Omniconvert Explore

Redesigns and new layouts are high-stakes decisions. With split testing, you can send traffic to entirely different URLs—such as a new product page template or a seasonal landing page—and measure the conversion impact in real conditions. Traffic allocation can be controlled manually (50/50 or custom splits), and priority rules in the dashboard ensure visitors only see one experience. Instead of debating opinions, you get statistically valid evidence before rolling out bold changes.

When multiple tests are live, it’s important to keep data clean. Explore lets you decide how experiments are prioritized and how traffic is split, so you know exactly which visitors are exposed to which variation. Even when visitors qualify for multiple segments, rules and priorities give you control.

Define as many goals as you need to evaluate performance, from conversions and revenue to micro-engagements. Each custom goal can be tracked with its own snippet of code, giving you flexibility to adapt tracking to your funnel. You can also set attribution windows that match your buying cycle.

Experiments are only as good as their audience definition. Explore gives you 40+ segmentation options, so you can decide exactly who sees a variation. Target by geo-location, device type, OS, referral source, cookies, UTM tags, or even custom JavaScript rules. You can also trigger tests by user behavior—like time spent on site or scroll depth—so every experiment reaches the right audience. No more wasting impressions on segments that don’t matter.

Numbers alone don’t drive action, clarity does. Explore’s reporting dashboard turns raw results into clean visuals: conversion trends, revenue per visitor, chance-to-win, and cumulative views are all tracked in real time. For teams, results can be exported into branded PDF reports, making it easy to share progress with stakeholders without messy spreadsheets. You don’t just collect results—you communicate them effectively.

Not all conversions happen in a straight line. With Explore, you choose how credit is assigned to touchpoints: distribute it equally with linear attribution, or highlight the steps that directly influenced the final conversion with assisted attribution. This flexibility allows you to analyze campaigns in a way that mirrors your actual funnel, avoiding misleading results. You see not only what worked, but why.

Explore plugs into the tools most ecommerce teams already use, so experiment data flows where you need it. From analytics platforms to ESPs and CRMs, you can connect Explore directly or via Zapier. This means no extra steps to keep your insights aligned across channels.

Developers and marketers don’t work the same way—and they shouldn’t have to. Explore offers both a powerful code editor for advanced customizations and a WYSIWYG visual editor for quick changes. Marketers can launch drag-and-drop edits via the Chrome plugin, while developers can dive into HTML, CSS, JavaScript, or jQuery with no restrictions. This combination means faster iterations without bottlenecks.

Make sure every variation looks and works the way it should before a single visitor sees it. With Explore, you can preview tests across devices, share review links with your team, and catch issues early with built-in debugging tools. This means fewer surprises, faster approvals, and experiments that go live only when you know they’re ready.

The Explore API gives you programmatic access to experiment data. You can pull results into your BI dashboards, connect with reporting tools, or build your own applications on top of it. This makes it easier to use test data outside Explore, while still managing experiments centrally.

Client-side testing has limits—especially for speed, security, and complex experiments. Explore’s server-side testing allows you to run experiments at the infrastructure level, unlocking scenarios like pricing tests, algorithm variations, and checkout logic changes. Results are faster, more secure, and free from browser constraints. It’s true experimentation power for advanced teams.