Crazy Egg vs VWO Testing vs Explore (2026): Diagnosis vs Revenue Testing
Crazy Egg is a heatmap and session recording tool with lightweight two-variant A/B testing. VWO Testing is a broad A/B testing and experimentation platform with a visual editor, multivariate, and server-side testing. Omniconvert Explore is the Shopify-native eCommerce CRO platform: it runs experiments on product pages, cart, and checkout, and measures the result in revenue per visitor.
- Crazy Egg is a heatmap and session recording tool with basic two-variant A/B testing, and a 4.2 out of 5 G2 rating. [G2, 2026]
- VWO Testing is a broad A/B testing and experimentation platform with a visual editor, multivariate, and server-side testing, and a 4.4 out of 5 G2 rating. [G2, 2026]
- Crazy Egg is diagnosis-first with a light test; VWO is a full web testing platform, but neither is built around the Shopify product-to-checkout path.
- Neither reports experiments in revenue per visitor or integrates natively with Shopify checkout, which is where eCommerce margin is decided.
- Omniconvert Explore runs A/B, multivariate, and checkout experiments on Shopify natively, with heatmaps and surveys beside them, measured in revenue per visitor.
Teams comparing Crazy Egg vs VWO Testing are usually weighing a lightweight heatmap tool with a basic test against a full-featured A/B testing platform. Crazy Egg leads with visual diagnostics and bundles a simple two-variant test. VWO Testing leads with a visual editor, multivariate, and server-side testing across any web page. Both are capable in their lane, but neither is built around the Shopify product-to-checkout path or around revenue per visitor as the outcome metric, which is where Omniconvert Explore fits.
What is Crazy Egg, and what is it actually good at?
Crazy Egg is a heatmap and session recording tool with lightweight A/B testing. It shows where visitors click, scroll, and engage on a page, and bundles a simple two-variant test in every plan at a low entry price. It is designed for non-technical marketers. [Crazy Egg, 2026]
Crazy Egg is a behavior analytics tool first, and a testing tool second. It holds a 4.2 out of 5 rating on G2 across 144 reviews. [G2, 2026] Its strength is making click, scroll, and engagement data easy to read for teams without an analyst, from around $49 per month.
The A/B testing it ships is deliberately simple: single-page, two-variant tests. That suits a marketer who wants to try one headline against another, not a program of experiments across a funnel.
A heatmap aggregates where visitors click, move, and scroll on a page into a visual overlay, so a team can see attention and friction at a glance. Crazy Egg does this well and pairs it with session recordings. It is a diagnosis layer, distinct from running a controlled revenue experiment on product, cart, and checkout pages.
Where Crazy Egg is genuinely strong
- Heatmaps and scroll maps: a clear, visual read on where clicks and attention land.
- Session recordings: watch real visits to spot where users hesitate.
- Low entry price: accessible plans small businesses can start on quickly.
- Basic A/B testing included: a simple two-variant test in every plan.
Where Crazy Egg hits its ceiling for an eCommerce store
- Testing is basic: no multivariate, server-side, or advanced audience targeting.
- No checkout experiments: it cannot run tests on Shopify product, cart, or checkout flows.
- Analytics first: teams serious about CRO outgrow its experiment features fast.
- Generic conversion focus: no concept of revenue per visitor as a tested outcome.
What is VWO Testing, and what is it actually good at?
VWO Testing is a broad A/B testing and experimentation platform. It combines a visual editor with multivariate and server-side testing, heatmaps, and session recordings in one tool, and integrates with most analytics and CRM stacks. It serves marketing and product teams running experiments across web and full-stack. [G2, 2026]
VWO is a general-purpose experimentation platform with mature tooling. It holds a 4.4 out of 5 rating on G2 across 913 reviews. [G2, 2026] Its strength is breadth: a well-regarded statistical engine, a visual editor usable by non-technical teams, and a full-stack path for engineering teams on the same account.
