Amplitude Experiment vs Conductrics vs Explore (2026): The Developer Tax
Amplitude Experiment is an experimentation layer on top of Amplitude Analytics, built for product teams already on that stack. Conductrics is an API-first tester for engineering and data science teams. Omniconvert Explore is the Shopify-native eCommerce CRO platform: it runs product, cart, and checkout experiments through a marketer-accessible interface, measured in revenue per visitor.
- Amplitude Experiment is an experimentation layer on top of Amplitude Analytics, with a 4.5 out of 5 G2 rating across 2,200 reviews. [G2, 2026]
- Conductrics is an API-first tester for engineering and data science teams, with a 4.3 out of 5 G2 rating across 12 reviews. [G2, 2026]
- Both require developer implementation, offer no visual editor, and are not built for Shopify storefronts or checkout testing.
- Neither measures results in revenue per visitor or reaches the product-to-checkout path through a marketer-accessible interface.
- Omniconvert Explore is the Shopify-native eCommerce CRO platform that fills that gap, measured in revenue per visitor and order rate: pick it when a marketing team owns store revenue.
Teams comparing Amplitude Experiment vs Conductrics are choosing between two engineer-facing testing tools: one layered on Amplitude's product analytics, one built as a programmable API. Amplitude Experiment leans on cohorts and SDK-driven experiments for product teams. Conductrics leans on multi-armed bandits and adaptive optimisation for engineering teams. Both stop short of the surface where an online store earns revenue: the product page, the cart, the checkout, which is where Omniconvert Explore is built to run.
What is Amplitude Experiment, and what is it actually good at?
Amplitude Experiment is an experimentation layer built on top of Amplitude Analytics. It runs SDK-based A/B testing and server-side experiments, and uses Amplitude cohorts for targeting. It suits product teams already invested in the Amplitude stack. [Amplitude, 2026]
Amplitude Experiment is Amplitude's experimentation product, tightly bound to Amplitude Analytics. It holds a 4.5 out of 5 rating on G2 across 2,200 reviews. [G2, 2026] Its strength is that experiment results are analysed in the same environment as every other product event.
For a product team already on Amplitude, this removes glue work: no separate warehouse for results, and cohorts flow from analytics into targeting. Success metrics live where the team already reads them. That is a real advantage for a SaaS product team, but a specific one.
Product-analytics experimentation runs A/B tests through the analytics platform's SDK, using its event data and cohorts as the targeting and success layer. Amplitude Experiment does this well for teams already on Amplitude. It is a product-analytics delivery layer, distinct from running a controlled revenue experiment on the product, cart, and checkout pages of a Shopify store.
Where Amplitude Experiment is genuinely strong
- Native Amplitude integration: experiment results sit alongside every other product event in one platform.
- Cohort-based targeting: reuse Amplitude cohorts as audience segments without rebuilding them.
- Server-side experimentation: SDKs for backend variants at feature-flag scale.
- Free tier available: teams already on Amplitude Analytics can start on it at no incremental cost.
Where Amplitude Experiment hits its ceiling for an eCommerce store
- Amplitude Analytics prerequisite: the tool has no value without an existing Amplitude Analytics account.
- No visual editor: every experiment needs developer implementation, blocking marketer-led testing.
- No native Shopify integration: it is not built to test the storefront, cart, or checkout.
- No revenue focus: no concept of revenue per visitor as a tested outcome.
What is Conductrics, and what is it actually good at?
Conductrics is an API-first experimentation platform for technical teams. It supports A/B testing, multi-armed bandit optimisation, and adaptive targeting through code, not a UI. Its main users are engineering and data science teams embedding experimentation inside their own applications. [Conductrics, 2026]
Conductrics is built for teams that write their own integration. It holds a 4.3 out of 5 rating on G2 across 12 reviews, a small sample that reflects a small, technical user base. [G2, 2026] Its strength is programmatic control: bandits, adaptive optimisation, and an API surface engineering teams can wire into their own applications.
