Author page: Anca Sandu

Close your laptop. Go outside. Talk to your customers.

[Ok, maybe we don’t need to be so dramatic.] While listening to a podcast on customer research, I captured this phrase which brilliantly sums up our daily bubble: Anything you’re thinking about customers and markets is nothing more than a guess. Des Traynor, Co-Founder Intercom Indeed! Without research, anything we do is a guess based on our own limited experiences and beliefs. Any when we guess we fail to deliver products/services that sell. So stop guessing. Start researching. We are dedicating…

New in Omniconvert: September edition

I’m back with the monthly dose of product updates. What comes next is not for the faint-hearted. ?Update #1: Create experiments based on buying behavior. There are 99 million bicycles in Beijing. That’s a fact. Like the fact that we have over 40 parameters (ex: weather, location or days since the last visit) which you can use to segment your customers when applying experiments. We recently added a new one to the list. It’s called Magento groups* and it enables you to…

A/B Testing. How others do it.

In my discussions* with some of you about Omniconvert, two things came up: #1 show me how others are doing it; #2 show me how I can do it myself; *(yes, there’s a real human being writing emails from her real computer to you guys) With this in mind, we are starting a series of bite-size content pieces on what you can do with Omniconvert. 1st stop. A/B Testing. #1 Show me how others do it. Read the case study. Here is…

How to use Conversion Rate Optimization for your Magento store

We’re not going to bore you with what Conversion Rate Optimization (CRO) means. You already know all that. But, If you were to remember one thing about Conversion Rate Optimization for your Magento store, remember this. The purpose of CRO is to adjust the website experience to change the visitors’ behavior with the ultimate goal of generating more conversions. When looking to improve your conversion rate you must understand CRO as a process that connects the dots between WHAT, WHERE, WHEN…

New in Omniconvert: August edition

Is anybody out there? We hope so because we are lining up all our ducks in a row [err, our features] and we are starting to communicate them to all you optimizers out there. August was a good month for reflection. And we’ve been reflecting on the fact that we haven’t been talking much to the CRO community. [Shame!] Following an old Chinese say: “The best time to plant a tree was 20 years ago. The second best time is now.” We start now. Update…

How we built an automated RFM analysis

…and lived to tell the story Pssst, hey you! Yes you, drowned in an ocean of data. Running reports and preparing presentations for the next marketing meeting. Thinking of what the hell should be done in the next quarter to turn things around and engage your customers better. You know that the only way to get to your customer’s heart is by knowing who they are. But somehow, this always ends up at the back of the list with priority…

What Everybody Ought to Know About RFM Analysis in eCommerce

full disclaimer before we get started: RFM analysis stands for Recency, Frequency, Monetary analysis and it has something to do with your customers I love coffee. When I was living in Italy, I developed a habit of having one macchiato every morning before work. What I found interesting about coffee in Italy is the fact that you can choose from a variety: espresso, cappuccino, marocchino, americano, stretto, ristretto, cafe latte, macchiato. It depends on your preference. We are all different…