What is...

Organic traffic

What is organic traffic?

The term “organic traffic” is used for referring to the visitors that land on your website as a result of unpaid (“organic”) search results. Organic traffic is the opposite of paid traffic, which defines the visits generated by paid ads. Visitors who are considered organic find your website after using a search engine like Google or Bing, so they are not “referred” by any other website.

The easiest way to increase the organic traffic of your website is to publish quality and relevant content on your blog regularly. This is, however, only one of the strategies used for acquiring new visitors. The branch of online marketing that focuses directly on improving organic traffic is called SEO – search engine optimization.

Organic traffic is obtained from the appearance of the site in the results of a search that users perform in search engines, such as Google, Yahoo, or Bing. Organic traffic is free traffic, this aspect being what makes it the type of traffic that website owners want the most.

organic traffic

Where do you see organic traffic in Google Analytics?

The first step you need to take to analyze organic traffic, SEO traffic, in Google Analytics is to access the Channel Grouping report, which you find by clicking on Acquisition / All Traffic / Channels. Thus, you can view the different website traffic by sources. Accessing Organic Search, you will be able to analyze in detail the indicators corresponding to the organic traffic.
This report is one of the most important in evaluating the results of the SEO optimization strategy. You can analyze more sophisticated metrics, such as landing pages and keywords that have attracted the most organic traffic and many other relevant indicators.

Analytics is an application offered for free by Google that monitors all the activity on a web page, a website analytics tool. Usually, most site owners use this tool to see the overall site traffic, the average time spent by visitors to the site, the number of pages visited, the traffic sources (direct, organic, referrals, paid traffic), plus the keywords that generated the organic traffic.

The interpretation of the information displayed in the account shows us the quality of the traffic and the sources that generate it. GA is a must-have to monitor any campaign on a web site. Whether we are talking about organic traffic or paid traffic (advertising traffic), we can analyze the performance of the targeted words. We mention that in the case of keywords, the most important factor to track is conversion, and then you can analyze the time spent on the site by those who came to the site after these keywords, the number of pages visited, and bounce rates.

For those who analyze in detail the traffic sources of a site, the appearance of “not provided” in Google Analytics has begun to shake with the percentage increase of this traffic. Basically, “not provided” traffic is organic traffic coming from the search engine, after accessing the displayed results for different keywords.
On October 18, 2011, Google officially announced this decision, which they say is coming to protect search engine users. Basically, since then, Google has started to secure searches.

Even though the traffic not provided exceeded 85%, we can see which keywords brought traffic and how much traffic in Google Search Console. If you connect the Search Console with the Analytics account, you can see all the information from Search Console in Analytics integrated with conversions. Now you will know which keywords convert better and focus on them to increase organic traffic brought by them and have more sales.

Improving the time spent on the site, after a user has reached a page in your site or online store, increasing the number of pages viewed in a session and lowering the bounce rate, can be a clear sign that it provides a pleasant experience for those who visit your site. After this you need to improve conversion, what the users do on your site after they get there, basically from here, the entire ordering process begins. 
Search Engine Optimization is continuously changing, and it is not new, you have to accept it and take the necessary measures.

What is direct traffic?

Direct traffic means all users who have entered the URL of a website directly into their browser’s search bar. Direct traffic also includes users who have clicked on a site’s link through the “Favourites” categories of a browser. Also, when we talk about direct traffic, we count users clicking on links from non-indexed documents.
The data of this traffic is to be taken with tweezers because, in many cases, it comes from the internal employees, the partners, or the current customers who pass by your site to connect to their account. But this is also indicative of great notoriety if users spontaneously come to your site.

Acquiring new visitors is essential, but retaining them is even more important. Because it is made by relevant visitors, direct traffic is an essential sign of the health of the site. The number of direct visits, their proportion in total visits, as well as the behavior of those who went directly to the site (in Google Analytics is between predefined segments, so a few clicks away) are important indicators in analyzing a website traffic quality. Web analytics tools themselves segment traffic by source and distinctly mark direct traffic.

Difference between organic and direct traffic sources

On the one hand, we have search traffic, on the other, direct traffic. There are two completely different sources. But when does someone search for the exact site address in the search engine, it is called branded search traffic.
Traffic is the unit of measurement of a website. The goal of any site is to attract traffic because a large number of visitors represents a large number of customers for the company, and customers generate revenue. At the same time, it is important to know what types of traffic are, how and when we can attract visitors.

