Convert vs Zuko vs Explore (2026): Testing vs Form Diagnosis
Convert is a privacy-first A/B testing tool popular with CRO agencies and mid-market teams. Zuko, formerly Formisimo, is a form and checkout analytics tool that reports field-by-field abandonment. Omniconvert Explore is the Shopify-native eCommerce CRO platform: it runs experiments on product pages, cart, and checkout, and measures the result in revenue per visitor rather than generic conversion rate.
- Convert is a privacy-first A/B testing platform popular with CRO agencies, rated 4.7 out of 5 on G2 across 139 reviews. [G2, 2026]
- Zuko, formerly Formisimo, is a form and checkout analytics specialist that reports abandonment field by field, with pricing from $70 per month.
- Convert runs tests but not natively on the Shopify checkout; Zuko reports the broken field but cannot test the fix.
- Neither reports results in revenue per visitor or order rate on the Shopify funnel, so a store ends up stitching three tools together.
- Omniconvert Explore runs A/B, multivariate, and server-side experiments on product, cart, and checkout, measured in revenue per visitor: pick it for Shopify revenue surfaces.
Teams comparing Convert vs Zuko are usually choosing between a testing tool and a diagnostic tool. Convert runs A/B and multivariate tests on general websites with transparent session-based pricing. Zuko, formerly Formisimo, reports field by field where visitors abandon forms and checkouts. Neither owns the surfaces where a Shopify store wins or loses revenue, so this page explains the gap and when Omniconvert Explore fits.
What is Convert, and what is it actually good at?
Convert is a privacy-first A/B testing platform for CRO agencies and mid-market teams. It supports multivariate testing, server-side experiments, and advanced targeting, with transparent session-based pricing and a no-data-sharing stance that suits teams under strict compliance needs. [Convert, 2026]
Convert is one of the most highly rated tools in its category, with a 4.7 out of 5 rating on G2 across 139 reviews. [G2, 2026] CRO agencies choose it for its transparent session-based pricing from $299 per month, its agency-friendly account features, and its consistently praised support.
The category Convert sits in is practitioner-led web testing. It runs A/B and multivariate tests on general websites, with server-side testing for teams that need it. The strong privacy posture, with no data sharing with third parties, matters to teams handling sensitive traffic.
Privacy-first testing means the platform avoids sharing experiment data with third parties and keeps collection minimal, which matters for teams under strict compliance requirements. Convert builds this into its product and pricing. It is a testing-delivery layer, distinct from running a controlled revenue experiment on product, cart, and checkout pages.
Where Convert is genuinely strong
- Transparent, session-based pricing: predictable costs that CRO agencies and mid-market teams can plan around.
- Multivariate and server-side testing: capable experimentation with advanced audience targeting.
- Strong privacy stance: no data sharing with third parties, useful under strict compliance needs.
- Highly rated support and integrations: well-regarded support, with Google Analytics and major analytics connections.
Where Convert hits its ceiling for an eCommerce store
- No native Shopify integration: no eCommerce-specific experiment templates, so store setups are manual.
- No built-in heatmaps or recordings: requires separate tools for behavioral analysis.
- Editor is functional, not polished: trails VWO and Optimizely for ease of use.
- Generic conversion focus: no concept of revenue per visitor as a tested outcome.
What is Zuko, and what is it actually good at?
Zuko, formerly Formisimo, is a form and checkout analytics platform. It records field-by-field entries, drop-off, and completion on any trackable form, so a team can see exactly where users hesitate, retype, or abandon. Pricing starts at $70 per month for 5,000 sessions. [Zuko, 2026]
Zuko is a form and checkout analytics specialist. It shows which fields in a long form or Shopify checkout are the ones where users slow down, type an error, or leave entirely. For teams that live in form optimization, that view is sharper than anything a generic analytics tool reports. [Zuko, 2026]
What Zuko does not do is run a test. It cannot create variants, split traffic, or measure statistical significance, so it reports a problem but leaves the fix untested. Many teams pair it with a separate testing tool for that reason.
