Discover Customer Lifecycle Marketing - how to use personalised strategies to acquire better customers and retain them longer.

Discover the 5 types of online shoppers you attract, identify the most valuable segments, and learn how to convert each type.

Discover why Customer Behavior Analytics leads to smarter customer acquisition, better customer experience, and improved customer retention.

When acquisition is expensive and ROI is low, here's how to plan, target, and run Facebook Ads that drive sales for your eCommerce Business.

See how to use RFM segmentation and analysis to prevent churning, perfect your marketing strategies and optimise your product assortment.

Discover the best tactics you can use to increase customer retention recommended by an eCommerce Strategist and start improving your on-site retention strategy.

What is a customer data platform and why would you need it? How can it benefit your business and marketing strategy? Read on to find...

See how to nail your Facebook ads, survive surging costs and acquire high quality customers for your business.

What a single customer view? What type of data does it use? What are the steps to creating one? What are the benefits in doing...