Anca Sandu Articles

For me, the Otter story started almost a year ago when I joined Valentin and Cristi Movila (eCommerce Director at Otter Shoes) in one of...

At Omniconvert, we spent the last couple of months trying to understand eCommerce customer retention. We conducted interviews with eCommerce Managers and industry experts. We conducted online...

In a previous blog post, I was starting to tell you about how we practice what we preach when it comes to customer feedback. We...

How many CRO experts do you need to change a lightbulb? Just one. Conversion Rate Optimizers are one-man bands proficient in data analysis, psychology, copywriting,...

We’re not going to bore you with what Conversion Rate Optimization (CRO) means. You already know all that. But, If you were to remember one thing...

With great power comes, well, a great amount of data to analyze before you make any change to your brand. Yes, of course, responsibility also...

As seen through the eyes of someone who actually buys stuff online I have piled up 5 eCommerce Retention strategies to help guys/gals like you...

Valentin Radu’s Life Journey   Some stories are just too amazing not to share – and Valentin Radu’s is definitely one of the best. When...

In many ways, Conversion Rate Optimization is still in its infancy. Many business owners (especially in the medium-sized sector) either don’t see it at its...