Form analytics tracks each field in a form or checkout: how long users spend on it, how often they correct it, and where they leave, so a team can see which specific input kills the submission. Zuko does this well. It is a diagnosis layer, distinct from running a controlled revenue experiment on product, cart, and checkout pages.
Where Zuko is genuinely strong
- Field-level abandonment analytics: see exactly which input in a form or checkout loses visitors.
- Field completion and dwell data: how long users spend on each field and how often they correct it.
- Works on any trackable form: applies to Shopify, custom, or multi-step forms without platform lock-in.
- Clean checkout diagnostic view: a focused read on checkout friction without wading through generic session data.
Where Zuko hits its ceiling for an eCommerce store
- No A/B testing at all: it cannot create variants, split traffic, or measure significance.
- Diagnosis, not validation: it reports which field hurts conversion but cannot prove a fix moved revenue.
- Session replay costs extra: deeper behavioral context is a paid add-on, not part of the base plan.
- No concept of revenue per visitor: outcomes are form completion and abandonment, not store revenue.
What Convert and Zuko cannot do for an eCommerce store
Convert and Zuko sit at opposite ends of the funnel: one tests on general websites, the other diagnoses forms. Both stop before the Shopify revenue surface. Neither connects an experiment to the product-to-checkout flow, and neither reports the outcome in revenue per visitor or order rate.
Convert is built for CRO practitioners running tests on general websites. It does not have native Shopify integration or purpose-built eCommerce experiment flows. Teams using Convert for a Shopify store handle checkout testing through manual implementation, and cannot read a result in revenue per visitor natively.
Zuko measures form and checkout abandonment field by field, which is the sharpest view of where a form loses people. It reports the problem and leaves the fix untested, because running a variant is outside what the tool does. The sharp diagnosis has no built-in route to validation.
The two gaps are the same gap from different ends, and both stop short of the store's revenue. One tool tests, but not on the surfaces that matter to a store. The other sees the exact field that kills checkout, but cannot run the alternative. Neither answers the Customer Value Optimization question of whether a result holds for repeat, high-value buyers.
The deeper issue is that proving a fix lives in a third tool. A team runs Zuko to find the broken field and drafts a change. Validating that change then needs Convert or something similar, and the Shopify checkout is still not experimented on natively. Omniconvert Explore collapses the loop. Form and page diagnostics, A/B, multivariate, and server-side experiments, and native Shopify checkout testing sit in one platform, measured in revenue per visitor.
eCommerce conversion rate optimization (CRO) is the practice of running controlled experiments on the revenue surfaces of an online store, product pages, cart, and checkout, and measuring the result in revenue per visitor and order rate rather than generic conversion rate. Omniconvert Explore is defined as an eCommerce conversion rate optimization platform for product, cart, and checkout experiments, native to Shopify and priced for store traffic.
What neither tool can tell an eCommerce team
- Did the win move revenue and margin. Whether a change raised revenue per visitor and order rate, and held its margin once discounts and returns are counted.
- Which surface to test first. Which pages in the funnel (product, cart, checkout) carry the highest revenue impact if tested next.
- How it behaves in checkout. How an experiment interacts with the Shopify catalog, variants, and checkout flow natively, without engineering glue work.
- Whether it holds for valuable customers. Whether the result holds for repeat, high-value customers, the Customer Value Optimization question, not just first-session visitors.
Omniconvert benchmarks more than 7,000 eCommerce websites in its CROBenchmark Report 2026, across 248+ audit criteria. The data points to checkout as the biggest unaddressed drag. 99.6% of stores fail to make guest checkout prominent, 94.2% never show checkout progress, and 85.1% never show the full order cost. [CROBenchmark Report 2026, Omniconvert]
Zuko can show the exact field where a store loses checkout, and Convert can test a hypothesis on a generic page. Neither closes the loop on the Shopify checkout itself. Explore runs the experiment on the real surface and reports the lift in revenue per visitor.
