The AI eCommerce growth engine for Shopify brands: it finds the opportunity, builds the campaign and measures it in True Profit. Every new feature, improvement and fix we ship to Nexus, newest first.
Home in Nexus by Omniconvert now opens on the dashboard for your role: Store, Ads or Creative. Choose the KPI cards that matter to you, set a monthly target for each, and see findings with an estimated impact range.
A new Ad tracking page under Performance lists your live ads that lack the tracking needed to tie orders to them, sorted by spend. Each row gives the reason and a link to fix it in Ads Manager or Google Ads.
See the 29 built-in creative concepts Nexus by Omniconvert works with, plus any you add. Create, edit or retire your own, and see how many of your ads use each one.
Settings › Store Status is out of beta. Check that each scheduled data import ran on time, see any errors that affect your store, and spot gaps in your Shopify product category coverage.
Connect Triple Whale from Settings › Integrations. Nexus by Omniconvert syncs it every day and uses its attribution to tie orders to individual ads, and a sync activity view shows how each day's sync went.
In Settings › Products, decide how the cost of free gifts is handled: leave it out of product costs, count it on the gift, or count it on the paid product it came with. Affected products are recalculated at once.
See what the customers each ad brought in have spent since their first order. The ads table has a Repeat revenue column next to True Profit, and each ad's detail view shows its payback curve.
New stores start with a guided setup: connect your data sources, confirm a brand board filled in from Shopify, pick a product and a concept, and get your first ad drafts while your store data imports.
See every marketing angle found for your store in one place: each core idea, its variations and the ad spend behind it, with search and filters. It is under Create › Strategy › Angles.
Pick a product and a concept, and the Creative Wizard generates image ad drafts side by side from more than one AI image model. Keep the ones you like and they go to Studio, ready to edit and publish.
The Media Buyer Daily Brief now measures efficiency as aMER: new-customer revenue divided by total ad spend. Sales from returning customers no longer make your ads look more efficient than they are.
In Settings › Ads › Winning ads, set your own winner criteria with AND/OR rules on metrics such as ROAS and new-customer cost per acquisition. Preview which ads qualify and why, and have winners marked every night.
The Audience Builder can now filter on Shopify customer tags, country, language, currency, account state, verified email, SMS marketing consent and tax-exempt status.
Upload your brand images, organise them in folders with tags, and browse them next to the creatives generated for you. Insert any image into a Studio design, or start a new design set from it.
Save the market angles your competitors use that you have not tried yet. Track each one as To test, Briefed, Tested or Dismissed, and turn any of them into an ad brief in one click.
Approve, iterate or reject each AI ad brief and leave structured feedback. Nexus by Omniconvert adapts the brief for you, and your feedback shapes the playbook it uses for future briefs.
Nexus by Omniconvert now works as an MCP server. Create a token in Settings › MCP, then ask Claude, Cursor or another MCP assistant about your sales, customers and ads, or start actions that ask you to confirm first.
When your store has NPS survey data, CX › NPS shows scores by segment, product, category and location, trends over time, the link between NPS and lifetime value, and a daily AI summary of detractor themes.
See how your customers split across RFM segments, how they move between segments over time and which customers are due to buy again, and browse every customer with filters.
Connect Blueshift to push your audiences to Blueshift lists and keep customer attributes, including NPS, in sync every day. Preview a sync before you run it in full.
Connect your Meta ad account to bring Facebook and Instagram performance data into Nexus by Omniconvert, and publish the ads it makes straight to Meta.
Launch Monitor tracks your newly launched ads against your own benchmark click-through rate. Pause or archive an underperformer and, if you want, queue a replacement brief in the same step.
Build audiences from your customer data, preview their size, and sync them to Meta Custom Audiences and Google Customer Match, rebuilt every day. Audience Insights suggests ready-made audiences with their size and value.
Each morning starts with an AI-written brief: yesterday's revenue and orders, what needs attention, and the opportunities, with a prioritised actions feed. The Ads dashboard adds a daily brief on spend, CPM anomalies and ad fatigue.
Set rules that pause underperforming ads, or launch a new variant when a winning ad fades. Every decision goes to a queue you can review, with a Run now option. Rules stay off until you switch them on.
Publish Search, Display, Performance Max, Demand Gen and YouTube video ads built in Nexus by Omniconvert, attach your audiences, and choose the conversion goal to optimise for.
Turn an approved ad brief into a design set with a version for every placement, in up to nine aspect ratios including Google Display and Performance Max. Backgrounds extend automatically to fit each size.
Your competitors' ads are collected into one library, and each is broken down by format, hook, pacing and call to action. Creative Radar charts their creative patterns, with Video Anatomy and Format Face-Off views.
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The AI eCommerce growth engine for Shopify brands: it finds the opportunity, builds the campaign and measures it in True Profit.
Free to install on Shopify.