Author page: Anca Sandu

I’m back with the monthly dose of product updates. What comes next is not for the faint-hearted. ?Update #1: Create experiments based on buying behavior. There are 99 million bicycles in Beijing. That’s a fact. Like the fact that we have over 40 parameters (ex: weather, location or days since the last visit) which you can use to segment your customers when applying experiments. We recently added a new one to the list. It’s called Magento groups* and it enables you to…

In my discussions* with some of you about Omniconvert, two things came up: #1 show me how others are doing it; #2 show me how I can do it myself; *(yes, there’s a real human being writing emails from her real computer to you guys) With this in mind, we are starting a series of bite-size content pieces on what you can do with Omniconvert. 1st stop. A/B Testing. #1 Show me how others do it. Read the case study. Here is…

We’re not going to bore you with what Conversion Rate Optimization (CRO) means. You already know all that. But, If you were to remember one thing about Conversion Rate Optimization for your Magento store, remember this. The purpose of CRO is to adjust the website experience to change the visitors’ behavior with the ultimate goal of generating more conversions. When looking to improve your conversion rate you must understand CRO as a process that connects the dots between WHAT, WHERE, WHEN…

Is anybody out there? We hope so because we are lining up all our ducks in a row [err, our features] and we are starting to communicate them to all you optimizers out there. August was a good month for reflection. And we’ve been reflecting on the fact that we haven’t been talking much to the CRO community. [Shame!] Following an old Chinese say: “The best time to plant a tree was 20 years ago. The second best time is now.” We start now. Update…

…and lived to tell the story Pssst, hey you! Yes you, drowned in an ocean of data. Running reports and preparing presentations for the next marketing meeting. Thinking of what the hell should be done in the next quarter to turn things around and engage your customers better. You know that the only way to get to your customer’s heart is by knowing who they are. But somehow, this always ends up at the back of the list with priority…