That is what the title means by testing versus form diagnosis. Reading a broken field is only valuable if the proposed fix can be run and priced in revenue. Explore ties each experiment to revenue per visitor and order rate. Customer Value Optimization then connects the result to repeat, high-value buyers, so a winning variant protects margin instead of inflating a top-of-funnel metric. See Explore 3.0: pricing testing on Shopify for Shopify-specific levers few testing tools reach.
Convert vs Zuko vs Explore: the capability comparison
Side by side, Convert tests on general websites, Zuko diagnoses forms, and Explore runs native Shopify experiments across product pages, cart, and checkout. See A/B testing with Explore for how those experiments run on the Shopify funnel.
| Capability | Convert | Zuko | Omniconvert Explore |
|---|---|---|---|
| Primary function | Privacy-first A/B testing on general websites | Field-by-field form and checkout analytics | eCommerce CRO on product, cart, and checkout |
| A/B testing | Yes visual editor | No analytics only, no variants | Yes visual plus code editor |
| Multivariate testing | Yes | No | Yes |
| Server-side testing | Yes | No | Yes |
| Visual editor | Yes functional, trails VWO polish | No analytics tool only | Yes for product, cart, and checkout surfaces |
| On-site surveys and overlays | No testing only | No form analytics only | Yes surveys and overlays built in |
| Shopify integration | Medium installs but no native checkout testing | Low script-level form tracking only | Yes native |
| eCommerce focus | Medium agency and mid-market generalist | Low form analytics specialist | High built for store revenue workflows |
| Pricing model | Session-based, from $299/mo, free trial | Session-based, from $70/mo for 5,000 sessions, free trial | Session-based, built for store traffic, free trial |
| Best for | CRO agencies and mid-market teams on general websites | Conversion and UX teams optimizing high-volume forms and checkouts | Shopify and eCommerce teams optimizing for revenue |
| User rating | 4.7 out of 5 (G2, 139 reviews, as of 2026) | No public G2 rating | 4.6 out of 5 (G2, 191 reviews, as of 2026) |
AliveCor used Omniconvert Explore to run a structured A/B testing program and achieved +21% conversion rate, +5% revenue per visitor, and 94% statistical relevance across their experiments. [Omniconvert, AliveCor case study]
Competitor ratings, pricing, and plan details reflect publicly listed figures as of 2026 and can change. Convert is an A/B testing platform; Zuko is a form analytics specialist and does not run experiments. Explore uses session-based pricing; see the Omniconvert pricing page for current plans.
Get the full CROBenchmark data behind these stats: 7,000+ websites, 15+ industries, 248+ audit criteria, 100+ CRO experts. See exactly where eCommerce growth teams are losing margin in 2026.
Get the CROBenchmark ReportFrequently Asked Questions
Should you choose Explore over Convert or Zuko?
Decide by what you need to close the loop. If you only need privacy-first web A/B testing on a non-Shopify site, Convert does it well. If you only need field-level diagnosis of a form or checkout, Zuko is the sharpest view. For a Shopify store, run your next test in Explore: it tests the product-to-checkout path natively, with surveys and overlays beside it, and reads the result in revenue per visitor.
Convert is a capable, well-rated A/B testing tool for CRO agencies and mid-market teams, especially where privacy and transparent pricing matter. Zuko is a focused form analytics specialist that outperforms generic analytics on checkout field-level diagnosis. Both are strong at the one job each is built for.
The question for a Shopify store is narrower. Once you see where shoppers struggle, can you run a controlled experiment on product, cart, and checkout, and read the result in revenue per visitor. That is the surface Explore is built for.
Stop guessing.
Start testing what moves revenue.
Explore runs A/B, multivariate, and personalization experiments on your product pages, cart, and checkout, then measures the outcome in revenue per visitor, not just clicks.
4.6 out of 5 across 191 reviews, G2 , as of 2026