Mara Gavrilescu Articles

How much do you know about the RFM model? Give a read to this chapter of the CVO Guide to learn more about the Soulmates...

Here is why you need customer value optimization! Check out the use cases and metrics you can analyze after gathering first-party data and using RFM.

What is the definition of Customer Value Optimization? Have a look over the 9 steps of the CVO methodology for better understanding the concept of...

What is Customer Lifetime Value? What is its connection to Customer Acquisition Cost? Let's go deeper into the CVO process.

What is customer value and how do you calculate it in relation to the customer value optimization process? This is the first step of the...

This week’s Show centered around two interesting perspectives: the eCommerce Merchant perspective and the Service Provider/Agency perspective, with great insights from Edward-Scott Finnigan.

If you care about your customers and you want them to care about you, download the Customer Experience eBook to differentiate your business.

Our conversion optimization audit revealed growth opportunities that led to a more focused marketing strategy, +33% conversions and +35% revenue/visitor.

Our retail analytics tool offers advanced reporting for eCommerce. Its automated RFM segmentation and analysis enables you to extract customer insights without having to manually...