Learn how to choose the right customer segmentation method for your eCommerce store and develop segmentation strategies based on the alternative you chose.

My head-scratcher this week is about… How eCommerce people tackle the new challenge they face with ios15 and cookie deprecation. Since launching Omniconvert Reveal, I...

My head-scratcher this week is about… How (many) companies sacrifice a lot of their margin to acquire customers that will never buy again / at...

Discover how RFM based marketing helps you build effective strategies for your customer segments based on the valuable information you already have.

My head-scratcher this week is about… How I burned $479k on ads back in 2011.  Only in the first 3 quarters. Exactly back then, we...

Discover the best tactics you can use to increase customer retention recommended by an eCommerce Strategist and start improving your on-site retention strategy.

Hey, there! My head-scratcher this week is about… How many companies ignore the levers of eCommerce growth. Most eCommerce companies are wasting an enormous amount...

Discover what alternatives you have for collecting first and zero-party data and how your eCommerce business can benefit from using this type of data.

Hey, folks! It’s me. Valentin Radu, straight in your inbox, from Bucharest, Romania. My latest crazy idea? To run the company AND write a blogpost...