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Author page: Mara Gavrilescu

HomeAuthor page: Mara Gavrilescu

How to Create Customer Satisfaction Surveys That Aren’t Annoying

Case Study, Conversion Rate Optimization, Ecommerce Growth, User Research September 20, 2018

Table of Contents Customer Satisfaction Surveys: Why run them? Create Your Own Survey in an Effortless Manner  What Are Some Survey Examples from Our Customers? Survey example for Bouncing Visitors Survey example for Engaged Visitors Survey example for Shoppers  Survey example for Clients/ Buying Visitors Customer surveys are great tools used to collect feedback. That customer feedback which lets us see our products with fresh eyes. Take Slack, for example. You’re probably using it now to chat with your colleagues.…

How 2 Small Changes Lifted Aloshop’s CR by 17% on Mobile Devices

Uncategorized August 1, 2018

  Background Aloshop.tv is a cross-channel Romanian business from the retail industry that sells products advertised on TV. They have over 500 products from different categories: kitchen, home & deco, fitness, and beauty. General info about the business Aloshop.tv has been present on the online market since 2015. Their main competitors are teleshopping retailers with online stores. Aloshop’s main strength is their endorsement programme for their best selling products. Challenges When we took on this project, Aloshop’s site posed two…

Results of an A/B Testing and Interactions campaign = Boost CR by 22.26% in just 6 months

Case Study, Conversion Rate Optimization, Ecommerce Growth, Web Personalization July 3, 2018

In this case study, we will show you how Ideall.ro (an appliance eCommerce store) was able to boost their conversion rate by 25% in just 6 months through our A/B Testing tool and interactions. Table of Contents The eCommerce Appliance Industry – A First Look Key Takeaways from the Appliances eCommerce Industry Challenges Ideall.ro Encountered The Testing Methodology We Used Results Results from A/B Testing with Omniconvert Conclusions: Benefits of Testing different layouts on your website: The eCommerce Appliance Industry – A First…

Ultimate Review: Which CRO Software tool is best for your business?

Conversion Rate Optimization May 15, 2018

Conversion rate optimization is not easy. If it were easy we wouldn’t be here, but most probably on a yacht on some tropical island. Now, perfect conversion rate optimization software is the fantasy of many digital marketers. Work less get a bunch of results. Table contents Who is Omniconvert and how is different? Who is Google Optimize and how is it different? Who is Visual Website Optimizer (VWO) and how is it different? Who is Optimizely and how is it…

The confession of 2 neglected metrics in eCommerce

Conversion Rate Optimization, Ecommerce Growth December 15, 2017

Most of the time, business owners are mostly oriented to track their performance through revenue, conversion rate and by foot traffic. However, these KPIs do not necessarily reflect the success of an online business, if they are not analyzed together with other complementary KPIs. Complementary metrics such as revenue/ visitor and Average Order Value give a much better perspective and offer a glimpse of the products’ performance. Let’s analyze 2 important metrics that I consider to be abandoned in eCommerce.…