Gear up your website for real time, one-to-one interaction.

*30 days FREE trial. A/B testing, Website Overlays, Surveys and Advanced Segmentation included.

A personalized isometric illustration featuring a man standing next to a beach and a tent.

Personalization means being relevant

Talk to real people. Not demographics.

Omniconvert powers up your visitor interactions with everything you know about them, so you can deliver a relevant, real time experience.

The avon website, featuring personalization options, is displayed on a laptop.

The most advanced segmentation engine in the market

With Omniconvert, you will choose from 40+ data points to know your visitors and use all your insights to tailor the offer they can’t refuse.

Real conversations lead to real sales. And profits. Omniconvert covers all layers of Customer Segmentation which can give you incredible insight when it comes to creating one-to-one connections with your customers.

Exit personalization boosts Samsung’s revenue by 26% in two weeks

A personalized laptop with graphs on the screen.

Types of Web Personalization

If you want to be noticed, you should consider surprising your audience with a different approach.

The principle of website personalization is pretty simple: sort your visitors/customers by certain criteria and then treat them accordingly. Some personalization strategies that keep your efforts to a minimum and can be done with a personalization platform such as Omniconvert Explore are:

By User type


A personalized experience for new visitors: discounts for subscribing, reviews and trust badges emphasized on landing pages, welcome messages, navigational tooltips, personalized chat messages

By User type

By website behavior


Product recommendations according to their visited pages

A personalized experience for new visitors: discounts for subscribing, reviews and trust badges emphasized on landing pages, welcome messages, navigational tooltips, personalized chat messages

Personalized search results

Upselling and cross-selling products according to their cart

Using gamification overlays to increase the AOV (check the AVON case study)

Adapting navigation according to their behavior (filters, links, buttons)

By website behavior

By Device type


Showing different elements on a specific device type

Displaying first higher-value products on expensive devices

Product related to the device type (if you are selling cell phone accessories)

By Device type

By geo-location


Surprising your visitors by showing a location-based message

Showing what other people from their area bought

Showing statistics based on their location that are meant to increase brand trust

Showing testimonials/reviews from people in the same area

Offering discount based on their location and their AoV

Showing pictures that are representative for that location

Offering free delivery/returns according to their location

By geo-location

By weather & temperature


Showing related products according to the temperature outside

Displaying different categories of products

Showing messages on product pages

By weather & temperature

Benefits of Web Personalization

All the website personalization efforts are affecting in a way or another the User Experience. If you want to improve your conversion rates, you have to improve first the User Experience. Besides, a better User Experience, it also has other benefits


Improves overall User Experience

Gives a sense of professionalism for your brand

Increases user engagement on the website

Improves brand awareness

Increases conversion rates and AOV

Improves customer retention significantly

Makes the conversion optimization process easier

Benefits of Web Personalization

What can you personalize with Omniconvert?

Adapt web pages

Adapt web pages

Adapt the content of the existing webpages.

Personalized overlays

Personalized overlays

Trigger on-load, on-scroll & on-exit personalized overlays to re-engage or be relevant to each visitor at the right time.

Satisfaction surveys

Satisfaction surveys

Target unhappy customers from previous customer satisfaction surveys. Give them what they need.

Integrations

With our direct integrations and with those made through Zapier you can connect Omniconvert with the apps you’re currently using, such as your email marketing provider, your ecommerce platform or your analytics tools.

An isometric image of a personalized laptop with a graph on it.

Analytics

Google Analytics, Google Tag Manager, Hotjar or Inspectlet are important tools that help you monitor your traffic and your users behavior on your website, through analytics and heatmaps. We have integrations with all of these so you can track and get valuable insights from all your Omniconvert experiments.

An isometric image of a mobile phone with a shopping bag and credit card, demonstrating personalization options.

Online shops

Whatever your ecommerce platform, Omniconvert allows you to make the most out of it by easily integrating with platforms such as Magento or Shopify.

An isometric image of a stack of mail boxes with a personalized touch of a pink ribbon.

Email automation

Through Zapier you can easily connect your Omniconvert lead capturing overlays with any major email automation service, such as MailChimp or GetResponse. No wasting time on manually syncing lists, no new-leads are lost.

Join us, you'll be in good company

About different logos on a white background.