AB Tasty vs Conductrics vs Explore (2026): Marketing vs API

What is AB Tasty, and what is it actually good at?

Where AB Tasty is genuinely strong

• No-code visual editor: marketers build variants without waiting on engineering.
• Feature flags in the same platform: combines A/B testing and gradual feature rollouts in one interface.
• Personalisation layer: audience-based experiences alongside A/B and multivariate tests.
• Post-merger depth: access to the wider VWO testing and analytics stack after the 2025 merger.

Where AB Tasty hits its ceiling for an eCommerce store

• Limited native Shopify integration: no first-class connector to product pages, cart, or checkout out of the box.
• No eCommerce-specific templates: checkout flow experiments must be built manually rather than from a store-tuned starting point.
• Server-side is an add-on: gated behind a separate paid tier, not part of the core plan.
• Post-merger uncertainty: pricing and roadmap have been reorganised since the VWO merger, and buyers report a moving target.
• Generic outcome model: no concept of revenue per visitor as a first-class metric on the store funnel.

What is Conductrics, and what is it actually good at?

Where Conductrics is genuinely strong

• Multi-armed bandit optimisation: traffic shifts automatically toward the best-performing variant without a manual winner call.
• Adaptive targeting: the engine learns which audience responds to which variant and routes accordingly.
• API-first integration: fits teams that want experimentation inside their own application, not a bolt-on tool.
• Server-side native: every test runs server-side by design, which suits product and infrastructure experiments.

Where Conductrics hits its ceiling for an eCommerce store

• No visual editor: a marketer cannot build a variant on a Shopify product page without a developer.
• Developer implementation required: every test needs engineering work to define, deliver, and read.
• No native Shopify integration: product, cart, and checkout have to be wired as custom API calls, not a store connector.
• Low brand recognition: minimal public documentation and a small G2 footprint make vendor evaluation harder than for mainstream tools.
• No eCommerce metrics native: revenue per visitor and order rate must be constructed from custom events, not read as first-class outcomes.

What AB Tasty and Conductrics cannot do for an eCommerce store

What neither tool can tell an eCommerce team

1. Did the win move revenue and margin. Whether a variant raised revenue per visitor and order rate, and held its margin once discounts and returns are counted, not just moved a bandit's allocation or a feature-flagged click.
2. Which surface to test first. Which pages in the store funnel (product, cart, checkout) carry the highest revenue impact if tested next.
3. How it behaves in checkout. How an experiment interacts with the Shopify catalog, variants, and checkout flow natively, without a custom connector or a custom API integration.
4. Whether it holds for valuable customers. Whether the result holds for repeat, high-value customers, the Customer Value Optimization question, not just for first-session visitors or a bandit-selected cohort.

Omniconvert benchmarks more than 7,000 eCommerce websites in its CROBenchmark Report 2026, across 248+ audit criteria. The findings show where stores actually lose orders: 94.2% never show checkout progress steps to the shopper, and 85.1% never show the full order cost before the final step. [CROBenchmark Report 2026, Omniconvert]

Those are fixes a CRO lead can hypothesise, mock up, and want to test today. In AB Tasty a marketer can build the variant, but wiring the outcome back to Shopify checkout revenue is custom work, and post-merger the module map for that work keeps shifting. In Conductrics the engineer can wire the API, but the marketer who owns the growth number has no way in and the hypothesis stalls on engineering capacity. Explore runs the experiment on the real revenue surfaces and reports the outcome in revenue per visitor, without a custom connector or an engineering ticket between the hypothesis and the result.

This is what the title means by marketing versus API. Two capable testing tools at opposite ends of the market, and both looking past the surface where a Shopify store's revenue is actually decided. Explore optimizes for revenue per visitor directly, and because Customer Value Optimization ties each result back to repeat, high-value buyers, the lift it confirms is margin the store keeps rather than traffic it rents. Explore also reaches Shopify-specific levers most generic testing tools cannot touch, including price testing; see Explore 3.0: pricing testing on Shopify.

AB Tasty vs Conductrics vs Explore: the capability comparison

Competitor ratings, pricing, and plan details reflect publicly listed figures as of 2026 and can change. AB Tasty is a marketing-team platform now inside the VWO group after the 2025 merger; Conductrics is an API-first engineering tool with no visual editor. Explore uses session-based pricing; see the Omniconvert pricing page for current plans.