How do you define 'tested users'?

A tested user is any visitor included in any experiment (A/B Testing, Personalization, or Survey) and visible in the reporting area. For example, if 500 users see the control page and 500 see the variation page in an A/B test, you consume 1,000 tested users.

Can the Omniconvert code be installed using Google Tag Manager?

Yes, you can install our code using GTM. However, this may slow down code deployment, causing issues like screen flickering during A/B tests or delayed triggering for popups.

Can Omniconvert be used for any type of website?

Omniconvert works for most self-hosted websites, including custom-coded sites, CMS platforms (e.g., WordPress, Joomla, Drupal), and eCommerce platforms (e.g., Shopify, Magento, BigCommerce). The main requirement is access to the source code to paste in Omniconvert's code.

Nexus Editions · Summer '26

A faster way to make, measure and track your ads

Nexus by Omniconvert now drafts ads from your products with AI, judges winners by new customers and repeat revenue, flags live ads missing tracking, and opens on a dashboard built for your role.

See the releases Install Nexus by Omniconvert

New features: 15
Improvements: 10
Product areas: 9
Published: Oct 6, 2026

The headline releases

What changed most in July–September 2026

01 / 10 · Creative Wizard

Turn one product into a batch of ad drafts

Pick a product and a concept, and Creative Wizard drafts image ads side by side from more than one AI image model. Keep the ones you like in Studio, where copy arrives in your store's language. Turn any ad into fresh drafts, and keep your brand images in one library.

Draft image ads from more than one AI image model
Build drafts from your own, competitor, library or Studio ads
Ad copy written in your store's language
A Creative Library to organise and design from your brand images

From a product to publish-ready ad drafts.

New Aug 7, 2026
Creative Wizard turns one product into a batch of ad drafts
Pick a product and a concept, and the Creative Wizard generates image ad drafts side by side from more than one AI image model. Keep the ones you like and they go to Studio, ready to edit and publish.
New Jul 17, 2026
Creative Library for your brand images
Upload your brand images, organise them in folders with tags, and browse them next to the creatives generated for you. Insert any image into a Studio design, or start a new design set from it.
New Sep 24, 2026
Create similar ads from any ad
You can now turn any ad into new ad drafts for your own product, whether it is one of yours, a competitor's, or from the library or Studio.
Improved Sep 24, 2026
Ad copy written in your store's language
Creative Wizard now writes ad copy in your store's language, and Studio shows the copy as it arrives.

02 / 10 · Winning ads

Judge ads by new customers, not returning ones

Set your own winner criteria with AND/OR rules on metrics like ROAS and new-customer cost per acquisition, and have winners marked each night. The Media Buyer brief now measures efficiency as acquisition MER, so returning-customer sales no longer flatter your ads.

Set winner criteria with AND/OR rules, separately per campaign
Efficiency as acquisition MER: new-customer revenue over ad spend
A Repeat revenue column: what each ad's customers spent after their first order
Each ad's payback curve, with a tile on the Media Buyer brief

See which ads actually bring new, lasting customers.

New Jul 28, 2026
Decide what a winning ad means for your store
In Settings › Ads › Winning ads, set your own winner criteria with AND/OR rules on metrics such as ROAS and new-customer cost per acquisition. Preview which ads qualify and why, and have winners marked every night.
Improved Aug 4, 2026
The Media Buyer brief now reports acquisition MER
The Media Buyer Daily Brief now measures efficiency as aMER: new-customer revenue divided by total ad spend. Sales from returning customers no longer make your ads look more efficient than they are.
New Aug 30, 2026
Repeat revenue for every ad
See what the customers each ad brought in have spent since their first order. The ads table has a Repeat revenue column next to True Profit, and each ad's detail view shows its payback curve.

03 / 10 · Ad tracking

Find the live ads that are missing tracking

A new Ad tracking page under Performance lists live ads that lack the tracking to tie orders to them, sorted by spend, each with the reason and a link to add it. Coverage now spans Google Search and Performance Max, with per-campaign tracking health.

Each row gives the reason and a link to Ads Manager or Google Ads
Covers Google Search and Performance Max from one account string
Per-campaign tracking health
A compact banner sized to the period you pick

Stop losing orders to ads you can't attribute.

New Sep 16, 2026
Find the ads that are missing tracking
A new Ad tracking page under Performance lists your live ads that lack the tracking needed to tie orders to them, sorted by spend. Each row gives the reason and a link to fix it in Ads Manager or Google Ads.
Improved Sep 30, 2026
Ad tracking now covers Performance Max
Ad tracking now covers Google Performance Max alongside Search. A single Google account string tags both, and each campaign shows its tracking health.
Improved Sep 18, 2026
A clearer ad tracking banner
The banner that flags ads missing tracking is now more compact, sized to the period you pick, and shows where each ad comes from.

04 / 10 · Dashboards

A home dashboard built for your role

Home now opens on the dashboard for your role — Store, Ads or Creative. Choose the KPI cards that matter, set a monthly target for each, and weight the factors behind your Performance Score for each store.

Store, Ads and Creative dashboards
New KPIs including POAS, refund rate, CAC, NPS and subscribers
A Daily Brief strip at the top of every dashboard
Tune each factor's weight in your Performance Score, per store

Open on the numbers your job runs on.

New Sep 17, 2026
Store, Ads and Creative dashboards
Home in Nexus by Omniconvert now opens on the dashboard for your role: Store, Ads or Creative. Choose the KPI cards that matter to you, set a monthly target for each, and see findings with an estimated impact range.
Improved Sep 28, 2026
Tune your Performance Score weights
You can now adjust how much each factor counts toward your Performance Score, set separately for each store.

Also new

More releases worth knowing

05 / 10 · Guided setup

Draft your first ads on day one

New stores start with a guided setup: connect your data sources, confirm a brand board filled in from Shopify, pick a product and a concept, and get your first ad drafts while your store data imports.

Brand colours and slogan taken from Shopify
Choose a guided or a fully automatic route
An email tells you when your store data is ready

Guided setup drafts your first ads on day one

06 / 10 · Angles & concepts

See the strategy behind every ad

An Angle explorer shows every marketing angle found for your store — each idea, its variations and the ad spend behind it — and a Concepts tab lists the built-in creative concepts you work with. Add, edit or retire your own.

Angles show an Ads column, total spend and sortable columns
A competitor Creative Taxonomy card
See how many of your ads use each concept

07 / 10 · Integrations

Connect Triple Whale and your reviews

Connect Triple Whale and use its attribution to tie orders to individual ads, synced every day. Bring in product reviews from Loox or a CSV file, with Loox and Triple Whale detected from your Shopify apps.

A sync activity view shows how each day's sync went
Loox review sync, with automatic Shopify detection
Import reviews from a CSV file

08 / 10 · Audiences

Build audiences from Shopify customer properties

The Audience Builder can now filter on Shopify customer tags, country, language, currency, account state, verified email, SMS marketing consent and tax-exempt status.

Build audiences from Shopify customer properties

09 / 10 · Profit

Choose how free-gift costs count in margins

In Settings, decide how the cost of free gifts is handled: leave it out of product costs, count it on the gift, or count it on the paid product it came with. Affected products are recalculated at once.

Choose how free-gift costs count in your margins

10 / 10 · Navigation

A simpler menu, and Store Status for every store

The menu is organised around what you do: Insights holds products, customers, CX and competitors; Create holds strategy and production; Performance holds results, campaigns and audiences. Store Status is now open to every store.