, and checkout, and measuring the result in revenue per visitor and order rate rather than generic conversion rate. Omniconvert Explore is defined as an eCommerce conversion rate optimization platform for product, cart, and checkout experiments, native to Shopify and priced for store traffic.
What neither tool can tell an eCommerce team
- Did the win move revenue and margin. Whether a change lifted revenue per visitor and order rate, and held once discounts and returns are counted, not just the click or the drop-off.
- Which surface to test next. Which pages in the funnel (product, cart, checkout) carry the highest revenue impact if tested first, across the full set of levers, not only price.
- How it behaves across the Shopify funnel. How an experiment interacts with the Shopify catalog, variants, and checkout flow natively, with multivariate and server-side support, not only on product-page prices.
- Whether it holds for valuable customers. Whether the result holds for repeat, high-value customers, the Customer Value Optimization question, not just first-session visitors.
Omniconvert benchmarks more than 7,000 eCommerce websites in its CROBenchmark Report 2026, across 248+ audit criteria. The data shows where stores actually lose orders: 99.6% fail to make guest checkout visible and prominent, 94.2% never show checkout progress, and 85.1% never show the full order cost before the final step. [CROBenchmark Report 2026, Omniconvert]
A heatmap can show shoppers stalling at that step, and a price test can lift the number on the product page, but neither diagnoses the full checkout funnel, tests the fix, and reads the result in revenue per visitor. Explore runs that experiment on the store's real revenue surfaces and reports the outcome in revenue per visitor.
That is what the title means by diagnosis, prices, and revenue. Diagnosis without a real test leaves the fix unproven. Price testing without the surrounding checkout and page work leaves most of the funnel untouched. Explore brings all three into one program, measured in revenue per visitor and tied to repeat buyers, so a confirmed win is margin the store keeps rather than traffic it rents. Explore also reaches Shopify-specific levers most testing tools cannot touch, including price testing; see Explore 3.0: pricing testing on Shopify.
Crazy Egg vs Intelligems vs Explore: the capability comparison
Side by side, the three tools sit at different points on the Shopify testing stack. Crazy Egg shows on-page behavior and runs a light single-page test. Intelligems runs Shopify-native price and content tests. Explore adds the surrounding stack: multivariate, server-side, visual editor, overlays, surveys, and native Shopify experiments on product, cart, and checkout, measured in revenue per visitor. See A/B testing with Explore for how those experiments run natively on the Shopify funnel.
| Capability | Crazy Egg | Intelligems | Omniconvert Explore |
|---|---|---|---|
| Primary function | Heatmaps with basic A/B testing | Shopify-native price and content testing | eCommerce CRO on product, cart, and checkout |
| A/B testing | Partial basic two-variant, single page | Yes Shopify-native price and content | Yes visual plus code editor |
| Multivariate testing | No | Yes inside Shopify use cases | Yes |
| Server-side testing | No | No | Yes |
| Visual editor | No | No | Yes |
| On-site surveys and overlays | No heatmaps and recordings only | No price and content tests only | Yes surveys and overlays built in |
| Shopify integration | Low installs but no checkout testing | High native price and checkout testing | Yes native |
| eCommerce focus | Low small-business diagnostics | High Shopify-only, price-first | High built for store revenue workflows |
| Pricing model | Session-based, from $49/mo, free trial | Session-based, from $149/mo, free trial | Session-based, built for store traffic, free trial |
| Best for | Small teams wanting heatmaps and light tests | Shopify brands testing prices, themes, and content | Shopify and eCommerce teams running the full CRO program |
| User rating | 4.2 out of 5 (G2, 144 reviews, as of 2026) | 4.9 out of 5 (G2, 65 reviews, as of 2026) | 4.6 out of 5 (G2, 197 reviews, as of 2026) |
AliveCor used Omniconvert Explore to run a structured A/B testing program and achieved +21% conversion rate, +5% revenue per visitor, and 94% statistical relevance across their experiments. [Omniconvert, AliveCor case study]
Competitor ratings, pricing, and plan details reflect publicly listed figures as of 2026 and can change. Crazy Egg is a behavior analytics tool with light testing; Intelligems is a focused Shopify-native price and content testing tool. Explore uses session-based pricing; see the Omniconvert pricing page for current plans.
Get the full CROBenchmark data behind these stats: 7,000+ websites, 15+ industries, 248+ audit criteria, 100+ CRO experts. See exactly where eCommerce growth teams are losing margin in 2026.
Get the CROBenchmark ReportFrequently Asked Questions
Should you choose Explore over Crazy Egg or Intelligems?
Decide by the shape of your testing program. If you want cheap on-page diagnostics with a single test, Crazy Egg is fine. If you want Shopify-native price and content tests only, Intelligems covers that lane well. For a store that needs the full CRO stack, A/B, multivariate, server-side, heatmaps, surveys, and overlays on product, cart, and checkout, measured in revenue per visitor, run that program in Explore.
Crazy Egg and Intelligems are useful inside their lanes. Crazy Egg gives a Shopify team cheap heatmaps and a single-page test. Intelligems gives a Shopify brand native price testing most tools cannot reach without engineering workarounds.
The question for a growing store is wider: once you can diagnose and price-test, can you also run a full experimentation program across product, cart, and checkout, with multivariate, server-side, surveys, and overlays, and read the result in revenue per visitor. That is the surface Explore is built for.
Stop guessing.
Start testing what moves revenue.
Explore runs A/B, multivariate, and personalization experiments on your product pages, cart, and checkout, then measures the outcome in revenue per visitor, not just clicks.
4.6 out of 5 across 197 reviews, G2 , as of 2026