Pricing is MTU-based (monthly tracked users) and starts around $314 per month, with multivariate testing and behavioral targeting gated to the Pro plan from $972 per month. [VWO, 2026] That makes VWO strong for teams whose traffic fits the MTU model, less so for high-traffic stores that need predictable session-based pricing.
A visual A/B testing platform lets a non-technical user edit a page in a WYSIWYG editor, publish variants, split traffic, and measure a lift on a chosen conversion. VWO Testing does this across any web page type. It is a delivery layer for front-end experiments, distinct from running a controlled revenue experiment on the Shopify product, cart, and checkout surfaces natively.
Where VWO Testing is genuinely strong
- Mature visual editor: non-technical marketers can build and ship variants quickly.
- Multivariate and server-side testing: real statistical depth on the higher plans.
- Analytics in one place: heatmaps and session recordings beside the test, in one tool.
- Broad integration surface: fits into most analytics and CRM stacks without custom work.
Where VWO Testing hits its ceiling for an eCommerce store
- No native Shopify integration: checkout experiments need manual engineering setup.
- MTU pricing scales steeply: costs are unpredictable for high-traffic stores.
- Advanced features gated: multivariate and behavioral targeting sit on the $972/mo Pro tier.
- Generic web focus: no eCommerce-specific experiment templates for product or cart flows.
What Crazy Egg and VWO Testing cannot do for an eCommerce store
Crazy Egg and VWO Testing sit at very different depths, but share one gap for a Shopify store. Crazy Egg shows behavior and runs a light test; VWO runs full web experiments. Neither is built around the Shopify product, cart, and checkout surfaces natively, and neither reports results in revenue per visitor rather than a generic conversion rate.
Crazy Egg's testing is limited to simple two-variant tests on single pages, and it cannot run experiments on Shopify checkout flows, product pages, or cart sequences. It diagnoses on the surface, then experiments at the edges. Revenue per visitor is not a metric it reports.
VWO is optimized for front-end web testing across any site. It has no native Shopify integration and no eCommerce-specific experiment templates. Teams using VWO for Shopify CRO have to build checkout experiment setups manually, without a tested path from product page to purchase.
The gap is the same gap at different depths. Most experimentation platforms are built around a generic web page and a generic conversion event. They optimize the execution of a test. They are not built around where eCommerce revenue is actually won or lost (product pages, cart, checkout) or around the metric that matters to a store, revenue per visitor, rather than a click.
Omniconvert Explore is built for exactly that layer. Explore runs the experiment on the store's real revenue surfaces natively, with heatmaps, recordings, and surveys beside it, and measures the outcome in revenue per visitor and order rate. For how those experiments run on the Shopify funnel, see A/B testing with Explore.
eCommerce conversion rate optimization (CRO) is the practice of running controlled experiments on the revenue surfaces of an online store, product pages, cart, and checkout, and measuring the result in revenue per visitor and order rate rather than generic conversion rate. Omniconvert Explore is defined as an eCommerce conversion rate optimization platform for product, cart, and checkout experiments, native to Shopify and priced for store traffic.
What neither tool can tell an eCommerce team
- Did the win move revenue and margin. Whether a change raised revenue per visitor and order rate, and held its margin once discounts and returns are counted, not just lifted a click or a micro-conversion.
- Which surface to test first. Which pages in the funnel (product, cart, checkout) carry the highest revenue impact if tested next.
- How it behaves in checkout. How an experiment interacts with the Shopify catalog, variants, and checkout flow natively, without engineering glue work.
- Whether it holds for valuable customers. Whether the result holds for repeat, high-value customers, the Customer Value Optimization question, not just first-session visitors.
Omniconvert benchmarks more than 7,000 eCommerce websites in its CROBenchmark Report 2026, across 248+ audit criteria. The data shows where stores actually lose orders: 99.6% fail to make guest checkout visible and prominent, and 94.2% never show checkout progress steps. [CROBenchmark Report 2026, Omniconvert]
A heatmap can show shoppers stalling at that step, and a generic web test can run a headline variant on a product page. Neither reaches the Shopify checkout natively, and neither reports the result in revenue per visitor on the store funnel. Explore does both, so the fix a diagnosis identifies is the fix a controlled experiment proves, measured in order rate and revenue per visitor rather than a lifted click.