That control matters when experimentation lives inside a custom product rather than sitting on a marketing site. A data science team can steer traffic toward the arm that is winning in real time, without a marketer touching a UI. Few off-the-shelf tools reach this depth for engineering-owned experimentation.
API-first experimentation exposes A/B tests and bandit optimisation as programmatic endpoints, so an engineering team can embed traffic splits and outcome tracking inside its own application code. Conductrics does this well for technical teams. It is a code-first delivery layer, distinct from running a controlled revenue experiment on the product, cart, and checkout pages of a Shopify store.
Where Conductrics is genuinely strong
- Multi-armed bandit optimisation: shift traffic toward the winning arm in real time, without a manual promotion step.
- Adaptive targeting: programmatic rules that respond to user features and outcomes.
- API-first architecture: experimentation embedded directly inside the application, no page-injection scripts.
- Server-side testing: full support for backend and feature-flag style variants.
Where Conductrics hits its ceiling for an eCommerce store
- No visual editor: every test needs developer implementation, blocking marketer-led CRO.
- No native Shopify integration: it is not built for storefront or checkout testing.
- Small footprint: only 12 G2 reviews and thin public documentation compared to broader tools.
- No revenue focus: no concept of revenue per visitor as a tested outcome.
What Amplitude Experiment and Conductrics cannot do for an eCommerce store
Amplitude Experiment and Conductrics share the same gap for a store. Both are built for engineers, both need code to launch a test, and neither reaches the Shopify checkout without integration work. For a marketing team that owns revenue, that gap is where CRO stalls.
Amplitude Experiment is an add-on layer for existing Amplitude Analytics customers. It has no visual editor and requires developer implementation on every test. It was never designed for marketer-led CRO on a Shopify storefront.
Conductrics is an API-first experimentation tool designed for technical teams embedding optimisation into their own applications. It has no visual editor and cannot run experiments on Shopify storefronts through a marketer-accessible interface. It is not built for self-serve eCommerce CRO.
The shared blind spot is not a weakness in either tool; it is what each was built to do. Both are execution layers for teams that write code. Neither is built around the surfaces where an online store earns revenue, or the outcome metric that matters there.
Omniconvert Explore closes that gap. It runs A/B, multivariate, and personalization experiments on the store's product page, cart, and checkout through a visual editor a marketer can drive, and reports the outcome in revenue per visitor and order rate. For the wider debate behind acting on behavioral data, see Has personalization replaced A/B testing?
eCommerce conversion rate optimization (CRO) is the practice of running controlled experiments on the revenue surfaces of an online store, product pages, cart, and checkout, and measuring the result in revenue per visitor and order rate rather than generic conversion rate. Omniconvert Explore is defined as an eCommerce conversion rate optimization platform for product, cart, and checkout experiments, native to Shopify and priced for store traffic.
What neither tool can tell an eCommerce team
- Did the win move revenue and margin. Whether a change raised revenue per visitor and order rate, and held its margin once discounts and returns are counted, not just moved a click.
- Which surface to test first. Which pages in the funnel (product, cart, checkout) carry the highest revenue impact if tested next.
- How it behaves in checkout. How an experiment interacts with the Shopify catalog, variants, and checkout flow natively, without engineering glue work.
- Whether it holds for valuable customers. Whether the result holds for repeat, high-value customers, the Customer Value Optimization question, not just first-session visitors.
Omniconvert benchmarks more than 7,000 eCommerce websites in its CROBenchmark Report 2026, across 248+ audit criteria. The data shows where stores actually lose orders: 99.6% fail to make guest checkout visible and prominent, and 85.1% never show the full order cost before the final step. [CROBenchmark Report 2026, Omniconvert]
Neither Amplitude Experiment nor Conductrics is built to test the fix on the Shopify checkout through a marketer's hands. Explore runs the experiment on the store's real revenue surfaces and reports the outcome in revenue per visitor.