The direct traffic is represented by the direct accesses of the site. This type of traffic includes users who access the same website directly and regularly without using search engines. As I mentioned earlier, time spent on the site is a significant indicator that suggests to Google that your site offers quality content and thus gives you more authority (domain authority).

How to increase organic traffic?

We all want more organic traffic on the sites we manage. Whether we talk about online stores, service presentation sites, or publishing sites, in each of these cases, a higher volume of relevant traffic is reflected in the increase in the number of orders, turnover, or revenue from advertising.

  • Keep SEO in mind!

The main advantage of SEO is that it offers permanent results. Instead of channeling your efforts on adverts spread all over the internet, you better set up your site for search engine robots that roam your web pages. An essential thing to look for is the choice of keywords, selecting them by the keyword search volume. They help you grow organically in search engines, as long as you maintain a balance between high-search words and low-competition words.

  •  Create a blog for your site or online store

If your online store does not have an active blog, you must create one. Blogging is a very effective way to attract the audience and generate more traffic and, therefore, more sales for your business. Why? Because it helps SEO. 
By linking your blog and online store, Google will perceive you as relevant to your niche and give you a better place on search results.
A quality blog article tells stories that attract visitors and turn them into consumers while increasing the chances of engagement.

  • Be active on Social Media!

It is said that if you are not present on social media, you do not exist. For your business, quality content on the site, and the blog is important, but you will also need mentions on other websites (backlinks) and on social media. Publishing your blog post on social media will send Google social signals that can help in getting better rankings. 

  • Don’t neglect the design!

The first impact and all the experience that the user has on the site matters on how your website converts. Often, the high bounce rate is due to an unfriendly web interface. In other words, if we get to a site and can’t find the navigation menu, and are attacked by an avalanche of pop-ups, we will most likely not have the patience to look for what we need. 

  • First paragraph and Headlines

As a ranking factor on-page, the first paragraph and headlines are important. All the elements on the page are optimized according to the keywords. The first paragraph should contain the main important keywords and explain what will the user find in the article. The subtitles that appear on the page are equally important because they will help the reader to understand very quickly what they will find on that page. If a user scans the page and in 10-15 seconds does not fin what he needs, it is very likely to lose it. The subtitles also help in structuring the content.

  • SEO Optimized Images

How important do you think e-commerce images are? Would you buy a product if you didn’t see what it looked like? The vast majority of e-commerce sites use the same photos from suppliers. If they are so important, I think they would be worth investing in professional product pictures. And setting proper ALT text to images using the main keywords it’s a must if you want to have a well-optimized website.

  • Structured data – Schema.org

In short, what is Schema.org? It is a mark-up language on the site, which “translates” our natural language into structured data that Google can easily understand.
For example, Google had issues with understanding product pages. Implementing structured data for products, reviews or specific ones like recipes helps google robots and this will lead to better rankings for your product pages.

  • Title and Meta Descriptions

The title and meta description are very important. It is how your link will look in search engine results pages, which describes what the page the user will reach after clicking.
You need to introduce the keywords for which you want the page to rank in title and meta description and maintain a clear and converting message. It improves the CTR, and you will get more visitors on your website.

  • Publish content oriented to specific problems, specific to the field of activity

You need to know very well the market you activate in and understand the needs of the clients to offer them what they want. You must provide detailed and concrete information about what the product or offer provides. Creating content optimized for organic traffic and on the right topic will bring quality visitors that will convert in leads and bring more sales.

What is organic traffic in Google Analytics? 

Organic traffic is the traffic that comes from accessing the site from visitor searches on Google, Yahoo, Bing, or other search engines. It is that traffic that you get “naturally” and most desired of all. This traffic is targeted, those who come to the site come after searches by keywords or expressions that are related to the topics addressed on the website.

Why is organic traffic important? 

Organic traffic is important because it helps the site to function correctly and can increase the popularity of the site. If you sell different things on that site, organic traffic helps you to produce more sales.

What is direct traffic in Google Analytics? 

Direct traffic in Google Analytics is found by accessing the Channel Grouping report, which you find by clicking on Acquisition / All Traffic / Channels. Direct traffic represents all users who have entered any URL of a website directly into their browser’s search bar. 

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