Discover Kevin Hillstrom’s contribution to the Customer Value Optimization world and how he uses database marketing to help companies sustain long-term growth.

Learn how to prepare the Jobs To Be Done Interviews based on the framework designed by Bob Moesta, pioneer and Co-architect of the JTBD methodology.

Ecommerce. Very hot right now. However, despite the neon yellow banana hammock, the reality isn’t great. Many changes are happening regarding growing a company, advertising,...

Read this case study to see how powerful measuring Net Promoter Score pre and post-delivery is and how different NPS results call for different action...

Discover Drew Sanocki’s contribution to the Customer Value Optimization world and how his three multiplier framework can generate growth for any company.

Discover RFM segments and change the way you analyze, approach, and value your customers. Align your company’s priorities with your most valuable customers.

Dear Shopify,  We have chosen to partner with you thanks to our common philosophy: to empower merchants all over the world. On the 24th of...

Discover the recent evolution of Customer Retention and understand the hype around the topic as we analyze the charts in our eCommerce Benchmark Report.

Discover Peter Fader’s contribution to the Customer Value Optimization world and how his work can help you improve your business.