Conductrics vs Intelligems vs Explore (2026): Breadth vs Shopify Depth

What is Conductrics, and what is it actually good at?

Where Conductrics is genuinely strong

• Visual editor plus code: Conductrics Express handles WYSIWYG on-page changes, custom JavaScript, multi-page changes, and redirect tests, with QA previews.
• A/B and multivariate testing: MVT is built from existing tests, with a Main Effects Report that shows which variable drives a lift, interaction effects included.
• Web, server, edge, and mobile: client-side through one script tag, server-side through a REST API and libraries, at the CDN edge, and in iOS, Android, and React Native apps.
• Contextual bandits: predictive agents with Thompson Sampling, exposing human-readable decision trees that show which visitor traits drove each allocation.
• In-experiment surveys: questions from NPS to fully custom, each response matched to the variation the visitor saw.

Where Conductrics hits its ceiling for an eCommerce store

• No dedicated Shopify app: no Shopify-specific integration is listed; the script tag installs on a store like it installs on any page.
• General-purpose by design: built for optimization across industries, with no eCommerce-specific features, where a store needs the product-to-checkout path treated as the primary surface.
• Prices through sales: prices are not published, so a store team gets a quote from sales rather than reading a public plan.
• More breadth than a store may need: server-side, edge, mobile, and bandit options that a Shopify-only team can leave on the shelf.
• Generic outcome model: no concept of revenue per visitor as a first-class metric on the store funnel.

What is Intelligems, and what is it actually good at?

Where Intelligems is genuinely strong

• Native Shopify price testing: product prices, shipping rates, and bundle pricing tested inside the real checkout, with no theme edits.
• Theme and content experiments: a workflow merchants run without engineering help, which lowers the cost to start.
• No developer required: standard tests run from the merchant side, so marketing can ship experiments at marketing speed.
• Purpose-built for Shopify: the Shopify catalog, variants, and checkout are first-class surfaces, not an afterthought.

Where Intelligems hits its ceiling for a broader CRO program

• Shopify-only: cannot run on other platforms, so a multi-site brand needs a second tool for anything off Shopify.
• No server-side testing: back-end experiments are not supported, which blocks engineering-led tests on business logic.
• No visual editor: tests outside price and theme templates need custom work.
• Limited audience targeting: the platform is focused on price and content, not complex segmentation past Shopify's native segments.
• Generic outcome model: no reporting built around revenue per visitor across the full product-to-checkout path.

What Conductrics and Intelligems cannot do for an eCommerce store

What neither tool can tell an eCommerce team

1. Did the win move revenue and margin. Whether a variant raised revenue per visitor and order rate, and held its margin once discounts and returns are counted, not just lifted a click or a price-sensitive micro-conversion.
2. Which surface to test first. Which pages in the funnel (product, cart, checkout) carry the highest revenue impact if tested next, read from the store's own data.
3. How it behaves across the full funnel. How an experiment interacts with the Shopify catalog, variants, and checkout flow natively, from product page through to order confirmation, without engineering glue work.
4. Whether it holds for valuable customers. Whether the result holds for repeat, high-value buyers, the Customer Value Optimization question, not just first-session visitors on a price test.

Omniconvert benchmarks more than 7,000 eCommerce websites in its CROBenchmark Report 2026, across 248+ audit criteria. The data shows where stores actually lose orders: 99.6% fail to make guest checkout visible and prominent, 94.2% never show checkout progress steps, and 85.1% never show the full order cost before the final step. [CROBenchmark Report 2026, Omniconvert]

Those are full-funnel problems. Conductrics' visual editor can change a hero or a headline on any page, but with no dedicated Shopify app the store test installs through a generic script tag. Intelligems can change the price or the theme a visitor sees, but server-side, multivariate, and audience experiments that fix a funnel-wide problem sit outside its scope. Explore runs the experiment on the real revenue surfaces and reports the outcome in revenue per visitor and order rate.

This is what the title means by breadth versus Shopify depth. Conductrics has breadth across web, server, edge, and mobile, but no store focus on the metric that pays the business. Intelligems has Shopify depth on price and theme, but a narrow scope that stops short of server-side and audience experiments. A Shopify store running a real CRO program needs both: the depth to touch product, cart, and checkout natively, and the scope to run A/B, multivariate, and server-side tests on the same stack, measured in revenue per visitor. Because Customer Value Optimization ties each result back to repeat, high-value buyers, the lift Explore confirms is margin the store keeps rather than traffic it rents. Explore also reaches Shopify-specific levers, including price testing; see Explore 3.0: pricing testing on Shopify.

Conductrics vs Intelligems vs Explore: the capability comparison

Competitor ratings, pricing, and plan details reflect publicly listed figures as of 2026 and can change. Conductrics does not publish prices or a public G2 rating; Intelligems is Shopify-only and does not support server-side testing. Explore uses session-based pricing; see the Omniconvert pricing page for current plans.