Crazy Egg vs VWO Testing vs Explore: the capability comparison
Side by side, the three tools sit at different points from diagnosis to delivery. Crazy Egg shows behavior and runs a light test. VWO Testing runs mature web experiments with a visual editor and server-side depth. Explore adds native Shopify experiments on product, cart, and checkout, with heatmaps and surveys beside them, and reports the outcome in revenue per visitor.
| Capability | Crazy Egg | VWO Testing | Omniconvert Explore |
|---|---|---|---|
| Primary function | Heatmaps with basic A/B testing | Broad A/B and multivariate web testing | eCommerce CRO on product, cart, and checkout |
| A/B testing | Partial basic two-variant, single page | Yes visual editor and full-stack | Yes visual plus code editor |
| Multivariate testing | No | Yes on the Pro plan | Yes |
| Server-side testing | No | Yes | Yes |
| Visual editor | No | Yes mature, non-technical use | Yes |
| On-site surveys and overlays | No heatmaps and recordings only | Partial surveys yes, overlays limited | Yes surveys and overlays built in |
| Shopify integration | Low installs but no checkout testing | Limited manual setup, no native checkout tests | Yes native |
| eCommerce focus | Low small-business diagnostics | Medium web-first across industries | High built for store revenue workflows |
| Revenue per visitor measurement | No behavioral metrics only | No generic conversion rate | Yes revenue per visitor and order rate native |
| Pricing model | Session-based, from $49/mo, free trial | MTU-based, from $314/mo, Pro from $972/mo | Session-based, built for store traffic, free trial |
| Best for | Small teams wanting heatmaps and light tests | Marketing and product teams at scale, broad web | Shopify and eCommerce teams optimizing for revenue |
| User rating | 4.2 out of 5 (G2, 144 reviews, as of 2026) | 4.4 out of 5 (G2, 913 reviews, as of 2026) | 4.6 out of 5 (G2, 191 reviews, as of 2026) |
AliveCor used Omniconvert Explore to run a structured A/B testing program and achieved +21% conversion rate, +5% revenue per visitor, and 94% statistical relevance across their experiments. [Omniconvert, AliveCor case study]
Competitor ratings, pricing, and plan details reflect publicly listed figures as of 2026 and can change. VWO Testing's multivariate testing and behavioral targeting require the Pro plan at $972/mo. Explore uses session-based pricing; see the Omniconvert pricing page for current plans.
Get the full CROBenchmark data behind these stats: 7,000+ websites, 15+ industries, 248+ audit criteria, 100+ CRO experts. See exactly where eCommerce growth teams are losing margin in 2026.
Get the CROBenchmark ReportFrequently Asked Questions
Should you choose Explore over Crazy Egg or VWO Testing?
Decide by what layer you are missing. If you only need low-cost heatmaps or a general web testing stack, Crazy Egg or VWO Testing can do that. But diagnosis and generic web tests do not move Shopify revenue. For a store, run the next experiment on the product-to-checkout path in Explore, with heatmaps and surveys beside it, measured in revenue per visitor. Explore turns observed friction into a proven, revenue-measured change.
Crazy Egg and VWO Testing are both capable tools in their lanes. Crazy Egg is a low-cost heatmap tool with a light test. VWO Testing is a mature web experimentation platform with a visual editor, multivariate, and server-side depth. Both do their job well on a generic website.
The question for a store is narrower: once you can see where shoppers struggle, can you run a controlled experiment on the Shopify product, cart, and checkout and read the result in revenue per visitor. That is the surface Explore is built for.
Stop guessing.
Start testing what moves revenue.
Explore runs A/B, multivariate, and personalization experiments on your product pages, cart, and checkout, then measures the outcome in revenue per visitor, not just clicks.
4.6 out of 5 across 191 reviews, G2 , as of 2026