Customer Retention, Customer Value Optimization, Guest Posts, RFM How to Master Customer Value OptimizationThe struggle to gain a steady flow of traffic is real. In fact, you may already be drawing a generous…
Customer Retention, Customer Value Optimization, RFM Using RFM Analysis to Move from CRO to Driving Your Customer Retention Marketing StrategyConversion Rate Optimization (CRO) has been a big buzzword for quite some time, and everyone wants a piece of the…
Customer Value Optimization, eCommerce Growth, RFM The Ultimate CVO Guide – Customer Value Optimization Methodology Part 2In the latest chapter we were talking about part 1 of the CVO methodology, where we presented steps 1 and 2:…
Customer Experience, Guest Posts, RFM How to Nurture Leads In eCommerce: 11 Tips to Supercharge SalesHave you ever bought the first thing you laid your eyes on? Sure, you may have liked or even loved…
Customer Experience, Customer Retention, Customer Value Optimization, eCommerce Growth, NPS, Retention Rate Optimization, RFM The Ultimate CVO Guide – Customer Value Optimization Methodology Part 1In the latest chapter, we dived into the concept of CLV or Customer Lifetime Value, a crucial element in the…
Customer Research, Customer Value Optimization, Reveal, RFM How do you find your value shoppers?There are many approaches to segmenting your customers. You can carry out a benefit segmentation to understand the underlying reasons…
