Mara Gavrilescu

Articles by Mara Gavrilescu

RFM model soulmates CVO guide

RFM model: Soulmates

How much do you know about the RFM model? Give a read to this chapter of the CVO Guide to learn more about the Soulmates...

customer value

What is Customer Value?

What is customer value and how do you calculate it in relation to the customer value optimization process? This is the first step of the...

Did you know that there's a tool for Customer Value Optimization?

It’s called Reveal and it uses automated segmentation and insights based on your first-party data to help you increase the number of loyal customers and improve Customer Lifetime Value.

Growth Library

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Learn how to master Net Promoter Score (NPS), one of the best growth tactics: NPS interpretation, NPS calculation, Successful NPS examples.