This is what the title means by the developer tax. Every idea a marketer has about the checkout flow has to queue behind an engineer who can wire the SDK or the API, and by the time it ships the shopper has already left. Explore removes that queue for the marketer-facing tests that move a Shopify store, and because Customer Value Optimization ties each result back to repeat, high-value buyers, the lift it confirms is margin the store keeps rather than traffic it rents. Explore also reaches Shopify-specific levers most testing tools cannot touch, including price testing; see Explore 3.0: pricing testing on Shopify.
Amplitude Experiment vs Conductrics vs Explore: the capability comparison
Side by side, the three tools sit at different points from engineer-built experiments to marketer-run revenue tests. Amplitude Experiment lives inside product analytics. Conductrics lives inside application code. Explore adds native Shopify experiments, surveys and overlays, and revenue-per-visitor measurement on the product-to-checkout path. See A/B testing with Explore for how those experiments run natively on the Shopify funnel.
| Capability | Amplitude Experiment | Conductrics | Omniconvert Explore |
|---|---|---|---|
| Primary function | Product-analytics experimentation | API-first experimentation | eCommerce CRO on product, cart, and checkout |
| A/B testing | Partial SDK-based, requires Amplitude Analytics | Partial API-first, no UI, dev-only | Yes visual plus code editor |
| Multivariate testing | No | No | Yes |
| Server-side testing | Yes SDK-based | Yes API-first, its core strength | Yes |
| Visual editor | No dev implementation required | No API only, no UI | Yes for marketer-led tests |
| On-site surveys and overlays | No | No | Yes surveys and overlays built in |
| Shopify integration | Low no native app or checkout hooks | Low no native app or checkout hooks | Yes native |
| eCommerce focus | Low product analytics stack | Low engineering-owned experimentation | High built for store revenue workflows |
| Pricing model | Seat-based, free tier on Amplitude | Custom, contact sales only | Session-based, built for store traffic, free trial |
| Best for | Product teams already on Amplitude Analytics | Engineering teams wanting API-first bandits | Shopify and eCommerce teams optimizing for revenue |
| User rating | 4.5 out of 5 (G2, 2200 reviews, as of 2026) | 4.3 out of 5 (G2, 12 reviews, as of 2026) | 4.6 out of 5 (G2, 191 reviews, as of 2026) |
AliveCor used Omniconvert Explore to run a structured A/B testing program and achieved +21% conversion rate, +5% revenue per visitor, and 94% statistical relevance across their experiments. [Omniconvert, AliveCor case study]
Competitor ratings, pricing, and plan details reflect publicly listed figures as of 2026 and can change. Amplitude Experiment requires an Amplitude Analytics subscription; Conductrics is contact-sales only. Explore uses session-based pricing; see the Omniconvert pricing page for current plans.
Get the full CROBenchmark data behind these stats: 7,000+ websites, 15+ industries, 248+ audit criteria, 100+ CRO experts. See exactly where eCommerce growth teams are losing margin in 2026.
Get the CROBenchmark ReportFrequently Asked Questions
Should you choose Explore over Amplitude Experiment or Conductrics?
Decide by who owns the roadmap. If your product team is on Amplitude and experimentation lives inside product analytics, Amplitude Experiment fits that stack. If your engineering team is embedding bandits in a custom application, Conductrics fits that. If a marketing or CRO team owns the Shopify storefront and needs to test the cart and the checkout in revenue terms, run those experiments in Explore instead.
Amplitude Experiment and Conductrics are both capable engineer-facing testing tools. Amplitude Experiment is the natural experimentation layer for a product team already living inside Amplitude Analytics. Conductrics is an API-first tool for data science teams that write the integration themselves.
The question for a store is narrower: can a marketing team run a controlled experiment on the Shopify product, cart, and checkout without booking an engineering sprint, and read the result in revenue per visitor. That is the surface Explore is built for, and the reason it usually replaces rather than complements these two.
Stop guessing.
Start testing what moves revenue.
Explore runs A/B, multivariate, and personalization experiments on your product pages, cart, and checkout, then measures the outcome in revenue per visitor, not just clicks.
4.6 out of 5 across 191 reviews, G2 , as of 2026