Raluca Popescu Articles

Today is the best time in history to be an evidence-led retailer. Data is available everywhere, tools are improving daily, and the business climate is...

Most optimization programs have small results or fail altogether. One of the most important causes of this situation is the lack of a coherent system...

Shifts in Google’s rankings and searcher behavior have changed how SEOs must apply CRO. Learn how Google has evolved and what this means for SEO,...

Retention strategies, Hubspot’s strategic decision on what type of customers to serve, the infinite growth illusion, the role and responsibility of big players such as...

Today’s post about the best pricing strategies comes from our friend Burc Tanir, Co-Founder and CEO at Prisync. *** Pricing is one of the main...

We recently had the honor to have Sam Mallikarjunan, Marketing Fellow at Hubspot, as a guest to one of our webinars. In the first part,...

One of the keys to building a successful ecommerce business is customer retention rate. Find out how to use the RFM model to fuel your...

You and your team decided to start optimizing your website.  Congratulations! Now what? Where do you start? The first step in any conversion rate optimization...

With 1.86 billion monthly active users on Facebook, retailers are quickly learning that they need to be speaking to and interacting with their customers where...