Published by

Anca Sandu

It's never about us. It's always about the humans we call "customers" and "users". I am passionate about user research, building human-centered products and services and telling stories.

14Articles

Case Study, Customer experience, Customer Retention, Customer Retention Strategy, Ecommerce Growth, Retention Rate Optimization

The Otter journey in eCommerce Customer Retention

For me, the Otter story started almost a year ago when I joined Valentin and Cristi Movila (eCommerce Director at…

Case Study, Customer Retention, Ecommerce Growth, Retention Rate Optimization, Web Personalization

Omniconvert x Otter – Ep 1 – Why focus on customer retention?

At Omniconvert, we spent the last couple of months trying to understand eCommerce customer retention. We conducted interviews with eCommerce Managers and…

Case Study, Ecommerce Growth, Retention Rate Optimization, Web Personalization

eCommerce Customer Retention study. Key findings.

In a previous blog post, I was starting to tell you about how we practice what we preach when it…

Conversion Rate Optimization, Ecommerce Growth, User Research, Web Personalization

Close your laptop. Go outside. Talk to your customers.

[Ok, maybe we don’t need to be so dramatic.] While listening to a podcast on customer research, I captured this…

Conversion Rate Optimization, Landing Page Optimization, Retention Rate Optimization

17 Quick Conversion Rate Optimization Tips from Maria Caciur and Nils Kattau

How many CRO experts do you need to change a lightbulb? Just one. Conversion Rate Optimizers are one-man bands proficient…

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New in Omniconvert: September edition

I’m back with the monthly dose of product updates. What comes next is not for the faint-hearted. ?Update #1: Create…